Ames — Creating a Content Strategy Ecosystem—LavaCon, 10/2014

HIGH-LEVEL BUSINESS CASE Part 1. Issue Briefly describe the business problem that your content strategy will address. Do not describe how the problem will be addressed—merely define the problem. Part 2. Outcome Briefly describe the outcome that you expect as a result of your content strategy should your strategy be implemented. Include a description of the benefits and the end state. Part 3. Recommendation Briefly describe the approach for your content strategy—that is, how your strategy will address the business problem. Describe how moving forward with your strategy will achieve desirable results. Part 4. Justification Justify why the recommended content strategy should be implemented. If appropriate, include why this particular strategy was selected over other alternatives. Where applicable, include any quantitative support for the strategy as well as the impact of not implementing the project. Consider framing your justification in terms of why and for whom and how much. Part 5. Team Describe the roles of the team members that your content strategy needs to be progress effectively. Who are leaders of the project? The sponsors? Stakeholders? Influencers, vs. implementers? What skills do you need?

Role or title Description of responsibilities