Business Intelligence for InvestmentManagers

Business Intelligence for Decision-MakersBusiness Intelligence capabilities with APX 4.1 help your front office quickly understand the overall health and direction of the firm. Seetrends in account AUM, revenue, and demographics, delivered in visual format that’s easy to comprehend. This solution is compatiblewith APX 4.1 and later.

Get insight and answers to business-critical questions like:

� How are our AUM, revenue, and client base segmented (by wealth manager, product, client type, custodian, region)?

� Who are our top clients and how long have they been with our firm?

� How much of our revenue do our top clients provide, and what is their effective rate?

� How are different teams and individuals in our firm performing, and how much revenue are they accountable for?

� How has this picture changed over time?

Leveraging the APX reporting framework and the industry-standard Microsoft SQL Server Reporting Services (SSRS) platform, BusinessIntelligence capabilities available with APX can be customized to meet the needs of front office stakeholders, such as sales, businessdevelopment, executive management, and board members.

“When we can see revenue numbers by average fees and account size, it really brings it home and helps us understand if we’re applying our resources in the right areas.”MARTIN M. WASMER, Principal, Chief Executive Officer, Wasmer, Schroeder & Company

Range Count AUM (000s) % Revenue % Eff. Rate

< 500 K 91 $24,554 3.2% $43,908 3.3% 0.179%

500 K - 1 M 50 $36,455 4.7% $63,145 4.7% 0.173%

1 M - 2.5 M 50 $77,723 10.1% $149,214 11.1% 0.192%

2.5 M - 5 M 29 $97,459 12.6% $193,988 14.5% 0.199%

5 M - 10 M 11 $84,542 10.9% $164,845 12.3% 0.195%

10 M - 25 M 5 $76,146 9.9% $150,198 11.2% 0.197%

25 M - 50 M 2 $78,103 10.1% $132,705 9.9% 0.170%

> 50 M 2 $297,860 38.5% $441,455 33.0% 0.148%

Total 240 $772,842 $1,339,458 0.173%

Internal AUM by Client Relationship

Internal AUM by PortfolioRange Count AUM (000s) % Revenue % Eff. Rate

< 500 K 297 $80,138 10.4% $120,026 9.0% 0.150%

500 K - 1 M 99 $70,361 9.1% $111,441 8.3% 0.158%

1 M - 2.5 M 75 $115,653 15.0% $211,697 15.8% 0.183%

2.5 M - 5 M 29 $98,953 12.8% $189,725 14.2% 0.192%

5 M - 10 M 17 $121,678 15.7% $235,343 17.6% 0.193%

10 M - 25 M 6 $93,876 12.1% $180,761 13.5% 0.193%

25 M - 50 M 2 $90,685 11.7% $146,793 11.0% 0.162%

> 50 M 1 $101,496 13.1% $143,420 10.7% 0.141%

Total 526 $772,842 $1,339,206 0.173%

Run for Master Group 4/26/2012 11:54:51 AM

Account Distribution Market Value as of 12/31/2011Revenue for 10/1/2011 Thru 12/31/2011

Account Name P Ct AUM (000s) % Revenue % Eff. Rate

Mr. Chris Higgins 1 $9,823 11.6% $20,043 12.2% 0.204%

Mr. Kevin Bignell 1 $9,175 10.9% $21,372 13.0% 0.233%

Darren Washington 2 $8,943 10.6% $11,162 6.8% 0.125%

Chris Boyle 2 $8,707 10.3% $16,326 9.9% 0.188%

Herbert Johnston 1 $8,536 10.1% $11,134 6.8% 0.130%

Paul Armer 2 $8,212 9.7% $18,331 11.1% 0.223%

Brian McGrath 1 $6,736 8.0% $13,881 8.4% 0.206%

Kathy Wensell 1 $6,552 7.7% $11,750 7.1% 0.179%

Keith Flynn 3 $6,415 7.6% $15,281 9.3% 0.238%

Mr. James Green 3 $6,276 7.4% $12,649 7.7% 0.202%

Ms. Martha Balba 2 $5,167 6.1% $12,916 7.8% 0.250%

Total 19 $84,542 $164,845 0.195%

Internal AUM: 5 M - 10 M

Run for Master Group 5/2/2012 1:30:23 PM

Account Values Market Value as of 12/31/2011Revenue for 10/1/2011 Thru 12/31/2011

AUM Distribution Revenue Distribution

Sales Channel Count AUM (000s) % Revenue % Eff. Rate

Platform 279 $293,294 38.0% $426,482 31.8% 0.145%

Institutional 39 $280,217 36.3% $527,907 39.4% 0.188%

HNW 189 $183,817 23.8% $348,236 26.0% 0.189%

RIA 19 $15,514 2.0% $36,582 2.7% 0.236%

Total 526 $772,842 $1,339,206 0.173%

Run for Master Group 4/26/2012 12:44:31 PM

Distribution by Sales Channel Market Value as of 12/31/2011Revenue for 10/1/2011 Thru 12/31/2011

AUM Distribution Revenue Distribution

Custodian Count AUM (000s) % Revenue % Eff. Rate

Charles Schwab & Co Inc. 182 $193,562 25.0% $370,206 27.6% 0.191%

Northern Trust 12 $106,738 13.8% $201,278 15.0% 0.189%

RBC Dexia 1 $101,496 13.1% $143,420 10.7% 0.141%

Credit Suisse First Boston 133 $58,257 7.5% $68,283 5.1% 0.117%

Wells Fargo Bank 2 $58,056 7.5% $97,193 7.3% 0.167%

JP Morgan Chase Bank 3 $36,142 4.7% $76,848 5.7% 0.213%

Stifel, Nicolaus & Co - SMAP 64 $31,463 4.1% $35,770 2.7% 0.114%

M&I Trust Company 4 $31,301 4.1% $56,891 4.2% 0.182%

U.S. Bank 6 $24,320 3.1% $50,473 3.8% 0.208%

Wells Fargo Advisors 15 $19,091 2.5% $33,305 2.5% 0.174%

Other Custodians 104 $112,414 14.5% $205,539 15.3% 0.183%

Total 526 $772,842 $1,339,206 0.173%

Run for Master Group 4/26/2012 11:57:24 AM

Distribution by Custodian Market Value as of 12/31/2011Revenue for 10/1/2011 Thru 12/31/2011

Account Name P Ct AUM (000s) % Revenue % Eff. Rate

Friedman Family LP $2,928 15.3% $3,660 11.0% 0.125%

Dr. Marcus Young IRA $2,444 12.8% $4,582 13.8% 0.188%

Warren Finklea IRA $1,884 9.9% $3,532 10.6% 0.187%

Paul James MD IRA $1,853 9.7% $3,475 10.4% 0.187%

Grant Ellis IRA $1,514 7.9% $1,760 5.3% 0.116%

James and Julianne Arana Jt. Family Trust $1,379 7.2% $2,585 7.8% 0.188%

Dean Henderson IRA $1,323 6.9% $2,480 7.4% 0.188%

Margaret Knight Revocable Trust U/A Dated 9/29/98

$1,178 6.2% $2,209 6.6% 0.187%

Deborah Palmer IRA $897 4.7% $1,682 5.1% 0.188%

Mary E. Baker IRA #2 $843 4.4% $1,791 5.4% 0.212%

Mary E. Baker IRA #1 $768 4.0% $1,631 4.9% 0.212%

Nancy Hall IRA $714 3.7% $1,338 4.0% 0.187%

Theresa Mary Baker Revocable Living Trust $669 3.5% $1,254 3.8% 0.187%

Sarah King IRA $627 3.3% $1,176 3.5% 0.187%

David and Ann Whitmus $71 0.4% $150 0.5% 0.212%

Total 15 $19,091 $33,305 0.174%

Custodian: Wells Fargo Advisors

Run for Master Group 5/2/2012 1:31:22 PM

Account Values Market Value as of 12/31/2011Revenue for 10/1/2011 Thru 12/31/2011