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Business Ethics
2-1
Universalizing
A tool to decide if an action is ethical
Picture everyone in the world doing the action.
-Would that make the world better or worse?
2 Ways to look at Ethical Decisions
Consequence based reasoning
Rule based reasoning
Consequence Based Reasoning
Rightness or wrongness is based only on the outcome of the action.
An act that produces good consequence is ethical, an act that produces bad consequences is unethical.
Recognizes that lying USUALLY produces bad consequences and is unethical.
Rule Based Reasoning
Based on ethical rules
Acts are either right or wrong
Example: telling the truth is always right, lying is always wrong.
Good consequences do not justify wrong or bad actions.
The two methods OFTEN result in the same outcome of an ethical decision.
Example:Lying is always wrong vs. lying produces
bad outcomes.
Consequence Based First looks for alternative ways to
alter the current situation. Then it attempts to forecast the
consequences that will arise from each alternative.
Finally, it evaluates those possible outcomes to select the alternative that will generate the greatest good.
1. Select the standard for judging consequences as right or wrong.
2. Counting the people affected - greatest good for greatest number of people.
Rule Based
The acts themselves are judged as right or wrong.
Standard for judging usually comes from one of two sources
1. A recognized authority - law or religious text
2. Human reasoning - use the universalizing test
What’s Your Verdict?
John inherited his grandparents’ home. He built a garage for his car in the yard between his house and his neighbor’s property line. Later, when he decided to build a fence on the border, he discovered that the garage was too close to the property line. So, he built the fence one foot onto the neighbors’ property. John lived alone and three people lived on the neighbor’s property.
Rule Based Reasoning
Was the action wrong?
Consequence Based Reasoning
What are the possible actions?Does the action create the greatest
good for the greatest number of people?
Which alternative is best?