Business Marketing Channels and Market Logistics

7/28/2019 Business Marketing Channels and Market Logistics

1/26

Iusmlgss Ofrdgtml` Jafllgbs flk

Ofrdgt Bh`mstmjs
http://blog.oureducation.in/


2/26

Jafptgr Vugstmhls Paft nfjthrs ofdg Iusmlgss Ofrdgtml` Jafllgbs

Kmnngrglt8

Pamja jafllgbs frg usgk ml Iusmlgss Ofrdgtml`!IO-8

Pah frg tag pfrtmjmpflts ml IO Jafllgbs8

Paft ms tag prhjgss hn jafllgb kgsm`l ml IO8 Ahw jafllgb ogoigrs frg oflf`gk hr

fkomlmstgrgk8

Paft frg tag jhljgpts hn suppby jafml oflf`goglt"

bh`mstmjs flk ofrdgt bh`mstmjs8


3/26

Nfjthrs Ofdml` IO Jafllgb

Kmnngrglt8!nrho tahsg hn jhlsuogr ofrdgtml`-

@gh`rfpamjfb jhljgltrftmhl hn mltgrogkmfrmgs

Zahrt jafllgbs,

Kmnngrglt jafrfjtgrmstmjs flk typgs hn

mltgrogkmfrmgs,

Oubtm/jafllgb hr omxgk systgo usgk hntgl,
http://blog.oureducation.in/http://blog.oureducation.in/


4/26

Jafllgbs Wsgk ml IO

Irhfk jbfssmnmjftmhl 3 Kmrgjt flk Mlkmrgjt

Kmrgjt jafllgbs jhlsmst hn 3

Kmrgjt sfbgs hr pgrshlfb sgbbml`

Kmrgjt ofrdgtml` 3 Kmrgjt ofmb" Mltgrlgt" flk

tgbgofrdgtml`,

Mlkmrgjt jafllgbs mljbukg3

Kmstrmiuthrs" oflunfjturgrs rgps," irhdgrs"jhoomssmhl ogrjaflts" chiigrs" vfbug fkkgk

rgsgbbgrs !^FYs-,


5/26

Ufrtmjmpflts ml IO Jafllgbs

Oflunfjturgrs irflja sfbgs hnnmjgs

Kmstrmiuthrs hr kgfbgrs

Oflunfjturgrs rgprgsgltftmvgs hr f`glts

Irhdgrs

Jhoomssmhl ogrjaflts

^fbug fkkgk rgsgbbgrs !^FYs-

Chiigrs


6/26

Jafllgb Kgsm`l

Mljbukgs tag nhbbhwml` nrfogwhrd3Jafllgb

Hicgjtmvgs

Jafllgb

Jhlstrfmlts

Jafllgb

[fsds

Jafllgb

Fbtgrlftmvgs

Gvfbuftmhl hnFbtgrlftmvgs

Zgbgjtmhl hn

Jafllgb

Ztrujturg


7/26

Kgvgbhpml` Jafllgb Hicgjtmvgs

Ifsgk hl nhbbhwml` nfjthrs3

Ofrdgtml` hicgjtmvgs

Justhogr lggks

Urhkujt jafrfjtgrmstmjs


8/26

Flfbysml` Jafllgb Jhlstrfmlts

Nfjthrs jhlstrfmlml` sgbgjtmhl hn mkgfb jafllgbstrujturg

Gxtgrlfb glvmrhloglt !bg`fb mssugs-

Jhopgtmtmvg tfjtmjs

Jhopflys jhlstrfmlts

Urhkujt jafrfjtgrmstmjs

Justhogrs `gh`rfpamj bhjftmhls

Flfbysml` Jafllgb [fsdsPamja tfsds tag jhopfly jfl pgrnhro gnngjtmvgby

flk gnnmjmgltby" flk wamja iy mltgrogkmfrmgs,
http://blog.oureducation.in/http://blog.oureducation.in/http://blog.oureducation.in/


9/26

Mkgltmnyml` Jafllgb Fbtgrlftmvgs

Mlvhbvgsnhur ofchr mssugs3

!6- [ypgs hn Mltgrogkmfrmgs

Kmstrmiuthrs hr kgfbgrsOflunfjturgrs rgprgsgltftmvgs !rgps- hr

f`glts

IrhdgrsJhoomssmhl ogrjaflts

chiigrs


10/26

!9- Luoigr hn Mltgrogkmfrmgs

[argg fbtgrlftmvg strftg`mgs fvfmbfibg3

Mltglsmvg kmstrmiutmhl

Zgbgjtmvg kmstrmiutmhl

Gxjbusmvg kmstrmiutmhl

Cuk`oglt th ig usgk nhr gxfjt luoigr hn

mltgrogkmfrmgs

!:- Luoigr hn Jafllgbs

Kgpglkml` hl lggks hn ofrdgt sg`oglts

Oubtm/jafllgb systgo ms usgk hntgl,


11/26

!;- [gros flk Ygsphlsmimbmtmgs hn

Jafllgb Ogoigrs

F`rggoglts igtwggl ofrdgtgr flk jafllgb

ogoigr th mljbukg3

Ygsphlsmimbmtmgs ( tfsds hn ihta pfrtmgs

Zfbgs phbmjy

[grrmthry hr ofrdgt sg`oglt th ig jhvgrgk


12/26

Gvfbuftmhl hn Jafllgb Fbtgrlftmvgs

Jrmtgrmf usgk3

Gjhlhomj pgrnhrofljg

Kg`rgg hn jhltrhb

Fkfptfimbmty th jafl`ml` ofrdgt smtuftmhls

Zupgrmhr vfbug th tfr`gt justhogr

Zgbgjtmhl hn Jafllgb Ztrujturg

Ifsgk hl sftmsnyml` lggks hn tfr`gt sg`oglts


13/26

Oflf`ml` hr Fkomlmstgrml` Jafllgb

OgoigrsMt mljbukgs3

Zgbgjtml` mltgrogkmfrmgs ( jafllgb ogoigrs

Ohtmvftml` jafllgb ogoigrs

Jhltrhbbml` hr oflf`ml` jafllgb jhlnbmjts

Gvfbuftml` pgrnhrofljg hn jafllgb ogoigrs


14/26

Zgbgjtml` Jafllgb Ogoigrs

Zgbgjtmhl prhjgssjhlsmsts hn 36- @glgrftml` f bmst hn mltgrogkmfrmgs tarhu`a fks," kftfifsg

nmros" trfkg fsshjmftmhls,

9- ^msmtml` prhspgjtmvg jafllgb ogoigrs

:- Lg`htmftml` wmta sahrt/bmstgk mltgrogkmfrmgs;- Nmlfbmsml` f`rggoglts

Zgbgjtmhl jrmtgrmf `glgrfbby usgk3 Bhjftmhl

Ygbgvflt gxpgrmgljg Nmlfljmfb stflkml`

Mlnrfstrujturg

Zpgjmnmj jrmtgrmf ofy kmnngr nhr kmnngrglt typgs hn mltgrogkmfrmgs

flk prhkujt ofrdgt smtuftmhls hn jhopflmgs,


15/26

Ohtmvftml` MltgrogkmfrmgsNmrst ulkgrstflk mltgrogkmfrmgs lggks,[agl usg fpprhprmftg tgjalmqugs3

Ufrtlgr rgbftmhlsamp oflf`goglt !UYO- systgo

^glkhr oflf`gk mlvglthry !^OM- systgo

Ygfshlfibg kmsjhult ( ofr`mls

Kmstrmiuthr jhuljmb oggtml`s

[rfmlml` flk jhfjaml`

Kgvgbhpml` jafllgb phsmtmhlml` Vumjd rgsphlsg systgo

Jhoputgr fmkgk oflf`goglt tgjalmqugs


16/26

Jhltrhbbml` Jafllgb Jhlnbmjts

Wlkgrtfdg survgys hn mltgrogkmfrmgs th fssgssshurjgs hn jhlnbmjts" suja fs3

Kmnngrgljgs ml hicgjtmvgs" mltgrgsts" pgrjgptmhls

Kgfbml`s wmta justhogrs

Jhopglsftmhl

Wljbgfr tgrrmthry ihulkfrmgs

Ogtahks hn oflf`ml` ( jhltrhbbml` jhlnbmjts

6-Gnngjtmvg jhooulmjftmhl lgtwhrd9-Chmlt `hfb sgttml`

:-Kmpbhofjy" ogkmftmhl" hr frimtrftmhl

;-^grtmjfb ofrdgtml` systgo !^OZ-


17/26

Gvfbuftml` Jafllgb Ogoigrs

UgrnhrofljgUurphsg Dlhw `hhk ( ifk pgrnhroml` jafllgb ogoigrs Ygwfrk ( jhulsgb" rgtrfml" rgohtmvftg" hr

tgromlftgGvfbuftmhl Jrmtgrmf ( nfjthrs Zfbgs fjamgvgk vs quhtf Justhogr sgrvmjg ( sftmsnfjtmhl

Lgw justhogrs `glgrftgk Ofrdgt nggkifjdFssm`l wgm`ats th fihvg nfjthrs,Wsg wgm`atgk nfjthr ogtahk nhr gvfbuftmhl


18/26

Zuppby Jafml Oflf`goglt !ZJO-

Kgnmlmtmhl[ag prhjgss hn pbfllml`" mopbgogltml`" flk jhltrhbbml` nbhw flk

sthrf`g hn rfw oftgrmfbs" nmlmsagk `hhks" flk rgbftgk

mlnhroftmhl nrho tag suppbmgr th tag justhogrs nhr tag

purphsg hn jhlnhroml` th justhogr rgqumrgoglts,ZJO Nrfogwhrd

Mlnhroftmhl Nbhw

Jfsa Nbhw

Urhkujt flk Zgrvmjg Nbhw

Y,O, flk

Jhophl/

glt

Zuppbmgrs

Ubfllml`

flk

nhrgjfstm/

l`

Uurjafsg

Urhkujtm/

hl

Kmstrmiut/

mhl

Justhogr

Zgrvmjg

Ugrnhro/

fljg

Gvfbuftm/

hl

Iusmlgss

Justhogrs
http://blog.oureducation.in/http://blog.oureducation.in/http://blog.oureducation.in/http://blog.oureducation.in/


19/26

ZJO Hicgjtmvgs Justhogr sftmsnfjtmhl iy supgrmhr vfbug

Ygkujg jhst" wfstg" kupbmjftmhl

Omlmomsg hrkgr/th/kgbmvgry tmog

Zupgrmhr kgbmvgry sgrvmjg

Nuljtmhls Mltg`rftgk ml ZJOUurjafsg" kgsm`l" pbfllml`" prhkujtmhl" hrkgr prhjgssml`"mlvglthry jhltrhb" wfrgahusml`" oftgrmfb aflkbml`"

justhogr sgrvmjg,


20/26

Bh`mstmjs Oflf`goglt

KgnmlmtmhlKgsm`l flk oflf`goglt hn fbb fjtmvmtmgs !ofmlbytrflsphrtftmhl" wfrgahusml`" mlvglthry- lgjgssfry th

ofdg oftgrmfbs fvfmbfibg nhr oflunfjturml` flk nmlmsagk

`hhks fvfmbfibg th justhogrs fs lggkgk,Zjhpg hn bh`mstmjs [h oflunfjturml` flk sgrvmjg jhopflmgs mltgrgstgk ml

ofxmomsml` justhogr sgrvmjg,

Mljbukgs mlvglthry jhltrhb" justhogr sgrvmjg"trflsphrtftmhl" wfrgahusml`" hrkgr prhjgssml`"

jhooulmjftmhl" pfjdf`ml`" oftgrmfb aflkbml`,

[rglk ml Bh`mstmjs

Hutshurjml` th f tamrk pfrty bh`mstmjs !:UB- sgrvmjg prhvmkgr,


21/26

[fsds hn Ofrdgt Bh`mstmjs !OB-

Ofchr tfsds hn OB (UK3 [rflsphrtftmhl" wfrgahusml`" Mlvglthry jhltrhb" justhogr sgrvmjg

Htagr tfsds3 Ufjdf`ml`" Hrkgr prhjgssml`" oftgrmfb aflkbml`,

Jhooulmjftmhl" bhjftml` nfjthry flkwfrgahusgs,

Jhopbgx ( jhlnbmjtml` rgbftmhlsamp igtwggl tfsds,Fpprhfjags nhr oflf`ml` jhlnbmjts3 Omlmomsml` thtfb kmstrmiutmhl jhst

YHM ( [htfb systgos ( Jafllgb mltg`rftmhl


22/26

Kgjmsmhls ml Ofchr Jhst Jgltrgs hn

Bh`mstmjs

Ofchr Jhst Jgltrgs hn Bh`mstmjs flk Ofrdgtml`

Bh`mstmjs [rflsphrtftmhl

Pfrgahusml`

Mlvglthry

Hrkgr Urhjgssml`


23/26

[rflsphrtftmhl Kgjmsmhls Fnngjt justhogr sftmsnfjtmhl

Hicgjtmvgs3!6- Zupgrmhr kgbmvgry sgrvmjg"!9- Bhwgst jhst

Kgjmsmhls mljbukg sgbgjtmhl hn

!6-[rflsphrtftmhl ohkgs" flk !9- Mlkmvmkufb jfrrmgrs,

[rflsphrtftmhl ohkgs3 rfmb" fmr" trujd" wftgrwfy"pmpgbmlg,

Jhoimlftmhl ( Mltgrohkgb trflsphrtftmhl 3 rfmb

trujd" wftgrwfy/trujd" wftgrwfy rfmb" fmr/trujd,

Zgbgjtmhl jrmtgrmf 3 !6- spggk" !9- fvfmbfimbmty" !:- jhst"!;- kgpglkfimbmty" !7- jfpfimbmty" !>- nrgqugljy

Mlkmvmkufb jfrrmgrs3 !f- jhoohl" !i- jhltrfjt"

!j- prmvftg


24/26

Pfrgahusml` KgjmsmhlsHicgjtmvgs th fjamgvgk

Moprhvg justhogr kgbmvgry sgrvmjg Mljrgfsg sfbgs

Jafllgb strujturg mlnbugljgs wfrgahusml` kgjmsmhls

Nfjthrs jhlsmkgrgk th kgjmkg mn f jhopfly sahubk usg

!6-Urmvftg hr !9- puibmj wfrgahusml` nfjmbmty3

Justhogr sgrvmjg bgvgb rgqumrgk

Mlvgstoglt th ig ofkg

Hpgrftml` jhstUrmvftg wfrgahusml` iy hwlml` wfrgahusg spfjg

Uuibmj wfrgahusml` iy rgltml` wfrgahusml` spfjg


25/26

Mlvglthry KgjmsmhlsHicgjtmvgs

!6- Omlmomsg afronub gnngjts kug th kgnmjmgljmgs ml tag bh`mstmjfb systgo4 !9-Oggt justhogr sgrvmjg lggks4 !:- Omlmomsg jhsts

Mlvglthry jhst mljbukgs Zthrf`g spfjg jafr`gs

Jhst hn jfpmtfb

[fxgs flk mlsurfljg Mlvglthry rmsd jhst

Mlvglthry kgjmsmhls mljbukg3 !6- wagl th hrkgr" !9- ahw ouja th hrkgr

wagl th hrkgr8 Ifsgk hl rgjhrkgr phmlt ? kgbmvgry bgfk tmog Q fvgrf`g kfmbysfbgs ( prhkujtmhl rgqumrgoglt,

Ahw ouja th hrkgr8 !6- usg mlvglthry shntwfrg" !9- usg nhroubf4"wagrg U? Jhst hn hrkgrml`" K?Fllufb Kgoflk" J?Fllufb mlvglthry jhst !'

hn prhkujt jhst-" ^?Fvgrf`g mlvglthry jhst,


26/26

Hrkgr Urhjgssml` !HU- Kgjmsmhls HU Ztfrts wmta hrkgr rgjgmpt nrho f justhogr flk glks wagl

tag justhogr rgjgmvgs tag prhkujt fs pgr kgbmvgry sjagkubg

flk qufltmty ml tag hrkgr,

Nuljtmhls mlvhbvgk ml HU3

Zfbgs" ofrdgtml`" nmlfljg" ofrdgtml` bh`mstmjs" prhkujtmhlpbfllml` flk jhltrhb" prhkujtmhl

Gnngjtmvg jhhrkmlftmhl flk jhooulmjftmhl glsurgk iy

[rfmlml` rgbgvflt pghpbg

Ygwfrkml` HU `rhup Fpphmltml` f agfk hn HU

Justhogr sftmsnfjtmhl kgpglks hl sujjgss hn HU" wamja ms

phssmibg wmta gnngjtmvg jhhrkmlftmhl flk jhooulmjftmhl,

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Business Marketing Channels and Market Logistics