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Recommendation 4 Virtue ethics states that character matters above all else. Living an ethical life, or acting rightly, requires developing and demonstrating the virtues of courage, compassion, wisdom, and temperance. It also requires the avoidance of vices like greed, jealousy, and selfishness. The Coca – Cola Company should be more thoughtful and compassionate towards other people. They should avoid forcefully taking people’s land and their water source.

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Recommendation 4Virtue ethicsstates that character matters above all else. Living an ethical life, or acting rightly, requires developing and demonstrating the virtues of courage, compassion, wisdom, and temperance. It also requires the avoidance of vices like greed, jealousy, and selfishness.

The Coca Cola Company should be more thoughtful and compassionate towards other people.

They should avoid forcefully taking peoples land and their water source.

Recommendation 5Kantianismemphasizes the principles behind actions rather than an actions results. Acting rightly thus requires being motivated by proper universal principles that treat everyone with respect. When youre motivated by the right principles, you overcome your animal instincts and act ethically.

The Coca Cola Company should treat their employees right and not violate their rights.

They should be motivated by the aim to be the best company and not focused only on the profit.

ConclusionCoca Cola is a multinational company. It has to implement management practices worldwide. Therefore, it establishes standards in all its operations and exploitation of employees, and environmental destruction are out of the question. On the contrary, it implements CSR programs for environmental protection as well as charity programs.

As a big company, they had/will face many problems. To avoid such problems, they should act based on the business ethics.