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ENTERPRISE FLORIDA eflorida.com
Exporting Myths
• Only large multi-national companies can succeed in exporting
• A company needs a product in order to export
• A company has to be a manufacturer in order to export
• Only high-tech products are successfully exported
• Exporting is not profitable
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ENTERPRISE FLORIDA eflorida.com
Exporting Facts
• 95% of Florida’s exporters are small and medium enterprises
(SMEs), accounting for 63% of Florida’s exports
• Nearly a third of Florida’s exports are services
• Over 50% of Florida’s exports are manufactured outside of Florida
• Florida exports sand to the Trinidad and icemakers to Greenland
• Florida's exporters grow 15% faster, pay 15% higher wages and are
15% more profitable than non-exporting companies
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ENTERPRISE FLORIDA eflorida.com
Impact of International Business on Florida
• Over 1.3 million jobs in Florida depend on international business
• Over 43,000 companies in Florida export products or services
• Florida is second only to California in the concentration of exporters
• Florida is the fourth largest exporter among U.S. states
• Anecdotal reports suggest that the global economic downturn continues to have less of an impact Florida exporters
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ENTERPRISE FLORIDA eflorida.com
Reasons to Consider Exporting
• While the United States remains the single largest market in the
world, it represents less than 25% of the global economy
• Exporting can place a company’s product or service in markets that are experiencing above-average growth
• Exporting can extend a product’s life cycle
• The Godfather Factor
• Foreign exchange rates
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ENTERPRISE FLORIDA eflorida.com
The Impact of
Foreign Direct Investment (FDI) on Florida
• Florida ranks fifth in the nation in terms of FDI employment
• Approximately 2,500 foreign subsidiaries operate in Florida
• Foreign companies employ 273,100 Florida residents
• Total value of holdings by all foreign investors is over $40B USD
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ENTERPRISE FLORIDA eflorida.com
Enterprise Florida’s Goals
• Market Florida’s international advantages worldwide.
• Assist Florida companies to export products and services and
identify joint ventures and strategic alliance partners
• Provide an international network to identify foreign direct investment
prospects and to assist Florida companies to export
• Create a statewide trade development network to assist Florida’s small and medium size companies to access international markets
• Job creation through exporting and foreign direct investment
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ENTERPRISE FLORIDA eflorida.com
Who We Serve
• Small and medium-sized Florida manufacturers, distributors and
service companies
• Florida economic development and trade organizations
• International companies interested in Florida’s products and
services
• Foreign direct investors interested in expanding or relocating to
Florida
• Florida communities interested in attracting foreign direct
investment
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ENTERPRISE FLORIDA ef/orida.com
FLORIDA FIELD OFFICES
Santa Rosa
Okaloosa Walton
Holmes
Jackson
Washington
Bay Calhoun
Gadsden
Leon Madison Hamilton
Taylor Wakulla
Liberty
Franklin Gulf Lafayette
Suwannee Columbia
Alachua
Dixie
Bradfor d
Gilchrist
Baker
Nassau
Duval
Clay St. Johns
Putnam
Flagler
Levy
Citrus
Pasco
Volusia
Hernando
Sumter Lake
Hillsborough
Manatee
Polk
Seminole
Orange Brevard
Osceola
Highlands
Sarasota
Okeechobee
Charlotte
Lee
Glades
Collier
Indian River
St. Lucie
Martin
Palm Beach
Broward
Monroe Dade
Marion
Hendry Lorrie Belovich (V)
Larry Bernaski (III)
Michael Schiffhauer (IV)
Broward, Indian River, Martin, Okeechobee, Palm Beach, St. Lucie
Charlotte, Citrus, Desoto, Hardee, Hernando, Hillsborough, Manatee, Pasco,
Pinellas, Polk, Sarasota
Alachua, Baker, Bradford, Clay, Columbia, Dixie, Duval, Flagler,
Gilchrist, Hamilton, Lafayette, Levy, Madison, Nassau, Putnam,
St. Johns, Suwannee, Taylor, Union
Brevard, Highlands, Lake, Marion, Orange, Osceola, Polk, Seminole, Sumter,
Volusia
John Diep (VI)
Andrea Moore (I)
Ken Cooksey (II)
Gadsden, Jefferson, Leon, Wakulla
Bay, Calhoun, Escambia, Franklin, Gulf, Holmes,
Jackson, Jefferson, Liberty, Okaloosa, Santa Rosa,
Walton, Washington
Coral Gables Office (VII)
Collier, Glades, Hendry, Lee, Miami-Dade, Monroe
Coral Gables
Office
Pensacola Field Office
Tallahassee Field Office
Jacksonville Field Office
West Palm
Beach
Field Office
Tampa Field Office
Orlando Field Office
Hardee
DeSoto
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United Kingdom Germany
Montreal France Czech Republic
Toronto Beijing Spain Japan
Israel Shanghai
Mexico Taiwan
Brazil
South Africa
Enterprise Florida = Full Service Office (9)
= Liaison Office (6)
International Offices
ENTERPRISE FLORIDA eflorida.com
2011 International Trade Development
Priorities
• Retain Florida’s market share in the Latin American Region
• Assist Florida SME’s to diversify exports to emerging markets
in Asia, Africa and the Middle East
• Increase Florida high tech and high wage exports worldwide
• Capitalize on the Panama Canal expansion
• Market Florida worldwide as an ideal investment destination and
identify foreign investment prospects
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ENTERPRISE FLORIDA ef/orida.com
Key Target Markets Worldwide
North America, Latin America and the Caribbean Basin
Argentina
Brazil
Canada
Caribbean Nations
Central America
Chile
Colombia
Dominican Republic
Mexico
Peru
Venezuela
Europe
Belgium
France
Germany
Italy
Spain
The Netherlands
United Kingdom
Far East (Asia) and Oceania
Greater China
Malaysia
India
Singapore
Japan
Australia
Africa and Middle East
Israel South Africa Gulf Cooperation Council Nations
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ENTERPRISE FLORIDA ef/orida.com
Target Sectors
TRADE
• Aviation/Aerospace
• Life Sciences
• Information
Technologies/Telecommunications
• Electronics
• Homeland Security/Defense
Technologies
• Clean Energy/Environmental
Technologies
• Professional/Transportation/
Financial Services
FDI
• Aviation/Aerospace
• Information Technologies
• Life Sciences
• Homeland Security/Defense Tech.
• Financial Services/Professional Serv.
• Clean Energy
• Emerging Technologies
• Manufacturing
• Multinational Headquarters/Logistics
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ENTERPRISE FLORIDA eflorida.com
Enterprise Florida International Trade Services
• Counseling, information and referrals
• Export readiness assessment
• Participation in trade exhibitions, trade missions and catalog shows
• Country-specific market information
• Export sales leads
• Identifying potential overseas buyers
• Florida Export Directory on-line
• Inbound trade missions
• Seminars and workshops
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ENTERPRISE FLORIDA eflorida.com
Foreign Direct Investment Services
• Market Florida advantages worldwide
• Identification of international investment projects and leads
• Provide custom-tailored information and proposals to potential international investors on:
- Florida and its communities
- Process and regulations for establishing in the state
- Florida business advantages
• Referrals to local EDOs
• Site selection assistance in partnership with local EDOs
• Assist qualified companies to apply for and obtain financial and training
incentives
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ENTERPRISE FLORIDA ef/orida.com
Services Provided by Enterprise Florida’s International Offices
Basic Services:
• Counseling services for Florida and foreign companies.
• Trade lead generation.
• Investment lead generation and follow-up.
• Support for EFI in-country trade events.
• Support for trade and investment missions from Florida.
• Appointment scheduling for EFI’s economic development partners.
• Maintain country specific websites in target languages in key markets.
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ENTERPRISE FLORIDA eflorida.com
Final Thoughts
• It’s important to note that exporting is a business expansion strategy and not a business development strategy
• It simply makes sound business for a business to at least consider
its role in international markets
• There are ample enough resources to assist a business in making
an informed decision regarding international expansion strategies
• If your company believes it’s not important or necessary to compete
on a global level…remember that you already are…
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