Business Marketing Without Spending Money

Most marketing doesn’t work

Most marketing is expensive

There are hundreds of free marketing tools and techniques

What is Free?

Free marketing = no financial outlay costs nothing

OR

Costs no more to use well ….. than badly

E.g. Advertising isn’t bad per se ……... Bad adverts are bad.

NEXT CUSTOMER PREDICTION

ANewspaper Advertising WebsitesMagazine Advertising DirectoriesTV AdvertisingRadio Advertising PostersAerial Ads Shell Ads LeafletsDirect MailTelephone Calls Exhibition StandCinema Advertising

BNewspaper EditorialWordPress /TypepadMagazine ArticlesIncoming LinksTV Interview Radio Interview TwitterFacebookScoop.itSkypeEvent SpeakerYouTubeSatNav AdvertisingEventBrite

IT / Software Google Docs, Google Maps Google GroupsMobile PhoneCRM

Laptops JellyCamLive Movie Maker

PR – Media Releases

Joint Ventures – todays event is a JV

Other People – referrals

Who is your ideal client?

• Client profile

What problem do they have that you can solve?

• NOT what can you sell them that they ought to need

Forget sales funnels .. Use lead magnets .. Even in adverts

Free Marketing in Action

Any business can get in a magazine of some type

Consider consumer mags, trade mags, etc

Also think about websites that will carry your advice

Radio Interviews

On topics as diverse as Berlin Wall Interactive AdvertisingWoolworthsJessops Closure MemoryDoes marketing work?Advanced ThinkingPPCPR … etc.

From ……… My officeAn Italian beachA Portuguese palace

http://youtu.be/06fE_xjTR20

http://youtu.be/lwlbUxr4tpQ

YouTube

SatNav Advert

EventBrite

PayPal Integration

Use CiviCRM and the EventBrite ticket cost is zero .. Saving you money

Free Advice for Prospects

Autoresponders capture prospects’ details in return for advice

Adverts can do the same

Just offer advice rather than products/services

Don’t …….

My next customer prediction Your next customer is likely to be someone who has done business with you before ……..

……….. or has already been in contact with you.

What steps have you taken to ensure you get their business?

What is your strategy? Are you consistent?

Top Marketing Tips 1. Define your ideal customer

2. Provide what they need

3. Keep in contact with prospective, current and past customers

4. Use free or low cost marketing techniques wherever possible

5. Smile .. It costs nothing but sells everything

6. Sign up to my Top Five Marketing Strategies

Stefan Drew

01926 632794

www.StefanDrew.com

@StefanDrewe