Management2.0:Competitive Advantage through Business Model
Design & InnovationGuadalajara, une 200!Ale"ander #ster$alder,
%hDale"&arveti'a.'om'hange is the pro'ess () $hi'h the *uture
invades our lives+, Alvin -o.er/rst o* all: $hat are 0#12
'on'erns34(u55 groups6$hat are 0#12 (iggest issues and *ears )ou
*a'e in strategi' management toda)3$here do 0#1 see the largest
opportunities to improve strategi' management toda)3)our
e"pe'tations *or toda)3$hat is innovation3tell me a(out the most
important innovations in )our 'ompan)t)pes o* innovation3te'hnolog)
innovationpro'ess innovationprodu't & servi'e
innovation(usiness model innovation*our rings o* innovationbusiness
model innovationproduct & service innovationprocess
innovationtechnology innovationwhich one of your examples qualify
as business model innovation?Business model innovation matters and
it is a top priority of CEOs#perating Margin Gro$th in 7"'ess o*
Competitive %eers 'ompound annual gro$th rate over /ve
)ears89our'e: IBM, C7#s are e"panding the innovation hori5on:
important impli'ations *or CI#s:Bene/ts Cited () Business Model
Innovatorsper'ent o* respondents89our'e: IBM, Glo(al C7# 9tud)
200;:some examples
