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ISM acadeMIc prograM Business Certificate

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Excellent resultsTrendence Graduate Barometer, June 2012

ISM students have a particularly high opinion of the support they

receive from lecturers and professors, and of the international

orientation of the teaching provided. These are the findings of the

independent Trendence Graduate Barometer 2012. In these two

categories, both the ISM’s Dortmund and Frankfurt/Main campuses

were among the highest scoring institutes in a survey comparing

some 100 universities across Germany. The ISM’s Dortmund Campus

ranked fourth. Students at the ISM in Frankfurt/Main also gave very

good scores for the international orientation of their teaching, which

meant that the campus came second nationwide in this comparison.

And both campuses garnered positive responses for the interaction

with the business community and for the practical orientation of the

teaching, ranking fifth in each case.

dortmund Frankfurt/Main

The International School of Management (ISM) – with campuses

in Dortmund, Frankfurt/Main, Munich and Hamburg – is a private,

state-recognized University of Applied Sciences that has been

offering high-quality, practical, and career-focused management

education programs with a strong international orientation for

more than two decades. Founded in 1990, the ISM is home to more

than 1,900 students pursuing business degrees in a personal

atmosphere, under the guidance of faculty and staff members.

The program of study includes seven bachelor’s degree programs,

a part-time bachelor’s program, six consecutive master’s degree

programs, a part-time master’s program and two MBA programs.

For non-German speakers the ISM offers six programs which are

taught entirely in English:

· B.A. Global Business Management

· M.A. International Management

· M.Sc. Finance

· M.Sc. International Transport & Logistics

· MBA General Management

· International Business Certificate

Furthermore, international students with the necessary pre-

requisites in German can take part in the German Business

Certificate program, which is taught entirely in German.

International School of Management (ISM)

The Universum Student Survey, June 2012

ISM students value the opportunity to study abroad, the practical

orientation of the teaching and the close relationship between

teaching staff and students at their university. These are the find-

ings of the 2012 Student Survey conducted by the independent

consultancy firm Universum. The ISM thus once again ranks among

the very best institutions in Germany. Around 80% of students at

every ISM campus are satisfied or even very satisfied with their

university. Students gave a particularly positive rating to the close

relationship between lecturers and students and to the opportunity

to spend a semester abroad.

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ContentsStudy Programs

Exchange Programs

International Business Certificate

Module 1 (Dortmund Campus)

Module 2 (Dortmund Campus)

Specializations (Dortmund Campus)

Module 3 (Frankfurt/Main Campus)

Specialization (Frankfurt/Main Campus)

Module 4 (Munich Campus)

Specialization (Munich Campus)

Module 5 (Hamburg Campus)

Specialization (Hamburg Campus)

German Business Certificate

Fall Semester (Frankfurt/Main Campus)

Spring Semester (Frankfurt/Main Campus)

Success Factors

Student Life

International Network

Contact – International Office

Excellent Results in Current University Rankings

Frankfurt/Main Munich Hamburg

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Study programs

BaChElor’S PrograMSTo guarantee international competencies, the ISM bachelor’s

programs offer two integrated semesters abroad – a compulsory

semester and an elective one – at one of the ISM’s more than

150 partner institutions. Additionally, the emphasis on hands-on

experience is an important aspect. Students participate in a total of

24 weeks of internships. To become familiar with intercultural

differences in the workplace, students work twelve out of the

24 weeks for a company outside Germany.

All ISM bachelor’s programs provide the fundamentals of business

administration. Depending on the chosen study program, this core

education is supplemented by lectures in communications, tourism,

psychology, finance or fashion. This qualifies ISM graduates for a

wide variety of different jobs in many industries. Besides gaining

valuable academic know ledge, students acquire important soft

skills, such as teamwork, negotiation, and presentation techniques,

during their time at the ISM. They study in small groups and parti-

cipate in case studies and consulting projects where they apply

academic know ledge to solve business problems.

Applicants interested in a bachelor’s

program can choose between five

programs:

· B.A. International Management

language of instruction:

30-40% English, 60-70% German

· B.A. Global Business Management

language of instruction:

100% English

· B.A. Tourism & Event Management

language of instruction:

30-40% English, 60-70% German

· B.A. Communications & Marketing

language of instruction:

30-40% English, 60-70% German

· B.A. Psychology & Management

language of instruction:

30-40% English, 60-70% German

· B.A. Corporate Finance

language of instruction:

30-40% English, 60-70% German

· B.A. Global Luxury,

Brand & Fashion Management

language of instruction:

30-40% English, 60-70% German

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MaStEr’S PrograMS

Part-tIME PrograMS

The ISM’s success factors – the international and hands-on educa-

tion, the compact study program, the personal atmosphere, and the

soft skills taught alongside academic know ledge – aren’t just an

integral part of the bachelor’s programs. These key factors are also

at the heart of the ISM’s master’s programs.

All six programs focus on practical and international elements,

including lectures held in English. Students spend the third semester

of their ISM master’s program abroad at one of the ISM partner

universities specializing in their field of study. The semester abroad is

designed to further develop and expand their intercultural and

language competencies, and enhance and deepen their professional

know ledge in an international context. Additionally, all programs also

offer students the opportunity to complete an international double

degree.

The master’s programs are rigorously geared to the needs of the

real business world. This goal is fostered by the hands-on experi-

ence of ISM lecturers, many of whom have held or currently hold

management positions in the business world. Furthermore, a

twelve-week comprehensive internship phase, normally completed

between the first and second semesters, as well as a practically-

oriented master’s thesis form the foundation of ISM master’s

programs.

Since 2004, the ISM has also offered an MBA program geared

towards graduates of all academic disciplines. Students of this

part-time MBA General Management program graduate within two

years and spend four modules at partner universities in the USA,

Brussels, India and Hong Kong. In addition, students receive pro-

fessional and personal coaching support throughout the program.

A second MBA program, the MBA Energy Management, started at

the ISM in 2009. It is organized in cooperation with the energy

companies E.ON AG and RWE AG and is therefore tailored to the

particular needs of managers in the energy sector.

In the fall semester 2012 / 2013, the ISM extended its part-time study

programs with a Bachelor of Arts in Business Administration and

a Master of Arts in Management. Both programs offer individual

specializations.

Applicants interested in a master’s

program can choose between six

programs:

· M.A. International Management

language of instruction: 100% English

· M.A. Strategic

Tourism Management

language of instruction:

60% English, 40% German

· M.A. Strategic

Marketing Management

language of instruction:

50% English, 50% German

· M.A. Psychology & Management

language of instruction:

50% English, 50% German

· M.Sc. Finance

language of instruction: 100% English

· M.Sc. International

Transport & Logistics

language of instruction: 100% English

Applicants interested in a part-time

study program can choose between

four programs:

· B.A. Business Administration

language of instruction:

20% English, 80% German

· M.A. Management

language of instruction:

20-30% English, 70-80% German

· MBA Energy Management

language of instruction:

50% English, 50% German

· MBA General Management

language of instruction: 100% English

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The ISM International Business Certificate program is designed for

students with a strong interest in a study abroad semester at a

German university. The program offers students individual support

and academic guidance. The certificate allows students who do

not speak German at an advanced level to take business classes in

English and earn ECTS credits during their stay at the ISM.

As a prerequisite we expect students to have a B2 level of English.

a UnIqUE ExPErIEnCE – a StUdy aBroad SEMEStEr at thE ISM

Specialization Modules

The ISM offers five specialization modules at its different campuses.

A Communications module is available in Dortmund and Frankfurt

(Strategic Public Relations, Intercultural Communication). In addition,

the Dortmund Campus offers a Tourism & Event Management module

(Strategic Tourism Management, International Tourism Markets), and a

Finance module (International Accounting, International Auditing, and

Implementation of Derivatives) as well as an International Manage-

ment module (Leading to High Performance, Competitive Advantage),

which is also available at the Munich Campus. The Psychology &

Management module (Consumer Psychology, Structuring of Consult-

ing Projects) is offered at the ISM campus in Hamburg. For details see pages 8 to 21.

Study Program Dortmund Campus

Business Certificate students at the Dortmund Campus can choose

between Core Modules 1 and 2 as well as between four spe cia l-

ization modules. For more details see pages 8 to 13.

Study Program Frankfurt Campus

Business Certificate students who choose to study in Frankfurt will

participate in Core Module 3 with a specialization in Commu nica-

tions. For more details see pages 14 to 16.

Study Program Munich Campus

Business Certificate students at the Munich Campus will take

Core Module 4 with a specialization in International Management.

For more details see pages 17 to 19.

Study Program Hamburg Campus

Business Certificate students who choose to study in Hamburg will

participate in Core Module 5 with a specialization in Psychology

and Management. For more details see pages 20 to 21.

exchange programs

Core Modules

The Dortmund Campus offers the following

two core modules:

Module 1:

Project Management, Operations Management,

Strategic Management, International Business Law.

Module 2:

Strategic Controlling, Crisis Management, Branding

and Communication Management and Doing Business in

a Global Economy.

The Frankfurt Campus offers the following core module:

Module 3:

Business Ethics, Business Planning –

Theory & Exercises, Moderation & Presentation

and Capital Markets.

The Munich Campus offers the following core module:

Module 4:

International Trade and Sales, Strategic Management,

Global Communications, International Finance Management.

The Hamburg Campus offers the following core module:

Module 5:

Marketing Controlling, International Finance Management,

Strategic Controlling, International Trade and Sales.

International Business Certificate (taught entirely in English)

The ISM Business Certificate can be studied at each of the four

ISM campuses: Dortmund (spring and fall semester), Frankfurt

(spring or fall semester), Munich and Hamburg (fall semester only).

The program consists of five core modules and four specialized

modules, each consisting of two courses worth 5 ECTS credits.

Students enrolled in the ISM Business Certificate program can earn

30 ECTS credits in one semester or 60 ECTS credits in two semesters by

taking one core module and one specialization module per semester.

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german Business Certificate (taught entirely in german)

Since the fall semester 2010, the ISM has also been offering a

German Business Certificate program at the Frankfurt Campus,

which is taught entirely in German. The program consists of six

courses, each worth 5 ECTS credits. Students in the German

Business Certificate program can earn 30 ECTS credits in one

semester or 60 ECTS credits in two semesters. To qualify for this

program, students must have achieved a B1 level of German.

Teaching methods include lectures, seminars, case studies and

business games. Students participate in group and project work to

train their problem-solving abilities and soft skills (teamwork,

presentation techniques etc.). In addition to the Business Certi-

ficate, international students can also attend an intensive German

class prior to starting the program. The ISM also offers German

classes throughout the academic year.

For details see pages 22 to 25.

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International Business certificate

IntErnatIonal BUSInESS CErtIfICatE

Dortmund Campus Module 1

Strategic Managementdr. Stephan BrockWork experience: · Various non-executive directorships at private and public companies

· CEO of CEMEX Deutschland AG

This course presents a framework and a set of tools for formulating successful strategies.

The focus is on identifying and analyzing the sources of profitability available to a firm and

on developing strategies for tapping these sources. A central theme of the course is the

analysis of competitive advantage. However, the course is concerned not just with analysis

but with decisions as well. In case discussions, students will take the role of a senior

executive or consultant. They will be asked to make decisions on key strategy issues and

indicate how the right decisions will be implemented.

The course objective is to acquire familiarity with the principal concepts, frameworks and

techniques of strategic management and to gain expertise in applying these.

Module 1 · Strategic Management (5 ECTS)

· International Business Law (5 ECTS)

· Project Management (5 ECTS)

· Operations Management (5 ECTS)

Module 2 · Strategic Controlling (5 ECTS)

· Branding and Communication Management (5 ECTS)

· Crisis Management (5 ECTS)

· Doing Business in a Global Economy (5 ECTS)

Communications & Marketing Track

· Strategic PR (5 ECTS)

· Intercultural Communication (5 ECTS)

International Management Track

· Leading to High Performance (5 ECTS)

· Competitive Advantage (5 ECTS)

Tourism & Event Management Track

· Strategic Tourism Management (5 ECTS)

· International Tourism Markets (5 ECTS)

Finance Track

· Implementation of Derivatives (5 ECTS)

· International Accounting in Fall

or International Auditing in Spring (5 ECTS)

CorE ModUlES (1 of 2)

SPECIalIzatIonS

ModUlE 1

the dortmund Campus offers the following two programs:

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Prof. Dr. Peter Ruess LL.M.Work experience: · Principal associate and specialist lawyer for industrial property rights at Freshfields Bruckhaus Deringer

· Author or co-author of over 60 publications in his fields of expertise

Sebastian GruetzWork experience: · Global transformation director at BP

· Marketing director for Eastern Europe, Austria, Russia and the Netherlands at BP

Dr. Jochen RauWork experience: · Management consult-ant at McKinsey & Company

· Senior project manager for corporate develop-ment at Deutsche Bahn

This course aims to give a practice-oriented introduction to business law and to the general

organisation of the German / EU legal system. The focus of the course includes national and

international commercial and partnership / corporation law, competition law, labor law, and

company-relevant social security law.

After completing the course, students should be able to understand and communicate the

general structure and principles of German and EU commercial law, to compare national

and international commercial legal systems and to understand the significance of different

jurisdictions for commercial decision-making.

International Business law

This course is meant to provide students with a basic toolbox to handle projects of various

sizes. It will also give students a platform to share their own experiences and issues with

projects they have been involved in. More specifically, the course will focus on the question

how to efficiently and effectively run projects whilst line operations continue and how to

successfully ’connect’ project management to the ’rest’ of the international corporation.

After completing the course, students will be able to effectively structure a project, using a

simple lifecycle model, and make use of a minimum set of tools to manage an international

project.

Project Management

Operations are at the core of any organisation that provides goods or services. Whether

in factories, restaurants, government institutions or marketing departments, it is operations

that generate value for the customer. Therefore, a sound understanding of operations

is crucial for any manager. Four parts make up the course content: operations strategy,

operations planning, designing operations processes and quantitative modelling.

After completing the course, students will be able to illustrate the inter-relationship

be tween operations and strategy, apply key operations planning methods, and classify and

assess different process designs.

operations Management

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doing Business in a global Economy

Strategic Controlling

In this course students continue to build on their international exposure and look at more

international topics in business. They will deal intensively with the concept of globalization

by looking at different types of globalization and its effects on the service industry. Gap

analysis will be introduced and the importance of service in today’s business will be

discussed. This course focuses not only on learning theory but also on the important role of

classroom discussions and debates. Case studies and articles will be used extensively.

On completion of this course, students will be able to look at globalization much more

critic ally. They will also have improved their know ledge with regards to service and its

impor tance in manufacturing companies.

Branding and Communications ManagementJane TownsendWork experience: · Marketing educator and trainer in corporations and further education institutes

· Marketing consultant with a particular focus on multinational companies

One of a company’s most valuable assets is its brands, which can provide a source of

competitive advantage in today’s competitive business world. In this course students will

learn how to develop strong brands and how to communicate these using the increasingly

wide variety of marketing communication instruments now available. The first part of the

course examines the subject of brand management; the second part concentrates on commu-

nications management. The lectures are supported by real-life examples, case material and

exercises to illustrate the theoretical concepts. The students additionally carry out an

ongoing case task enabling them to relate the concepts to a practical situation on a conti-

nuous basis.

Crisis ManagementNathaniel PeltierWork experience: · Manager of his own

company – Thomas and Peltier Ltd.

· Assistant manager at Dr. Hunsdorfer Consulting

Every company and tourist destination runs the risk of an unexpected crisis. Forward-

thinking companies and organisations embrace differentiated crisis management strategies.

Crisis management in the face of a real crisis includes identifying the nature of a current

crisis, intervening to minimize damage, and recovering from the crisis. The lectures

con centrate on the threats, risks, potential hazards, types of crisis, strategic approaches,

organizational measures, crisis management instruments, and case studies.

On completion of this course, students should, for example, be able to understand the

significance of risks of crises in the operation and management of companies and touristic

destinations and to develop management strategies to minimize the impacts of a crisis.

Dr. Matthias Lütke EntrupWork experience: · Project manager at A.T. Kearney

· Managing director of finance, Valensina Group

Strategic controlling is an essential part of any corporate control system. It is based on

medium and long-term considerations and focuses on safeguarding a company’s long-term

survival und growth. In this course, students review quantifiable as well as non-quantifiable

factors, and consider environments in which a company operates, such as markets,

compe titors, or consumer behavior. Based on this framework, strategies and concepts are

elaborated and implemented.

The course objective is to critically evaluate the assumptions and underlying theory of

strategic control and to apply strategic control methods and concepts in practice.

ModUlE 2

Dortmund Campus

International Business certificate

Module 2

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Competitive advantage

Communications & Marketing track

International Management track

Strategic Pr

Competitive Advantage explores how organizations create value through strategic choices.

The course is designed to give students a deeper insight in strategic moves and execution

aimed at creating sustainable competitive advantages. It uses a wide range of case articles

drawn from a wide spectrum of industries in order to provide students with richer theoretical

frameworks and applications. Case studies include an overview of the organization’s

approach to business and then a discussion about how this leads to advantage and sustain-

able value creation.

leading to high PerformanceDr. Eyden SamunderuWork experience: · Consulting expert in corporate strategy, particularly in the aviation sector

· Senior consultant at the Institute for the Advancement of Busi ness and Techno logy

Leading to High Performance is a foundational course for understanding and applying the

practices of management in complex, rapidly changing global organizations. This course

seeks to develop an understanding of the larger context in which business organizations

operate. Political, social, legal and public policy, as well as regulatory and environmental

contexts are covered accordingly. The course integrates classical management approaches

with real life examples drawn from a wide spectrum of industries and a wide variety of

case studies. Key topics surveyed include: change management approaches, strategic

leadership, exploring strategic changes and re-inventing organizations as well as how to

develop successful business models that leads to sustainable performance.

Intercultural CommunicationDr. Clint LeahrWork experience: · Senior corporate training consultant for the Anthony Robbins Companies

· Worked with sales and marketing leaders and organizations like Procter & Gamble, Coca Cola and the US military

Intercultural communication is a vital part of any company’s global strategy. The ability to

manage cultural differences and to work with colleagues and business partners from many

different cultures allows companies to develop to their fullest potential. Without this key

skill, companies will be left behind in the global race. In this course, students will practice

communication and management skills in a cross-cultural context. By analyzing case

studies and participating in group discussions, activities, and role plays, students will gain

first-hand ex perience in dealing with cultural differences and using them to their advantage.

Karola RömerWork experience: · Head of communications (national / international) at a leading retail group

· Head of marketing & public relations (national / international) at a main supplier of McDonald’s

This course combines theoretical and practical aspects. It introduces students to the basic

principles of public relations at a management level and covers the main methods and

instruments of strategic PR. The critical factors of successful PR campaigns will be shown

and differentiated. Additionally, practical insights into the entire workflow of strategy and

concept development will be considered.

Students will be expected to analyze case studies and draw conclusions from them in order

to implement a strategic public relations process. They will apply basic tools to present their

corporate communication analysis or campaign in a business or pitch situation.

SPECIalIzatIonS

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International tourism Markets

tourism & Event Management track

Strategic tourism ManagementDr. Eyden SamunderuWork experience: · Consulting expert in corporate strategy, particularly in the aviation sector

· Senior consultant at the Institute for the Advancement of Busi ness and Techno logy

Within the scope of the course, students will be equipped with the skills needed for the

general management role of leading a firm or business towards long-term success. Intro-

ducing prescriptive as well as emergent approaches to strategic planning, this module is

designed to provide the student with an understanding of strategic management principles,

theory and analytical frameworks. These are then applied to the tourism and leisure

industry to consider how organizations can manage and exploit their resource base and

plan strategically for long-term competitive advantage. The theoretical foundations are

supported by practical case study applications. Case studies will be drawn from the airline

industry and tourism destination spots like Kenya, the hotel industry etc.

Nathaniel PeltierWork experience: · Manager of his own

company – Thomas and Peltier Ltd.

· Assistant manager at Dr. Hunsdorfer Consulting

This course focuses of the dynamics of demand and supply within the context of the

international tourism industry. It analyzes international tourist flows as well as existing and

emerging patterns of tourism demand and considers the factors by which they are

influenced. The module draws upon fundamental concepts of market research, consumer

behavior, product design, demand and supply management and sustainability.

After completing the course students will, for example, be able to analyse tourism supply

features and evaluate their impact on tourism demand as well as understand principles of

market segmentation and consumer behavior in international tourism.

Dortmund Campus

International Business certificate

Specializations

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International auditing – in spring semester only

finance track

When European entities are required to prepare their financial statements under an inter-

national financial reporting framework, they also have to be audited under an international

auditing framework. Therefore, the European Union requires the application of International

Standards on Auditing (ISAs). This course focuses on practical problems involved in applying

ISAs. Current requirements of these standards will be discussed and forthcoming changes

will be looked ahead to.

Upon completion of this course, students will be able to understand the planning, perform-

ing and reporting of an audit of financial statements and resolve basic auditing problems.

International accounting – in fall semester only

Implementation of derivativesProf. Dr. Ernst FahlingWork experience: · General representative of a private bank

· Director of Group Treasury at Daimler AG

As from January 1st, 2005 all companies listed on an EU stock exchange must prepare

consolidated financial statements in accordance with International Financial Reporting

Standards (IFRSs). As it is the declared policy of the EU to harmonize financial reporting,

IFRS are to be the reporting framework for all financial information reported to third

parties. Applied worldwide, IFRSs are the reporting framework of the future. This course

focuses on practical problems involved in applying IFRSs. Using case studies, it will be

discussed how the principles of IFRSs are turned into live financial reporting.

After completing the course students will be able to analyze published financial statements

and resolve basic reporting problems.

The fundamentals of applying derivative financial instruments are the main content of this

course. Distinctions between financial cash and forward transactions are exemplified and

various derivative financial instruments are introduced and explained, including forward

trans actions and options. The course also focuses on derivative interest rate contracts, stock

derivatives and foreign exchange derivatives. Option parameters and the main factors

influencing opting pricing will also be dealt with. In addition, the key interest rate deri-

vative contracts – interest rate swaps, forward rate agreements as well as credit derivatives

– are explained in detail. Finally, the practical uses of derivative financial instruments will

be illustrated and discussed. Determining the objectives by applying derivative financial

instruments completes the course.

Prof. Dr. Manfred BolinWork experience: · Secretary General of the Accounting Standards Committee of Germany

· Tax consultant and certified public auditor

14 Frankfurt/Main Campus

Business EthicsGershon BraunWork experience: · Managing director at mcdialog gmbh

· Management consult-ant and guest speaker, panellist and moderator at international conferences

This course is designed to raise student awareness of the important and often dramatic role

ethics play in managerial decisions, and to provide them with the know ledge and the

tools they will need for identifying, confronting and resolving ethical issues throughout

their mana gerial careers.

One primary goal of the course is for students to understand and appreciate the vital role

ethics plays in business and in their personal lives. Furthermore, students should be able

to make better and more comprehensive managerial decisions that consider not only

corporate goals and values, but also legal and ethical issues and their likely impact on key

stakeholders.

Module 3 · Business Ethics (5 ECTS)

· Business Planning, Theory & Exercises (5 ECTS)

· Moderation & Presentation (5 ECTS)

· Capital Markets (5 ECTS)

Communications & Marketing Track

· Strategic PR (5 ECTS)

· Intercultural Communication (5 ECTS)

CorE ModUlE SPECIalIzatIon

ModUlE 3

the frankfurt/Main Campus offers the following program:

International Business certificate

Module 3

15

Dr. Peter RathnowWork experience: · Head of corporate performance controlling at Siemens

· Top management consultant at McKinsey & Company

James KirkpatrickWork experience: · Lecturer of “English for Management Studies“ at Frankfurt University of Applied Sciences and Frankfurt School of Finance and Management

· In-house instructor, particularly at (the former) Allianz Dresdner Bau spar kasse and at Commerzbank

Joy ChanWork experience: · Chartered Financial Analyst (CFA)

· Regional controller for KPMG Central & Eastern Europe Regional office

Accessible to the newcomer and detailed enough for advanced students, the course

explains how to tailor a plan for business purposes. It helps focus attention on strategic

planning and on strategic and operational controls.

The course aims to deliver the theoretical background and fast-track advice for competent

and advanced students who want to get beyond the basics and produce compelling

business plans. Having successfully completed the course, students should be able to

develop business plans for small and medium-sized enterprises.

Business Planning, theory and Exercises

The course will teach students how to communicate effectively in English in an inter-

national business setting by learning the structural, stylistic, and rhetorical elements of

making presen tations. Students will continue to build on their existing vocabulary of

business terms, as well as become more aware of cultural differences. Furthermore,

students will develop their rhetorical skills in using English for expository purposes.

At the conclusion of the course, students should be able to deliver effective business

presenta tions and participate actively in discussions of business topics.

Moderation & Presentation

This course is divided into 2 sections, beginning with an overview of the market parti-

cipants and the role and function of both depository and non-depository institutions, such

as insurance companies, investment companies and pension funds. The second section

focuses on the major financial markets, including the equity, money, bond and derivatives

markets where participants will gain an understanding of the organization and structure of

these markets as well as the instruments that are traded in these markets.

After completing the course students will, for example, be better equipped to exercise

powers of inquiry and logical thinking when evaluating events in financial markets and

institutions that are covered by the media.

Capital Markets

16

Communications & Marketing track

Strategic Pr

Intercultural CommunicationDr. Clint LeahrWork experience: · Senior corporate training consultant for the Anthony Robbins Companies

· Worked with sales and marketing leaders and organizations like Procter & Gamble, Coca Cola and the US military

Intercultural communication is a vital part of any company’s global strategy. The ability to

manage cultural differences and to work with colleagues and business partners from many

different cultures allows companies to develop to their fullest potential. Without this key

skill, companies will be left behind in the global race. In this course, students will practice

communication and management skills in a cross-cultural context. By analyzing case

studies and participating in group discussions, activities, and role plays, students will gain

first-hand experience in dealing with cultural differences and using them to their advantage.

Karola RömerWork experience: · Head of communications (national / international) at a leading retail group

· Head of marketing & public relations (national / international) at a main supplier of McDonald’s

This course combines theoretical and practical aspects. It introduces students to the basic

principles of public relations at a management level and covers the main methods and

instruments of strategic PR. The critical factors of successful PR campaigns will be shown

and differentiated. Additionally, practical insights into the entire workflow of strategy and

concept development will be considered.

Students will be expected to analyze case studies and draw conclusions from them in order

to implement a strategic public relations process. They will apply basic tools to present their

corporate communication analysis or campaign in a business or pitch situation.

SPECIalIzatIon

Frankfurt/Main Campus

International Business certificate

Specialization

17

SPECIalIzatIon

International trade and Sales Prof. Dr. Klaus MühlbäckWork experience: · Member of the board of directors at two medium-sized companies in the international industrial tire industry

· Managing partner in a company in the same industry

The lecture demonstrates the important function and the specifics of international trade

and sales in the scope of market-orientated corporate management. Furthermore students

learn how companies need to embrace and develop sales strategies in order to be successful

in a competitive international market in the long run. At the same time the roles and

functions of trade and sales, different trade and sales structures and the correspon ding

demands on the supplier will be presented.

At the end of the course students will, for example, be able to apply the concepts methods

and instruments of international sales.

Module 4 · International Trade and Sales (5 ECTS)

· Strategic Management (5 ECTS)

· Global Communications (5 ECTS)

· International Finance Management (5 ECTS)

International Management Track

· Leading to High Performance (5 ECTS)

· Competitive Advantage (5 ECTS)

CorE ModUlE SPECIalIzatIon

ModUlE 4

the Munich Campus offers the following program:

18

Strategic Management

International finance ManagementProf. Dr. Ernst FahlingWork experience: · General representative of a private bank

· Director of Group Treasury at Daimler AG

The international dimensions of finance management resulting from the globalization of

the real economy and corporate business will be analyzed and explained in detail,

supported by risk management approaches, tools and instruments.

Students will be able to assess the significance and dimension of international economic

activity, analyze the complex risk situation of foreign trade activities and comprehend

international financial management mainly as “risk management“. Furthermore, the course

will enable students to make use of the opportunities and risks inherent in international

business for financial management purposes understand the fundamental hedging tools in

the field of foreign exchange, cash management and refinancing, and assess the practical

aspects of corporate business and how they relate to financial management.

global CommunicationsDr. Gerhard Vilsmeier Work experience: · Head of Marketing & Communications at Siemens Real Estate

· Board member for finance and internal communication at the German Public Relations Association (DPRG)

The course introduces students to the intellectual, ethical and managerial challenge of

globalization in communications. One main goal of this course is first to introduce the

socio-economic and cultural aspects of globalization as a value-relevant aspect of corporate

communication and international business. Secondly, the course aims to prepare commu-

nication executives to become agents of international change and intercultural exchange.

Practically speaking, the course will focus on employing strategies to read a person’s, a market’s

and an organization’s culture in the context of economic and sociological globalization.

The course will allow students to incorporate the theoretical and experiential complexity of

globalization into their managerial decision-making.

Prof. Dr. Frank RöslerWork experience: · President at BMW Thailand Ltd.

· Head of Investor Relations at BMW AG

This course presents a framework and a set of tools for formulating successful strategies.

The focus is on identifying and analyzing the sources of profitability available to a firm and

on developing strategies for tapping these sources. A central theme of the course is the

analysis of competitive advantage. However, the course is concerned not just with analysis

but with decisions as well. In case discussions, students will take the role of a senior

executive or consultant. They will be asked to make decisions on key strategy issues and

indicate how the right decisions will be implemented.

The course objective is to acquire familiarity with the principal concepts, frameworks and

techniques of strategic management and to gain expertise in applying these.

Munich Campus

International Business certificate

Module 4

19

International Management track

leading to high Performance

Competitive advantageDr. Peter RathnowWork experience: · Head of corporate performance controlling at Siemens

· Top management consultant at McKinsey & Company

Competitive Advantage explores how organizations create value through strategic choices.

The course is designed to give students a deeper insight in strategic moves and execution

aimed at creating sustainable competitive advantages. It uses a wide range of case articles

drawn from a wide spectrum of industries in order to provide students with richer theore tical

frameworks and applications.

Case studies include an overview of the organization’s approach to business and then a

discussion about how this leads to advantage and sustainable value creation.

Leading to High Performance is a foundational course for understanding and applying the

practices of management in complex, rapidly changing global organizations. This course

seeks to develop an understanding of the larger context in which business organizations

operate. Political, social, legal and public policies, as well as regulatory and environmental

contexts are covered accordingly. The course integrates classical management approaches

with real life examples drawn from a wide spectrum of industries and a wide variety of

case studies. Key topics surveyed include: change management approaches, strategic

leadership, exploring strategic changes and re-inventing organizations as well as how to

develop successful business models that leads to sustainable performance.

SPECIalIzatIon

Dr. Eyden SamunderuWork experience: · Consulting expert in corporate strategy, particularly in the aviation sector

· Senior consultant at the Institute for the Advancement of Busi ness and Techno logy

20 Hamburg Campus

Marketing ControllingProf. Dr. Matthias PetzoldWork experience: · Consultant at Simon-Kucher & Partner as well as Accenture AG, Switzerland

· Marketing director at C. Bechstein Pianoforte-fabrik AG

The lecture demonstrates the important function and the specifics of international trade

and sales in the scope of market-orientated corporate management. Furthermore students

learn how companies need to embrace and develop sales strategies in order to be

successful in a competitive international market in the long run. At the same time the roles

and functions of trade and sales, different trade and sales structures and the corresponding

demands on the supplier will be presented. At the end of the course students will, for

example, be able to apply the concepts, methods and instruments of international sales.

International trade and Sales

Nowadays, modern business administration cannot exist without controlling, which can be

defined as the analytical data base upon which managerial decisions are made. Controlling

is also an indispensable tool when it comes to marketing.

As much as experts agree on this theory, it is often very difficult to put it into practice.

Marketers and controllers don’t really speak the same language, and yet they have to find a

way to communicate with each other in order to identify the factors for successfully imple-

menting strategic and operational marketing measures, while eliminating weak points.

In this module, participants will learn about the various tools used in marketing controlling

by looking at practical examples and understanding the need for, and the meaning of,

efficient measures and tools.

Module 5 · Marketing Controlling (5 ECTS)

· International Trade and Sales (5 ECTS)

· International Finance Management (5 ECTS)

· Strategic Controlling (5 ECTS)

Psychology & Management Track

· Consumer Psychology (5 ECTS)

· Structuring of Consulting Projects (5 ECTS)

CorE ModUlE SPECIalIzatIon

ModUlE 5

the hamburg Campus offers the following program:

International Business certificate

Module 5

21

Prof. Dr. Cordelia FriesendorfWork experience: · Research fellow at the Jean Monnet Centre of Excellence for European Integration

· Business consultant and associate at the UK Foreign Office and in industry

Prof. Dr. Rainer LuegWork experience: · Assistant professor at Aarhus University, Denmark

· Consultant at McKinsey & Company

This course firstly delivers a concise summary of the key economic and corporate finance

theories and tools in the international financial environment, thereby giving students a

sound footing in assessing international financial flows.

Secondly, it provides students with the principles of global finance, bank and country- risk

assessment, techniques of risk management, and the range of options available for

finan cing foreign trade and investment.

Thirdly, by providing a primer on corporate strategy, capital budgeting and performance

decisions, the course equips the student with the decision-making and hedging skills

required for a company’s foreign and financial trade operations.

International financial Management

Strategic controlling is an essential part of any corporate control system. It is based on

medium and long-term considerations and focuses on safeguarding a company’s long-term

survival und growth. In this course, students review quantifiable as well as non-quantifiable

factors, and consider environments in which a company operates, such as markets,

com pe titors, or consumer behavior. Based on this framework, strategies and concepts are

elaborated and implemented. The course objective is to critically evaluate the assumptions

and underlying theory of strategic control and to apply strategic control methods and

concepts in practice.

Strategic Controlling

Psychology & Management track

Consumer Psychology

Structuring of Consulting ProjectsProf. Dr. Dirk FischbachConsulting projects require particularly efficient project management, not least because of

the high daily rates and the penalties payable for timeouts or inferior quality. With the

help of various case studies, the course shows how a consulting project should be structured.

Furthermore, successful and abortive project flows will be analyzed and lesses will be

learned from case studies for students’ own project management activities.

At the end of the course students will be able to apply the methods of project management

to consulting projects and balance the “trilemma“ of quality objectives, cost objectives

and timescale objectives.

Dr. Nigel MarlowWork experience: · Director of the Forum for Business & Consumer Psychology

· Director at research consultancy Innovation Bubble Ltd.

The course covers psychological models of market psychology, advertising psychology and

consumer psychology and their application on the job. The focus lies on the direct com-

munication between vendor and client. Possibilities and methods will be tested that

measure unconscious and automatic consumer responses to products. Besides the tradi-

tional methods (e.g. projective methods), in particular new computer-based methods for

measu ring unconscious attitudes and mental representations of objects in the memory

(e.g. implicit association test) will be discussed and tested in the field.

One of the course objectives is to become acquainted with the possibilities and limits of

the practice in market psychology and advertising psychology.

SPECIalIzatIon

22

german Business certificate

Frankfurt/Main Campus

Business subjects

· Projektmanagement (5 ECTS)

Project Management

· Internationaler Handel und Vertrieb (5 ECTS)

International Trade and Sales

· Strategisches Management (5 ECTS)

Strategic Management

gErMan BUSInESS CErtIfICatE

the frankfurt/Main Campus offers the following courses: (taught entirely in german)

Fall Semester

· Leadership & Motivation (5 ECTS)

Leadership & Motivation

· Internationales Finanzmanagement (5 ECTS)

International Finance Management

· Erfolgreiche Geschäftsstrategien in Deutschland,

Rechtsgrundlagen (5 ECTS)

Doing Business in Germany, Legal Basis

Projektmanagement Project Management

International handel und Vertrieb International trade and Sales

Prof. Dr. Martin OhlweinWork experience: · Consultant at the Boston Consulting Group GmbH

· Director, Marketing and Channels, at Hilti Group

The lecture demonstrates the important function and the specifics of international trade

and sales in the scope of market-orientated corporate management. Furthermore students

learn how companies need to embrace and develop sales strategies in order to be successful

in a competitive international market in the long run. At the same time the roles and

functions of trade and sales, different trade and sales structures and the correspon ding

demands on the supplier will be presented.

At the end of the course students will, for example, be able to apply the concepts, methods

and instruments of international sales.

Dr. Michael BuchmannWork experience: · Head of international development program, Ministry of Plan Implementation, Sri Lanka

· Lead trainer and consultant introducing a project management system worldwide, GTZ

Projects as a means of doing business and project management are becoming increasingly

important for a number of reasons. Trends like an increasing number of products with a

short lifecycle and the long-term growth in the consultancy business indicate that it is crucial

for students to understand that projects are a modern, widespread and still-expanding

organizational form and that project management is needed to steer them successfully.

Upon completion of the course, students will be able to work on and manage projects by

applying the standard international concepts, methods and tools used in project manage-

ment to successfully achieve the set objectives.

fall SEMEStEr (30 ECtS)

23

Strategisches Management Strategic Management

The aim of the course is to give students insight into the market-oriented strategic planning

process. This includes analyzing business resources and external opportunities and risks,

transferring the relevant objective systems and strategies, and implementing methods of

conducting a target-performance analysis.

After completing the course students will, for example, be able to evaluate business

problems and define these problems using appropriate methods of analysis and identify,

analyze, manage and control analysis and strategy processes.

leadership & Motivation leadership & Motivation

Erfolgreiche geschäftsstrategien in deutschland, rechtsgrundlagendoing Business in germany, legal Basis

Prof. Dr. jur. Willi Joachim, LL.MWork experience: · Various law firm jobs in the USA

· Management positions in the hotel and real estate industries

This course centers around the theory of legal transactions, focusing on the conclusion of

contracts, representation, damages or warranty arrangements. Insights will also be given into

the national, and increasingly European and international, dimensions of commercial law.

Among other things, students will learn to recognize legal issues and interests and to assess

the legal relevance of services.

Internationales finanzmanagementInternational finance Management

Prof. Dr. Diethard SimmertWork experience: · Division manager (director), Provinzial Rheinland AG

· Chief economist, German Savings Banks Association / Commerzbank

In times of globalization and internationalization, international finance management even

becomes an important topic for medium-sized businesses. In this lecture, the inter-

nationa lization of corporate activities – its fundamental concepts, causes and dimensions

– will be presented and discussed. Furthermore, the course focuses on a detailed

presentation of the risk environment.

One of the course objectives is to gain an understanding of the fundamental hedging tools

in the currency and interest rate sector and how they are used, and to be able to realis-

tically assess the significance and dimension of international economic activity.

Monja BedkeWork experience: · Senior consultant at RJ Group

· Mediator

Well-led companies are more successful than their competitors who lack management

skills. The correlation between leadership quality and the results of companies or teams has

been proved in numerous surveys. So it comes as no surprise that leadership and motiva-

tion are becoming increasingly significant in times of increasing competitive pressure.

The course aims to teach the theoretical foundations of management science and give

students the opportunity to reflect in a systematic manner on their own impressions and

management style.

dr. Stephan BrockWork experience: · Various non-executive directorships at private and public companies

· CEO of CEMEX Deutschland AG

24

the frankfurt/Main Campus offers the following courses: (taught entirely in german)

SPrIng SEMEStEr (30 ECtS)

Controlling in multinationalen Unternehmen Controlling in Multinational Enterprises

Konsumentenverhalten & angewandte Marktforschung Consumer Behavior & applied Market research

Dr. Frauke Bender The course comprises theoretical and practical tuition. In the theoretical part, students will

learn about the different ways in which consumers behave, including the role of emotions,

attitudes etc., and the tools used to measure these different behavioral patterns. In particular,

participants will be taught ways in which to measure consumer satisfaction, image,

ways of thinking, expectations and motives.

In the practical part of the course, students will apply the methods discussed in an exercise.

Students will be split up into groups to perform a qualitative and quantitative market

research project.

Prof. Dr. Alex Michel Work experience: · Business consultant at McKinsey & Company

· Manager for interna-tional project manage-ment and business process outsourcing at Robert Bosch GmbH

The growth and expansion of many companies is characterised by increasing globalization.

These developments place special demands on their operative and strategic controlling

operations. This course will focus on the organization of controlling, the integration of

subsidiaries, cultural aspects, transfer prices, value driver concepts and new aspects of

international accounting. The topics will be illustrated by numerous examples.

At the end of the course students will, for example, be able to apply the principles of

controlling in multinational companies.

german Business certificate

Frankfurt/Main Campus Spring Semester

Business subjects

· Controlling in multinationalen Unternehmen (5 ECTS)

Controlling in Multinational Enterprises

· Konsumentenverhalten &

angewandte Marktforschung (5 ECTS)

Consumer Behavior & Applied Market Research

· Internationale Logistiksysteme (5 ECTS)

International Logistics Systems

· Corporate Finance im Mittelstand (5 ECTS)

Corporate Finance in Medium-Sized Enterprises

· Strategisches Personalmanagement &

Personalcontrolling (5 ECTS)

Strategic Personnel Management & Personnel Controlling

· Das deutsche Wirtschaftssystem (5 ECTS)

The German Economic System

25

Strategisches Personalmanagement & Personalcontrolling Strategic Personnel Management & Personnel Controlling

Internationale logistiksysteme International logistics Systems

das deutsche Wirtschaftssystemthe german Economic System

Prof. Dr. Alex VastagWork experience: · Transport logistics manager at the Fraunhofer Institute for Material Flow and Logistics

· Leader of a variety of research projects as a collaborative research center

Dr. Jan HanuschWork Experience: · Research fellow in the examination office and student orga nization at Heidelberg University

In these lectures, students will be taught the comprehensive and recognized methodo-

logical skills needed to analyze, plan, operate and control logistic processes in industry and

trade. The course contents focus on the presentation of phase-specific logistic systems,

inbound logistics, manufacturing logistics, outbound logistics and logistics of disposal, and

on examining sectoral solutions. In addition, numerous case studies involving medium-sized

and international companies will be reviewed.

The "German Economic System" course focuses on everyday life in Germany. We will

discuss how the country's monetary, social and political systems evolved and how these

developments have affected households and companies. The course will also compare the

situation in Germany with that in the student’s home country, so participants are invited

to play an active role in the tuition. In the second stage of the course, students are each

asked to give a presentation on a topic of their choice.

Corporate finance im MittelstandCorporate finance in Medium-Sized Enterprises

Prof. Dr. Diethard SimmertWork experience: · Division manager (director), Provinzial Rheinland AG

· Chief economist, German Savings Banks Association / Commerzbank

The lecture gives an introduction to the basic principles of finance management at medium-

sized businesses, particularly against the background of the new framework parameters,

changed behavior patterns and alternative financing tools (mezzanine financing tools).

Students interested in finance management will be able to analyze the current financing

situation and the prospects for medium-sized enterprises, and get to know and evaluate the

different ways in which they can raise capital. Moreover, students learn to analyze the

relevant equity strategies that are unique to medium-sized companies, and understand

special forms of financing such as leasing and factoring.

These lectures aim to provide basic theoretical and practical insight into modern human

resources management. The course focuses on instruments of entrepreneurial HRM in a

labor market that has undergone demographic change. Questions of strategic personnel

management and personnel controlling will be covered. Recruitment methods, management

development and reward systems will also be illustrated.

To add an entrepreneurial dimension, courses on key qualifications and self-management

will seek to identify students’ personal skills.

26

IntErnatIonal orIEntatIonThe ISM offers its students a comprehensive international educa-

tion. Bachelor’s students must combine their business studies with

English and either French or Spanish and complete one or two

semesters of study abroad in a European or overseas country.

Depending on their specialization, ISM students choose an institution

from the ISM’s more than 150 partner universities. The semester

abroad is designed to further develop and expand their intercultural

and language competencies, and enhance and deepen their profes-

sional know ledge in an international context. In addition to their

study abroad semester, they also complete at least twelve weeks of

their 24-week internship period at a company outside Germany.

The master’s programs also include a study abroad semester.

Students spend the third semester of their program overseas at one

of the ISM partner universities specializing in their field of study.

Foreign language courses in Spanish or French form part of the core

curriculum of the master’s programs International Management and

Strategic Tourism Management. Moreover, all programs include

lectures held in English. Additionally, all programs also offer students

the opportunity to complete an international double degree.

Like the bachelor’s and the master’s programs, the ISM’s part-time

programs have an international focus as well. All programs include

modules abroad. In addition, the MBA General Management

program is taught entirely in English.

Success Factors

In contrast to the typical anonymity of large lecture halls in many

universities, the ISM offers students a personal atmosphere thanks to

small class sizes, an inter active learning environment and a large

number of leisure activities. The small class size allows instructors to

give students individual attention and forms the groundwork for an

inter active classroom environment. At the same time, collegiality

among students is highly encouraged. This is underlined by the many

case studies and consulting team projects. The objective of group and

project work is to learn how to build and organize teams in order to

achieve a positive result. Extracurricular activities such as student

working groups and parties help students to expand their pro fessional

network.

Additionally, students have a digital communication platform in the

form of the ISM Intranet. This is an online forum for students to

discuss lectures, to report from their semester abroad, and to access

or post internship offers. Finally, students spend part of their free

time in student societies which are offered independently of the

standard curriculum.

PErSonal atMoSPhErE

All ISM programs are rigorously geared to the needs of the real

business world. This goal is fostered by the hands-on experience of

ISM lecturers, many of whom have held or currently hold manage-

ment positions in the business world. Furthermore, comprehensive

internship phases, as well as a practically-oriented thesis form the

foundation of ISM programs.

Influential corporate representatives serving on the Board of Trustees

help to shape the ISM’s educational concept. They give students the

opportunity to do internships and consulting projects for class credits

at their companies. By taking advantage of these opportunities,

ISM students gain extensive experience in solving practical problems

in daily professional life. In addition, ISM students have direct

contact to company representatives by participating in company

presentations, career fairs, and case studies. Students can discuss

their career opportunities with these representatives in a personal

atmosphere. The growing number of ISM alumni also enriches the

ISM network.

PraCtICal foCUS

27

ISM students acquire professional skills, gain practical experience,

and have the chance to be immersed in other cultures - all within a

short period of time. This diverse and exciting educational experi-

ence is made possible by a well-structured program of study. While

students at other universities are enjoying their semester breaks,

ISM students are gaining real-life professional experience.

In their search for future managers, companies are looking for

graduates who have successfully completed their studies in a short

period of time, while gaining hands-on experience and intercultural

skills at international universities and companies. Undergraduates

at the ISM acquire these skills in six or seven semesters. They then

have the option to complete a master’s degree within three addi-

tional semesters, plus the time spent writing the master’s thesis.

A well-structured program makes this efficient course of study

possible. Both the bachelor’s and master’s programs have a set

timeframe for the required internships or practical phases. Similarly,

the ISM’s part-time programs are based on a tightly-structured

concept as well.

CoMPaCt CoUrSE of StUdIES Student Clubs

ISM students have founded a number of student clubs, ranging

from consulting (AK ConsultISM) and tourism (AK TourISM) to

politics (AK PolitISM) and finance (AK Banking). AK Support, for

example, is involved with social projects. Its members support

charitable organizations by distributing food to needy people.

Participating in these clubs and activities is an excellent way to

gather experience. Students meet new friends, practice teamwork

skills, and make valuable contacts in the business world. More

information on these clubs and their activities is available in the

ISM-Net Community.

Extracurricular activitiesISM students also enjoy participating in sports. The ISM Sports Club,

for example, organizes tournaments in soccer, tennis or other

activities, not only within the ISM, but also in competition with

other universities. Another popular activity among ISM students is

the Running Dinner. Here, students, lecturers, alumni and staff

members come together to cook a three course menu, each course

being prepared at a different house or flat. Like students all over

the world, ISM students love to party, and they often flock to the

numerous parties organized by the party committee. These parties

are a great chance to meet local students and have lots of fun!

StUdEnt lIfE

The Buddy Program is designed to support incoming exchange or

visiting students. Designated ISM students, called buddies, will help

international students settle into “German life“. This means they

will start getting in contact with international students before their

arrival and maybe even pick them up from the airport. Furthermore,

international students and buddies will get to know each other

better by participating in group activities such as excursions and

cultural events.

BUddy PrograM

Student Life

28

StUdyIng In dortMUnd

dortmund Campus The largest ISM Campus is located in North

Rhine-Westphalia, only 15 minutes from

Dortmund city center. It was founded in

1990 and currently hosts more than 800

students studying in state-of-the-art,

well-equipped seminar rooms. The quality

of life in Dortmund is enriched by a wide

selection of cultural and sports activities

(Dortmund is home to Borussia Dortmund),

wonderful parks and a city center that

offers every possible opportunity to shop,

dine and relax. Located in the heart of the

Rhine-Ruhr area, Dortmund has an excel-

lent public transport network which con-

nects the city to neighboring cities such as

Bochum, Essen, Dusseldorf and Cologne.

the City of dortmundOnce practically synonymous with coal

mining and steel works, Dortmund, the

biggest city in the Ruhr area, is now famous

worldwide for its soccer team, BVB

Borussia Dortmund, the Dortmund Concert

Hall and the Hohensyburg Casino. In 2008,

Dortmund also hosted the Love Parade

electronic dance music festival.

While visitors to Frankfurt, Munich and

Hamburg immediately experience the flair

of the big city, Dortmund today is still

characterized by old mining museums and

abandoned shaft towers, extensive parks

and an urban atmosphere. There is so much

to do in the city, including the bars in and

around the Kreuzviertel neighborhood, a

wide variety of clubs to suit all tastes as

well as the cafes at the Old Market (Alter

Markt). Outdoor events such as the Christ-

mas Market, “Dortmund à la Carte“ and

the “Night of Industrial Culture“ attract

many visitors as well. The city is also popular

among students because of its cheap rental

prices. In Germany’s sixth-largest city,

good-quality, low-cost accommodation can

be found in student residence halls or

apartments either near downtown or not far

from the International School of Manage-

ment.

What is more, ISM students benefit from

Dortmund’s central location. Unlike many

other big cities in Germany, residents of the

Ruhr area don’t just live in “their“ city but

in “Ruhr City“ – a huge metropolitan area

that covers cities including Dortmund,

Bochum, Essen and Recklinghausen. And

the people of Dortmund also enjoy trave-

ling to the nearby Rhineland. While “Ruhr

City“ is the place to go for rediscovered

industrial culture, down-to-earth locals and

warm hospitality, Düsseldorf, less than

70 km away, has an international atmos-

phere with stylish clubs and branches of

almost every single international luxury

brand. Good transportation links mean that

these cities are easy to reach after lectures

or for a night out. Shopping in Oberhaus-

en’s Centro shopping mall or Düsseldorf’s

exclusive “Kö“ (Königsallee), partying in

Essen’s clubs, a quick trip to Cologne’s

carnival or Bottrop’s indoor skiing center

are all part of student life at Dortmund’s

ISM campus. And don’t forget that you can

spend a great weekend in nearby Amsterdam.

Student Life

29

StUdyIng In franKfUrt/MaIn

frankfurt/Main CampusThe ISM Campus in Frankfurt/Main was

founded in 2007 and is located just outside

the city center in Sachsenhausen. Currently,

around 460 students are preparing for their

management careers at this campus. The

state-of-the-art lecture halls are located in

the Renaissance-Haus, a special highlight of

which is a roof terrace with a panoramic

view of the Frankfurt skyline. The city of

Frankfurt is home to the European Central

Bank, the German Bundes bank, the Frank-

furt Stock Exchange, as well as Germany’s

largest airport. However, Frankfurt offers

not only urbanity, but also many possibili-

ties for relaxation in the surrounding

Taunus area.

the City of frankfurt/MainFrankfurt am Main isn’t just a vibrant city

of banking and high finance but also very

attractive among students.

A highly cosmopolitan city that is home to

around 180 nationalities, Frankfurt is

particularly popular among students not

only because of the impressive skyline that

gave the city the nickname “Mainhattan“,

but also due to its young and dynamic flair.

And though it is surrounded by the forests

and hills of the Taunus, Odenwald and

Spessart, the Hessian metropolis is anything

but a concrete jungle.

Whether you prefer to shop downtown, relax

on the banks of the river Main or experience

cultural life at the Old Opera (Alte Oper),

Frankfurt offers leisure activities to suit all

needs. What’s special about the city is that

each neighborhood is like a little town of its

own, housing traditional apple wine (“Ebbel-

woi“) bars, discos, restaurants and stores.

Popular nightlife locations include the King

Kamehameha Club, the Cocoon Club hosted

by celebrated DJ Sven Väth and the adjacent

Michelin star-winning restaurant serving

“molecular cuisine“. Dishes here are cooked

using chemicals and guests dine stretched

out on couches.

Sport also plays a big role in Frankfurt life.

The city’s soccer team plays in Germany’s

premier league, the “Bundesliga“, while the

basketball team has been successful in the

Beko Basketball Bundesliga (BBL). And once

a year, over 2,000 participants from 40

different countries take part in the IRON-

MAN Germany competition.

Frankfurt is also noteworthy for its regular

trade fairs and exhibitions. Major events

include the Frankfurt Book Fair, the Frankfurt

Auto Show (IAA) and “Ambiente Frankfurt“,

the world’s number 1 consumer goods fair.

If you’re looking for a brief change of

scenery, Frankfurt offers an extensive

subway and bus network and of course

Frankfurt Airport – Germany’s biggest

airport and one of the world’s most impor-

tant transport hubs.

Student residence halls are less common in

Frankfurt. Living close to downtown is also

more expensive in Frankfurt than it is in

Dortmund. That’s why students prefer to

reside in the suburbs, where many commu-

nal apartments or rooms can be rented for

reasonable prices.

30

StUdyIng In MUnICh

Munich CampusThe ISM Campus in Munich was founded in

2009 and is located in Karlshoefen, just a

few minutes away from Königsplatz and the

main train station. Around 420 students are

currently enrolled here, and they have fallen

for the charm of this Bavarian metro polis.

Munich is one of Germany’s largest univer-

sity cities and an economic powerhouse.

Besides its characteristic classical architec-

ture, the city also boasts the world’s biggest

beer garden tradition and is home

to the famous German Oktober fest. Students

here have so many cultural and social

activities to choose from. With well-known

companies such as ProSieben Sat1, the C.H.

Beck Publishing House, BMW and Sony

nearby, students can be sure that their study

in Munich will be geared to the needs of the

real business world.

the City of MunichHosting more than 87,000 students, Munich

is not just one of Germany’s largest univer-

sity locations but also one of the country’s

most dynamic business centers.

Students particularly value the diversity of

the Bavarian state capital with its unique

blend of cosmopolitan young people, old

traditions, urban flair and rural charm. With

its traditional beer gardens, the world-

famous Oktoberfest and impressive classi-

cal architecture throughout the city, there is

so much to do for students looking to

unwind and relax.

Whether you prefer to visit the theater or

the cabaret, party in the coolest clubs,

watch the famous Bayern Munich soccer

team, or enjoy the afternoon in the English

Garden, as a student at the Munich Campus,

you have chosen to live and study in a

tourism region. Travel just a short distance

out of town and you are soon surrounded

by breath-taking mountains and lakes. It is

less than two hours’ drive to the Bavarian

Alps, a popular winter rendezvous for skiers

and snowboarders. Sailing enthusiasts and

windsurfers, meanwhile, mostly head for

Lake Ammer and Lake Starnberg, both in

the direct vicinity of Munich. And if you

prefer to go further afield at the weekend,

Austria and Italy are not far away.

But Munich is not just one of Germany’s

most popular cities - it is one of the most

expensive, too. So like in Hamburg, rental

prices are higher than those near the

Dortmund and Frankfurt am Main cam-

puses. And student residence halls are also

quite rare in Munich. On the other hand,

apartments and communal accommodation,

particularly in the city’s fashionable

Schwabing and Neuhausen neighborhoods,

are highly sought after.

Student Life

31

StUdyIng In haMBUrg

hamburg CampusThe ISM Campus in Hamburg was founded

in 2010 and is ideally located in the

HafenCity, near Hamburg’s warehouse

district and downtown. The campus cur-

rently hosts about 200 students.

A special highlight is the large courtyard

for relaxation, studying or chatting with

other students. A library, an internet room,

a cafe teria and a lounge round out the

new facilities. The city of Hamburg offers a

wide range of cultural activities including

theater, opera, numerous museums and

galleries as well as the famous neighbor-

hood of St. Pauli. As one of Germany’s

most important economic hubs, Hamburg is

also an exciting location to study with

outstanding possibilities for internships,

business projects and entry positions.

the City of hamburgWith its rough Hanseatic charm and a

cosmopolitan atmosphere, Hamburg is a

rich blend of diversity. Germany’s second-

largest city is not only one of the country’s

most important business centers but also

home to many students from all over the

world.

A key landmark in Hamburg, the “Pearl of

the North“, is its harbor, which has roots

dating back to the ninth century. No less

famous is the adjacent “Speicherstadt“

warehouse neighborhood, in which coffee,

tea and valuable spices were once stored.

But that isn’t all that Hamburg has to offer.

Residents and tourists alike value the city’s

rich cultural life with more than 60 theat-

ers, the State Opera as well as countless

museums and galleries.

If you prefer to spend your leisure time

shopping, Hamburg is the right place for

you. Visit the Jungfernstieg and Möncke-

bergstraße shopping streets or any one of

the hip stores in the Schanzenviertel

neighborhood and you’re sure to find what

you’re looking for. Sports fans, meanwhile,

can watch the Hamburger SV and St. Pauli

soccer teams or the German handball

champions HSV Hamburg.

Hamburg’s nightlife also has plenty to offer,

particularly St. Pauli’s Reeperbahn, probably

Germany’s most famous entertainment

district. There are countless bars, pubs,

nightclubs and discos to party in. And if you

fancy a savory snack after a long night out,

why not pass by the traditional Fish Market

in the early hours before heading off home?

Hamburg is an attractive city so rented

accommodation doesn’t always come cheap,

particularly in downtown apartments. That’s

why students usually prefer to stay in

residence halls or rooms in one of the many

communal apartments in St. Pauli or the

outer suburbs.

32

Argentina

· Universidad Argentina de la Empresa,

Buenos Aires

Australia

· Bond University, Gold Coast,

· Central Queensland University,

Rockhampton

· Griffith University, Brisbane

· International College of Management,

Manly/Sydney

· Monash University, Melbourne

· Southern Cross University, Lismore

· The University of Queensland, Brisbane

· University of Ballarat

· University of Melbourne

· University of Sydney

· University of Technology, Sydney

· University of the Sunshine Coast

· Victoria University, Melbourne

Belgium

· Hogeschool-Universiteit Brussel

· Katholieke Hogeschool Brugge-Oostende

Brazil

· Universidade Federal de Santa Catarina

Canada

· Brock University, St. Catharines

· North Island College, Burnaby

· Simon Fraser University, Vancouver

· St. Francis Xavier University, Antigonish

· Université du Québec à Montréal (UQAM)

· Université Laval, Québec

· University of Victoria

Chile

· Pontificia Universidad Católica de Chile,

Santiago de Chile

IntErnatIonal PartnEr UnIVErSItIES

China

· City University Hong Kong

· Capital University of Economics

and Business, Peking

· Shanghai University

· Tsinghua University, Peking

· University of International Business

and Economics, Peking

Columbia

· EAFIT University, Poblado/Medellín

Denmark

· University College Sjælland

Egypt

· American University, Cairo

Finland

· HAAGA-HELIA University

of Applied Sciences, Helsinki

France

· Institut Limayrac, Toulouse

· INSEEC Paris

· EBS European Business School, Paris

· ESC Ecole Supérieure

de Commerce La Rochelle

· INSEEC Bordeaux

· ISC PARIS – School of Management

· Ecole de Management de Normandie

· Reims Management School

· ESC Ecole Supérieure de Commerce Troyes

· ESCE - Ecole Supérieure du Commerce

extérieur, Paris

· Université d’Avignon

· EUROMED Marseille,

Ecole de Management

· Université de La Réunion

· SKEMA Business School

ISM students benefit from the ISM’s international network, which currently includes around 150 partner universities worldwide.

Great Britain

· University of Worcester

· Southampton Solent University

· University of Buckingham

· City University London

· London Metropolitan University

· University of Westminster

· Regent’s College London

· University of Gloucestershire, Cheltenham

· University of Manchester

· Oxford Brookes University

· University of Leicester

· University of the West of Scotland

· Lancaster University

Greece

· Athens University

of Economics and Business

Hungary

· Corvinus University Budapest

India

· The Indian Institute of Management, Indore

Indonesia

· European Overseas Campus, Affiliated

Institute of University of Flensburg/

Kampus Bukit Jimbaran, Bali

Ireland

· University College Dublin

· Dublin Business School

· International School of Business Dublin

· Griffith College Dublin

· EBS European Business School, Dublin

Italy

· Sapienza Universitá di Roma

· The American University of Rome

International Network

33

Japan

· APU, Ritsumeikan Asian Pacific University,

Beppu, Oita

· St. Andrew’s University, Izumi (Osaka)

Latvia

· Baltic Psychology and Management

University College

Lithuania

· International School of Law and Business,

Vilnius

Mexico

· TEC de Monterrey, Monterrey/Guadalajara

· Universidad Iberoamericana, Mexico City

Netherlands

· HU University of Applied Sciences, Utrecht

· Tio University of Applied Sciences

· De Haagse Hogeschool

· Hanze University Groningen

New Zealand

· UNITEC New Zealand, Auckland

· University of Auckland

· Massey University, Palmerston North

· Victoria University of Wellington

Norway

· Oslo and Akershus University

College of Applied Sciences

· University of Agder

Peru

· Universidad Peruana de Ciencias

Aplicadas, Lima

Poland

· Cracow University of Economics

· Karol Adamiecki University

of Economics in Katowice

· Warsaw School of Economics

Portugal

· Setúbal Polytechnic Institute

· Universidade Fernando Pessoa

Russia

· Lomonosov Moscow State University

· St. Petersburg State Polytechnical University

· St. Petersburg State University

of Economics and Finance

South Africa

· University of Stellenbosch, Belleville

· University of Cape Town

South Korea

· Kyung Hee University

· Hanyang University

Spain

· Universidad Carlos III de Madrid

· Universidad Europea de Madrid,

Campus Madrid

· EBS European Business School, Madrid

· Universidad de Las Palmas de Gran Canaria

· Universidad de Santiago de Compostela

· Universidad de Cádiz

· EUSA Sevilla

· Universidad Europea Miguel

de Cervantes Valladolid

· Universidad de Málaga

· Universidad de Granada

· Universidad Católica

de San Antonio de Murcia

· University of Zaragoza

· Universidad de Valencia

· Universidad Politécnica de València (ADE)

· FEE València

(Universidad Católica de Valencia)

· Universidad Europea de Madrid

Centro Adscrito de Valencia

· EPSG Gandía

(Universidad Politécnica de Valencia)

· Universitat Ramon Llull, Barcelona

· Universitat de les Illes Balears

· Universidad Alfonso X El Sabio

Sweden

· Lund University

· Linnaeus University Vaxjö

· Högskolan Dalarna

Switzerland

· Université de Neuchâtel

· Webster University Genf

Thailand

· University of Bangkok

· Webster University, Cha-am

Turkey

· Bahcesehir University, Istanbul

· Bogazici University, Istanbul

· Dokuz Eylul University, Izmir

· Halic University, Istanbul

· Istanbul Bilgi University

· Yeditepe University, Istanbul

United Arab Emirates

· American University, Dubai

· Emirates Academy

of Hospitality Management, Dubai

· Institute of Management Technology,

Dubai

USA

· Boston University

· California International

Business University, San Diego

· California State University Long Beach

· Hawai’i Pacific University, Honolulu

· University of California, Riverside

· University of Colorado, Colorado Springs

· University of Maine

Vietnam

· University of Economics Ho Chi Minh City

34

dortmund Campus

frankfurt Campus Munich Campus hamburg Campus

IntErnatIonal offICE

Head of International Office

Dr. Gertrud Schink

+49 (0) 231.97 51 39 - 33

gertrud.schink@ism.de

Study Abroad and

Exchange Coordinator

Friederike Klemt

+49 (0) 231.97 51 39 - 41

friederike.klemt@ism.de

International Student Affairs

Magdalene Lindemann

+49 (0) 231.97 51 39 - 40

magdalene.lindemann@ism.de

Student Advisor

Kathrin Ackermann

+49 (0) 69.66 05 93 67 - 33

kathrin.ackermann@ism.de

Student Advisor

Amelie Bauer

+49 (0) 89.2 00 03 50 - 33

amelie.bauer@ism.de

Coordinator Incoming Students

Carolin Krabs

+49 (0) 40.3 19 93 39 - 33

carolin.krabs@ism.de

A study abroad semester is an unforgettable experience. Students

who choose to go abroad expand their horizons. They enrich their

academic record, open up to a foreign culture, and make friends for

life. The ISM’s International Office is dedicated to giving inter-

national students support and advice so that their stay with us will

indeed become an experience of a lifetime.

The ISM campuses offer you an international atmosphere with a

growing number of exchange students coming to the ISM every year.

At the ISM, you can study in international teams and meet students

from all over the world.

If you would like to apply as an exchange student, you need to give

short notice to the ISM’s International Office and to your home

institution’s international office, so that we can jointly organize

Student Advisor

Master’s Programs

Christina Holthaus

+49 (0) 231.97 51 39 - 36

christina.holthaus@ism.de

your exchange semester with us. If you are not a student of a

partner university, please contact the International Office of the

ISM online. In both cases, please use the application form and fill in

your personal data and tell us what information you require.

The ISM has two intakes per year: one in March and one in September.

The team in the International Office will be happy to give you

further information. Please feel free to contact us personally. We

aim to offer you an interesting, successful and memorable study

abroad program in Germany and hope that you will settle down

well in Dortmund, Frankfurt, Munich or Hamburg and integrate into

the ISM community.

We look forward to meeting you at the ISM!

contact

WirtschaftsWoche Ranking, April 2012

In the annual ranking conducted by the WirtschaftsWoche business

periodical, the ISM once again confirmed that it is one of the top

ten universities of applied sciences in Germany. It also succeeded

in improving its overall score from 5.3 to a total of 6.3. The

“Wirtschafts Woche Ranking“ is based on an annual survey in

which HR officers from 7,000 companies are asked to assess the

quality of the graduates from different universities. The ISM has

consistently ranked among the best institutions for many years.

The Universum Professional Survey, October 2011

The annual online poll questions recent graduates about their

career goals and profiles. According to the survey results, ISM

graduates earn significantly above-average starting salaries and

occupy international management positions.

Excellent results in Current University rankings

Accreditation from the German Council of Science and Humanities

As the first private university in North Rhine-Westphalia and the second in Germany, the ISM received a 10-year

accreditation from the German Council of Science and Humanities in Cologne in 2004. This certification confirms that

the ISM is one of the country’s prime addresses with regard to quality of teaching, research and professional education.

CHE “Praxis-Check“, October 2011

In the 2011 “Praxis-Check“, a survey carried out by the Centrum

für Hochschulentwicklung (CHE) and Queb, the ISM received three

stars – the highest possible score – for all the bachelor’s courses it

offers. The bachelor’s programs Communications & Marketing,

Corporate Finance, International Management and Tourism & Event

Management scored 37 out of 45 points, while the B.A. Psychology

& Manage ment program received 36 out of 45 points. The ISM’s

bachelor’s programs thus rank ninth among all business administra-

tion courses in Germany. The master’s programs came in seventh.

36

Publisher: International School of Management (ISM)

Copyediting: Oktober Kommunikationsdesign GmbH,

Bochum, www.oktober.de

Photography: Martin Leclaire, Photographie, Bochum

Das Photostudio, Ursula Dören, Dortmund

Edition: October 2012

International School of Management

Dortmund, Frankfurt/Main, Munich, Hamburg

www.ism.de

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