business ethicreflective journal

8/13/2019 business ethicreflective journal

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BUGEN 5930 BUSINESS, SOCIETY AND THE PLANET

NANYANG INSTITUTE OF MANAGEMENT PTE LTD

UNIVERSITY OF BALLARAT

REFLECTIVE JOURNAL

Submitted to: Mr L!"#e Dubo$

N!me: Vo T%o"& Tu

Stude"t ID: '()*(*((

Due D!te: (+ J!"u!r, *()-

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2/4

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t%ou&% t%!t t%e mo$t im3ort!"t 3ur3o$e o. doi"& bu$i"e$$ i$ m!1i"& 3ro.it 5o0e6er2

!.ter t%i$ #our$e2 I #ou4d 3ro.ou"d u"der$t!"d t%e t%ree m!i" to3i#$ o. t%e #our$e2

Et%i#$ 7 Bu$i"e$$ Et%i#$2 Su$t!i"!b4e De6e4o3me"t !"d Cor3or!te So#i!4Re$3o"$ibi4it, 8CSR9 !re 6er, re4e6!"t i" tod!,$ bu$i"e$$ 0or4d I 0i44 e;34!i" #4e!r4,2

0%!t I %!6e &!i"ed .rom t%e #our$e i" t%e "e;t 3!rt

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i$ ri&%t or 0ro"&2 &ood or b!d i" doi"& bu$i"e$$2 t!1i"& i"to #o"$ider!tio" !bout dut,2

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$,$tem!ti#!44, !"d 0it% better too4$2 %e43 to m!1e #%!"&e$ .or t%e better Moreo6er2

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%e43 to redu#e / 1& i" ! 0ee1 5o0e6er2 t%e 3%!rm!#euti#!4 #om3!", did "ot te44

t%eir #u$tomer !bout t%e $ide e..e#t$ o. t%eir 3i44 M, u"der$t!"di"& .rom 4e#ture

"ote$2 6ideo$2 !"d %!"dboo1 i$ t%!t t%ere !re t%ree m!ri#% #ou"tr, 5e"#e2 ! more $e"$ib4e $o4utio"

0ou4d be to !##e4er!te t%e de6e4o3me"t o. 3oor #ou"trie$ to !tt!i" &re!ter e#o"omi#

0e!4t% 0it%out 0!iti"& .or t%e do"!tio"$ .rom t%e ri#% #ou"trie$ 5o0e6er2 t%i$

!ttr!#t$ t%e "otio" or #o"te"tio" t%!t our &4obe i$ ! "!tur!4 $,$tem 0%o$e #!3!#it, .or

ret!i"i"& it i$ e=ui4ibrium u"der t%e im3!#t o. e#o"omi# de6e4o3me"t i$ i"#re!$i"&4, i"

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doubt Su$t!i"!bi4it, i$$ue 0it% t%e de34etio" o. 0or4d re$our#e$2 irre34!#e!bi4it, i"

e"er&, !"d 3o$$ib4e e;ti"#tio" o. $3e#ie$ t%rou&% %!bit!t #%!"&e$ r!i$ed t%e

=ue$tio" o. t%e $u$t!i"!b4e e#o"omi# de6e4o3me"t i" t%e 4o"& term From "o0 o"2 I

1"o0 t%!t $u$t!i"!bi4it, %!$ ! $tro"& 4i"1 to Cor3or!te So#i!4 Re$3o"$ibi4it, 8CSR92 i"

3!rti#u4!r #or3or!te e"6iro"me"t!4 re$3o"$ibi4it,2 $o#i!4 re$3o"$ibi4it, !"d #or3or!te

&o6er"!"#e2 0it% 3ote"t #ombi"!tio" o. e"6iro"me"t!42 e#o"omi#2 e=uit!b4e2

$#ie"ti.i# #o""ot!tio"$2 #o"tem3or!r, mor!4 !"d 3o4iti#!4 .!#tor$ CSR me!"$ t%!t

bu$i"e$$ or&!"i?!tio"$ $%ou4d m!1e $ome dire#t 6o4u"t!r, #o"tributio" to t%e

re$o4utio" o. bro!d $o#i!4 !"d e"6iro"me"t!4 3rob4em$ Bu$i"e$$ 0it% CSR 0i44 %!6e

&re!ter dire#t #ommu"it, ro4e !"d m!, #%!"&e or $%!3e or i".4ue"#e 3ub4i# 3o4i#,

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.rom di..ere"ti!tio" !&!i"$t #om3etitor$ i" re3ut!tio"2 im!&e2 re4!tio"$%i3 0it%

#ommu"it,2 em34o,ee mor!4e2 te!m0or12 rete"tio"2 #u$tomer &ood0i442 em34o,ee

3er$o"!4 de6e4o3me"t @it% CSR2 bu$i"e$$e$ %!6e .ou"d ! 0!, to m!1e #!3it!4i$m

0or1 .or $o#ietie$ dri6i"& $o#i!4 betterme"t Cor3or!tio" "eed to e!r" t%e 4i#e"$e to

o3er!te !"d e"$ure i"ter&e"er!tio"!4 e=uit, !#ro$$ re&io" or #ou"trie$ Pr!#ti#e$ o.

tri34e bottom 4i"e 8Pro.it2 Peo34e2 P4!"et9 re3orti"& i$ "e0 but "e#e$$!r, .or t%e $!1e

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%!r6e$ti"& due to !4ie"!tio" o. 4!"d .or %ou$i"&2 urb!" de6e4o3me"t !"d t%e di$3!rit,

o. better ,ie4d o. .ood 3rodu#tio" i" de6e4o3ed #ou"trie$ #om3!red to 4e$$ de6e4o3ed

#ou"trie$2 e;i$te"#e o. urb!" 3oor2 de.ore$t!tio" 8de3ri6ed o. CO* !b$orber$9 I"

!dditio"2 0it% t%e &re!ter #o"$um3tio" o. re$our#e$ due to urb!"i?!tio" !"d

3o44utio"$ .rom i"du$tri!4i?!tio" !"d u$!&e o. #!r$ !re #re!ti"& bi&&er &ree"%ou$e

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e;treme #%!"&e$ i" 0e!t%er2 !44 o. 0%i#% !re #o$t4, to t%e .uture 0e44bei"& o.

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t%eir !""u!4 re3ort$ .or t%e #ommo" &ood o. %um!"it,

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bu$i"e$$ I !m .!mi4i!r 0it% #o"#e3t$ o. $u$t!i"!bi4it, !"d t%e 3ote"ti!4 .or

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be u$e.u4 be#!u$e I #!" re#o&"i$e 3ote"ti!4 et%i#!4 i$$ue$ i" ! bu$i"e$$ e"6iro"me"t

!"d be .!mi4i!r 0it% et%i#!4 de#i$io"m!1i"& mode4 Furt%ermore2 I #!" u"der$t!"d

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"!ture o. #or3or!te $o#i!4 re$3o"$ibi4it, !"d I %!6e $i&"i.i#!"t4, im3ro6ed m,

1"o04ed&e o. bei"& .!mi4i!r 0it% $tr!te&ie$ .or i".4ue"#i"& $o#i!44, re$3o"$ib4e

#%!"&e i" bu$i"e$$2 !"d it !4$o im3ro6e m, u"der$t!"di"& o. bei"& .!mi4i!r 0it%

bu$i"e$$ 3r!#ti#e$ t%!t i"te&r!te $o#i!4 !"d e"6iro"me"t!4 #ommitme"t 0it%

e#o"omi# 3er.orm!"#e T%i$ 1"o04ed&e i$ 6er, e$$e"ti!4 to me !$ ! 4e!r"er2 be#!u$e

I %!6e "ot ,et 1"o0" it be.ore I 0i44 "o0 "eed to de6e4o3 m, 3er$o"!4 et%i#!4

$t!"d!rd2 de6e4o3 $1i44$ .or ide"ti.,i"& !"d !"!4,$i"& et%i#!4 #%!44e"&e$ !"d

de6e4o3i"& #riti#!4 t%i"1i"& $1i44$ b, e;34ori"& =ue$tio" .or 0%i#% t%ere !re "o ri&%t

or 0ro"& !"$0er$

Reference

D!6i$2 7 R B4om$trom 8)+/9 Business and Society: Environment and

Responsibility2 Ne0 Yor1: M#Gr!05i44

Frederi#2 R E 8*((*9A Companion to Business Ethics M!$$!#%u$ett$: B4!#10e44

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business ethicreflective journal