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Business Card Design
FourDesign Principles
Contrast Repetition Alignment Proximity
CONTRAST Contrast is one of the most effective
ways to add visual interest to your business card.
Contrast is created when two elements are differentare different.
It also helps organize your information. For contrast to be effective the
elements should be very different.
CONTRAST
CONTRAST
Repetition
Repetition is repeating some aspect of your design throughout the entire piece.
The purpose of repetition is to unify and add visual interest.
Avoid repeating the element too much.
Repetition
Alignment Nothing should be placed on the card or
letterhead arbitrarily. Every element should have a visual
connection with one another. Alignment helps unify and organize. Pay attention to where you place items.
Alignment
Alignment
Proximity When items are in close proximity
to each other they become one visual unit.
Items related to each other should be grouped together.
If the information is organized it is more likely to be read and remembered.
Proximity
Proximity
Proximity
Try this~ Squint your eyes and count the number of visual elements on the card by counting the number of times that your eyes stop.
If there are more than four separate elements try and group some together.
Lets Review
Contrast- create interest on the card and organize
Repetition- Unify and add visual interest
Alignment- Visual connection Proximity- organize visual units
EXAMPLES
EXAMPLES