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BUSINESS INTELLIGENCE INITIATIVE UPDATE

BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

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Page 1: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

BUSINESS INTELLIGENCEINITIATIVE UPDATE

Page 2: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

With You

Gray Lawry

VP, Strategy & Insights

Page 3: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

1. Data Sources

2. Platforms

3. Next Steps

4. Questions

What We’ll Cover

Page 4: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

DATA SOURCES

Page 5: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

DATA SOURCES

Page 6: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

DATA SOURCES

Page 7: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

PLATFORMS

+

Page 8: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

Panoply

Page 9: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

Panoply

Page 10: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

Panoply

Page 11: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

Chartio

Page 12: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

Chartio

Page 13: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

CHARTIO

Page 14: BUSINESS INTELLIGENCE INITIATIVE UPDATE...Google Analytics Dimensions DoubleClick Campaign Manager Current Location: Sweetspot Current Location: AdWords Metrics Impressions Clicks

1. Collect & normalize data

2. Extract data to Panoply and transform

3. Load data in Chartio

4. Set foreign keys

5. Build dashboards

6. Use data to deliver more visitors

What’sNext