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8/20/2019 Business Marketing- I Sessional 2014 16-VTU Syllabus
1/1
INSTITUTE OF MANAGEMENT
NITTE – 574 110
III SEM: FIRST INTERNAL ASSESSMENT TEST
14MBA MM 311 – Business Marketing
Time: Date:
Duration: 40 Minutes Max Marks: 20
I Answer any two questions out of the following (5 marks each)
a) Explain exchange transactions in industrial market.
b) Write a short note on diferent roles o bu!ing centre.
c) "arrate #arious sources o po$er in con%ict resolution.
II Answer the question/Case study (10 marks)
a) Explain diferent phases in the &ndustrial bu!ing decision process.