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Business development ideas for lawyers
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Practice Development Top Practice Development Top 10 10
Ten Guides to PracticeDevelopment Success
Presented by Cynthia R. Rowland, PartnerCoblentz, Patch, Duffy & Bass LLP
Do
Land
Pitch
Competence
Credibility
References
Deciders
10. Take the Long View10. Take the Long View
Rome wasn’t built in a day.
One Year, Five Years, Ten Years
Do
Land
Pitch
Competence
Credibility
References
Deciders
9. Establish Competence: 9. Establish Competence: What’s New?What’s New?
Every single assignment counts
Find the cutting edge The advantage of
youth Daily reading Practice, practice,
practice
Do
Land
Pitch
Competence
Credibility
References
Deciders
8. Establish Credibilty8. Establish Credibilty
Write Speak Study Get professional
training if necessaryDo
Land
Pitch
Competence
Credibility
References
Deciders
7. Seminars and 7. Seminars and Speaking EngagementsSpeaking Engagements
Competence Credibility References Deciders
Do
Land
Pitch
Competence
Credibility
References
Deciders
6. Make Every Client Feel 6. Make Every Client Feel Like Your Only ClientLike Your Only Client
The easiest people to get new work from are the people who already love you.
Your ‘‘client’’ list includes: Actual Clients Partners and Other
Attorneys Opposing Counsel
Do
Land
Pitch
Competence
Credibility
References
Deciders
5. Get Involved5. Get Involved
Professional Associations• Local• Regional• National/International
Community Firm
Do
Land
Pitch
Competence
Credibility
References
Deciders
4. Use All Available 4. Use All Available ResourcesResources
Your Own Your Firm’s Your Friends Your School Your Community D
oLand
Pitch
Competence
Credibility
References
Deciders
3. Network3. Network
What works for you, works for you.
Where are the fish?• Best referral sources?• Affinity Groups• Classmates• Deciders
Do
Land
Pitch
Competence
Credibility
References
Deciders
2. Focus2. Focus
Examine what works, what doesn’t at each level
Back to the Base every day D
oLand
Pitch
Competence
Credibility
References
Deciders
1. Do What You Love, 1. Do What You Love, Love What You Do Love What You Do
Do
Land
Pitch
Competence
Credibility
References
Deciders
Practice Development Practice Development 10 Guides to Practice
Development Success
Presented by Cynthia R. Rowland, PartnerCoblentz, Patch, Duffy & Bass LLP