Business Directory

– A business directory with category and search features.– Generate recurring revenue each month.– Low cost access points for small businesses.

• Opens up-sale opportunities within digital to broadcast with DM.

– Geo targeting • Utilizing unused digital inventory for our local direct clients.• Standardizes digital CPM models

From the desk of Wally Waller

Business Directory

• Directory Package– Listing in directory

• Graphic and description

– 20ct 30sec. Geo-targeted streaming ads.– Up-sale to ranking and/or larger graphics or video– Local Direct Client Focused– Average $100 monthly auto recurring monthly revenue

• Challenge – Current billing workflow is time consuming

• Solution– Trust Commerce offers a recurring card not present service.

From the desk of Wally Waller

Business Directory• Compounding Revenue

– One sale, per rep, per month– 93 markets (see last slide)

• Costs– Existing platforms

• Small software upgrade

– Soft costs in unused inventory to promote the business directory – Capitol Neutral

• Implementation – Training– Business Development Call Center in each market– Promote me to travel/work with each market to implement

BDCCs and teach best practices to develop digital.

From the desk of Wally Waller

Customizable Audio Space

– Sync with local DJ content • Adlibs • Entertainment content• Based on user preferences.

– Geo-targeted Ads• Based on user preferences and location.

– News from all of Cumulus’s Properties• Based on user preferences.

– Embed video content where applicable.• Based on user preferences.

From the desk of Wally Waller

Engage workflow improvement

Clicking on an activity from the home screen .

There is a multi-step process to lookup the phone number and schedule a follow up call or Apt.

Display the contact/phone number on this page.

The flash Calculator would be a great location for a customizable widget.

It would be advantageous to sort by zip code to see agent assigned and open available leads while reps are in the field.

From the desk of Wally Waller