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Business Differentiation
Is it REALLY all about being lowest priced?
Your Presenters•Nancy Rohlfing - The Latrine Queen
•Bob Rohlfing - The Toilet Master
Contact information:
Email: [email protected]
Phone: 614-792-9663
Web Site: www.SparklingImageOhio.com
What is VALUE?
• Is it everything that costs under $1?
• Is it NEW LOW PRICES?
• When everything is on sale, is anything
really on sale?
Meeting the Customer’s needs
• What do they really need from you?
• What is it that ONLY you and your organization
provides? Is it important to the customer?
• How do you market that difference?
• Pricing must be below the value to the customer,
NOT below the competition if you are truly
different!
As the economy improves
• How will you be different and will you be
paid for the difference?
• How will you communicate your difference
to your customers and potential customers?
Some examples of competition that is NOT price focused
• Disney World
• Whole Foods
• Buffalo Wild Wings
People want to pay for value!
How Sparkling Image is Different
• We REALLY clean the whole room! A new
standard.
• “Total Touch” deep cleaning service brings
facility back to “like new” condition.
• We tailor the service frequency to meet
your traffic and image needs.
Some Before and After shots
Filth in Sink Holes
“No Touch” vs “Total Touch”
Tommy the Toilet Brush Says
Sparkling Image is A-OK!
Our recommendation•Determine what your customers’ needs are and meet them!
•Excellence requires doing difficult things that others won’t/can’t do.
•Price is PART of the value equation, not all of it!
We’d love to be part of how you differentiate yourself from your competition!
