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Business
“Rapid changes in technology have
changed the way that we do business.
Consequently, business transformation
was a major focus in 2015.”
Wellness“Georgia’s Own has always placed a
tremendous importance on wellness,
especially the fi nancial wellness of our
members.”
Culture
“Building a world-class culture is
our passion, and an integral part
of being one of Georgia’s Own is
constantly fi nding elevated ways
to serve our members and the
communities we represent.”
Looking back at 2015, it is clear that it
was a pivotal year of transformation.
From the infusion of more intuitive
technology and a focus on overall
wellness to a relentless passion for
our world-class culture, Georgia’s Own
leveraged opportunities throughout
the year to transform our business and
position ourselves for a strong future.
Business
Rapid changes in technology have
created innovative opportunities
to better serve our members.
Consequently, business transformation
was a major focus in 2015. During
the year, we implemented numerous
strategic initiatives to improve
performance, enhance growth and drive
long-term value for our members. This
includes transforming our products
and processes, enhancing our digital
channels, and furthering our strategic
roadmap for branches.
In 2015, we added the ability to make
Member-to-Member transfers through
our online banking system. In addition,
we worked with our credit and debit
card providers to prepare for the
launch of chip card technology. By the
end of 2016, all Georgia’s Own Credit
and Debit cards will contain chip-
enabled security. The Guaranteed Asset
Protection product for automobile loans
was enhanced, and now helps pay the
collision deductible. We also added
30-year, ! xed-rate jumbo mortgage loans
to our product o" ering. Finally, we created
an onboarding department to welcome
new members to the Credit Union.
We also transformed our physical
footprint. Part of our continued growth
included adding the residents of Paulding
and Fayette Counties to our ! eld of
membership. In addition, we opened a
new, state-of-the-art branch in Conyers
and began construction on our much-
anticipated Roswell branch, which will
open in 2016. Finally, we expanded our
Field of Membership with the addition of
21 new Premier Partners.
Our business transformation e" orts are
already yielding strong results and are
demonstrated in our numbers. In 2015,
Georgia’s Own hit a milestone by crossing
the $2 billion asset threshold, ending the
year at $2,047,209,143. Our membership
grew to 184,515, a steady 3.63% increase
over the previous year. Our loan portfolio
increased throughout the year as well.
Organic loan balances increased by $106.4
million for 11.24% growth. Similarly,
members’ share accounts increased to a
record $636.3 million. Checking, as well as
Money Market accounts remained strong,
representing $50 million and $9.5 million
in growth, respectively.
Wellness
Georgia’s Own has always placed a
tremendous importance on wellness,
especially the ! nancial wellness of our
TRANSFORMATION
members. Programs like Balance Financial Fitness,
Georgia’s Own Investment and Retirement Services,
our seminar series for Premier Partner companies,
and our scholarship program with which we granted
$15,000 to college students in 2015 are just a few
examples of how we invest in our members.
While ! nancial wellness is our business, employee
wellness is equally important and we made great
strides in providing ample wellness opportunities
to our sta" . In 2015, we held our ! rst wellness fair.
Additionally, we added paid time-o" for wellness
to our employee bene! ts plan. Similarly, we o" ered
numerous ways for employees to get ! t in 2015.
Culture
The Georgia’s Own culture is one of positive energy
and an unwavering quest for creating better ways
for our members to bank. One way we worked
toward this is through our sales and service initiative,
which is intended to strengthen our commitment
to continually enrich the experience we deliver to
our members. As part of this program, we created
a President’s Club and inducted our ! rst group of
ten employees in 2015. This group has set the bar
for exceptional service and performance standards
within our organization.
We also continued our cultural emphasis on
collaboration within the organization through
company-wide events and sponsorships, including
our 6th annual GOCYou Day. As part of our GOCYou
Day event, in conjunction with Stop Hunger Now,
we succeeded in packaging 268,488 individual
meals for primary and middle school children in
Zambia. Other organizations that we were proud to
support included Junior Achievement of Georgia,
Action Ministries’ Women’s Kitchen, Feed the Hungry,
Children’s Miracle Network, Action Ministries’
summer hunger program, Smart Lunch, Smart Kid,
and the United Way Shoebox Project. Additionally,
we held our annual charity golf tournament and
were once again able to raise $100,000 to bene! t
L.E.A.D., an organization that is changing the lives of
at-risk young men in Atlanta. In view of our ongoing
philanthropic e" orts, Georgia’s Own began the
creation of a foundation for charitable giving, which
will enable Georgia’s Own to further our community
partnerships through nonpro! t donations.
2015 was a year of transformation, but no matter
what changes lie ahead, we will always remain
committed to you, our members. As we look forward
to 2016, we see enormous opportunity to leverage
our 80 plus years of experience and channel the skills
and creativity of our people to develop innovative
solutions, deliver greater member value and help our
business # ourish. We look forward to another year
of growth and possibilities, and thank you for being
one of Georgia’s Own.
Sincerely,
Joseph M. Mauriello, Chairperson
David A. Preter, President/CEO
2015 AT A GLANCE
Grew to 184,515 members by providing unmatched value and service
Reached more than $2 billion in assets, ending the year at $2,047,209,143, which was up 11.95% over 2014
Maintained a healthy net worth capital ratio of 10.77% as of December 31, 2015, well above what regulators consider well-capitalized
Returned nearly $5.2 million in dividends and interest to members
Increased our organic loan balances by $106.4 million for 11.24% growth
Enhanced our protection product for automobile loans and added Member-to-Member transfers and 30-year, ! xed-rate jumbo mortgage loans to our product o" erings
Created an onboarding department to welcome new members to the Credit Union
Opened a state-of-the-art branch in Conyers and began construction on a new branch in Roswell, Ga
Welcomed the residents of Fayette and Paulding Counties into our ! eld of membership
Added 21 Premier Partners to our ! eld of membership
Awarded $15,000 in college scholarships
Created a President’s Club and inducted our ! rst group of ten employees in 2015
Began the creation of a foundation for charitable giving to further our community partnerships through non-pro! t donations
Participated in and donated to various community and charitable causes, including: Stop Hunger Now, L.E.A.D., Junior Achievement of Georgia, Action Ministries’ Women’s Kitchen, Feed the Hungry, Children’s Miracle Network, Action Ministries’ summer hunger program, Smart Lunch, Smart Kid and the United Way Shoebox Project
Contributed nearly $325,000 to charitable causes through sponsorships and donations
Volunteered more than 3,700 hours in time to community involvement e" orts
Maintained our o& cial partnership with Junior Achievement of Georgia
Remained the O& cial Credit Union of Georgia State University Athletics
Continued our proud partnership of the Atlanta Braves, Philips Arena/Atlanta Hawks, and University of Georgia Football
Board of Directors David A. Preter | President/CEO
Joseph M. Mauriello | Chairman
Michael W. Baumgartner | Vice Chairman
Patrick H. Casey | Treasurer
Joan K. Sims | Secretary
Richard E. Burns
William E. Conine
David Dickey
James Larry Fowler
Gary Ludgood
Ervin M. Walker
C. Edward Heath | Director Emeritus
John White | Director Emeritus
Senior Executives Cindy Boyles | SVP Organizational Development
Eric Broome | SVP Enterprise Risk Management & General Counsel
John Carew | SVP Strategy
Kelly Garmon, Ph.D. | Chief Membership O! cer
Greg Gibson | Chief Financial O! cer
Bonnie Kimmey | Chief Operations O! cer
Financials
georgiasown.org
404.874.1166 800.533.2062
1155 Peachtree Street NE P.O. Box 105205 Atlanta, GA 30348