8/12/2019 Business English Vocabulary - Advertising

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Word Meaning

advertisement Item of publicity to promote a product or service innewspapers, magazines, on TV, etc.

advertising agency Marketing services firm that assists companies in planningadvertisements.

AIDA A ttention, Interest, Desire, Action - the aim of all advertising.benefit dvantage of a product or service.billboard !ignboard for advertising posters.broadsheet "ewspaper printed in a large format.campaign #rganized course or plan of action.circulation verage number of copies of newspapers or magazines sold

over a period of time.

classified ads !mall advertisements in newspapers or magazines, dividedinto categories.commercial dvertisement on radio or television.coupon $art of a printed advertisement to be used to order goods or

samples.direct mail dvertisement sent by post to prospective customers.double-pagespread

dvertisement printed across two pages in a newspaper ormagazine.

editing %eviewing or rewriting in order to make suitable forpublication.

eye-catcher !omething that particularly attracts one&s attention.features !pecial characteristics of a product.generic advertising dvertising for a whole sector, such as tourism, rather than a

specific product.hoarding 'ooden structure or signboard, used to carry

advertisements.hype ()cessive or intensive publicity* e)aggerated claims made

in advertising. jingle +atchy tune, with a short simple rhyme, used to promote a

product.key words Informative words chosen to indicate the content of a

document.launch To start an action in order to introduce something e.g. a new

proeduct .mailshot $iece of advertising material sent to potential customers by

post.mass media The main means of mass communication newspapers, TV

and radio .

plug avourable publicity in the media for a commercial producte.g. a book .

8/12/2019 Business English Vocabulary - Advertising

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poster /arge sheet of paper used in advertising.prime time 0ours on radio and TV with the largest audience, usually the

evening.promote 1se advertising and publicity to try to increase sales of a

product.roadside signs /arge panels along roads and motorways used for outdooradvertising.

slogan $hrase used to advertise a product, or to identify a companyor organization.

slot !pecific time in a broadcasting schedule allotted for acommercial.

soundbite !hort e)tract from a recorded interview or speech.spam 1nsolicited advertising sent through the internet as an email

message.spot $osition of a commercial in a radio programme or TV

schedule.tabloid "ewspaper printed in small format, usually with a lot of

photographs.target #b2ective* what is aimed at.U ! " U ni3ue ! elling " roposition* a declaration of what makes a

product different.write copy 'rite a te)t to be printed or spoken in an advertisement or a

commercial.