Business Excellence Spring 2014

http://extension.fullerton.edu/professionaldevelopment

SUCCESSSUCCESS

Acquiring Business Skills for Today

Other Programs of Interest

Project ManagementSee page 27.

Corporate Security ManagementSee page 8.

Let the latest technology market your programs with the new online Digital Marketing Certifi cate program (see page 41).Courses cover everything from social media and mobile marketing to search engine optimization and analytics.

From start to fi nish, students will work with a mock company developing real-world digital marketing plans.

Program Features:• Six online courses (120 hours)• Requires 4-5 hours of classwork per week• 12.0 Continuing Education Units earned• Each course lasts 4-6 weeks• Complete entire program in 10 months

New technology, new tools, new ways

Register now for Spring courses, beginning in January.

657.278.2611 SPRING 2014 | 1

UNIVERSITY EXTENDED EDUCATION

Table of Contents

BUSINESSBusiness Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Professional Offi ce Administration. . . . . . . . . . . . . . . . . . 5

CRIME, FORENSIC & LEGALCorporate Security Management . . . . . . . . . . . . . . . . . . 8

FIDUCIARY MANAGEMENTProfessional Fiduciary Management . . . . . . . . . . . . . . . 11

IT & COMPUTER ENGINEERINGUser Experience and Customer-Centered Design. . . . . 15

LEADERSHIP, MANAGEMENT & HUMAN RESOURCES

Human Resources Management . . . . . . . . . . . . . . . . . 18

Leadership Development . . . . . . . . . . . . . . . . . . . . . . . 20

Professional Meeting Planning and Special Events . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Project Management . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Six Sigma, Yellow Belt . . . . . . . . . . . . . . . . . . . . . . . . . 30

Lean Six Sigma Green Belt. . . . . . . . . . . . . . . . . . . . . . 32

Six Sigma, Black Belt . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Supply Chain Management . . . . . . . . . . . . . . . . . . . . . 36

The Art and Science of Effective Management . . . . . . . 38

MARKETINGDigital Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

TEST PREPARATIONTest Preparation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

GENERAL INFORMATIONComputer Access . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Class Changes and Withdrawals . . . . . . . . . . . . . . . . . 45

Refunds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Purchase of Textbooks. . . . . . . . . . . . . . . . . . . . . . . . . 45

Parking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Scholarships Available . . . . . . . . . . . . . . . . . . . . . . . . . 46

Nondiscrimination & Harassment Policies. . . . . . . . . . . 46

Map & Parking Information . . . . . . . . . . . . . . . . . . . . . . 47

Registration Form. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

Four Ways to Register Four Ways to Register

1. Online 24 hours a day Register Now - extension.fullerton.edu/professionaldevelopment/RegisterUse your credit card to register.

2. Telephone - 657.278.2611Mon.-Thurs., 8 a.m. to 5:30 p.m.; Fri., 8 a.m. to 5 p.m.; Sat., 8 a.m. to 12 p.m.Have ready your credit card number, expiration date, and your student I.D. or Social Security number. A receipt will be mailed to you.

3. In Person - College Park, Suite 100(2600 Nutwood, corner of Nutwood & Commonwealth)Mon.-Thurs.: 8 a.m. to 5:30 p.m.; Fri.: 8 a.m. to 5 p.m.; Sat.: 8 a.m. to 12 p.m.Complete a registration form and present it at the University Extended Education offi ce.

4. MailSend the completed registration form with your check, money order or credit card information to:University Extended Education RegistrationCal State FullertonP.O. Box 6870Fullerton, CA 92834-6870

http://extension.fullerton.edu/professionaldevelopment/register

2 | SPRING 2014 extension.fullerton.edu/professionaldevelopment

CERTIFICATE IN

Business Analysis

The ProgramThe Certificate in Business Analysis is the result of collaboration among an advisory board comprised of university faculty and industry professionals with expertise in the field of business analysis, the Department of Information Systems & Decision Sciences, the Department of Management and University Extended Education. This program has been designed to give participants an applied understanding of the concepts, practical knowledge and skills necessary to identify, analyze, and propose strategic solutions based on the needs of the business and organization stakeholders.

The certificate is developed to meet the industry’s demand for qualified and experienced business analysts. The program focuses on practical skills needed to successfully perform business analysis by providing hands-on learning opportunities. Through a business analysis project, the program takes the students step-by-step in learning how to identify business needs, elicit, analyze and validate business requirements and to recommend real solutions for enterprise problems. Upon completion of the program, students will gain applicable tools and a portfolio demonstrating “working experience” as a business analysis practitioner.

The Certificate in Business Analysis consists of six required courses totaling 93 hours of lecture and discussion. 9.3 Continuing Education Units will be awarded to the certificate graduate.

Program Objectivesn Understand the process needed for identifying

business problems

n Identify the set of tasks, knowledge and techniques required to become a business analyst

n Acquire the basic skills for performing business analysis projects

n Understand the role of business analyst as member of the team(s)

n Communicate requirements necessary for problem solving

n Work as a liaison among stakeholders to validate requirements and implement change

n Recommend solutions that enable organizations to achieve their goals

Program FeatureGraduates of the certificate program will be able to:

n Gain applicable tools and portfolio demonstrating “working experience” as a business analysis practitioner

n Understand the process needed for identifying business problems

n Identify the set of tasks, knowledge and techniques required to become a business analyst

n Acquire the basic skills for performing business analysis projects

n Understand the role of the business analyst as member of the team

n Communicate requirements necessary for problem solving

n Work as a liaison among stakeholders to validate requirements and implement change

n Recommend solutions that enable organizations to achieve their goals

Who Should Attendn Business analysis professionals

n Project managers

n Managers/Trainers of business analysis and related topics

n Consultants and business subject matter experts

n Employees with high potential

n Executive administrative staff seeking career advancement

n Individuals seeking a career change

n Systems analysts

n IT professionals

n Graduates from business management programs

EligibilityAlthough there are no prerequisite for this program, it is recommended that students have three years of prior business experience and/or a Bachelor’s degree


657.278.2611 SPRING 2014 | 3

BUSINESS ANALYSIS

For More Informationextension.fullerton.edu/professionaldevelopment or contact Veronica Martinez, 657.278.3123, [email protected]

The Classes

Business Analysis OverviewSBAE 6979 (1.2 CEUs/12 hours)

Prerequisite: Recommended three years of business experience and/or Bachelor’s degree. Business analysis is the set of tasks and techniques used to identify business needs and determine solutions to business problems. It is a discipline of wide scope that encompasses a spectrum of skills such as research, analysis, communication, project management, information systems technology and much more. In today’s economy, business analysts, or individuals who carry out the tasks of business analysis, are expected to understand and accomplish more in a variety of structures within an organizational framework. This course is designed to discuss the roles, standards and framework of business analysis and provide an overview of the fundamental skills required for a business analyst. At the end of the course, a class project is introduced to provide students the opportunities to learn hands-on the process and techniques in performing business analysis tasks.

G Lecture: 6:30-9:30 p.m., W, 2/12-3/5, Garden Grove 159, 4 mtgs Instructor: K. Lam, Business Process Architect Class: E143-21320F Fee: $360

Business Analysis Planning and MonitoringSBAE 6980 (1.8 CEUs/18 hours)

Prerequisite: Business Analysis Overview. Having a strategic and well-rounded plan is key for a complete business analysis effort. Business analysis planning and monitoring describes how to determine which activities are required in order to define the solution to a business problem, how those activities will be carried out, and the type of work effort will be involved. By nature of the profession, business analysts need to spend a majority of their time interacting with key players such as users, clients, managers and developers. Therefore having outstanding

communication skills are absolutely necessary to thrive in this discipline. This course focuses on how to plan for business analysis project, identify and engage stakeholders, and communicate and present project requirements and requested changes in various forms.

G Lecture: 6:30-9:30 p.m., W, 3/26-4/30, Garden Grove 159, 6 mtgs Instructor: A. Ghotbi, Senior Business Analyst, Datron World Communications Class: E143-21321F Fee: $480

Performing an Enterprise AnalysisSBAE 6253 (1.8 CEUs/18 hours)

Prerequisite: Business Analysis Planning and Monitoring. The ultimate goal of business analysis is to propose strategic solutions to business problems. In order to do that, business analysts need to first determine the current enterprise needs and problems based on research and assessment from multiple sources. Enterprise analysis describes the activities performed to understand the organization’s environment, structure, business process, model and needs. This course focuses on how to identify business needs, how to establish a business case, and how to develop high-level statement of goals, objectives and strategies based on the organization’s existing standards and infrastructure.

Textbook/Materials: Required: A Guide to the Business Analysis Body of Knowledge by IIBA, Kevin Brennan (Paperback). ISBN: 978-0-9811292-1-1. Available for purchase via the IIBA website: http://www.iiba.org


G Lecture: 6:30-9:30 p.m., W, 5/21-6/25, Garden Grove 159, 6 mtgs Instructor: P. Henry, Senior Business Analyst, SCE Class: E143-21322F Fee: $480



Requirements Elicitation, Analysis and ManagementSBAE 6981 (1.8 CEUs/18 hours)

Prerequisite: Business Analysis Overview, Business Analysis Planning and Monitoring, Performing an Enterprise Analysis. Before designing and building a business solution, it is necessary to explore, gather, and correctly understand the stakeholder’s needs and requirements. The stated stakeholder requirements then need to be analyzed and assessed before recommending any changes and elaborating on a solution scope. This course focuses on the various methodologies for requirements elicitation. It will also address the best analysis techniques used to interpret the requirements in the context of the business, functional and non-functional requirements.

Textbook/Materials: Required: A Guide to the Business Analysis Body of Knowledge by IIBA, Kevin Brennan (Paperback). ISBN: 978-09811292-1-1. Available for purchase via the IIBA website: http://www.iiba.org

G Lecture: 6:30-9:30 p.m., W, 3/12-4/16, Garden Grove 150, 6 mtgs Instructor: P. Henry, Senior Business Analyst, SCE Class: E143-20722F Fee: $480

Solution Assessment, Validation and ImplementationSBAE 6982 (1.8 CEUs/18 hours)

Prerequisite: Business Analysis Overview, Business Analysis Planning and Monitoring, Performing an Enterprise Analysis, Requirements Elicitation, Analysis and Management. Once business concerns have been identified through requirements gathering and analysis, strategic business analysts propose and model effective solutions within the organizational context.

These “deliverables” will be used to develop estimates for time, resources and budgets required to implement solutions that will meet the project requirements. This course focuses on how to design and implement solutions with measurable and reportable outcomes

Textbook/Materials: Required: A Guide to the Business Analysis Body of Knowledge by IIBA, Kevin Brennan (Paperback). ISBN: 978-0-9811292-1-1. Available for purchase via the IIBA website: http://www.iiba.org


Project Evaluation: Putting It All TogetherSBAE 6983 (0.9 CEUs/9 hours)

Prerequisite: Business Analysis Overview, Business Analysis Planning and Monitoring, Performing an Enterprise Analysis, Requirements Elicitation, Analysis and Management, Solution Assessment, Validation and Implementation. The success of any project is dependent upon effective teamwork and communication. This course focuses on developing management, leadership, team building and conflict resolution skills which are essential for successfully bringing a business analysis project to completion. The program will conclude with project presentation and evaluation, providing a holistic picture of business analysis by tying all phases of the discipline together. Students will have the opportunity to reinforce the learning through instructor and industry expert feedbacks on the capstone project.

See course schedule for next offering.

BUSINESS ANALYSIS

Course Schedule-Business Analys is

CLASS Winter/Spring 2014 Summer 2014 Fall 2014

Business Analysis Overview G

Business Analysis Planning and Monitoring G

Performing an Enterprise Analysis G

Requirements Elicitation, Analysis and Management G

Solution Assessment, Validation and Implementation G

Project Evaluation: Putting It All Together G

GGarden Grove


657.278.2611 SPRING 2014 | 5

The ProgramAn increase in sophisticated office technology and organizational restructuring has resulted in greater responsibilities for administrative professionals, including roles once reserved for managerial staff. In addition to increased responsibilities, administrative professionals are expected to play an integral role in mastering new office technologies and business operational processes in support of a highly effective workplace that meets both internal and external customer needs.

In response to these new responsibilities, there is also an increased demand for additional in-depth knowledge in topics that reinforce the skill sets required in business today. Therefore, as administrative functions become more technologically integrated into the work process, administrative professionals are expected to have more formal education in office administration.

The Certificate in Professional Office Administration is designed to promote the development of Administrative Professionals and enhance their career goals and performance outcomes. This results in improvement of the organization’s overall efficiency. The certificate consists of six required courses totaling 54 hours of lecture and discussion. 5.4 Continuing Education Units (CEUs) will be awarded to the certificate graduate.

Program ObjectivesUpon Certificate completion, graduates will be able to:

n Explain and identify the differences and similarities of internal and external customers

n Recognize how positive customer relationships benefit the organization

n Organize, process and respond to electronic and paper communications to better facilitate the flow of information in the workplace

n Use effective business writing and verbal communications in completion of individual and team tasks

n Set effective goals for work completion

n Apply effective Internet research techniques

n Plan successful meetings

Who Should AttendThis program provides excellent professional development for Office Administrators in the fields of:

n Education

n Healthcare

n Banking

n Legal services

n Manufacturing

n Construction

n Insurance

n Investments and Finance

n Real Estate

n Government

n Business Services

EligibilityStudents beginning the Certificate in Professional Office Administration are expected to have a high school degree or equivalent and basic keyboarding skills.

For More Informationextension.fullerton.edu/professionaldevelopment or contact Jenni Armstrong, 657.278.8392, [email protected]

CERTIFICATE IN

Professional Office Administration

ONLINE!



The Classes

Problem Solving Skills for Outstanding PerformanceSBAE 6379 (1.2 CEUs/12 hours)

Prerequisite: Effective Goal Setting. Organizations desiring to promote problem solving among employees need a structured methodology for problem resolution, consistent application of that methodology, and communication to all employees regarding organizational expectations. Participants in this class will have an opportunity to learn how to identify problems involving people, systems, work flow, information, and communications. Class discussions will focus on identifying the root cause of a problem by incorporating problem analysis using Pareto (the 80-20 rule) and cause and effect diagrams. The primary techniques involved in generating solutions for problems and how to implement proposed solutions will also be explored.

O Online: 1/6-2/2 Instructor: M. Fernandez, Jr., Principle, MFI Class: E141-10144F Fee: $500

Please be advised that a Username and Password will be required to access online and lab classes. Please see the “Computer Access” section in the “General Information Policies” of our catalog for more information.

Effective Goal SettingSBAE 6378 (0.9 CEUs/9 hours)

Prerequisite: none. The successful development of personal and professional goals that are well thought out and utilize time-tested strategies and techniques are the focus of this class. You will be introduced to the knowledge and skills necessary to determine personal and professional goals that are meaningful and obtainable. The SMARTER model for writing goals (i.e. Specific, Measurable, Achievable, Realistic, Time Bound, Evaluate, and Reward) will be examined.

O Online: 2/3-2/23 Instructor: S. Leavy, MFT Class: E143-20682F Fee: $400


Course Schedule-Professional Of f ice Administrat ion


Problem Solving Skills for Outstanding Performance O O

Effective Goal Setting O O

Plain Speaking: How to Communicate Successfully O O

Customer Satisfaction and Focus O O

Writing for the Professional Business Environment O O

Successful Meeting Planning O O

O Online

PROFESSIONAL OFFICE ADMINISTRATION


657.278.2611 SPRING 2014 | 7

PROFESSIONAL OFFICE ADMINISTRATION

Plain Speaking: How to Communicate SuccessfullySBAE 6376 (0.9 CEUs/9 hours)

Prerequisite: none. Clear and understandable communication utilizing a variety of media is an organizational expectation of all employees. Professional office administrators are expected to communicate with tact and diplomacy to assist in building and maintaining powerful business relationships. You will explore communication techniques that enhance understanding and increase effective communications in a business environment. Influencing others through effective communication using a variety of communication strategies will also be examined.

O Online: 3/3-3/23 Instructor: B. McDowell, lecturer Class: E143-20679F Fee: $400


Customer Satisfaction and FocusSBAE 6374 (0.9 CEUs/9 hours)

Prerequisite: none. To compete in today’s challenging business environment, organizations need to encourage customer loyalty by providing excellent customer service. Attaining customer service that provides a competitive edge is a direct result of successfully aligning employees, systems, and customers. It is imperative that all employees understand the importance of their role in supporting and sustaining customer loyalty. This class will discuss the definition of customer-driven organizations, the benefit to customers of strategic relationships, the importance of both internal and external customer relationships, and how to identify key customers.

O Online: 3/31-4/20 Instructor: M. Fernandez, Jr., Principle, MFI Class: E143-20676F Fee: $400


Writing for the Professional Business EnvironmentSBAE 6377 (0.9 CEUs/9 hours)

Prerequisite: none. Business has become more information based, which has created an increased need for reports, memos, letters, and emails. Written communication that is free of errors, factually correct, concisely written, convincing, and complete is an expectation in any business environment. Business writing must communicate clearly and quickly. In this class, you will learn the various strategies associated with different writing purposes and the professional business writing process of gathering and organizing information, drafting, revising, and editing for maximum clarity and impact.

O Online: 4/28-5/18 Instructor: B. McDowell, lecturer Class: E143-20680F Fee: $400


Successful Meeting PlanningSBAE 6375 (0.6 CEUs/6 hours)

Prerequisite: none. Through this course, you will discover what is needed to plan and produce successful meetings that satisfy your audience as well as identify basic principles associated with the financial aspects of your meeting. You will also receive tips for budgeting success and cost saving ideas, learn how to select the meeting site, cover the elements of a contract, and understand the perspective of the vendor. Additionally, you will learn what components are negotiable and how to increase leverage.

O Online: 5/26-6/8 Instructor: S. Passalacqua, MFT Class: E143-20678F Fee: $250



CERTIFICATE IN

Corporate Security Management

The ProgramOver the next decade, there will be a significant need to develop the next generation of security management leaders. A study by the American Society for Industrial Security (ASIS) indicates that 60 percent of the professionals currently in security management roles have worked in the industry for over 20 years. The current pipeline of knowledgeable and skilled security managers available to replace the soon retiring professionals is limited. The ASIS study further emphasized that only five percent of today?s security professionals have been in the industry for less than 10 years; therefore, it is crucial for the industry to close the gap in this discrepancy.

This program has been designed to give you an applied understanding of physical, personal and information security, contemporary investigation methods, practical knowledge of the security industry, and business communication and management skills. You will gain the knowledge required to skillfully manage a security operation that includes communicating security plans to corporate executives. A certificate in corporate security management will provide you with the necessary skills to manage the extensive security aspect of an organization. It is the objective of this program to intertwine security knowledge and managerial skills so that you are able to lead a security operation in a corporate setting.

The Certificate in Corporate Security Management consists of seven required courses totaling 68 hours of lecture and discussion. 6.8 Continuing Education Units will be awarded to the certificate graduate.

Program Objectivesn Understand the history and future of the

security profession

n Identify and discuss security risks and threats

n Understand the tools and operation of information security management

n Understand the methods of information technology security management

n Demonstrate an understanding of leadership skills necessary to lead and manage corporate security

Who Should Attendn Current supervisors and security managers

seeking an industry update and to enhance their upward mobility

n Individuals interested in security management as a career path

n Individuals in an entry-level security position who would like to move into management

n Ex-law enforcement (federal, state, local) and ex-military personnel entering the industry

n Non-security professionals with responsibility for oversight of security organizations

n HR professionals in legal, financial and risk management

n IT Security or general IT professionals interested in the field

For More Informationextension.fullerton.edu/professionaldevelopment or contact Veronica Martinez, 657.278.3123, [email protected]

Course Schedule-Corporate Secur i ty Management


The Security Profession Today G G

Physical Security: Sustaining a Safe Workplace G G

Personnel Security: Creating a Safe Workforce G G

Safeguarding Proprietary Information G G

Security Administration & Management: Being the Leader G

Information Technology Security G G

Contemporary Issues G G

GGarden Grove



657.278.2611 SPRING 2014 | 9

The Classes

The Security Profession TodaySBAE 6422

Prerequisite: none. The corporate security profession has emerged as one of today’s fastest growing industries. Currently, there is significant demand for knowledgeable professionals to fill managerial roles. This class is an introduction to the changing environment of the security industry. Discussions will examine the history of the security profession, future directions of the security industry, legal aspects of corporate security, career opportunities, and the skills necessary to obtain a management position in this field.

G Lecture: 8 a.m.-12 p.m., Sa, 2/1, Garden Grove 150, 1 mtg Instructor: H. Aldava, Security & Safety Consultant Class: E143-20683I Fee: $120

Physical Security: Sustaining a Safe WorkplaceSBAE 6423 (1.2 CEUs/12 hours)

Prerequisite: none. Corporate security begins with the physical location. It is the role of the security manager to maintain a safe environment for employees, customers and guests. You will explore the key components for securing a facility, focusing on architectural elements, protective barriers, lighting, lock and key controls, entry/exit controls and much more. You will also gain an understanding of how to manage a security guard operation and how to evaluate the effectiveness of a company’s physical security through threat analysis.

G Lecture: 8 a.m.-12 p.m., Sa, 2/22-3/8, Garden Grove 150, 3 mtgs Instructor: B. Iannone, President, Iannone Security Management, Inc. Class: E143-20684I Fee: $960

Personnel Security: Creating a Safe WorkforceSBAE 6424 (1.2 CEUs/12 hours)

Prerequisite: none. Corporate security managers are responsible for the overall security of an organization, and ensuring that the people within the organization can be trusted. This class is an in-depth look at protecting an organization from irresponsible employees and unwelcome visitors. You will learn how to conduct pre-employment background checks, evaluate the need for limiting access to a facility, establish visitor controls, and train employees to understand the need for security operations. Discussions will also include a review of techniques used to manage outsourced personnel.

G Lecture: 8 a.m.-12 p.m., Sa, 4/5-4/26 (no mtgs 4/19), Garden Grove 150, 3 mtgs Instructor: E. Halibozek, Corporate Vice President of Security, Northrop Grumman Corporation Class: E143-20685I Fee: $960

Safeguarding Proprietary InformationSBAE 6955 (0.8 CEUs/8 hours)

Prerequisite: none. Proprietary information loss can occur through various channels and it is the corporate security managers’ responsibility to assess the risk, identify safeguarding measures and implement security breach procedures. The course will discuss the historical, philosophical, and legal basis of government and proprietary security programs. In addition, the participants will understand the proprietary information and intellectual property developed by private industry, as well as government requirements for the protection of information affecting national security. The class discussion will explore safeguarding measures to include information identification, threat/vulnerability analysis, and protective countermeasures. Security personnel, policies/procedures, systems, and equipment will also be reviewed as they relate to the physical measures designed to safeguard proprietary information, intellectual property and material.

G Lecture: 8 a.m.-12 p.m., Sa, 3/15-3/22, Garden Grove 150, 2 mtgs Instructor: B. Iannone, President, Iannone Security Management, Inc. Class: E143-20720I Fee: $640

CORPORATE SECURITY MANAGEMENT


Security Administration & Management: Being the LeaderSBAE 6427 (1.2 CEUs/12 hours)

Prerequisite: none. More and more corporate security managers function as leaders within an organization. As a leader, security managers must be able to maintain operational security, understand the business side of the corporation, and communicate with other leaders in the organization. This class provides you with an understanding of how corporations are structured and the importance of continuity planning. You will gain a working knowledge of business practices, which includes the language of business, forming committees, writing reports, budgets and other metrics used to analyze the benefits of a security operation. Program management skills will be developed through a class project that integrates the knowledge acquired throughout the program.

G Lecture: 8 a.m.-12 p.m., Sa, 5/10-5/31 (no mtgs 5/24), Garden Grove 150, 3 mtgs Instructor: E. Halibozek, Corporate Vice President of Security, Northrop Grumman Corporation Class: E143-20686I Fee: $960

Information Technology SecuritySBAE 6956 (0.8 CEUs/8 hours)

Prerequisite: Personnel Security: Creating a Safe Workforce, Physical Security: Sustaining a Safe Workplace, Safeguarding Proprietary Information, Security Administration & Management: Being the Leader, The Security Profession Today. Information technology security (or “Cyber Security”) is a constant challenge for organizations. Lack of security not only puts sensitive data at risk, but can also cost your company time, revenue, and resources. This class is an overview of the critical elements in the development of an Information Technology Security program from a compliance and risk-management perspective. Securing and managing electronically stored information is critical to the future of private, public and government organizations. The course identifies scalable solutions to help protect information from data security risks using safeguard measures including information identification, threat/vulnerability analysis, protective countermeasure, and enterprise risk management.


Contemporary IssuesSBAE 6957 (1.2 CEUs/12 hours)

Prerequisite: Information Technology Security, Personnel Security: Creating a Safe Workforce, Physical Security: Sustaining a Safe Workplace, Safeguarding Proprietary Information, Security Administration & Management: Being the Leader, The Security Profession Today. The corporate security world evolves as quickly as the emergence of new types of threats. The responsibilities of corporate security professionals also continue to broaden and become more integrated with other aspects of corporate strategies. Various contemporary issues that may impact the corporate environment are explored in this course including, but not limited to, business continuity, workplace violence, civil disturbance, labor issues, and executive protection. You will gain sufficient knowledge of these issues and their potential consequences to the organization as well as the available countermeasures to lessen or eliminate their impact.


CORPORATE SECURITY MANAGEMENT


657.278.2611 SPRING 2014 | 11

The ProgramAs millions of Baby Boomers age, there will be an increasing need for professional fiduciaries who can be entrusted with the management of the property, finances and care of those individuals incapable of performing these activities for themselves.

The Professional Fiduciaries Act became law in California in 2006. This law requires all professional fiduciaries to be licensed by the state of California, beginning in 2008. To be eligible for licensure, you must obtain 30 hours of continuing education prior to applying for a license. After passing the licensing examination, fiduciaries may use the title, “professional licensed fiduciary”.

As a requirement for licensure, an applicant must pass the licensing examination administered by the California Professional Fiduciaries Bureau. The 30 hours of pre-licensing education courses must be provided by an educational program approved by the Bureau. California State University Fullerton is approved by the California Professional Fiduciaries Bureau as an educational provider.

On completion of the Certificates in Professional Fiduciary Management for Conservators and Trustees you will have a comprehensive understanding of the standards and practices, legal and ethical considerations of professional fiduciary management. Areas of focus include the prudent use and protection of a protected person’s assets, advance health directives, accounting and recordkeeping, management of assets as well as execution or administration of a will, and/or management of a trust.

The Certificate in Professional Fiduciary Management for Conservators includes four required classes totaling 60 hours consisting of 6.0 Continuing Education Units (CEUs).*

The Certificate in Professional Fiduciary Management for Trustees includes four required classes totaling 60 hours consisting of 6.0 Continuing Education Units (CEUs).*

Cal State Fullerton meets the standards and guidelines set forth by the California Board of Accountancy to offer Continuing Professional Education (CPE) credit and maintains responsibility for this program. The following three classes qualify for 14.4 hours of Continuing Professional Education (CPE) credit respectively as required by the California Board of Accountancy for licensed professionals: Trust Administration and Management, Accounting and Record Keeping for Positions of Trust and Management of the Investment Portfolio.

*Minimum Continuing Legal Education (MCLE) Credit: Cal State Fullerton University Extended Education certifies that Standards and Practices in Professional Fiduciary Management has been approved for MCLE credit by the State Bar of California and qualifies for 15 hours of MCLE credit.

Who Should Attendn Anyone who wants to apply skills learned

in banking, insurance, estate or financial planning to fiduciary practice

n People working in closely related fields such as insurance, accounting, estate planning, or paralegal work

n People working in the field of gerontology including nurses, social workers, and counselors who have an interest and aptitude in working as professional fiduciaries

n Paralegals interested in fiduciary careers

n Geriatric care managers who may find themselves in the position of taking on conservator responsibilities

CERTIFICATE IN

Professional Fiduciary Management

ONLINE!


EligibilityThere are no prerequisites to this program. However, to be eligible for a certificate, students taking this program must show proof of one of the following:

n A bachelor’s degree from an accredited university; or

n At least five years of experience working in fiduciary management or geriatric care; or

n At least 60 semester units of college-level work and permission of the program manager

Note: ** California State University, Fullerton (CSUF), University Extended Education (UEE) does not guarantee that a student will qualify for examination eligibility, as defined by the Professional Fiduciary Act, after completion of the CSUF Professional Fiduciary Management certificate program.

To view the licensing exam eligibility requirements and code of regulations visit the Professional Fiduciary Bureau website here: http://www.fiduciary.ca/gov/. Out of state students taking the courses may be subject to different requirements.

REQUIRED CLASSESStudents must complete the following classes and meet the eligibility requirements prior to receiving a certificate:

n Standards and Practices in Professional Fiduciary Management

n Trust Administration and Management

n Accounting and Record Keeping for Positions of Trust

Additional Required Class for Conservators

n Conservatorship of Protected Persons and Advance Health Directives

Additional Required Class for Trustees

n Management of the Investment Portfolio

Please be advised that a Username and Password will be required to access online and lab classes. Please click on the Registration tab and go to the “Policies: Computer Access” section for more information. If you have any questions please contact UEE Student Services at (657) 278-2611.

For More Informationextension.fullerton.edu/professionaldevelopment or contact Mimi Lawson, 657.278.3313, [email protected]

The Classes

Standards and Practices in Professional Fiduciary ManagementSBAE 4704 (1.5 CEUs/15 hours)

Prerequisite: none. Fiduciaries serve by court appointment as conservators or guardians and may serve by contract as trustees, representative payees, or as agents under powers of attorney. Gives an overview of various positions of trust, legal definitions, and duties. Special attention is given to changing legal status and liabilities of fiduciary practitioners. This class meets the qualifications for 15 hours of MCLE credit.

Textbook/Materials: Required: Handbook for Conservators, 2002 Edition (latest edition). This is available online at http://www.courts.ca.gov/documents/handbook.pdf

Recommended: California Probate Code: Annotated Edition ISNB# 9780314949042. Available from www.west.thomson.com or by calling 1-800-328-9352.

California Probate Code is available for free at http://www.leginfo.ca.gov/calaw.html.

O Online: 1/27-3/3 Instructor: J. Etienne, Private Fiduciary Class: E143-20627T Fee: $455


PROFESSIONAL FIDUCIARY MANAGEMENT



657.278.2611 SPRING 2014 | 13


Trust Administration and ManagementSBAE 6951 (1.5 CEUs/15 hours)

Prerequisite: Standards and Practices in Professional Fiduciary Management or permission of program manager. A fiduciary who assumes the role of a trustee managing a trust has only the responsibility of acting on behalf of the beneficiary as defined and outlined within the trust document. This course identifies normal business practices that are used and required as to the management of assets during normal course and scope of the duties set forth by the trust for the trustee. In class discussions participants will review case studies that could be factors in decisions required of the trustee. Topics will also include a detailed review, but not a legal interpretation, of the law as it pertains to the duties of a trustee.

Textbook/Materials: Recommended: California Probate Code: Annotated Edition ISNB# 9780314949042. Available from www.west.thomson.com or by calling 1-800-328-9352.

California Probate Code is available for free at http://www.leginfo.ca.gov/calaw.html.



Accounting and Record Keeping for Positions of TrustSBAE 6488 (1.5 CEUs/15 hours)

Prerequisite: Standards and Practices in Professional Fiduciary Management or permission of program manager by calling 657.278.8664. A conservator or trustee has legal status. The conservator is responsible via court appointment to a protected person. Through a contract, a trustee is responsible to the beneficiaries of a trust. In both cases, fiduciaries must show and document prudent use and protection of the assets they are managing. Get an overview of the accounting and record keeping procedures that a fiduciary uses to document all transactions and protect the fiduciary. Class lectures and discussions review the accepted standards for tracking accounts, record keeping, and accounting procedures. Class discussions also provide suggestions on how to avoid situations or procedures that could be interpreted as conflicts of interest or otherwise be unethical.

Textbook/Materials: Required: 2013 California Probate Code Annotated Edition ISBN: 978-0314652706. Also available online (non-annotated) at: http://leginfo.legislature.ca.gov/faces/codes.xhtml;jsessionid=54373d6aa3de63eb90e5c0c209fb Recommended: Handling a Fiduciary Accounting available at www.ceb.com or by calling 1-800-232-3444.

O Online: 3/3-4/7 Instructor: P. Eldredge, Owner/President, Estate Minders, Inc. Class: E143-20687T Fee: $455

O Online: 4/14-5/19 Instructor: P. Eldredge, Owner/President, Estate Minders, Inc. Class: E143-20688T Fee: $455

Course Schedule-Professional F iduciary Management

CLASS Winter/Spring 2014 Fall 2014

Standards and Practices in Professional Fiduciary Management O O

Trust Administration and Management O O

Accounting and Record Keeping for Positions of Trust O O

Additional Class for Conservators

Conservatorship of Protected Persons and Advance Health Directives O O

Additional Class for Trustees

Management of the Investment Portfolio O O

OOnline


Additional Class for Conservators

Conservatorship of Protected Persons and Advance Health DirectivesSBAE 4705 (1.5 CEUs/15 hours)

Prerequisite: Standards and Practices in Professional Fiduciary Management or permission of program manager by calling 657.278.8664. A conservatorship typically begins with an assessment of the needs of an incapacitated person including health care, insurance coverage, living arrangements, and social circumstances. This course takes participants through the process of identifying and obtaining the services needed within the finances available from the courts or the estate of a conservatee. In addition to identifying the range of services and resources available to the conservator, the course also reviews health care decisions and the components of the advance health care directive. Class discussions emphasize the importance of good communication skills to maintain good relations with family members and various professionals encountered in the execution of conservator duties.

Textbook/Materials: Required: Handbook for Conservators, 2002 Edition (latest edition). This is available online at http://www.courts.ca.gov/documents/handbook.pdf

Recommended: The California Probate Code Annotated, 2013 Edition (ISBN: 9780314652706). Available at http://leginfo.ca.gov/html/rob_table_of_contents.html

O Online: 2/3-3/10 Instructor: J. Quinn, PhD., Licensed Professional Fiduciary & Geriatric Care Manager, Senior Planning Services Class: E143-20629T Fee: $455

Additional Class for Trustees

Management of the Investment PortfolioSBAE 6492 (1.5 CEUs/15 hours)

Prerequisite: Trust Administration and Management or permission of program manager by calling 657.278.8664. The trustee who manages and invests the assets of a trust is subject to legal codes calling for prudence and consideration of the purposes, terms, distribution requirements, and other circumstances of the trust. The primary legal code to which trustees and many other fiduciaries are subject to is the Uniform Prudent Investor Act, which requires trustees to follow modern portfolio theory and implement sophisticated approaches to investment that take into account the proper risk to return ratios. Whether management of the portfolio is partially or completely delegated to an agent, the trustee is obliged to use reasonable care in the selection and oversight of the agent. The trustee must therefore be familiar with standard practices and laws governing the proper management of the trust investment assets. This course provides a detailed discussion of the requirements of the Uniform Prudent Investor Act pertaining to portfolio management as well as acceptable practices within the context of the code and the need to consider general economic conditions, tax consequences, the need for liquidity, and preservation of capital. Class lectures and discussion also provide a review of the basic mechanics of forming and implementing an investment strategy.

Textbook/Materials: Required: CA Probate Code Sections 2101 available online at: http://www.leginfo.ca.gov/.html/prob_table_of_contents.html

O Online: 1/20-2/24 Instructor: L. Anke, CEO, Prudent Investors Network, Inc.;T. Ong, President, Prudent Investors Network, Inc. Class: E143-20689T Fee: $455



657.278.2611 SPRING 2014 | 15

The ProgramCustomer/User Experience is an emerging trend that furthers organizational and business goals as well as performance. In this certificate, you will learn about a user-focused business process that integrates cross-disciplinary research, design, and usability testing methodology to elicit effective end-user interactions and satisfaction with a company?s products.

The program will focus on establishing knowledge of the fundamental elements which comprise User/Customer Experience beginning with the understanding the importance of user-centered thinking, justification through research, planning, design implementation and usability assurance processes as well as the importance of developing a solid business case.

The Certificate in User Experience and Customer-Centered Design consists of six required courses totaling 90 hours of lecture and discussion. 9.0 Continuing Education Units will be awarded to the certificate graduate.

Program ObjectivesGraduates of this certificate program will:

n Understand the fundamental principles and functions in User/Customer Experience and its relationship to human-centered research and usability assurance

n Understand and justify the business case and architecture that enables user-centered design implementation

n Understand the role and relevancy of human-centered research in the user-centered design process

n Identify and discuss best practices in the gathering and documentation of user-centered data

n Understand and apply the principles and methods of user-centered design

n Understand the use of and application of wireframing and prototyping methods in a user-centered design context

n Understand the principal elements, methods and concepts of usability testing and its role in User/Customer Experience

Who Should Attendn Business Analysts and Consultants

n Business Intelligence/Web Analytics Professionals

n Customer Relationship Management Practitioners

n Decision-maker, Executive and Manager- Level Individuals

n Human Factors Practitioners

n Industrial and Product Design Practitioners

n Information Architects

n Interaction Designers

n Library Science Practitioners

n Medical Device and Appliance Designers

n Mobile Applications Developers

n Organizations seeking training for employees and employee teams

n Product Managers

n Project Team Leaders/Project Managers/Scrum Masters

n Software and Application Developers

n Software Engineers

n Technical Writers

n Usability Analysts/Researchers

n Visual/Graphic/User Interface Designers

n Website Developers and Administrators


CERTIFICATE IN

User Experience and Customer-Centered Design



The Classes

Introduction to UX and UX ResearchSECS 6952 (1.5 CEUs/15 hours)

Prerequisite: none. User Experience-the crafting of effectual interactions between users and products or technology-has emerged as one of the fastest growing specializations in today’s business world. Increasingly, organizations are recognizing the value and need to invest in user-centered design and usability testing to gain competitive advantages and increase profitability. This course will provide an introduction to the varied disciplines, methods and sound business principles that comprise a user-centered design process. You will explore the evolution of this specialization, the relationship between elements of User Experience such as human-centered research, Human Factors engineering, information architecture, interaction design and usability principles. Using real-world examples, discussions will also examine the make-up and implementation of a user-centered process within a business or goal-driven organization.

Beginning in 2014 courses in this program will be available online. The Introduction to UX and UX Research course will be offered online in Spring and in the Garden Grove facility in Fall. Additional courses will be added to the schedule in an online format as available and will alternately be offered online and in the Garden Grove facility. Please check the online schedule for the most up-to-date scheduling information.

Textbook/Materials: Required: Research Methods in Human-Computer Interaction (ISBN 9780470723371). Available at www.titanbookstore.com

O Online: 2/22-3/8 Instructor: S. Kelly Class: E143-20764W Fee: $650


Analysis and Planning for User-Centered DesignSECS 6796 (1.8 CEUs/18 hours)

Prerequisite: none. Whether designing web sites, applications or a medical device interface, the process of evoking a positive user experience begins with a well-planned user-centered design methodology. This methodology is based upon an understanding of human cognition and behavior and supported by solid, well-scrutinized user data. You will examine the gathering and use of research, data and analyses to inform the conceptual design process, as well as the use of data to link desired outcomes to design specifications. Diverse considerations in the conceptualization phase will be reviewed, including design life cycle, usability criteria, device versus digital, and development of user documentation.

G Lecture: 9 a.m.-4 p.m., Sa, 3/15-4/5 (no mtgs 3/29), Garden Grove 160, 3 mtgs Instructor: H. Bienstock;S. Kelly Class: E143-20754W Fee: $780

User-Centered Design for Web and Mobile InterfacesSECS 6953 (1.5 CEUs/15 hours)

Prerequisite: none. The User-Centered Design process is an efficient and cost effective way to create intuitive and compelling interfaces. You will gain an in-depth look at the key principles used to create low fidelity prototypes - wireframes - for web and mobile interfaces. You will also examine the information needed to inform your designs. Then you will learn how to create wireframes for both website and mobile applications. There will be a heavy emphasis on the practicum portion to give real-world experience with these skills. There will also be a review of next steps, documenting designs and working with visual designers and developers to translate designs into reality.

Textbook/Materials: Required: 1- The Web Designer’s Roadmap. (ISBN: 9780987247858), 2- Mobile First. (ISBN: 9781937557027). Available at www.titanbookstore.com.

G Lecture: 9 a.m.-3 p.m., Sa, 4/26-5/10, Garden Grove 160, 3 mtgs Instructor: W. Eichenbaum Class: E143-20765W Fee: $650

USER EXPERIENCE AND CUSTOMER-CENTERED DESIGN


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USER EXPERIENCE AND CUSTOMER-CENTERED DESIGN

Prototyping User-Centered Design SolutionsSECS 6803 (1.2 CEUs/12 hours)

Prerequisite: User-Centered Design for Web and Mobile Interfaces. In order to effect skillful execution of a design solution, User Experience practitioners need to learn to apply theory and technique at the earliest stages of design exploration. In this course you will build upon key concepts and methods learned in User Centered Design Principles and Methods. You will learn and apply important hands-on wireframing and prototyping methods using real-world tools and techniques. The focus will be on developing demonstrable skills and a solid understanding of the prototyping process.


Concepts and Practices in Usability TestingSECS 6808 (1.8 CEUs/18 hours)

Prerequisite: none. Usability assurance methods, employed throughout the planning, testing and analysis phases of product or service deployment, offer the User Experience practitioner the tools to assess the efficacy of a product’s design elements and users’ perceptions of benefit. You will examine the varied components of usability test design, implementation, and analyses and reporting of actionable results. You will focus on the fundamentals of usability testing using research and the application of principles and techniques through real-world examples.


Selling Customer Experience and User-Centered Design to ManagementSECS 6954 (1.2 CEUs/12 hours)

Prerequisite: Analysis and Planning for User-Centered Design, Concepts and Practices in Usability Testing, Introduction to UX and UX Research, Prototyping User-Centered Design Solutions, User-Centered Design for Web and Mobile Interfaces. You will learn how to use everything you have learned to create the business case to convince management to invest in user-centered design and customer experience. This is the crucial step that is ignored by too many professionals who feel that exciting designs or carefully crafted experiences should sell themselves. The truth is that you must be able to demonstrate both the financial cost to the business of having a poor design or experience as well as the financial benefit of the outstanding change you propose. You need to identify a problem worth solving and define the measures by which success will be measured. The goal is to sell management on the idea that the time, resources, and money spent on designing and creating the solution is a business investment rather than an expense.

G Lecture: 9 a.m.-1 p.m., Sa, 1/4-1/25 (no mtgs 1/18), Garden Grove 160, 3 mtgs Instructor: G. Gardner, Chief Customer Experience Strategist, Human Factors Research, Inc. Class: E141-10145W Fee: $520

Course Schedule-User Exper ience and Customer-Centered Design


Introduction to UX and UX Research O G

Analysis and Planning for User-Centered Design G G

User-Centered Design for Web and Mobile Interfaces G G

Prototyping User-Centered Design Solutions G G

Concepts and Practices in Usability Testing G G

Selling Customer Experience and User-Centered Design to Management G

GGarden Grove O Online


CERTIFICATE IN

Human Resources Management

The ProgramSuperior human resources management can provide a significant competitive advantage. Human resources managers need to be viewed as fulfilling an integral and strategic role in the organization. This program will equip you to meet the human resources challenges of the 21st century. Graduates will be prepared to help their organizations through effective management of human resources in a diverse and changing environment.

The Certificate in Human Resources Management consists of five required courses totaling 68 hours of lecture and discussion. The certificate graduate will receive 6.8 Continuing Education Units (CEU’s), a nationally recognized unit used for professional development.

Human Resource Certification Institute (HRCI) recertification credit hours are available for those who are PHR/SPHR certified. This certificate program has been

approved for up to 68 recertification credit hours. For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

Program ObjectivesGraduates of the certificate program will:

n Have a comprehensive overview of the field of human resources management

n Know where and how to find employable staff in a full employment economy

n Be familiar with the varied aspects of employment law

n Be aware of the importance of communication skills, both verbal and written, in the retention of good employees

n Be knowledgeable of the various strategies and plans for employee compensation

Who Should Attendn Current supervisors and human resources

managers

n Anyone interested in human resources as a career path

n Employees with human resources responsibilities

n Clerical or entry-level employees who would like to move into management


The Classes

Fundamentals of Human Resources ManagementSBAE 4518 (1.2 CEUs/12 hours)

Prerequisite: none. The human resources manager should be viewed as an integral and important part of an organization, working toward common stated goals. This class is designed to give you an introduction to the changing environment of the industry, including a history of human resources, and current issues and trends.

G Lecture: 9 a.m.-4 p.m., Sa, 2/1-2/8, Garden Grove 158, 2 mtgs Instructor: A. Knowles, HR Consultant, NorthCreek HR Consulting LLC Class: E143-20624W Fee: $315

ONE-SEMESTERPROGRAM



657.278.2611 SPRING 2014 | 19

Finding and Keeping Quality EmployeesSBAE 4519 (1.2 CEUs/12 hours)

Prerequisite: none. The most important thing a human resources manager can do for an organization is to attract and retain employees who agree with organizational goals and objectives, and are willing to work toward accomplishing them. This class will assist in the development of skills needed to recruit, select and retain qualified employees by teaching basic staffing practices and strategies.

Textbook/Materials: Required - Recruiting, Interviewing, Selecting & Orienting New Employees, 5th Edition (ISBN 9780814420249).Available at www.titanbookstore.com.

G Lecture: 9 a.m.-4 p.m., Sa, 2/22-3/1, Garden Grove 158, 2 mtgs Instructor: C. Jeffreys, Founder, Jeffreys Talent Management Class: E143-20625W Fee: $315

Employee Relations in a Changing EnvironmentSBAE 4521 (1.2 CEUs/12 hours)

Prerequisite: none. Explore the economic and social factors that affect employees, including unionization and collective bargaining agreements. You will learn about the various applications of performance appraisals and evaluations, how to document employee activity, and how to conduct an employee investigation.

G Lecture: 9 a.m.-4 p.m., Sa, 4/5-4/12, Garden Grove 158, 2 mtgs Instructor: D. Bender, Managing Partner, Onyx Global HR LLC Class: E143-20626W Fee: $315

Compensation, Benefits and Reward SystemsSBAE 4951 (1.6 CEUs/16 hours)

Prerequisite: none. Learn about compensation and benefits programs and how they contribute to achieving organizational strategies. You will learn the role of benefits and services in an organization and become familiar with the uses of compensation, benefits and reward systems, job evaluation, and salary structures and packages.

G Lecture: 9 a.m.-4 p.m., Sa, 3/8-3/15; 9 a.m.-1 p.m., Sa, 3/22, Garden Grove 158, 3 mtgs Instructor: S. Pichler, Associate Professor, Department of Management, CSUF Class: E143-20632W Fee: $350

Current Issues in Employment LawSBAE 4952 (1.6 CEUs/16 hours)

Prerequisite: none. Compliance with federal and state laws and regulations is a necessary part of the human resources function. This creates a work environment that is balanced between employer and employee rights and responsibilities. You will discuss and explore the critical laws and regulations affecting human resources management, giving particular attention to discrimination, sexual harassment, health and safety issues and workers’ compensation.

G Lecture: 9 a.m.-4 p.m., Sa, 5/3-5/10; 9 a.m.-1 p.m., Sa, 5/17, Garden Grove 158, 3 mtgs Instructor: D. Evans, Esq., Law Offices of Donna R. Evans Class: E143-20633W Fee: $350

HUMAN RESOURCES MANAGEMENT

Course Schedule-Human Resources Management


Fundamentals of Human Resources Management G G G

Finding and Keeping Quality Employees G G G

Employee Relations in a Changing Environment G G G

Compensation, Benefits and Reward Systems G G G

Current Issues in Employment Law G G G

GGarden Grove


CERTIFICATE IN

Leadership Development

The ProgramRealize your leadership potential in this certificate program designed for emerging leaders. The current management emphasis on teams and teamwork makes leadership skills critical to success in today’s workplace. You begin by assessing the attributes, skills, knowledge and personal goals that you bring to the role of leadership.

You will learn what it means to lead with a vision. You will also examine the nature of strategic leadership and develop a better understanding of your purpose and role within the organization. Classes are led by seasoned experts in coaching, mentoring and teams.

The Certificate in Leadership Development includes six courses totaling 36 hours of lecture and hands-on experience. The certificate graduate will receive 3.6 Continuing Education Units (CEUs).

Program ObjectivesGraduates of the certificate program will be able to:

n Identify those qualities which characterize a potential leader

n Learn to build a performance-driven organization

n Identify and use elements of coaching and mentoring

n Discover techniques and methodologies that contribute to team productivity

n Recognize the importance of helping individuals identify needed core competencies

n Measure the impact of coaching on organizational performance

n Realize the importance of organizational culture in employee retention

n Understand the impact of gender and cultural diversity has on organizational performance

Who Should Attendn Emerging leaders

n Employees seeking leadership capabilities

n Employees of organizations with 20-200 employees without an internal leadership training program

n Managers who want to know how to identify leaders

For More Informationextension.fullerton.edu/professionaldevelopment or contact Jennifer Cannon-Gray, 657.278.2761, [email protected]



657.278.2611 SPRING 2014 | 21

The Classes

Developing the Leader WithinSBAE 6006 (0.6 CEUs/6 hours)

Prerequisite: none. This class is designed to assist leaders in developing a better understanding of their strengths. “Know thyself” is an integral part of understanding leadership style. Leaders who understand how their style impacts others have a definite advantage when it comes to motivating and inspiring. Through a series of self-assessment and in-depth discussions, you will begin to see the impact your attributes, skills, and knowledge can have on team performance and morale.

G Lecture: 7-10 p.m., W, 2/5-2/12, Garden Grove 158, 2 mtgs Instructor: T. Porter, Director, Human Resources & Administration Kawasaki Motors Corp., USA Class: E143-20643I Fee: $195

Forming and Working in a TeamSBAE 6007 (0.6 CEUs/6 hours)

Prerequisite: none. Leaders aim to motivate, reward, direct, and develop those who work with them. In this class, you will learn to examine the make-up, dynamics, and functionality of a team to understand different approaches. You will learn what it means to lead with a vision, examine leadership styles that would have the greatest impact on team members, and understand the process of generating synergy in the creation of a team.

G Lecture: 7-10 p.m., W, 2/19-2/26, Garden Grove 158, 2 mtgs Instructor: M. Fernandez, Jr., Principle, MFI Class: E143-20644I Fee: $195

Coaching Skills for Emerging LeadersSBAE 6008 (0.6 CEUs/6 hours)

Prerequisite: none. Coaching allows a leader to give immediate and timely feedback. It also allows you to be involved in the professional growth of individuals or a team in a dynamic fashion. You will address basic coaching techniques with a focus on listening and communication skills. You will also learn to identify professional development goals to help employees grow within their jobs. Through hands-on exercises, you will practice applying appropriate coaching skills with employees of differing needs.


LEADERSHIP DEVELOPMENT

Course Schedule-Leadership Development


Developing the Leader Within G G

Forming and Working in a Team G G

Coaching Skills for Emerging Leaders G G

Mentoring for Employee Development G G

Performance Leadership - Leading through Continuous Change G G

Organizational Leadership G G

GGarden Grove


Mentoring for Employee DevelopmentSBAE 6009 (0.6 CEUs/6 hours)

Prerequisite: none. Mentoring offers a unique opportunity to develop leaders from within the organization. This approach nurtures commitment and retention, as well as succession planning. The one-to-one approach in which a mentor provides guidance and assistance can foster long-term relationships. In this class, the models and benefits of mentoring will be discussed. Using everyday situations as a backdrop, you will address techniques used in mentoring such as developing personal vision, strategic thinking and determining appropriate goals.

G Lecture: 7-10 p.m., W, 3/19-3/26, Garden Grove 158, 2 mtgs Instructor: J. Cummings, Principal, Career Management Strategies Class: E143-20668I Fee: $195

Performance Leadership - Leading through Continuous ChangeSBAE 6010 (0.6 CEUs/6 hours)

Prerequisite: none. A team’s performance is defined by its function and purpose with measurable goals and outcomes. Clear vision and direction from leadership enables a team to function at its maximum capability. Leaders must be keenly aware of the options available to help the team reach its goals. You will examine performance management tools and learn the role of a leader in facilitating implementation strategies. You will also discuss the crucial practice of change management as applicable in the performance management process.


Organizational LeadershipSBAE 6011 (0.6 CEUs/6 hours)

Prerequisite: none. Knowing oneself and providing a vision for a team of employees is the first step in organizational leadership. The next step is to take on the responsibility of creating the necessary infrastructure for perpetuating the vision and determining organizational success on a greater scale. In this capstone class, you will examine the nature of strategic leadership and its implication for organizational performance. You will dissect the culture of a work environment to determine a course of action to establish a culture that is open to change, development, and progress.

G Lecture: 7-10 p.m., W, 4/16-4/23, Garden Grove 158, 2 mtgs Instructor: J. Cummings, Principal, Career Management Strategies Class: E143-20670I Fee: $195

LEADERSHIP DEVELOPMENT


657.278.2611 SPRING 2014 | 23

The ProgramA successful meeting or event doesn’t just “happen.” Creating the right event for the target audience requires careful attention to detail as well as skills in problem solving, negotiation, and project management, plus a substantial infusion of energy and creativity.

The certificate in Professional Meeting Planning and Special Events is designed for individuals who wish to learn the core competencies and skills necessary to plan and produce successful meetings, conferences and events. Students will learn the components of meeting and event planning and will be guided step-by-step through the specific topics resulting in the creation of a portfolio-ready project presentation that demonstrates the student’s comprehensive knowledge of the meeting planning and events industry.

In addition to fast tracked learning supported by highly-qualified industry professional instructors, students will have the opportunity to participate in site visits as well as interact with and hear from industry speakers and partners. Convenient Saturday classes are designed to provide a dynamic learning experience with extensive interaction between students and instructors.

The classes in this program can also provide a foundation for participants who will seek professional designation through the Convention Industry Council, which awards the meeting planning designation known as the Certified Meeting Professional (CMP) or the Certified Special Events Professional (CSEP) designation through the International Special Events Society (ISES).

The Certificate in Professional Meeting Planning consists of nine required courses totaling 40 hours of lecture and discussion. The certificate graduate will receive 4.0 Continuing Education Units (CEUs), a nationally recognized unit used for professional development.

Program ObjectivesUpon completion of the certificate program, participants will be able to:

n Plan events that meet the needs of the audience

n Plan cost-effective meals

n Select appropriate sites

n Negotiate contracts with hotels and other meeting sites

n Select audio/visual equipment and determine functional room setup

n Prepare and manage meeting and special event budgets

n Manage the organization’s participation in exhibitions

n Create a project presentation that demonstrates knowledge of the meeting and special events industry and process

Who Should AttendThe target audience is defined as:

n Organizational meeting planners

n Event planners for service organizations

n New meeting or event planners

n Individuals who are changing careers

n Human Resource professionals or administrative managers

n Future Certified Meeting Professionals (CMPs) or

n Future Certified Special Event Planners (CSEPs)

For More Informationextension.fullerton.edu/professionaldevelopment or contact Denelle Pankratz, 657.278.2605, [email protected]

CERTIFICATE IN

Professional Meeting Planning and Special Events



The Classes

Planning Successful Meetings and Special Events: Part ISBAE 6587 (0.7 CEUs/7 hours)

Prerequisite: none. This comprehensive two-part seminar provides a practical step-by-step approach to the meeting planning and special events process. Learn how to design programs that meet the needs and objectives of your audience and how to evaluate the success of the meeting or event. Discover how to balance the core ingredients of your program such as content speakers, a variety of formats and sequencing of events. Learn to prepare and manage a planning schedule, your blueprint for successful management of a myriad of details. Receive a toolkit of resources, sample forms and checklists. Examine the broad scope of the planner’s role and explore current trends and proven methods essential to planning and producing successful meetings and events.

Textbook/Materials: Required - The Convention Industry Council Manual: A Working Guide for Effective Meetings and Conventions, 8th edition. Please purchase required textbook from the Convention Industry Council by visiting their Web site at www.conventionindustry.org.

G Lecture: 9 a.m.-5 p.m., Sa, 2/22, Garden Grove 160, 1 mtg Instructor: G. Sunshine, Independent Planner/Consultant, Sunshine Meeting Services Class: E143-20690F Fee: $225

Planning Successful Meetings and Special Events: Part IISBAE 6588 (0.6 CEUs/6 hours)

Prerequisite: none. This continuing session will focus on successful strategies for conducting thorough pre-meetings, on-site and post meetings and event planning. Determine the essentials for managing registration and attendee services, including transportation, housing, shipping and exhibits. Discover marketing strategies that successfully promote your meetings and events. Identify methods to implement your meeting and event plan. Learn how to create effective communications with your meetings facility and other suppliers, how to develop a specifications document and what to do to assure a problem-free meeting or event through skillful on-site management.

Textbook/Materials: Required - The Convention Industry Council Manual: A Working Guide for Effective Meetings and Conventions, 8th edition. Please purchase required textbook from the Convention Industry Council by visiting their Web site at www.conventionindustry.org.


Course Schedule-Professional Meet ing Planning and Specia l Events


Planning Successful Meetings and Special Events: Part I G G

Planning Successful Meetings and Special Events: Part II G G

Budgeting: Strategic Financial Management G G

Negotiations and Contracts Simplified G G

The Site Selection Process G G

Creating Special Events G G

Event Production and Meeting Space Layout G G

Take the Guesswork Out of Food and Beverage Planning G G

Project Presentations G G

GGarden Grove

PROFESSIONAL MEETING PLANNING AND SPECIAL EVENTS


657.278.2611 SPRING 2014 | 25


Budgeting: Strategic Financial ManagementSBAE 6589

Prerequisite: none. This seminar will provide you with techniques and strategies to make sound financial decisions as you develop and administer budgets for your meetings or events. Learn how to analyze costs and make educated estimates of income and expenses. Become familiar with hotel billing. Learn how to accurately reconcile a hotel master account and anticipate hidden costs that can be budget breakers. You will come away with a tool/kit of established budgeting practices and cost-saving ideas that will positively impact your meeting or events’ bottom line.


The Site Selection ProcessSBAE 6591

Prerequisite: none. Selecting the correct site is critical to the success of a meeting or event. This course focuses on proven techniques for determining the location and venue most suitable for your functions. Learn how to gather important information about your participants and how to evaluate the data before beginning a search. Identify locations for different types of meetings and events, compare types of facilities and review key components used to pre-select a site. This seminar will prepare you to go through the process of creating an effective request for proposal (RFP). You’ll receive tips and techniques on how to prepare for a site inspection and what to look for when you conduct an in-person or virtual site visit.

G Lecture: 1:30-4:30 p.m., Sa, 3/15, Garden Grove 159, 1 mtg Instructor: S. Simon, President, The Event Wizard Class: E143-20694F Fee: $99

Event Production and Meeting Space LayoutSBAE 6594 (0.6 CEUs/6 hours)

Prerequisite: none. This unique hands-on course focuses on banquets, meetings and event setup, with an emphasis on pre-event planning and on-site execution. Learn how to calculate room size requirements and how to create a positive, non-threatening environment. Develop an understanding of appropriate seating styles, table placement, and staging and fire-code regulations. Evaluate basic audio visual equipment, determine what to use, where, when and why. You will come away from this seminar with a working knowledge of event production methods, timelines and basic room sets.

G Lecture: 9 a.m.-4 p.m., Sa, 3/29, Garden Grove 160, 1 mtg Instructor: S. Simon, President, The Event Wizard Class: E143-20697F Fee: $190

Negotiations and Contracts SimplifiedSBAE 6590

Prerequisite: none. Demystify supplier contract clauses and learn how to become a better negotiator. After attending this class, you will know what’s negotiable. Learn what to say and how to say it as you enter into the negotiation process. Examine the various elements of a contract and gain an understanding of complex clauses such as attrition cancellation and indemnification. Limit the liability of your group without yielding any of the important savings and service benefits that are vital to the success of your meeting or event.

G Lecture: 9 a.m.-12 p.m., Sa, 4/12, Garden Grove 160, 1 mtg Instructor: A. Sheff, CMP, Strategic Meeting Consultant Class: E143-20693F Fee: $99


Creating Special EventsSBAE 6592

Prerequisite: none. Learn the art of producing memorable special events. You will work step-by-step from brainstorming through implementation as you build on a theme, select and contract with suppliers, develop menus and promote your event. Determine what you need to do to limit your liability. Discover how to secure sponsors and receive tips on how to create excitement while staying within your budget. You will come away from this session ready to infuse pizzazz into your next event!

G Lecture: 1:30-4:30 p.m., Sa, 4/12, Garden Grove 160, 1 mtg Instructor: A. Sheff, CMP, Strategic Meeting Consultant Class: E143-20695F Fee: $99

Take the Guesswork Out of Food and Beverage PlanningSBAE 6593

Prerequisite: none. No more guessing! Attend this fast paced session to learn the thought process that goes into planning food and beverage choices that meet the needs of your group. This session provides an overview of all aspects to consider including techniques to control costs, different purchasing methods and how to use those methods for improving your guarantees, and what to look for in food contracts and more.

G Lecture: 9 a.m.-3 p.m., Sa, 4/26, Garden Grove 158, 1 mtg Instructor: A. Sheff, CMP, Strategic Meeting Consultant Class: E143-20696F Fee: $160

Project PresentationsSBAE 6595

Prerequisite: completion of the previous eight courses in this certificate program. Planning a meeting or event is a challenge and an opportunity to demonstrate skill and resourcefulness. This final session offers you the unique opportunity to demonstrate and apply the strategic meeting planning and event concepts that you have learned. Throughout the program you will be guided along as you and your team work through the meeting planning and special event process. Each group presentation will illustrate key aspects of a well planned meeting or event including meeting design, budget development, site selection, food and beverage planning, room set-up and meeting communications. Be creative as you develop your portfolio-ready project.

G Lecture: 8 a.m.-12 p.m., Sa, 5/17, Garden Grove 160, 1 mtg Instructor: A. Sheff, CMP, Strategic Meeting Consultant;G. Sunshine, Independent Planner/Consultant, Sunshine Meeting Services;S. Simon, President, The Event Wizard Class: E143-20698F Fee: $130



657.278.2611 SPRING 2014 | 27

The ProgramWould you like to develop a portfolio that demonstrates and validates your project management knowledge and capabilities? In the Project Management Certificate classes, experienced project managers will guide you step-by-step through all aspects of the completion of a “virtual project”. This project begins in the first class of the Certificate in Project Management Certificate and goes through the final class.

The focus of the Project Management Certificate is the application of knowledge, and interpersonal skills along with the project management cycle. The certificate program is offered in collaboration with the Project Management Institute (PMI), Orange County Chapter, Inc.

On completion of the final class, you will have a substantial portfolio that includes all aspects of your work managing the virtual project. Several certificate graduates report successfully using this portfolio to help them get project management jobs.

The Certificate in Project Management Certificate consists of six required courses totaling 81 hours. The certificate graduate will receive 8.1 Continuing Education Units (CEUs).

Textbook/Materials: Required - A Guide to the Project Management Body of Knowledge, 5th edition (ISBN 9781935589679). Available at www.titanbookstore.com.

Program ObjectivesGraduates of the certificate program will have a project portfolio to validate their knowledge and be able to:

n Understand what a project is

n Develop a project plan

n Understand how to assure the quality of the project

n Communicate effectively to stakeholders

n Develop a reasonable/achievable schedule

n Manage cost and resources

n Measure project progress/deliverables/performance

n Achieve project goals

n Present project outcomes to managers/executives

Program FeatureInstructors are highly qualified experts in the industry with theoretical knowledge and practical project management experience.

Who Should Attendn Individuals who are considering project

management as a career choice

n Newly appointed project managers, leaders or schedulers wanting to gain skills

n Managers and supervisors responsible for organizational projects

n Project team members, coordinators, analysts and sponsors

n Program and product managers


The Classes

Project Management OverviewSBAE 5119 (1.2 CEUs/12 hours)

Prerequisite: none. Management experts estimate that as much as 50 percent of work is done in the form of a project. However, many managers have had no formal experience or training in the field. Consequently, projects may have no clear starting or ending point. But even more importantly they may have no clear definition of what is to be accomplished, the time constraints or the budget. Overview of Project Management is designed to help you develop an understanding of the field of project management and terminology peculiar to the project management field. You will also begin to discuss project management processes.

Textbook/Materials: see program information.

G Lecture: 6:30-9:30 p.m., TTh, 2/11-2/18, Garden Grove 160; 6:30-9:30 p.m., Th, 2/20, Garden Grove 150, 4 mtgs Instructor: A. Ghotbi, Senior Business Analyst, Datron World Communications Class: E143-20634W Fee: $415

CERTIFICATE IN

Project Management



Managing Procurement, Planning and Risk in ProjectsSBAE 5772 (1.5 CEUs/15 hours)

Prerequisite: Project Management Overview. Developing a project plan, which may go through several iterations, should result in a coherent document that includes strategic planning and can be used to guide both the project execution and project control. Project planning must be systematic, flexible enough to handle unique activities, disciplined and capable of accepting multifunctional inputs. Planning must be performed throughout the life of the project and must completely define all work required. Project procurement involves identifying and managing the supply chain successfully while also administering the contracts. Managing risk factors occurs throughout the project with the objective of increasing positive events and minimizing the impact of negative events.


G Lecture: 6:30-9:30 p.m., TTh, 2/25-3/11, Garden Grove 160; 2/27, Garden Grove 150, 5 mtgs Instructor: A. Ghotbi, Senior Business Analyst, Datron World Communications Class: E143-20642W Fee: $520

Project Management Skills in Time and Cost ManagementSBAE 5121 (1.5 CEUs/15 hours)

Prerequisite: Managing Procurement, Planning and Risk in Projects. Project time management involves sequencing of all project activities to support the development of a realistic and achievable schedule. Project cost management ensures that the project is completed within the approved budget and is primarily concerned with the cost of the resources needed to complete project activities.


G Lecture: 6:30-9:30 p.m., TTh, 3/20-4/8 (no mtgs 4/1), Garden Grove 160, 5 mtgs Class: E143-20635W Fee: $520

Managing Quality and Communications in ProjectsSBAE 5122 (1.5 CEUs/15 hours)

Prerequisite: Project Management Skills in Time and Cost Management. Project quality management includes all the planned and systematic activities required to ensure that the project will meet the objectives for which it was undertaken and includes quality planning, quality assurance and quality control. Communications management ensures timely and appropriate generation, collection, dissemination, storage and ultimate disposition of project information. It also provides the critical link among people, ideas and information. The impact that quality and communications management have on a project will be discussed.


G Lecture: 6:30-9:30 p.m., TTh, 4/10-4/24, Garden Grove 160, 5 mtgs Instructor: C. Fong Class: E143-20636W Fee: $520

Project Execution and Control: Putting it all TogetherSBAE 5188 (1.5 CEUs/15 hours)

Prerequisite: Managing Quality and Communications in Projects. Controlling activities in project management consists of measuring progress toward project objectives, evaluating what needs to be done and taking the necessary corrective action. Project managers are responsible for ensuring accomplishment of organizational goals and objectives. Project execution involves the implementation and carrying out (through others) of the approved project plans that are necessary to achieve or exceed objectives. Project execution and control will be topics of discussion in this class.


G Lecture: 6:30-9:30 p.m., TTh, 5/6-5/20, Garden Grove 160, 5 mtgs Instructor: A. Frierson Class: E143-20637W Fee: $520

PROJECT MANAGEMENT


657.278.2611 SPRING 2014 | 29

PROJECT MANAGEMENT

Project Evaluation and ClosureSBAE 4820 (0.9 CEUs/9 hours)

Prerequisite: Project Execution and Control: Putting it all Together. This class addresses document retention and project closure. Archiving documents on completion of each phase of the project facilitates the retention of vital information, including documents that: record/analyze project performance; show customer requirements and deliverables; and/or provide important project details.


G Lecture: 6:30-9:30 p.m., TTh, 5/22-5/29, Garden Grove 160, 3 mtgs Instructor: A. Ghotbi, Senior Business Analyst, Datron World Communications Class: E143-20630W Fee: $315

ELECTIVES

HANDS-ON

Managing Projects with MS Project (Level I)SBAE 7012 (0.6 CEUs/6 hours)

Prerequisite: none. Microsoft Office Project 2010 is a robust project management software tool that helps project managers to plan and manage projects effectively and efficiently. This accelerated course is intended to provide project management practitioners with general introductory-level understanding of how to: create and define new project plans, define project properties, create project and resource calendars, create various resource types, enter and establish dependencies between tasks, assign resources to tasks, enter task duration estimates, set constraints and deadlines, and to view project data using Office Project 2010 views and tables.

G Lecture: 6:30-9:30 p.m., TTh, 3/13, Garden Grove 258; 3/18, Garden Grove 259, 2 mtgs Instructor: A. Ghotbi, Senior Business Analyst, Datron World Communications Class: E143-21323W Fee: $150

HANDS-ON

Managing Projects with MS Project (Level 2)SBAE 7013 (0.6 CEUs/6 hours)

Prerequisite: Managing Projects with MS Project (Level I) or equivalent. Microsoft Office Project 2010 is a robust project management software tool that helps project managers to plan and manage projects effectively and efficiently. This accelerated course builds on the skills developed in the Level 1 course. It is intended to provide project management practitioners with fundamental understanding of how to create a project plan template, create a master project plan, insert objects in a project plan, link documents to a project plan, share resources across multiple project plans, insert a subproject, set a baseline, enter task progress, update the timescale, view earned value and variance data, generate basic predefined reports, and view project data using Office Project 2010 views and tables.

G Lecture: 6:30-9:30 p.m., TTh, 4/29, Garden Grove 259; 5/1, Garden Grove TBA, 2 mtgs Instructor: A. Ghotbi, Senior Business Analyst, Datron World Communications Class: E143-21324W Fee: $150

Course Schedule-Project Management


Project Management Overview G G

Managing Procurement, Planning and Risk in Projects G G

Managing Quality and Communications in Projects G G

Project Management Skills in Time and Cost Management G G

Project Execution and Control: Putting it all Together G G

Project Evaluation and Closure G G

Managing Projects with MS Project (Level I) G G

Managing Projects with MS Project (Level 2) G G

GGarden Grove


CERTIFICATE IN

Six Sigma, Yellow Belt

The ProgramFor the most efficient utilization of Six Sigma improvement methodology, there is wide-spread need for knowledge of Six Sigma processes and basic process improvement tools. The Certificate in Six Sigma Yellow Belt concentrates on developing a broad understanding of process, process improvement methods, and the ability to use these concepts to evaluate the capability of a process.

Upon completion of the Certificate in Six Sigma Yellow Belt, you will have a solid overview of Six Sigma and its methodology. You will be able to apply Six Sigma processes to your daily activities and will be valuable in changing the way process improvement contributes to your organizational objectives. Practical examples and hands-on projects will help prepare you to work in a Six Sigma environment and to work more effectively with the Green Belts and Black Belts on Six Sigma projects.

The Certificate in Six Sigma Yellow Belt consists of three required courses totaling 24 hours of lecture and discussion. A Certificate in Six Sigma Yellow Belt and 2.4 Continuing Education Units will be awarded to those completing the program.


n Understand and discuss the Six Sigma terminology and key concepts

n Identify the phases of the DMAIC methodology

n Develop a process map

n Understand the inputs and outputs of a process

n Define a plan to apply Six Sigma in their daily workplace activities

n Relate Six Sigma concepts to overall business mission and objectives

n Work with Green Belt and Black Belt practitioners

Who Should Attendn CEOs

n Vice presidents

n Managers

n Department directors

n Individuals working in a Six Sigma environment

n Six Sigma project managers


The Classes

Introduction to Six Sigma Yellow BeltSECS 6351 (0.9 CEUs/9 hours)

Prerequisite: none. This course is an introduction to basic Six Sigma methodologies. Material discussed in the course will assist students in understanding their role as Six Sigma team members and the impact their responsibilities may have on the Six Sigma team and ultimately on organizational objectives. A project, designed to be accomplished over the duration of the certificate, will be an integral part of the educational experience.

Textbook/Materials: Required - Six Sigma Demystified, 2nd Ed. (ISBN 9780071746793). Recommended: Smart Draw www.smartdraw.com.

W Lecture: 8 a.m.-12:30 p.m., Sa, 2/22-3/1, Adobe Connect, 2 mtgs Instructor: T. Calhoon, Senior Systems Administrator, Orange County Health Care Agency Class: E143-20808V Fee: $275

Students will be required to have a headset with microphone for classes held via Adobe Connect - connection information will be sent to registered students. Please configure audio 5 minutes prior to class. Course materials will be posted on Titanium (learning management system) - students should obtain log-on information prior to class.

HANDS-ONONLINE!



657.278.2611 SPRING 2014 | 31

Using Process Improvement in Six Sigma Yellow BeltSECS 6353 (0.9 CEUs/9 hours)

Prerequisite: Introduction to Six Sigma Yellow Belt. The primary function of the Six Sigma Yellow Belt team member will be to work on process improvement. To accomplish this you need to understand the definition of process improvement, how it fits into the Six Sigma methodologies, how to identify a process and how to map a process. Application of these skills will assist in establishing the Yellow Belt as an integral contributing member of the Six Sigma team whose focus is on process improvement.


W Lecture: 8 a.m.-12:30 p.m., Sa, 3/8-3/15, Adobe Connect, 2 mtgs Instructor: T. Calhoon, Senior Systems Administrator, Orange County Health Care Agency Class: E143-20810V Fee: $275


Process Improvement ProjectsSECS 6356 (0.6 CEUs/6 hours)

Prerequisite: Using Process Improvement in Six Sigma Yellow Belt. Participants in the Six Sigma Yellow Belt courses will present their process improvement projects. Projects, which are chosen by the students with input from the instructor, focus on processes from their respective organizations. The learning experience will be enhanced as the instructors/peers critique and discuss the presentations.


W Lecture: 8 a.m.-3 p.m., Sa, 3/22, Adobe Connect, 1 mtg Instructor: T. Calhoon, Senior Systems Administrator, Orange County Health Care Agency Class: E143-20809V Fee: $185


SIX SIGMA, YELLOW BELT

Course Schedule-Six S igma, Yel low Bel t

CLASS Fall 2014 Fall 2015

Introduction to Six Sigma Yellow Belt W W

Using Process Improvement in Six Sigma Yellow Belt W W

Process Improvement Projects W W

WWebinar (Adobe Connect)


CERTIFICATE IN

Lean Six Sigma Green Belt

The ProgramLean Six Sigma is a quantitative process that promotes improved effectiveness and efficiency in an organization. It is a quality improvement methodology structured to reduce product or service failure rates to a negligible level (roughly 3.4 failures per million opportunities.) To achieve these levels, it encompasses all aspects of business, including management, service delivery, design, production and customer satisfaction.

Lean Six Sigma is about developing a business culture of strategies, tools, and statistical methodologies to improve the bottom line. Lean Six Sigma characteristics include operating processes under statistical control, controlling input process variables (rather than the usual output product variables), maximizing equipment uptime and optimizing cycle time. Even in administrative processes, Lean Six Sigma may result in the reduction of cycle time during work. More importantly, it can also optimize response time to inquiries, maximize the speed and accuracy with which inventory and materials are supplied, and mistake-proof support processes from errors, inaccuracies and inefficiency.

This program provides participants with a thorough exposure to the tools and methods that are necessary to successfully lead and contribute to Lean Six Sigma projects. Students are given the tools to identify improvement projects, measure results, and analyze performance data.

The Certificate in Lean Six Sigma Green Belt consists of two required courses totaling 80 hours of lecture and discussion. A Certificate in Lean Six Sigma Green Belt and 8.0 Continuing Education Units will be awarded to those completing the program.

Program ObjectivesOn completion of this program, you will have the knowledge and skills to apply Lean Six Sigma tools to your organization. Expected outcomes include your development of:

n The ability to use statistical problem-solving approaches for process improvement

n The skills needed to transform processes using Lean Six Sigma

n The ability to use Value Stream Mapping to identify processes needing improvement

n The know-how to eliminate defects and thereby optimize process flow

n The skills to define and use the appropriate tools to address process problems

Who Should Attendn Department directors and managers

n Operations supervisors, leads and others who may be asked to contribute to a project

n Chief Operating Officers

n Chief Executive Officers

n Quality administrators

n Consultants who want to incorporate Lean Six Sigma Green Belt in their service offerings

n Individuals seeking practical skills in Lean Six Sigma

n Anyone who needs an initial introduction to Lean Six Sigma thinking and techniques

EligibilityThe program is open to all interested persons who possess at least a high school diploma. It is recommended that students have one year of high school or college algebra.


HANDS-ON



657.278.2611 SPRING 2014 | 33

The Classes

Lean Six Sigma Green BeltSECS 6428 (4 CEUs/40 hours)

Prerequisite: none, however it is recommended that students have one year of high school or college algebra. This course will consist of lecture, discussion, and hands-on simulation experiences. You will learn Lean concepts and how they fit into the Six Sigma framework. The DMAIC (Define, Measure, Analyze, Improve and Control) methodology will be emphasized. Students will learn how to use the DMAIC methodologies to improve the capabilities of an existing process. Other topics include: how to separate value-added from non-value-added, and eliminating the root causes of inefficiency, cost and defects.

G Lecture: 6:30-9:30 p.m., Th, 2/6-3/6; 8:30 a.m.-2:30 p.m., Sa, 2/8-3/15 (no mtgs 2/15), Garden Grove 258, 10 mtgs Instructor: T. Smagala, Engineering Specialist, Allergan Pharmaceuticals Class: E143-20752W Fee: $1,695


Lean Six Sigma Green Belt PlusSECS 6429 (4 CEUs/40 hours)

Prerequisite: Lean Six Sigma Green Belt. Green Belts play a vital role within a Six Sigma initiative as they learn to contribute to the Black Belt’s efforts of data collection, analysis and process mapping. You will work with Minitab, a software package utilized in statistical and graphical analysis. One-on-one time with the instructor coupled with project presentation gives you an understanding of Lean and Six Sigma applications and increases learning opportunities. Completion of this course will enable you to complete simple projects within your organization.

G Lecture: 6:30-9:30 p.m., Th, 4/3-5/1; 8:30 a.m.-2:30 p.m., Sa, 4/5-5/10 (no mtgs 4/19), Garden Grove 258, 10 mtgs Instructor: J. Lamprecht, Ph. D. Class: E143-20753W Fee: $1,695


LEAN SIX SIGMA GREEN BELT

Course Schedule-Lean Six S igma Green Bel t


Lean Six Sigma Green Belt G G

Lean Six Sigma Green Belt Plus G G

GGarden Grove


CERTIFICATE IN

Six Sigma, Black Belt

The ProgramWhat is Six Sigma? It is a quality management methodology that uses data and statistical analysis to eliminate defects and improve effectiveness and efficiency. Six Sigma relies on both Green Belts and Black Belts who each have a role in the successful completion of a project.

Being able to implement Six Sigma methodology is a highly marketable skill that is in demand in many industries. Black Belts are at the core of every Six Sigma project. They are the leaders who have an advanced understanding of the methodology and analytical tools used in Six Sigma. The ultimate goal of Black Belts is to promote the implementation of Six Sigma quality improvement strategies throughout the organization.

Both classes in the Green Belt Certificate are prerequisites for the Certificate in Six Sigma Black Belt, because those classes provide a critical foundation.

You will take your knowledge to the next level in Black Belt training. You will develop and complete a project that will benefit your company, while discovering the tremendous value of Six Sigma methodology. Six Sigma can make all the difference when used to: reduce the cycle time during production, optimize response time to inquiries, maximize the speed and accuracy of the supply chain, and “mistake-proof” support processes.

Please Note: Students who have completed both Six Sigma Green Belt classes at Cal State University, Fullerton will receive a 10% discount off the price of each Six Sigma Black Belt class. Contact Mimi Lawson at 657.278.3313 or email [email protected] for more information.

The Awarding of Certificates: After completion of Six Sigma Advanced Statistical Techniques and Processes, a certificate of attendance will be awarded to Black Belt students. After the successful completion of the approved project (which needs to be completed within a year), a Black Belt Certificate will be awarded. The certificate graduate will receive 8.0 Continuing Education Units (CEUs).

Program ObjectivesGraduates of the Six Sigma certificate program will be able to:

n Be integral to Six Sigma projects

n Understand and explain the concepts of Six Sigma

n Identify the voice of the customer, their needs and requirements

n Use statistics to analyze, improve and control processes

n Validate measurement systems

n Implement process control systems

Who Should Attendn Operations supervisors, leads, and other

individual contributors

n Human resource supervisors and managers

n Engineering administrators

n Consultants who want to incorporate Six Sigma, Black Belt in their service offerings

n Individuals seeking practical skills in Six Sigma, Black Belt

n Persons wanting an introduction to Six Sigma thinking and techniques

n Quality administrators

EligibilityThe program is open to all interested persons who possess at least a high school diploma and have completed the Lean Six Sigma Green Belt Plus class. One year of high school or college algebra and some experience in a quality-related job are recommended.


HANDS-ON



657.278.2611 SPRING 2014 | 35

The Classes

Six Sigma Black Belt, Application of Statistical TechniquesSECS 5015 (4 CEUs/40 hours)

Prerequisite: Lean Six Sigma Green Belt Plus or equivalent. This course will consist of lecture, discussion, and hands-on simulation experience. The focus of this course is on discovering variable relationships between the “vital few”, establishing operating tolerances on them, validating measurement systems, determining the ability to control the “vital few” and learning to implement process control systems.

Textbook/Materials: Required - Minitab 16 student version.

G Lecture: 8 a.m.-5 p.m., WThF, 2/20-2/28, Garden Grove 258, 5 mtgs Instructor: G. Mavrovouniotis, Ph.D., Consultant, Master Black Belt, Six Sigma Consultant Class: E143-20735W Fee: $2,150


Six Sigma Black Belt, Advanced Statistical Techniques and ProcessesSECS 5016 (4 CEUs/40 hours)

Prerequisite: Six Sigma Black Belt, Application of Statistical Techniques. Black Belts play a vital role within a Six Sigma initiative as they learn to supervise the Green Belts efforts of data collection and analysis and process mapping. This course will provide students with advanced tools and approaches to further enhance the process of using the DMAIC methodology. Student project presentation to the entire class will be re-evaluated using the additional techniques learned during this course.

Textbook/Materials: Required - Minitab 16 student version.

G Lecture: 8 a.m.-5 p.m., WThF, 5/8-5/16, Garden Grove 258, 5 mtgs Instructor: G. Mavrovouniotis, Ph.D., Consultant, Master Black Belt, Six Sigma Consultant Class: E143-20738W Fee: $2,150


SIX SIGMA, BLACK BELT

Course Schedule-Six S igma, Black Bel t

CLASS Winter/Spring 2014 Winter/Spring 2015

Six Sigma Black Belt, Application of Statistical Techniques G G

Six Sigma Black Belt, Advanced Statistical Techniques and Processes G G

GGarden Grove


CERTIFICATE IN

Supply Chain Management

The ProgramLearn how to effectively and efficiently manage the activities of the supply chain and prepare yourself for an in-demand career with solid earning potential. Supply chain management is defined as the process of managing materials, information, and financial flows in a network of suppliers, manufacturers, distributors, and customers. The coordination and integration of these flows is critical.

This program is designed to help you understand the importance of the supply chain, the role it plays in an organization’s strategic development, and the need for accurate inventory management techniques. You will also learn about supplier relationship management, procuring from international resources, and working with diverse cultures.

The Certificate in Supply Chain Management consists of six courses totaling 120 hours of lecture and hands-on experience. The certificate graduate will receive 12.0 Continuing Education Units.


n Understand the role that the supply chain plays in an organization’s strategic development

n Analyze the entire supply chain in order to implement process improvement

n Have a positive impact on the organization’s procurement, logistical, supplier and customer relationship management processes

n Implement strategies, techniques and technologies to better manage the supply chain including procurement, inventory control, logistics and process management

n Manage the global prospective that governs much of today’s industry

Who Should Attendn Warehousing supervisors and managers

n Traffic/transportation supervisors and managers

n Shipping/receiving clerks and supervisors

n Purchasing managers and buyers

n Inventory analysts and managers

n Supply and demand planners

For More Informationextension.fullerton.edu/professionaldevelopment or contact Jenni Armstrong, 657.278.8392, [email protected]

The Classes

Introduction to Purchasing and Supply Chain ManagementSBAE 5297 (2.4 CEUs/24 hours)

Prerequisite: none. This class is an in-depth study of purchasing and materials activities in the supply chain. You will gain a working knowledge of techniques used to improve the effectiveness of these activities as well as their interactions with other functions and companies. You will learn about supplier selection and development, contract administration, negotiation, commodity analysis, just-in-time purchasing, scrap disposal, international sourcing, and the need for coordination with other functions and activities along the supply chain.


Inventory Control and Management in the Supply ChainSBAE 5298 (2.1 CEUs/21 hours)

Prerequisite: none. Gain a comprehensive understanding of the need for and methods of accurate inventory management techniques within the supply chain. You will learn methods for determining inventory levels, safety stocks, and reorder points. You will also acquire a working knowledge of warehousing and logistics as well as learn how to analyze material flow through the supply chain.




657.278.2611 SPRING 2014 | 37

Supply Chain LogisticsSBAE 5299 (2.1 CEUs/21 hours)

Prerequisite: none. This class is an in-depth study of the logistical distribution activities in the supply chain: order entry and picking, transportation, and warehousing. You will learn the nature and steps of the order entry process through the use of technology tools. Discussions focus on warehousing alternatives, transportation and traffic management, types of carriers, and financial and legal issues. You will also learn the current trends in this area including outsource alternatives, using 3PL and 4PL, the latest software tools, and technology trends impacting this dynamic industry.

G Lecture: 7-10 p.m., M, 1/13-3/10 (no mtgs 1/20, 2/17), Garden Grove 158, 7 mtgs Instructor: N. Testa, CFPIM, CSCP, CIRM, Jonah Master Instructor Class: E143-20638F Fee: $470

Customer and Process Management in the Supply ChainSBAE 5301 (2.1 CEUs/21 hours)

Prerequisite: none. Analyze the basic elements and strategies of supplier relationships as seen from a customer service perspective. Customer service is considered the catalyst for reorders along the supply chain. You will learn about these concepts from both an operational and managerial approach. Topics include technical innovations (JIT, EDI, MRP) and the critical role customer service plays in developing leading edge organizations.

G Lecture: 7-10 p.m., M, 3/17-5/5 (no mtgs 3/31), Garden Grove 158, 7 mtgs Instructor: M. Fernandez, Jr., Principle, MFI Class: E143-20639F Fee: $470

Introduction to Global Supply Chain ProcurementSBAE 5302 (0.9 CEUs/9 hours)

Prerequisite: none. Develop an overview of international procurement in the Global Supply Chain. You will become familiar with the difficulties encountered when procuring from international sources. Through interactive exercises and case studies, you will gain skills and knowledge in understanding, relating to, and working with people of different and diverse cultures.

G Lecture: 7-10 p.m., M, 5/12-6/2 (no mtgs 5/26), Garden Grove 158, 3 mtgs Instructor: M. Fernandez, Jr., Principle, MFI Class: E143-20640F Fee: $210

Supply Chain Management: Design & OptimizationSBAE 5300 (2.4 CEUs/24 hours)

Prerequisite: Customer and Process Management in the Supply Chain, Introduction to Global Supply Chain Procurement, Introduction to Purchasing and Supply Chain Management, Inventory Control and Management in the Supply Chain, Supply Chain Logistics completion of the five previous classes in this certificate program. This capstone class includes an overview of the supply chain, activities within the supply chain, and techniques to better manage the supply chain. Through projects and case studies, you will integrate and use the knowledge acquired in the previous courses. You also learn to measure and manage the performance of the supply chain.


SUPPLY CHAIN MANAGEMENT

Course Schedule-Supply Chain Management


Introduction to Purchasing and Supply Chain Management G

Inventory Control and Management in the Supply Chain G

Supply Chain Logistics G

Customer and Process Management in the Supply Chain G

Introduction to Global Supply Chain Procurement G

Supply Chain Management: Design & Optimization G

GGarden Grove


CERTIFICATE IN

The Art and Science of Effective Management

The Program“Small businesses that implement effective employee management strategies experience a 23.3% higher profit growth and a reduction in employee turnover by 66.8%,” according to a study from Cornell University and the Gevity Institute. On completion of the Certificate in The Art and Science of Effective Management, you will have the tools to implement and practice such a strategy at your company.

In the Certificate in The Art and Science of Effective Management, you will examine 12 major topics, with one three-hour, evening session devoted to each topic. Please see the Certificate in The Art and Science of Effective Management class descriptions for more information.

This program has enjoyed great popularity among the Orange County business community. Classroom lectures and out-of-class readings focus on current theory, and are integrated with case studies and role-playing exercises.

The Certificate in The Art and Science of Effective Management consists of twelve classes totaling 36 hours of lecture and hands-on exercises. The certificate graduate will receive 3.6 Continuing Education Units (CEUs).

Program Objectivesn Identify the role and functions of an effective

manager in an organization;

n Define the core components of effective listening and communication skills, and apply to real-life interactions;

n Understand the important steps necessary to recruit, select, and train new employees;

n Identify valuable techniques in coaching, monitoring and retaining employees;

n Learn the latest developments in employment law and its impact on organizations;

n Gain an understanding of effective strategies that motivate employees and resolve conflict in the workplace;

n Describe the role of leaders in vision setting and decision making processes;

n Understand the crucial roles managers play in ensuring the success of an organization

Who Should Attendn Recent college graduates seeking

management skill training

n Employees seeking management track career opportunities

n Newly promoted managers

n Current managers - career development

EligibilityThis program is open to all interested persons.


Course Schedule-The Art and Science of Ef fect ive Management


Communication Skills for Leaders G G

Setting High Expectations: Selection, Orientation, and Coaching G G

Team-Building Strategies for Your Organization G G

Win-Win Strategies for Managing Workplace Politics, Conflict and Difficult Employees G G

Pursuit of Excellence: Goal Setting and Performance Appraisals G G

Navigating New Developments in Employment Law G G

Advanced Communication and Presentation Skills for Leaders G G

Effective Time and Stress Management G G

Using Your Right Brain: Making Creative and Ethical Decisions G G

Financial Management: What Every Manager Needs to Know G G

Leading and Motivating for Success G G

Discovering Your Leadership Strengths G G

GGarden Grove



657.278.2611 SPRING 2014 | 39

The Classes

Communication Skills for LeadersSBAE 4867

Prerequisite: none. Participants will learn and practice communication techniques in a uniquely designed approach to enhance effectiveness in most common situations. They will examine communication style, and learn to communicate that preference to others. They will also practice giving feedback to employees on work related problems, learn to overcome the barriers to active listening and assertive verbal communications, and enhance the participant’s ability to build and strengthen relationships.

G Lecture: 7-10 p.m., Th, 2/6, Garden Grove 158, 1 mtg Instructor: R. Innes, SPHR, California State University Systemwide Professional Development Class: E143-20631I Fee: $95

Setting High Expectations: Selection, Orientation, and CoachingSBAE 6790

Prerequisite: none. Participants will learn to effectively prepare and conduct selection interviews that yield desirable results. They will also become familiar with various approaches to orienting new employees and coaching current employees in order to improve their performance.

G Lecture: 7-10 p.m., Th, 2/13, Garden Grove 158, 1 mtg Instructor: M. Irion, HR Consultant Class: E143-20699I Fee: $95

Team-Building Strategies for Your OrganizationSBAE 6797

Prerequisite: none. Participants will learn the following: important factors in team effectiveness and how to achieve them, how to effectively lead groups through the three phases of normal work group evolution, how to handle competently the key roles necessary for optimum team performance, and how to create successful self-directed work groups.


Win-Win Strategies for Managing Workplace Politics, Conflict and Difficult EmployeesSBAE 6798

Prerequisite: none. Participants will learn easily-applicable strategies to negotiate personnel disputes and resolve conflicts, problem solve for win-win solutions, recognize and respond to difficult employees, and improve relationships with their supervisor, co-workers, and subordinates.

G Lecture: 7-10 p.m., Th, 2/27, Garden Grove 257, 1 mtg Instructor: D. Bender, Managing Partner, Onyx Global HR LLC Class: E143-20704I Fee: $95

Pursuit of Excellence: Goal Setting and Performance AppraisalsSBAE 6799

Prerequisite: none. The class objective is to provide applicable tools for effective management through goals and objectives setting. The participants will gain the knowledge necessary for achieving a successful appraisal and conducting effective appraisal interviews.


Navigating New Developments in Employment LawSBAE 6801

Prerequisite: none. Topics for discussion include differences between union and non-union organizations and how to conduct due process. Other areas addressed are how to present oral/written reprimands, discipline without punishment, writing employee handbooks and employment “at will” clauses legally.

G Lecture: 7-10 p.m., Th, 3/13, Garden Grove 158, 1 mtg Instructor: K. Springer, HR Manager, Santa Margarita Water District Class: E143-20706I Fee: $95

THE ART AND SCIENCE OF EFFECTIVE MANAGEMENT


THE ART AND SCIENCE OF EFFECTIVE MANAGEMENT

Advanced Communication and Presentation Skills for LeadersSBAE 6802

Prerequisite: none. Learn how to speak more effectively in one-on-one encounters and before medium- and large-size groups. Develop skills to increase listening efficiency through properly interpreting the non-verbal communication of others, and to communicate assertively but non-defensively. Learn skills to make presentations to a wide variety of audiences, such as Board members, employees, community leaders and groups of customers.

G Lecture: 7-10 p.m., Th, 3/20, Garden Grove 158, 1 mtg Instructor: R. Innes, SPHR, California State University Systemwide Professional Development Class: E143-20707I Fee: $95

Effective Time and Stress ManagementSBAE 6804

Prerequisite: none. This class is designed to help participants work smarter, avoid burnout, set priorities, organize and schedule activities, overcome procrastination, reduce interruptions, and apply useful strategies for managing stress immediately.


Using Your Right Brain: Making Creative and Ethical DecisionsSBAE 6805

Prerequisite: none. By confronting a wide variety of humorous, entertaining and difficult ethical situations, participants will exercise their right brain decision making ability. Learn best practices, methodologies and what factors must be considered when making decisions.


Financial Management: What Every Manager Needs to KnowSBAE 6806

Prerequisite: none. This course focuses on providing an overview of financial management concepts for managers that do not possess a background in finance. The course will cover the following topics: financial management basics, how to integrate financial concepts and policies into the management decision and budgeting process, evaluating financial viability of projects and activities, controling business operations through effective budget management and communicating effectively with financial executives and staff.


Leading and Motivating for SuccessSBAE 6807

Prerequisite: none. This class focuses on providing a comprehensive examination of motivational techniques through discussion in the following topics: key needs that motivate employee behavior, successful programs to match employee needs and organizational rewards, and sustaining motivation over the long haul.


Discovering Your Leadership StrengthsSBAE 6809

Prerequisite: none. This course is designed to assist managers in understanding how personal leadership strengths drive leadership behavior. This course will cover the differences between leadership and management through self- assessment tools, case studies and exercises. Throughout the course participants will see the impact their skills, knowledge and inherent attributes can have on their management success.



657.278.2611 SPRING 2014 | 41

The ProgramMarketing professionals can no longer rely solely on traditional marketing methods to meet business goals and objectives. As technology continues to expand, so will opportunities for customer engagement.

The Internet and advances in digital and social media have dramatically changed the way products and services are marketed and sold.In order to remain ahead of the competition, today’s marketing professional needs to understand the capabilities of new and emerging media platforms, how they influence consumer behavior and affect business decisions. Cal State Fullerton’s Digital Marketing certificate program focuses on the development of skills required to build and sustain digital marketing campaigns. Throughout the program, you will be working with a mock company from start to finish to closely replicate real-world digital marketing plans.

The certificate consists of 6 required online courses totaling 120 hours of lecture and discussion.12.0 Continuing Education Units will be awarded to the certificate graduate.

Program ObjectivesUpon completion of the certificate program, graduates will be able to:

n Understand the Digital Marketing landscape and develop a digital marketing campaign.

n Understand the use and application of digital media platforms, communication tools, and marketing strategies and tactics.

n Identify key elements that influence online consumer behavior.

n Research and assess the range of communications opportunities.

n Assess online analytics and measurement.

n Understand team roles and responsibilities in the campaign process.

n Understand the latest laws and regulations governing communications and privacy.

n Articulate best practices and future trends.

Who Should Attendn Marketing Professionals

n Product, Brand and Marketing Project Managers

n General Business Managers

n Account and Advertising Executives, Managers, and Coordinators

n General Marketing Analysts and Content Managers

n Public Relations and Communications Specialists and Coordinators

n Programmers and other Technology Professionals who want an understanding of the infrastructure behind digital marketing

n Individuals in other professions with cross functional marketing responsibilities

EligibilityThere are no prerequisites for admission to this program.

For More Informationextension.fullerton.edu/professionaldevelopment or contact Amanda Lopez, 657.278.5836, [email protected]

CERTIFICATE IN

Digital Marketing

ONLINE!



The Classes

The Digital Marketing LandscapeSBAE 6984 (1.8 CEUs/18 hours)

Prerequisite: none. It is recommended that the student have familiarity with marketing principles and practices. Traditional marketing methods fall short of giving businesses a competitive edge. Today’s marketing professional must be able to plan, execute and deploy a multi-channel digital marketing campaign. In this course, participants will develop a common vocabulary with industry professionals, discuss the advantages and disadvantages of different media platforms in relation to business objectives, and the opportunities associated with digital marketing strategies and tactics. The participants will learn the strategy and planning components of a digital marketing campaign, as well as web analytics and performance measurement.

O Online: 1/27-2/24 Instructor: G. Windsor;L. Madding Class: E143-20725T Fee: $450

Site Optimization and Strategic Search Engine MarketingSBAE 6985 (2.4 CEUs/24 hours)

Prerequisite: The Digital Marketing Landscape or permission from the Program Manager. Search Engine Marketing remains one of the top strategies for driving traffic to a website. Participants will learn the art and science of how search engines work, how it contributes to online visibility and ranking, and the role of website design and usability into the marketing mix. Through the course participants will build out a campaign and develop a detailed strategic and tactical level search engine marketing plan. In addition, participants will also learn how to use key performance indicators to measure the effectiveness of a campaign.

O Online: 3/10-4/21 Instructor: G. Windsor Class: E143-20726T Fee: $600

Getting Results with Email Marketing and Online AdvertisingSBAE 6986 (2.4 CEUs/24 hours)

Prerequisite: Site Optimization and Strategic Search Engine Marketing or permission from the Program Manager. Email marketing is one of the most cost-effective channels of communication and is heavily used by companies of all sizes. In this course participants will gain insight into the components of a successful email marketing campaign, essential strategies for delivery, and considerations for effective design and functionality. Participants will learn how to write effective copy, optimize open and click-through rates, and the role of landing pages to drive conversion. Through the course participants will build out a campaign and develop a detailed strategic and tactical level email marketing plan. In addition, participants will learn how to use key performance indicators to measure the effectiveness of a campaign.

O Online: 5/5-6/16 Class: E143-20729T Fee: $600

DIGITAL MARKETING


657.278.2611 SPRING 2014 | 43

Social Media Marketing Strategy and ExecutionSBAE 6987 (1.8 CEUs/18 hours)

Prerequisite: Getting Results with Email Marketing and Online Advertising or permission from the Program Manager. The reach of social media is continuously expanding and there are limitless opportunities to engage consumers, promote products and services, and create brand loyalty. Learn how to incorporate social media into the business strategy, build brand management, and grow a social media presence. Participants will build out a campaign and develop a detailed strategic and tactical level social media marketing plan, as well as learn how to use key performance indicators to measure the effectiveness of a campaign.


Mobile Marketing: Getting Mobile-lizedSBAE 6988 (2.4 CEUs/24 hours)

Prerequisite: Social Media Marketing Strategy and Execution or permission from the Program Manager. Mobile devices have evolved from being primarily used to make and receive phone calls. Today’s consumer uses their wireless device to read emails, browse websites, view videos and research products and services. Mobile traffic is fast rising and is becoming an essential component of the digital marketing toolbox. This course will look at how wireless technology fits into the marketing landscape, examine the top mobile tools, and discuss current and future trends. Participants will build out a campaign and develop a detailed strategic and tactical level mobile marketing plan, as well as learn how to measure and evaluate mobile analytics.


Capstone Project and PresentationsSBAE 6989 (1.2 CEUs/12 hours)

Prerequisite: completion of the five previous courses in this certificate program. This final capstone course offers participants a unique opportunity to integrate and apply the concepts and strategies learned in the previous courses. Participants will select one existing company or organization and from start to finish plan and develop a multi-channel digital marketing campaign. Presentations will cover key aspects of a well-planned digital marketing plan, best practices and lessons learned.


DIGITAL MARKETING

Course Schedule-Digi ta l Market ing


The Digital Marketing Landscape O

Site Optimization and Strategic Search Engine Marketing O

Getting Results with Email Marketing and Online Advertising O

Social Media Marketing Strategy and Execution O O

Mobile Marketing: Getting Mobile-lized O

Capstone Project and Presentations O

OOnline


C O N V E N I E N T W E E K E N D T E S T P R E P C L A S S E S

Maximize Your Scoresfor the LSAT, GRE & more...

Register Today!For more information and to register, go to extension.fullerton.edu/professionaldevelopment/testprep or call 657.278.2611.

You can prepare for the challenges of grad school admission exams with CSUF’s specialized weekend workshops. You will learn key skills and strategies as you gain insight into each exam – and maximize your score.

Workshops developed by BTPS Test Prep cover the most current examination areas, with time-tested practice on sample questions. All class fees include materials. Class fees do not include payments or registration for the actual examination.

LSAT(Law School Admission Test)Lecture: 9 a.m.-3 p.m., SaSu, 5/10-5/31, Fullerton UH 339, 4 mtgsClass: E143-20613J Fee: $450

GREGraduate Record Exam - General TestLecture: 9 a.m.-3 p.m., Sa, 2/1-3/1 (no mtgs 2/15), Fullerton LH 320, 4 mtgsClass: E143-20614J Fee: $450

GMATGraduate Management Admission TestLecture: 9 a.m.-3 p.m., Sa, 1/18-2/8, Fullerton H 523, 4 mtgsClass: E143-20615J Fee: $450

Lecture: 9 a.m.-3 p.m., Sa, 3/22-4/12, Fullerton MH 682, 4 mtgsClass: E143-20616J Fee: $450

CBESTCalifornia Basic Educational Skills TestLecture: 9 a.m.-3 p.m., SaSu, 2/22-3/1, Fullerton UH 335, 3 mtgsClass: E143-20617J Fee: $315

CSET Multiple Subjects California Subjects Exam for TeachersLecture: 9 a.m.-5 p.m., Sa, 2/8-3/1 (no mtgs 2/15), Fullerton UH 250, 3 mtgsClass: E143-20618J Fee: $415

Lecture: 9 a.m.-5 p.m., Sa, 4/12-5/3 (no mtgs 4/19), Fullerton UH 302, 3 mtgsClass: E143-20619J Fee: $415

These are Cal State Fullerton A.S.C. classes.


http://extension.fullerton.edu/professionaldevelopment/testprep

657.278.2611 SPRING 2014 | 45

Computer Access for Hands-on, Online or TITANium Classes

You need to obtain your Username and Password in advance of accessing any CSUF computer and/or to participate in any online or TITANium (Moodle) managed class. Here’s how it works:

• A PIN notification letter is sent to you by U.S. mail on your first registration with UEE.

• The very first time you logon to the CSUF portal (www.fullerton.edu) you need to use your PIN as your Password and your Campus Wide I.D. (CWID) as your Username.

• Following prompts, you will then be required to create a Username and Password.

• Once you have completed this process, you will use your Username and Password to logon. You will no longer need to use your Campus Wide I.D. or PIN to logon.

If you have questions, or have not been successful in obtaining your Username and Password, please contact UEE Student Services at 657.278.2611.

Class Changes and Withdrawals

If you need to drop a class, you may do so in person, by phone, fax or mail through the Extended Education registration office, 657.278.2611. The day the form is received is the official date of withdrawal and determines the amount of refund, if any. (See “Refunds” for additional information.)

RefundsRefunds are based on the date official withdrawal is received in the Extended Education office. Allow up to six weeks for refunds via check. If you paid with a credit card, allow 7-10 business days for your refund to be credited back to your credit card. If you do not receive your refund by that time, please call the Extended Education office at 657-278-2611.

Face-to-Face Classes and Classes Offered via Adobe Connect

• If you drop at least one working day prior to the class start date, a full refund less $10 per class dropped will be issued.

• If you drop on or after the class start date:

1. Four or Less Class Meetings–There is no refund.

2. Five or More Class Meetings–If less than 25% of the classes have elapsed, a 65% refund will be issued. After 25% of the classes have elapsed, there will be no refund. (For example, there would be no refund for withdrawals after three meetings of a 12-meeting class because 25% of the class time has elapsed.)

Online Classes

• Dropping prior to the beginning of a class: If you drop at least one working day prior to the class start date, a full refund less $10 per class dropped will be issued.

• Dropping on the day of first class meeting and after: If less than 25% of the calendar days for the class have elapsed, a 65% refund will be issued. If 25% or more of the calendar days for the class have elapsed, there will be no refund.

Purchase of TextbooksTITAN BOOKSTORE

http://www.titanbookstore.com

Commons Building, CSUF Fullerton Campus

You can order Textbooks as follows:

• IN PERSON Extension textbooks are located in a special section. Go to the second floor of the bookstore and look for a section of shelves with a sign that says “Extended Education.” If you cannot find this section, ask for help at the Information Desk.

• ONLINE http://www.titanbookstore.com Follow the directions on the website. When you enter a department on the website form – please check Extended Education.

• If you do not have Internet access, you can order textbooks by FAX at 657.278.7703. You will need to address the order to “Titan Shops,” list the text title and provide shipping/pickup information. You will also need to provide your payment information. It would be helpful to note on the fax that you are ordering an Extended Education textbook.

Parking

CSUF Fullerton CampusParking and Transportation Services 800 N. State College Blvd. http://parking.fullerton.edu Phone: 657.278.3082 Fax: 657.278.4533

The following is a summary of CSUF Fullerton campus parking and traffic regulations. Detailed information on parking policies, maps of parking lots, and more can be found at the Parking and Transportation Services Web site - www.parking.fullerton.edu.

Parking & Transportation is located at the north end of campus, near Lot A-faculty/staff, north of the University Police Department. The office can be accessed off of State College Blvd. Parking and Transportation Services office hours are 7 a.m. - 5 p.m.


General Information


Daily permits: Daily permits are $8. Extension and Open University students may purchase a daily permit in the University Extended Education Registration Office or the daily permit machines in Lots A, E, G and Arts Drive, and levels 2, 4 and 6 of the State College parking structure.

Daily permits are valid in all student lots (A, B, E, G, S and all parking structures) during enforcement hours. After 6 p.m., a daily permit is valid in faculty/staff lots C, E West, I, J and College Park faculty/staff. Note: Lots F and H are designated for faculty/staff parking during all enforcement hours.

Semester permits: http://parking.fullerton.edu

CSUF Garden Grove Center Parking A parking permit is required Monday through Friday. See Garden Grove map for more information.

Scholarships AvailableIn keeping with our commitment to lifelong learning, scholarships may be available to University Extended Education (UEE) students.

Details about requirements and applications are on extension.fullerton.edu/professionaldevelopment/policies. Go to “Info.”

Nondiscrimination & Harassment Policies

The California State University, Fullerton is committed to creating an atmosphere in which all students have the right to participate fully in its programs and activities free from unlawful discrimination, harassment and retaliation. Executive Order 1074 Systemwide Policy Prohibiting Discrimination, Harassment, and Retaliation Against Students AND Systemwide Procedure for Handling Discrimination, Harassment and Retaliation Complaints by Students Against the CSU and/or CSU Employees - was established in compliance with the California Equity in Higher Education Act, (Education Code Sections 66250 et seq.), Title IX of the Education Amendments of 1972, Title VI of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, Title II of the Americans with Disabilities Act of 1990, and the Age Discrimination Act of 1975, among other applicable state and federal laws.

The CSU is responsible for providing a reliable, prompt and equitable response to a complaint of discrimination. Inquiries concerning the CSU’s compliance with these Acts, application of these laws to programs and activities of the CSU, campus policies, complaint resolution and/or appeals processes, and discrimination/harassment complaint filing procedures may be addressed to the CSU officers assigned the administrative responsibility of reviewing such matters or directly with the U.S. Department of Education, Office for Civil Rights listed below:

All Discrimination/Harassment/Sexual Harassment/Title IX Complaints

Director, Diversity and Equity Programs/Title IX Coordinator, CSUF Susan Leavy College Park 770 [email protected] (657) 278-4702 TDD 657-278-2786

Student Disability Complaints (including denial or failure to implement accommodations, academic adjustments and auxiliary aids)

Director, Disabled Student Services, CSUF Paul K. Miller University Hall 101 [email protected] (657) 278-3117 TDD 657-278-2786

U.S. Department of Education, Office for Civil Rights Region IX

www.ed.gov/ocr San Francisco Office 50 Beale Street, Suite 7200 San Francisco, CA 94105 (415) 486-5555, Fax (415) 486-5570 TTD (877) 521-2172 email: [email protected]

Applicants for admissions or employment should contact the Office of Diversity and Inclusion for information on how to file a complaint or obtain a copy of the complaint resolution procedure refer to http://diversity.fullerton.edu website.

Sexual HarassmentIt is the policy of California State University, Fullerton and the California State University to maintain a working and learning environment free from sexual harassment of its students, employees and those who apply for student or employee status. Sexual harassment is illegal under Title VII of the Civil Rights Act of 1962, Title IX of the Higher Education Amendments of 1972, and the California Education Code 89535. Executive Order 927 - Systemwide Policy on Prohibiting Harassment in Employment and Retaliation for Reporting Harassment or Participating in a Harassment Investigation as well as Executive Order 1074 Systemwide Policy Prohibiting Discrimination, Harassment, and Retaliation Against Students AND Systemwide Procedure for Handling Discrimination, Harassment and Retaliation Complaints by Students Against the CSU and/or CSU Employees also prohibit sexual harassment within the California State University system. The university will not tolerate sexual harassment and will take action to eliminate such behavior. Information concerning campus sexual harassment policies and procedures can be obtained from the Office of Diversity and Inclusion, College Park 760, (657) 278-3951 or http://diversity.fullerton.edu.

GENERAL INFORMATION


657.278.2611 SPRING 2014 | 47


Map & Parking Information

Garden Grove Parking

12901 Euclid Street, Garden Grove, CA 92840

A parking permit is required Monday through Friday. A permit will be issued at no additional charge to registering students. For advance registrations, the permit will arrive by mail before the first day of class. Students who register during the week immediately preceding a class start date need to pick up a permit at the Garden Grove registration desk on the first day of class.

Please note: the Garden Grove parking permit is not valid at the Fullerton campus. Overflow parking is available across from the City Hall at 11222 Acacia Parkway.


Registration FormPlease print clearly.

Date ______________________

Mail Label Code

(above name on mailing label)

_____________________________________________________ _______________________________________________CSUF Student ID or Social Security # Birth Date (mm/dd/yy)

_____________________________________________________ Male o Female oEmail Address

_____________________________________________ ______________________________________ _______________Last Name First Name Middle Initial

___________________________________________________________________________________________________________Street Address

_____________________________________________________ ____________________________ _______________City State Zip

_____________________________________________________ _______________________________________________Telephone (Home) Telephone (Business) Extension

_____________________________________________________Telephone (Cellular)

Class # Subject Area/Catalog # and Class Name Date Fee

Class Fees

Late Fees

TOTAL FEES

How did you hear about us?

o Current Student (STU)o Advertising (ADV)o Catalog/Flyer (CAT)o Education Fair (EDF)o Email from CSUF (EMA)

o Industry/Association (IND)o Internet search/Website (WEB)o Friend/Co-worker (WOM)o Other__________ (OTH)

Payment Optionso Check or Money Order enclosed (Payable to CSUF. No cash please.)

o Charge to: o VISA o MasterCard o American Express* o Discover

Card number _____________________________________________________ Expiration date (Mo./Yr.)__________________

(*When using American Express, the name on the card must exactly match that of the student who is registering.)

Cardholder Signature (Authorization to charge) ________________________________________________________________

o Bill my company. (Purchase order or letter of sponsorship must accompany registration. If registering by telephone, this must be faxed the day of registration.)

Photo identification required for payment by credit card or check.

1. Online 24 hours a day Register Now - extension.fullerton.edu/professionaldevelopment/Register Use your credit card to register.

2. Telephone - 657.278.2611. M-Th, 8 a.m. to 5:30 p.m.; F, 8 a.m. to 5 p.m.; Sat., 8 a.m. to 12 p.m. Have ready your credit card number, expiration date, and your student I.D. or Social Security number. A receipt will be mailed to you.

3. In Person - College Park building, Suite 100 (2600 Nutwood, corner of Nutwood & Commonwealth) Mon.-Thurs.: 8 a.m. to 5:30 p.m.; Fri.: 8 a.m. to 5 p.m.; Sat.: 8 a.m. to 12 p.m. Complete a registration form and present it at the University Extended Education office.

4. Mail Send the completed registration form with your check, money order or credit card information to: University Extended Education Registration

Cal State Fullerton P.O. Box 6870 Fullerton, CA 92834-6870

Four Ways to Register

#8606

http://extension.fullerton.edu/professionaldevelopment/register

User Experience

I enjoyed the instructors and courses in the User Experience Certifi cate program, which went by very quickly. The projects were helpful, with great hands-on experiences. I am defi nitely more comfortable taking on UX tasks and I landed my fi rst UX job! I applied for a contract job and they seemed to like my work and work ethic so much that they hired me on full-time.”

Vyha HoQuality Assurance/UX Lead

Healthcare Interpretation

Completion of the Healthcare Interpreting program improved my level of skill over a hundredfold. Now I have the opportunity to seek better jobs. I enjoyed my courses, classmates and the campus. More importantly, I appreciated my teacher who was dedicated, caring, and a great motivator!” Julio Fernandez-DavilaAutomation Clerk

SUCCESSSUCCESSextension.fullerton.edu/professionaldevelopment/success

““

““

Human Resources

The course encompassed everything HR-related. It gave me more knowledge and a broader understanding of human resources, including state and federal law.” Juanita ArreolaPosition Management Analyst

““

http://extension.fullerton.edu/professionaldevelopment/success

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Documents

Business Excellence Spring 2014