Business Intelligence in

Microsoft SQL Server 2005

Marin BezićMicrosoft EMEASQL BI PRODUCT MANAGERmarinb@microsoft.com

Agenda

Overview of SQL Server 2005 Business IntelligenceVisionMicrosoft BI offering IntegrateReportAnalyze

Office Business Scorecard ManagerDemo!

Integration with Visual Studio and .NET Native XML technology Interoperability via Web Services

Integrate and Transform Data Analyze, Store and Mine Data Report and Interact with Data

High availability for enterprise applications Key security and performance features Focus on self manageability and optimization

Improving organizations Improving organizations by providing business by providing business insights to insights to allall employees employees leading to better, faster, leading to better, faster, more relevant decisions.more relevant decisions.

•Integrated platform and applications•Secure and personalized•Collaborative•Cost effective and comprehensive

BI For The Entire Enterprise

OperationalOperationalStrategicStrategic TacticalTactical

Number of decisions

Str

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alu

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TimelinessTimeliness Ease of UseEase of Use High-Level High-Level

ViewView

Data AccessData Access AnalysisAnalysis CollaborationCollaboration

24x7 BI24x7 BI Enterprise Enterprise

ETLETL EmbeddedEmbedded New Form New Form

FactorsFactors

PortalPortal(Office Server)(Office Server)

OfficeOffice

SQLSQL

Data WarehouseData Warehouse(SQL RDBMS)(SQL RDBMS)

IntegrateIntegrate(SSIS)(SSIS)

AnalyzeAnalyze(SSAS)(SSAS)

ReportReport(SSRS)(SSRS)

Business ScorecardingBusiness Scorecarding(BSM)(BSM)

End-user AnalysisEnd-user Analysis(Excel)(Excel)

BIBIPlatformPlatform

AnalyticAnalyticApplicationsApplications

End-userEnd-userToolsTools

Integrated BI Offering

BIBIPlatformPlatform

Data WarehouseData Warehouse(SQL RDBMS)(SQL RDBMS)

IntegrateIntegrate(SSIS)(SSIS)

AnalyzeAnalyze(SSAS)(SSAS)

ReportReport(SSRS)(SSRS)

PortalPortal(Office Server)(Office Server)

Business ScorecardingBusiness Scorecarding(BSM)(BSM)

End-user AnalysisEnd-user Analysis(Excel)(Excel)

AnalyticAnalyticApplicationsApplications

End-userEnd-userToolsTools

Leading Vendor in OLAP Leading Vendor in OLAP for 3 consecutive yearsfor 3 consecutive years

More than 160K copies of More than 160K copies of SQL Server 2000 Reporting SQL Server 2000 Reporting Services installedServices installed

Integrate (ETL)Integrate (ETL)Analyze (OLAP Analyze (OLAP and Data Mining)and Data Mining)Report (Reports Report (Reports and and Notifications)Notifications)

Over 100,000 Over 100,000 Downloads for Excel Downloads for Excel Add-in and the Business Add-in and the Business ScorecardScorecard

Analyze (Excel)Analyze (Excel)Collaborate (BI Collaborate (BI Portal)Portal)Manage (KPIs, Manage (KPIs, Scorecard)Scorecard)

Integrated BI Offering

SQL Server 2005 Business Intelligence

Analysis ServicesAnalysis ServicesOLAP & Data MiningOLAP & Data Mining

Integration ServicesIntegration ServicesETLETL

SQL ServerSQL ServerRelational EngineRelational Engine

Reporting ServicesReporting Services Man

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SQL Server 2005 Business Intelligence

Analysis ServicesAnalysis ServicesOLAP & Data MiningOLAP & Data Mining

Integration ServicesIntegration ServicesETLETL

SQL ServerSQL ServerRelational EngineRelational Engine

Reporting ServicesReporting Services

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Partitioning SupportOnline operationsSnapshot isolationInsert and load improvementsT-SQL enhancementsNative XML.NET Framework

SQL Server 2005 Business IntelligenceMajor investmentNew ETL pipeline

Complex data routingScale and performance

DW & BI SavvyRich transformationsIntegration with Analysis Services

Enhanced designer and control flow

Analysis ServicesAnalysis ServicesOLAP & Data MiningOLAP & Data Mining

Integration ServicesIntegration Services ETLETL

SQL ServerSQL ServerRelational EngineRelational Engine

Reporting ServicesReporting Services

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SQL Server 2005 Business IntelligenceUnified Dimensional ModelIntegrating relational and OLAP views

Pro-active cachingBringing the best of MOLAP to

ROLAPAdvanced Business Intelligence

KPIs, MDX scripts, translations, currency…

Data MiningSmart applications

Analysis ServicesAnalysis ServicesOLAP & Data MiningOLAP & Data Mining

Integration ServicesIntegration Services ETLETL

SQL ServerSQL ServerRelational EngineRelational Engine

Reporting ServicesReporting Services

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Traditional and interactive reports Scalable, manageable

and embeddable server infrastructureIntegration with SharePoint Portal

Server, Office, browser and other familiar tools

Support for relational, OLAP, XML and other data sources

End user report building tool

Analysis ServicesAnalysis ServicesOLAP & Data MiningOLAP & Data Mining

Integration ServicesIntegration ServicesETLETL

SQL ServerSQL ServerRelational EngineRelational Engine

Reporting ServicesReporting Services

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SQL Server 2005 Business Intelligence A complete, integrated environment Integration Services, Relational,

OLAP, Data Mining, Reports, KPIs, code, web pages, …

Supports the entire life cycle Prototyping, development, test,

deployment, modification Supports enterprise development

Teams, source control, versioning, etc.

Analysis ServicesAnalysis ServicesOLAP & Data MiningOLAP & Data Mining

Integration ServicesIntegration Services ETLETL

SQL ServerSQL ServerRelational EngineRelational Engine

Reporting ServicesReporting Services

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Extract, Transform and Load Informatica PowerCenter

% overall vote: 29.0% % vote, Large Enterprises: 41.5% % vote, SMEs: 20.4% Satisfaction Rating: 81%

Runner-up:MicrosoftMicrosoft SQL Server 2000 Data Transformations Services (DTS)

Multidimensional Analysis (OLAP)Microsoft Microsoft SQL Server 2000 Analysis Services

% overall vote: 26.0% % vote, Large Enterprises: 21.6% % vote, SMEs: 30.3% Satisfaction Rating: 78%

Runner-up:CognosCognos PowerPlay 7.3

Business Intelligence Suites

Microsoft Microsoft SQL Server 2000 Reporting Services, SQL Server 2000 Analysis Services, SQL Server Accelerator for Business Intelligence

% overall vote: 24.4% % vote, Large Enterprises: 20.4% % vote, SMEs: 25.7% Satisfaction Rating: 75%

Runner-up:CognosCognos Enterprise BI Series

Ad Hoc Query & Reporting Microsoft Microsoft SQL Server 2000 Reporting Services

% overall vote: 22.2% % vote, Large Enterprises: 13.6% % vote, SMEs: 28.9% Satisfaction Rating: 74%

Runner-up:Business ObjectsWebIntelligence

#1

#2

#1

#1

Rapidly display and share scorecards on Web pages Gain immediate access to analysis and unstructured data functionality Drill down through KPIs for deeper transactional insight Get all-on-one-page interaction

MapPoint / Visio / OWC / Reporting Services MapPoint / Visio / OWC / Reporting Services IntegrationIntegration

Charting andCharting andAnalysisAnalysis

Documents &Documents & Spreadsheets Spreadsheets

ScorecardScorecard

ReportReport

Office Business Scorecard Manager

DEMO –

Office Business Scorecard Manager

SummarySQL Server 2005 is a major BI releaseComplete, end-to-end BI platformFrom data collection to delivery

SQL Server 2005 brings OLTP ‘abilities’ to BISQL Server 2005 makes BI development easySQL Server 2005 BI is enterprise ready