Business Intelligence

Greg MyersJennifer Parker

Tom Smith11/17/2009

MIS 261

Introduction

Value Proposition

Harrah’s Casino- The Value of Data Rewards Program - 2x Revenue Growth

Retailer- Tesco Reward Program - 22% Revenue Growth in 2

Years (+£5 b)

Business Intelligence Overview

Determining What Data is Needed

Balanced Scorecard

Determining What Data is Needed

Strategy Map

Balanced

Scorecard

Addressing Data Quality

Eckerson , 2002

1. Data Definitions 2. Consistent Processes3. Data Monitoring/Cleaning4. System

Enforcement Configuration/Patching Integration

Establishing Meta- Data

Dimensions vs. Facts Dimension- is an attribute that displays total

counts/amounts of a fact Fact- key additive measurement of business

performance

Document Definitions, Process, Systems, Formats Agreed upon data sources

Extract, Transfer, and Load (ETL)

Relational Database -OLTP

Star Schema - OLAP Data Warehouse

How to Successfully Build a BI Solution

1. BI implementation is a company wide project and should not be owned strictly by IT.

2. Allow developers to have access to the business owners and subject-matter experts.

3. Create manageable steps in the implementation and a reasonable time-line in which to complete them.

How to Successfully Build a BI Solution

4. Create teams of small amounts of people with some experienced members.

5. Manage the installation or upgrade of hardware capable of supporting fast processing of data to enable tight development cycles.

6. Supply data to populate test versions of the data repository and test for expected outcomes

Signs of a Successful Data Repository

Data repositories must beScalable Flexible Backwards compatible AuditableExperienced Developers

BI Solutions for SAP Users

Other9%

Non-SAP from

scratch16%

Custom SAP in house

35%

Custom SAP by a

consultant 30%

As-Is SAP10%

Presentation Tools

ReportsMicrosoft Excel

QueriesMicrosoft Access / Sun MySQL

DashboardsExecutive Information Systems (EIS)http://now.sprint.com/widget/

SAP Presentation Tools

SAP BusinessObjectsBEx Analyzer

http://www.cnblogs.com/images/cnblogs_com/crazybugcn/AdHoc029.JPG

BEx Query Designer

http://www.expert-team.com/images/scr_BW_QueryDesigner.gif

Crystal Reportshttp://www.fileguru.com/images/b/

crd_subscription_information_managers_information_database-9250.jpeg

Xcelsiushttp://myxcelsius.com/wp-content/uploads/2008/TOC/

TOC_Calci.swf

Case Study: Sisters of Mercy Health System (Mercy)Situation – major delays in report deliveryTask - implement an enterprise wide business

intelligence (BI) solution with a single overarching reporting structure

Action – research, select and install a BI solutionResults –

Business Objects was the favored vendor as users especially liked the interface’s intuitiveness and ease-of-use

Mercy was able to consolidate legacy data and make it fully accessible to authorized users

Mercy is now able to utilize metrics that allow comparisons between internal entities

Mercy staff now able to roll up financial statements and rapidly publish them following month-end close, with all information available online via a consistent and secure Web-based portal

Data accuracy and consistency has reached unprecedented high levels

Q&A Segment

Discussion Questions:BI examples in your workplace

SoftwareUser Access of final reports

Ideas for BI utilization