BUSINESS 8

Chapter 14 vocab

Direct – mail advertising

Consists of ads sent by mail to people’s homes

Mass media

Means of communication such as TV, radio, and newspapers.

Screen Ads

Appear at the left or right of the screen and can be printed for future reference.

Webcast

Like a TV or radio broadcast but its sent and received over the web.

Advertising

The paid, nonpersonal form of communication that businesses use to promote their products.

Cyber Ads

Ads that appear on the Internet

Transit Advertising

Usually consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports.

Infomercial

A TV program, usually 30 minutes long, made to advertise a product.