Brought to you by Telstra Business Awards

BUSINESS AWARDS

Business Benchmark Report

Love to Dream - 2017 Telstra Australian Small Business of the Year

Contents

Introduction

Conclusion

A Snapshot of your results

Strategy & Vision

Customers & Marketing

Operations

People & Culture

Social Responsibility

Financial Acumen

Introduction

Thank you for taking part in the Telstra Business Awards. This is an example of the comprehensive Business Benchmark Report you’ll receive after completing your entry. It’s a powerful tool to help you improve and grow your business. You can use it to identify and implement changes that will help your business become ‘that’ business.

An outline of the report.

As part of your 2018 Telstra Business Awards entry, we’ll invite you to provide us with information about your business, including your vision for the future, your approach to customers and marketing, your current operations, the people and culture you foster, your impact on society and the financial acumen within your business. We’ll use this information to produce a custom Business Benchmark Report covering all aspects of your business.

How the content is generated.

The report is divided into six sections, corresponding to the six independent business benchmarks of the entry process. In each section, we’ll identify what you are doing well, and what you might be able to do better. Importantly, we’ll provide practical steps you can implement right away to make your business more efficient, more competitive and more profitable.

How to read the document.

Strategy & Vision Customers & Marketing People & CultureOperations Social Responsibility Financial Acumen

Snapshot

HERE WE WILL TELL YOU WHAT PERCENTILE YOUR BUSINESS RANKED IN OF ALL BUSINESSES THAT ENTERED THE 2018 TELSTRA BUSINESS AWARDS.

STRATEGY & VISION Being ‘that’ business means having confidence in your direction. How well planned is your strategy? The findings in this section will help you continue to move forward.

CUSTOMER & MARKETING In this section, we’ll help you identify the areas where you can establish stronger links with your customers, and become even better at building new business.

OPERATIONS Is your business operating as smoothly and efficiently as possible? Find out where you can best direct your resources for future success.advantage of and help you become even better.

This summary will give you an overview of how your business is performing within each of the criteria shown below. For more detailed information on how you could improve within a particular category, you can refer to the relevant section of your Business Benchmark Report.

PEOPLE & CULTURE The people within a business are what make it special. How do you invest in your people and culture? We’ll identify your strengths, and suggest areas to improve.

SOCIAL RESPONSIBILITY Social impact and contribution are important values for your business to consider. Based on your entry, we’ll outline some practical steps to help you run a responsible business.

FINANCIAL ACUMEN Financial acumen goes beyond the bottom line. This section will look at opportunities for your business to grow its financial footprint, and ensure a secure future for you and your employees.

Excellent

STRATEGY & VISION CUSTO

MER

S &

MAR

KETIN

G OPERATIONS

PEOPLE & CULTURE

SO

CIAL

RES

PON

SIB

ILIT

Y

F

INANCIAL ACUMEN

Good

Room for improvement

Excellent

Good

Room for improvement

Your business scored:

Spell & The Gypsy Collective - 2016 Telstra Australian Business of the Year

The strategy and vision section is about defining what you want your business to be, and the strategies you have put in place to realise this vision.

It looks at how you define your vision for the business and communicate this to your team. It also looks at how well advanced your business is in documenting a strategy for the future through a robust and comprehensive business plan, including the inputs used in the creation of this plan, and the triggers for reviewing, measuring and updating the strategies it outlines.

YOUR OVERALL RATING FOR STRATEGY & VISION IS

EXCELLENTStrategy & Vision

After you’ve completed your Telstra Business Awards entry, you’ll get access to expert knowledge from some of Australia’s brightest business minds.

In this section of your Business Benchmark Report, you’ll be provided with a tailored, expert insight into what makes an inspiring strategy and vision, and how your business can capitalise on its strengths to achieve even more.

Insight:

Key Actions:

We’ll identify a number of practical actions you can focus on when it comes to the strategy and vision for your business. You’ll find them right here, so you can start implementing our expert recommendations straight away.

Question:Does your business have a vision, purpose or mission statement?

You Answered:Yes, but we haven’t spent time

documenting or communicating it.

Strategy & Vision Customers & Marketing People & CultureOperations Social Responsibility Financial Acumen

Strategy & Vision