BUS304 - Essay Play - B

8/13/2019 BUS304 - Essay Play - B

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Interpretation of the Question

The final essay question requires us to select a company, one of its products and a specific region

where it operates (besides the headquartered region). With respect to the selected product, the

product industry needs to be analyzed and the impact of globalization on the product industry hasto be assessed. Subsequently, the company’s mode of entry into the selected region should be

identified and evaluated. Lastly, it needs to be realized – possibly, also considering the product

industry – whether the com pany’s strategies in the selected region have been successful or

whether they still face issues. Besides these specifications, the underlying requirement of the

final essay question may be interpreted as an assessment of student’s knowledge of theory

learned in the course and its application. It should be noted that tentatively, it is assumed that the

final essay select would be based upon Huawei as the company, networking technologies as the

product and UK as the region.

Tentative Line of Argumentation

The paper would start from the broader prospect of discussing market entry strategies that are

atypical of the product industry. It would then focus on the specific market entry strategies that

are employed by Huawei, and subsequently to only those market entry strategies that have been

used by Huawei in case of UK. The performance of Huawei in the UK networking hardware in

direct relation to applied strategy would also be assessed. In consideration of all this, it would be

argued that Huawei’s market entry s trategies have been lackluster and in some cases

inappropriate in providing it with a competitive edge in the UK market.

Proposed Structure

The essay would comprise of six sections. The first section would be a brief introduction

outlining the purpose of the essay and the line of argumentation that would be followed. The

second section would thoroughly assess the viability of UK networking industry for Huawei

through country analysis models and analytical tools. The third section would find evidence for

the line of argumentation by assessing theoretically the marketing entry strategies that Huawei

8/13/2019 BUS304 - Essay Play - B


has used in case of its UK operations. This would be done by considering literature on market

entry strategies. The fourth section would similarly assess Huawei’ s performance in UK to

realize whether it supports the line of argumentation or not. This would take into consideration

newspaper reports and Huawei’s press statements and annual report. The fifth section would take

into consideration information realized in the previous three sections and discuss whether all of

these points illustrate redundancies in Huawei’s strategy or not. The last section would conclude

whether the proposed line of argumentation is supported or disproved by inferences from

discussion and analysis.

Factual and Theoretical Clarity

Maintaining factual accuracy relates to ensuring that information realized is as close to what the

case actually is rather than subjective interpretations. To ensure this, it is important that an

argument is assessed from as many perspectives as possible. This would be maintained by

ensuring that all possible perspectives to Huawei’s market entry strategy are considered and

ensuring that the error of false dichotomization, i.e. only considering two sides to an argument, is

avoided. One manner in which multiple perspectives can be applied is by considering two

analytical tools to analyze given evidence rather than only a single analytical tool. For instance to

assess the UK networking industry, both Porter’s Diam ond Model and PESTEL Model maybe

applied under the pretext of country analysis. Similarly, taking into consideration as much

relevant literature and information as possible can also lead to ensuring factual accuracy.

Similarly, to ensure theoretical clarity, errors in logic would have to be avoided. This can be

done by ensuring that the two most common errors in logic are avoided; i.e. leaps in logic and

overgeneralization. A manner in which this might be achieved is by ensuring proper and holistic

applications of theoretical models and applying appropriate weightage to inferences and realized

evidence.

8/13/2019 BUS304 - Essay Play - B


Relevance of Literature (Annotated Bibliography)

To ensure that literature used is relevant and useful in the overall argument, all sources would be

considered under the context of an annotated bibliography. This would ensure that all sources are

critically assessed and only relevant sources are taken into account. The annotated bibliographiesof some sources that have been deemed relevant are provided below;

1. Lymbersky, C. (2008) Market Entry Strategies: Text, Cases and Readings in Market Entry

Management , Hamburg: Management Laboratory Press.

The textbook is a comprehensive source of information – such as theories and actual cases –

on market entry strategies and international business. The book has been written as a guide

for MBA students of International Business. The source is quite important for our case as it

provides a one-stop for information regarding market entry strategy. More important

however is the wealth of case studies that are provided with regards to separate market entry

strategies and how these market entry strategies have been affected by the environment of

given countries. These analyses are much similar to the actual requirement of the final essay,

and hence reading them is quite beneficial for this essay.

2. Wu, D. and Zhao, F. (2007) ‘Entry Modes for International Markets: Case Study of Huawei,

A Chinese Technology Enterprise ’, International Review of Business Research Papers , vol.

3, no. 1, pp. 183-196.

The source extensively considers what factors affect the entry mode selection of Chinese

high-tech firms into foreign markets. The article finds that Huawei extensively takes into

consideration the product’s industrial characteristics and the foreign market’s technological

reputation in formulating its market entry strategy. The information provided in the article is

quite valid and accurate as the article is published in a peer-reviewed journal. The article is

quite important for the final essay as it extensively outlines the entry mode that Huawei has

used so far and the entry mode that Huawei intends to use for the UK market. Moreover, it

explains the factors affecting Huawei’s market entry decisions and as such allows us to judge

accurately our line of argumentation.

8/13/2019 BUS304 - Essay Play - B


3. Matlay, H. and Fletcher, D. (2000) ‘Globalization and strategic change: some lessons from

the UK small business sector ’, Strategic Change , vol. 9, no. 7, pp. 437 – 449.

This source takes into consideration how globalization in recent years has impacted UK

businesses and UK, in general. The source is quite important for our case as it is one of thefew studies on the impact of globalization that allows us to assess the impact with relevance

to our selected country for the final paper.

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BUS304 - Essay Play - B