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Unit 16

B2B Website-Alibaba

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Contents

1. Aims and Requirements

2. Teaching tasks

3. Practice

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Aims and Requirements

• In this chapter, students are required to grasp as follows:

• 1.Know what Alibaba is and how to use it.• 2.Know how to search information by Alibaba• 3.Master how to buy and sell goods by Alibaba

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Teaching tasks

• Task 1. Learn some basic knowledge about Alibaba

• Task 2 Learn how to buy and sell goods by Alibaba

• Task 3 Practice

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Task 1. Learn some basic knowledge about Alibaba

• What is Alibaba.com? • Alibaba.com is the world's largest marketplace for global

trade and the leading provider of online marketing services for importers and exporters. It is the leading B2B e-commerce platform with two marketplaces of international marketplace (www.alibaba.com) focusing on global importers and exporters and China marketplace (www.alibaba.com.cn) focusing on suppliers and buyers trading domestically in China. It is the place for buyers and sellers to find trade opportunities and promote their businesses online. Alibaba.com is not a trading company but rather an online business platform, where you can search or post information to find potential business partners. TradeManager and Alipay are two online tools created by Alibaba for online business chatting and online payment respectively.

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• Key Roles and Processes at Alibaba.com • (1) A seller (or exporter) posts his company

information and product photos (together with descriptions, specifications, shipping terms, etc.) on Alibaba.

• (2) Buyers (or importers) search and browse the seller's products and then make inquiries to negotiate or place orders.

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• Different Memberships of Alibaba• Free Membership • For Buyers

It is free to buy on Alibaba.com. With a free membership you can use our sourcing tools, send inquiries to suppliers, and post your Buying Leads, all free of charge. TradeManager is allowed to use by free members. Download and try at once.

• For Sellers Free members may also post products to sell, search for buyers and contact certain buyers who accept quotations from free members.

• TrustPass• A TrustPass member is required to complete an authentication and verification

procedure conducted by a third-party credit reporting agency. A TrustPass member is entitled to display a icon to demonstrate credibility to buyers online.

• Gold Supplier • Gold Supplier is a premium membership for export-oriented suppliers. It provides

extensive additional promotion advantages and benefits, both online and offline. All Gold Suppliers have satisfied the necessary requirements for this highest level of membership. They are also required to undergo rigorous authentication and verification procedures by third-party credit reporting agencies. A Gold Supplier is authorized to display a icon together with a icon to demonstrate credibility to buyers online..

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Task 2 Learn how to buy and sell goods by Alibaba

• Buying Overview 购买概述• Buying on Alibaba.com is easy. Follow these steps to begin

your buying experience: • (1) If you are new to Alibaba.com, Join as an Alibaba.com

member first. • (2) Look for Products and Suppliers. • (3) Contact Sellers after you find products. • (4) Post Buying leads to get instant seller quotations. • (5)Looking for Products and Suppliers • (6)Browsing • (7) Search 搜索

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• 2. Selling Overview 销售概述• 1. Steps of selling your products • (1) Register • (2) Post Products and Selling Leads

(3) Explore Buying Leads • (4) Contact buyers

(5) Promotion Opportunities you can also promote your business on Alibaba.com by:

• a. Obtaining the priority listing for products in search result listings.

• b. Applying for TrustPass qualification, as well as a TrustPass profile page to further demonstrate your credibility to buyers.

• c. Displaying your products at international trade shows with Alibaba.com for free.

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• Posting Selling Leads and Products • Posting your product images, specifications and descriptions on

Alibaba.com increases your exposure to buyers. On Alibaba.com, a member can post multiple products. Selling Lead means a Trade Lead posted by a seller. It can contain product information, availability, timelines and so forth. Trade Leads are sorted according to the date they are posted.

• (1) Posting Trade Leads 发布贸易信息• (2)Posting Products 发布产品• You can post Products in "Selling Tools" within My Alibaba, or from many

other pages by clicking on the "Post Products" link in the "Seller Tools" box. Upon publication, buyers will be able to see your Products and Selling Leads, to which they can reply. All of the buyers' messages will be sent to your own Message Center in My Alibaba.

• (3) Posting a Product 发布产品• Go to "Selling Tools" in My Alibaba and click "Post New Product." When

you get to the "Post New Product" page, provide the required information and click "Submit" when finished.

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Task 3 Practice

Answer the following questions.• What is Alibaba? What is its main functions and

key roles? • Alibaba has several types of memberships, what

are they? • What is the difference between a free member

and a TrustPass member?• How to buy on Alibaba? How many ways to

search products and suppliers?• What kinds of search tips do you know?• How to use a refine search?• Give examples on how to get more accurate

search results?

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• Searching Practice.• 1. If you are a buyer of PP woven bag, search

one of the latest suppliers posted on alibaba.com. Copy down the detailed selling information and write an inquiry letter or email.

• 2. Or if you are a seller of PP woven bag, search one of the latest buyers posted on alibaba.com. Copy down the detailed requirements and write an offer letter or email.

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The EndThank you!