Business Model Evaluation Scorecard  

© Marc Sniukas www.sniukas.com

Area     Rating   Description   What  we  know...   What  we  assume...  

How  well  does  the  idea  fit  with  our  current  strategy?  

0   5   10        

Strategy  

What  is  the  strategic  purpose  of  the  idea?  

defending  a  current  business   expanding  a  current  business    building  a  new  one  that  has  

already  been  identified   laying  the  foundations  for  

potential  new  businesses  

     

Resources  &  Competencies  Which  do  we  need?  Which  do  exist  already?  Which  need  to  be  build?  

       

Organizational  capabilities  for  change  

       

Organization  

Organizational  readiness  for  change  

       

Revenue  potential  (Qty  x  Price)  

       

Cost  (fix  +  variable)          Unit  Margin  Target          Cash  Flow  Payback  

Payoffs  in  the   near  <  1  yr   medium  <  3  yrs   long  term  >  3  yrs  

     

Finance  Financial  Implications  

Net  Present  Value          

Business Model Evaluation Scorecard  

© Marc Sniukas www.sniukas.com

 

WHO  –  Market  /  Customer  Segment   Known  to  company  and  

industry   Known  to  industry,  new  to  

company   New  for  company  and  industry  

     

WHAT  –  Value  Proposition   Known  to  company  and  

industry   Known  to  industry,  new  to  

company   New  for  company  and  industry  

     

Innovation  Potential  for  disruption  

How  innovative  is  the  new  model?  (Technology/Value  Proposition,  Market,  Supply  Chain)  

HOW  –  do  we  produce  and  deliver  the  value  proposition   Known  to  company  and  

industry   Known  to  industry,  new  to  

company   New  for  company  and  industry  

     

Competition  low   mid   high  

   

   

Weaknesses        

   

Threats        

   

Key  risk  factors  

Expected  blocks  /  hurdles  to  implementation  

       

Business Model Evaluation Scorecard  

© Marc Sniukas www.sniukas.com

 

Strengths        

   Key  success  factors  

Opportunities        

   

Next  steps  First  experiment  

       

   

 

The  evaluation  should/can  furthermore  include:  

-­‐ A  description  of  the  business  model  

-­‐ Goals  the  new  business  model  /  idea  aims  at  achieving  -­‐ The  scorecard  to  give  an  overview  of  the  evaluation  -­‐ Detailed  documents  to  support  the  different  ratings  and  dimensions  of  the  scorecard  (e.g.  cost  calculations)