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8/12/2019 Business Com 01
1/23
Business Communication Today 1
Achieving Success Through
Effective Business
Communication
8/12/2019 Business Com 01
2/23
Business Communication Today 2
Stronger
Decision
Making
Improved
Stakeholder
Response
Clearer
Promotional
Materials
Steadier
Work Flow
IncreasedProductivity
Enhanced
ProfessionalImage
Quicker
Problem
Solving
Stronger
Business
Relationships
EffectiveCommunication
8/12/2019 Business Com 01
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Business Communication Today 3
Characteristics
of Effective Messages
Practicality
Clarityand Conciseness
Persuasion
Factual Basis
Precision
Recommendations
8/12/2019 Business Com 01
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Business Communication Today 4
Verbal and Nonverbal
Communication
Verbal CommunicationFace-to-Face/Phone Conversations/Meetings
E-mail/Voice-Mail Messages
Letters, Memos, and Reports
Nonverbal CommunicationPictures/Company Logos
Gestures/Body LanguageWho Sits Where/How Long a Visitor is Kept
Waiting
Slide 1-1
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Business Communication Today 5
Non Verbal Communication
Appearance
Posture
GesturesFacial
Expressions
Body LanguageTime
Space
5
Touch
Smell
ColorNumbers
Surroundings
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Business Communication Today 6
Levels of Cultural NV Communication
First Level:
Patterns & Behavior: Buildings,
Technology etc.
Second Level:
How People Communicate: Less
Visible than First level.
Third Level:
Ideas, Assumptions, Beliefs etc.
6
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Business Communication Today 7
How Oral and WrittenCommunication Differ
is more likely to involve creativeeffort,
has longer cycles,
and usually has fewer cycles.
Written communication
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Business Communication Today 8
Basic Communication
Verbal
Nonv
erbal
Structure Intent
More SpontaneousLess Control
Conscious Purpose
More Control
Non
verbal
Verbal
Less StructuredHarder to Classify
More Structured
Easier to Study
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Business Communication Today 9
Listening
45%
Writing
9%
Reading
16%
Speaking
30%
R
eceivingS
endin
g
Usage of Business Communication Channels
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Business Communication Today 10
Communication Challenges in
Todays Workplace
Advancesin Technology
WorkforceDiversity
Globalization
Team-BasedOrganizations
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Business Communication Today 11
Internal and External Audiences
Internal audiencesincludeSubordinates.
Superiors.
Peers.
External audiencesinclude Customers/Suppliers.
Unions.
Stockholders.
Potential Employees.
Government Agencies. The Press/General
Public.
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Business Communication Today 12
Basic Purposes
All workplace communication has
three basic purposes:
To inform.
To request or to persuade.
To build goodwill.
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Business Communication Today 13
Internal Communication
Official Structure
Formal Chain
of Command
Up, Down, Across
Formal Power Lines
The Grapevine
Informal
Networking
Unofficial Lines
of Power
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Business Communication Today 14
Department
Manager
Supervisor Supervisor
Black Solid Lines = Formal NetworkCoral Dashed Lines = Informal Network (at a moment in time, for they change often)
The Formal and Informal Communication Networksin a Division of a Small Manufacturing Company
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Business Communication Today 15
External Communication
Formal Contacts
Marketing
Public Relations
Informal Contacts
Employees
Managers
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Business Communication Today 16
The Communication Process
ChannelAnd Medium
Six-Phase
Process
Phase 1:Sender Has
an Idea
Phase 3:Sender Transmits
Message
Phase 2:Sender Encodes
Idea
Phase 6:Receiver
Sends Feedback
Phase 4:Receiver Gets
Message
Phase 5:Receiver Decodes
Message
Situation
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Business Communication Today 17
Communication Barriers
Perception and language
Restrictive environments
Distractions
Deceptive tactics
Information overload
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Business Communication Today 18
Overcoming Barriers
Open
Communication
EfficientMessages
Audience-Centered
Approach
EthicalCommunication
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Business Communication Today 19
Audience-Centered
Approach
Biases
Education
Age
Status
Style
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Business Communication Today 20
Communication Climate
Corporate
Culture
Flat
Tall
High
Low
Level of
Feedback
Overall
Structure
More Open
Less Open
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Business Communication Today 21
MakeEthical Choices
Recognize
Ethical Choices
Motivate
Ethical Choices
Ethical
Communication
Business Principles
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Business Communication Today 22
Efficient Messages
Concise Bus iness Communication
DevelopCommunication
Skills
MinimizeDistractions
Send Fewer
Messages
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Business Communication Today 23
Recommended Books
Business Communication Today by
Courtland L. Bovee &
John V. ThillSeventh Edition.
Technical Report Writing Today by
Daniel G.Riordan &Steven E.Pauley
Eighth Edition.