Prepped Chef

Brian Dorne

• What’s the need/problem

• Competitive landscape

• Why The Prepped Chef will change cooking forever

Agenda

I’d like to introduce you to Cindy….

Competitors

Final Product Concept

Selects a recipe and enters # of people

Take to Store

Pick up prepared ingredients

Healthy Substitutes

Search Recipes

Shopping List

Serving Size

Ordering

Market Potential

60 Million25 Million

• 100 quantitative survey results

• 7 In-depth interviews

Research

Perceptual Map

Focused on cooking process

Focused on pre-cooking process

Po

rtab

leStatio

nary

Market Gap

• “Pay per Download” Model with Subscription Option

$3.99

Pricing Strategy

PROJECTED SALES

0

1,707.42,548.4

3,787.5

5,594.2

8,185.7

11,812.6

16,700.6

22,914.1

30,110.2

37,228.5

42,359.143,260.6

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

0 1 2 3 4 5 6 7 8 9 10 11 12

Quarter

Sale

s in T

housands

Year 1projected

sales = 6,896

Market penetration

= 1.6%

Sales Forecast

Distribution

Promotional Strategy

i

Back to Cindy…