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Practice Development Practice Development Top 10 Top 10 Ten Guides to Practice Development Success Presented by Cynthia R. Rowland, Partner Coblentz, Patch, Duffy & Bass LLP

Business Development Top Ten (5)

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Page 1: Business Development Top Ten (5)

Practice Development Top Practice Development Top 10 10

Ten Guides to PracticeDevelopment Success

Presented by Cynthia R. Rowland, PartnerCoblentz, Patch, Duffy & Bass LLP

Page 2: Business Development Top Ten (5)

Do

Land

Pitch

Competence

Credibility

References

Deciders

Page 3: Business Development Top Ten (5)

10. Take the Long View10. Take the Long View

Rome wasn’t built in a day.

One Year, Five Years, Ten Years

Do

Land

Pitch

Competence

Credibility

References

Deciders

Page 4: Business Development Top Ten (5)

9. Establish Competence: 9. Establish Competence: What’s New?What’s New?

Every single assignment counts

Find the cutting edge The advantage of

youth Daily reading Practice, practice,

practice

Do

Land

Pitch

Competence

Credibility

References

Deciders

Page 5: Business Development Top Ten (5)

8. Establish Credibilty8. Establish Credibilty

Write Speak Study Get professional

training if necessaryDo

Land

Pitch

Competence

Credibility

References

Deciders

Page 6: Business Development Top Ten (5)

7. Seminars and 7. Seminars and Speaking EngagementsSpeaking Engagements

Competence Credibility References Deciders

Do

Land

Pitch

Competence

Credibility

References

Deciders

Page 7: Business Development Top Ten (5)

6. Make Every Client Feel 6. Make Every Client Feel Like Your Only ClientLike Your Only Client

The easiest people to get new work from are the people who already love you.

Your ‘‘client’’ list includes: Actual Clients Partners and Other

Attorneys Opposing Counsel

Do

Land

Pitch

Competence

Credibility

References

Deciders

Page 8: Business Development Top Ten (5)

5. Get Involved5. Get Involved

Professional Associations• Local• Regional• National/International

Community Firm

Do

Land

Pitch

Competence

Credibility

References

Deciders

Page 9: Business Development Top Ten (5)

4. Use All Available 4. Use All Available ResourcesResources

Your Own Your Firm’s Your Friends Your School Your Community D

oLand

Pitch

Competence

Credibility

References

Deciders

Page 10: Business Development Top Ten (5)

3. Network3. Network

What works for you, works for you.

Where are the fish?• Best referral sources?• Affinity Groups• Classmates• Deciders 

Do

Land

Pitch

Competence

Credibility

References

Deciders

Page 11: Business Development Top Ten (5)

2. Focus2. Focus

Examine what works, what doesn’t at each level

Back to the Base every day D

oLand

Pitch

Competence

Credibility

References

Deciders

Page 12: Business Development Top Ten (5)

1. Do What You Love, 1. Do What You Love, Love What You Do Love What You Do

Do

Land

Pitch

Competence

Credibility

References

Deciders

Page 13: Business Development Top Ten (5)

Practice Development Practice Development 10 Guides to Practice

Development Success

Presented by Cynthia R. Rowland, PartnerCoblentz, Patch, Duffy & Bass LLP