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“Engagement of Agency for Celebrity Endorsements, Events and Media Management under SBM”

Jabalpur Municipal Corporation Page 1of 26

REQUEST FOR PROPOSAL (RFP) FOR

“ENGAGEMENT OF AGENCY FOR CELEBRITY ENDORSEMENTS, EVENTS AND MEDIA MANAGEMENT

UNDER SWACHH BHARAT MISSION”

November-2018

(First Call)

Jabalpur Municipal Corporation



DISCLAIMER

This Request For Proposal is being issued by Jabalpur Municipal Corporation (JMC), hereinafter referred to as “the Authority” for inviting tenders for “Engagement of Agency for Celebrity Endorsement, Events and Media Management under Swachh Bharat Mission” on such terms and conditions as set forth in this RFP or that may subsequently be provided to bidder(s) in documentary form by or on behalf of the Employer. The information contained in this Request for Proposal document or subsequently provided to Bidder(s), whether verbally or in documentary or any other form by or on behalf of JMC or any of their employees or advisors, is provided to Bidder(s) on the terms and conditions set out in this RFP document under E-procurement process and such other terms and conditions subject to which such information is provided. This RFP is not an agreement and is neither an offer nor invitation by JMC to the prospective Bidders or any other person. The purpose of this RFP is to provide the Bidders with information that may be useful to them in preparing and submitting their proposal pursuant to the Bidding Documents including this RFP (the "Bid"). This RFP includes statements, which reflect various assumptions and assessments arrived at by JMC in relation to the Project. Such assumptions, assessments and statements do not purport to contain all the information that each Bidder may require. This RFP may not be appropriate for all persons, and it is not possible for JMC, its employees or advisors to consider the investment objectives, financial situation and particular needs of each party who reads or uses this RFP. The assumptions, assessments, statements and information contained in the Bidding Documents may not be complete, accurate, adequate or correct. Each Bidder should, therefore, conduct its own investigations and analysis and should check the accuracy, adequacy, correctness, reliability and completeness of the assumptions, assessments, statements and information contained in this RFP and obtain independent advice from appropriate sources. Information provided in this RFP to the Bidder(s) is on a wide range of matters, some of which depends upon interpretation of law. The information given is not intended to be an exhaustive account of statutory requirements and should not be regarded as a complete or authoritative statement of law. JMC accepts no responsibility for the accuracy or otherwise for any interpretation or opinion on law expressed herein. JMC, its employees and advisors make no representation or warranty and shall have no liability to any person, including any Bidder under any law, statute, rules or regulations or tort, principles of restitution or unjust enrichment or otherwise for any loss, damages, cost or expense which may arise from or be incurred or suffered on account of anything contained in this RFP or otherwise, including the accuracy, adequacy, correctness, completeness or reliability of the RFP and any assessment, assumption, statement or information contained therein or deemed to form part of this RFP or arising in any way by participating in this Bidding Process. JMC also accepts no liability of any nature whether resulting from negligence or otherwise howsoever caused arising from reliance of any Bidder upon the statements contained in this RFP. JMC may in its absolute discretion, but without being under any obligation to do so, update, amend or supplement the information, assessment or assumptions contained in this RFP. The issue of this RFP does not imply that JMC is bound to select a Bidder or to appoint the Successful Bidder or Concessionaire, as the case may be, for the Project and JMC reserves the right to reject all or any of the Bidders or Bids without assigning any reason whatsoever. The Bidder shall bear all its costs associated with or relating to the preparation and submission of its Bid including but not limited to preparation, copying, postage, delivery fees, expenses associated with any demonstrations or presentations which may be required by JMC or any other costs incurred in connection with or relating to itsBid.



CONTENTS OF RFP DOCUMENT

The RFP document comprises of the sections as listed below and would additionally include any addenda

issued before the due date of submission of the RFP. Any reference to the RFP document includes all the

contents unless specifically mentioned otherwise.

Section I. Brief Overview

Section II. Notice Inviting Tender (NIT)

Section III. Instructions to Bidders (ITB)

Section IV. General Information

Section V. Agreement and Financial Bid



SECTION I: BRIEF OVERVIEW of SBM & Swachh Jabalpur

About the CityJabalpur also known as Jubbulpore, in the state of Madhya Pradesh, India. It is one of the major cities of Madhya Pradesh. According to the 2011 census, it is the third-largest urban agglomeration in Madhya Pradesh, and the country's 30th-largest urban agglomeration.[3] It is known for the Dhuandhar Falls and the white marble rocks at Bhedaghat.

Jabalpur is an important administrative, industrial, and business center of Madhya Pradesh. It is a major education hub in India. The High Court of Madhya Pradesh and several departmental headquarters of the State Government are located in Jabalpur. The city has a major military base and is a major centre for the production of arms and ammunition in India, which is the city's primary source of employment. It also has several other smaller industries. The city is a major trading center and producer of forest products, experiencing fast growth in all sectors.

Overview of Swachh Bharat Mission & Swachh Jabalpur

The Main SBM Objectives include: To generate awareness about sanitation and its linkage with public health and effect behavioral change regarding healthy sanitation practices.To accelerate the efforts to achieve universal sanitation coverage and to put focus on sanitation, the Prime Minister of India launched the Swachh Bharat Mission on 2nd October, 2014.These are historic times for the field of sanitation in India. “Swachh Bharat”, described by the Prime Minister as “a massive mass movement that seeks to create a Clean India”, has captured the imagination of a large section of the population. This is being pursued as a primary development goal.The Ministry of Housing and Urban Affairs (MoHUA) had launched the Segregation at source campaign on 5th June 2017, with the expectation that by 2nd October 2017, all cities in the country will have adopted the practice of source segregation. The most important role in this historic initiative will be played by the Municipal workers or safai karamcharis. They need to ensure that waste is collected and transported in compartmentalised vehicles so that it can go for processing in segregated manner only. Hence it is imperative to communicate the message of segregation to municipal workers. Additionally, for the source segregation initiative to be successful, other key stakeholders in this initiative – domestic help, housewives, school children, SHG members – will also need to be appraised of the correct way to segregate wet and dry waste into green and blue bins. To make segregation of waste a mass movement the MoHUA has designed a “Waste segregation teaching aid” which details out the process of segregation, with pictorial depictions of what should go into green bin, what goes into bluebin.It has also been instructed to prepare a vision/resolution document for the state/ULB for becoming 'Swachh' by 2nd October 2019 through consultations with stakeholders including experts, students and youth. To involve all municipal workers to take the quiz provided in the "waste segregation teaching aid". Involvement of all school students in the city to carry out spot beautification drives at all garbage vulnerable points within the city. Conduct competition within NGOs/ SHGs in the city to create artwork out of waste, preferably around the theme of this historical context of Quit India. Publicly felicitate Swachhagrahis in the city and carry out swachhagrahi registration camps. Take up cleaning drives in community and public toilets to make them functional and clean. Carry out focused cleaning drives around water bodies /ghats / river banks in your city. Carry out cleaning and beautification drives around flyovers in the city. Cary out cleaning drives in agricultural and vegetable mandis, along with installation of decentralized composting equipment. Carry out daily triggering drives around railway slums, along with installation of mobile toilets, to stop OD in these locations. Organize recycling melas to showcase and sell products made from waste by local entrepreneurs

https://en.wikipedia.org/wiki/Madhya_Pradesh_High_Court

https://en.wikipedia.org/wiki/Dhuandhar_Falls

https://en.wikipedia.org/wiki/Jabalpur#cite_note-1Lakhandabove-3

https://en.wikipedia.org/wiki/List_of_million-plus_agglomerations_in_India

https://en.wikipedia.org/wiki/India

https://en.wikipedia.org/wiki/Madhya_Pradesh



and localgroups



The key strategy under SBM (Urban) is behaviour change communication to ensure that sanitation as an issue is mainstreamed with the general public at large and should cover issues of open defecation, prevention of manual scavenging, hygiene practices, proper use and maintenance of toilet facilities (household, Community or otherwise), etc., and its related health and environmental consequences. Communication material for behavior change shall be designed in consultation with the govt agencies & Family Welfare, and should be in sync with the material being used under SBM guidelines.To align with Swachh Bharat Mission, Municipal Corporation Jabalpurlaunched Swachh Jabalpurcampaign, the objective of the campaign is to bring about an improvement in the general quality of life of citizen of Jabalpur, by promoting cleanliness, hygiene and eliminating open defecation. A more systematic and evidence based IEC is being seen as more effective and also accountable approach to achieve this. There has been availability and access to data, findings, lessons and experiences that will certainly add much value and sharpness to the response.The suggested approach would be focusing heavily on collective behavioural change. Municipal Corporation Jabalpurhas placed emphasis on awareness generation, triggering behaviour change and demand generation for sanitary facilities to achieve Swachh Jabalpurcampaign objective for this purpose JMC has issued this RFP for “Engagement of Agency for Celebrity Endorsement, Events and Media Management under Swachh Bharat Mission”.Information, Education and Communication (IEC) is a process of working with individuals, communities, societies and policy & decision makers to develop communication strategies to promote positive behaviors which are appropriate to their Culture & Social/Community behaviors. IEC combine all suitable strategies, approaches and methods that enable individuals, families, groups, organizations and communities to play active role in achieving, protecting and sustaining the desiredbehavioralchange.The SBM (U) Swachh Jabalpurnow invites proposals to provide the following consulting services: for “Engagement of Agency for celebrity endorsement, Events and Media Management under Swachh Bharat Mission.



JABALPUR MUNICIPAL CORPORATIONNotice Inviting e-Tenders

N.I.T.NO. Pro/307 Dated. 01/12/2018Offline bids for the following works are invited from registered firms of repute fulfilling registration criteria:S.No. Work Form Fees Probable Amount

(Rs. In lacs)Period

1 Engagement of Agency for Celebrity Endorsements, Events and Media Management under Swachh Bharat Mission

12,500 Rs.2,00,000/- (Rupees two lacs only) in the form of DD/FDR drawn in favour of the “ Ayukt Nagar Nigam Jabalpur “.

6 months

Interested bidders can view and download the NIT on website http://jmcjabalpur.orgKey dates:Last date of tender submission offline/hardcopy 14.12.2018 at 15:00 Technical Open 14.12.2018 at 16:00 Financial Open Intimated later

नोट- निननि�दा प्रपत्र क्रय करने हेतु निनगम काया�लय में निननि�दा प्रपत्र की राशि� जमा करनी होगी । निननि�दा प्रपत्र क्रय करने की रसीद ए� ं EMD की मूलप्रनित निननि�दा प्रपत्र के साथ स्�च्छता सेल, स्माट� शिसटी काया�लय मानस भ�न म ें जमा की जाना अनिन�ाय� है ।

Additional CommissionerJabalpur Municipal Corporation

http://jmcjabalpur.org/



SECTION III: INSTRUCTIONS TO BIDDERS(ITB)

1. General

a) JabalpurMunicipal Corporation, invites sealed Tenders in „Two-Bid‟ system i.e. Part-I - „Techno- Commercial Bid‟ and Part-II „Financial-Bid‟ from the Prospective bidders for “Engagement of Agency for Celebrity Endorsement, Events and Media Management under Swachh Bharat Mission”.

b) Successful Bidders shall be responsible for designing a campaign for “Engagement of Agency for Celebrity Endorsement, Events and Media Management under Swachh BharatMission”.

c) Successful bidder shall also be responsible for production/deliverables of items specified in this RFPdocument.

d) Selection criteria shall be as per the terms and condition specified in this RFPdocument.e) Successful bidder has to deliver the work maximum in 03 days of time from the work order or as

mutually agreed between Successful bidder andJMC.f) The Financial quote should include all cost related to the work. JMC will not pay any other cost

to the successful bidder with respect todeliverables.g) The quoted rates shall be valid for OneYear.h) The prospective bidders submitting tenders will be considered to have accepted all the terms and

conditions and no counter terms and conditions will beaccepted.i) No enquiries in written or verbal will be entertained with regard to acceptance/rejection of the

tender. Any attempt on the part of the bidders to influence any official/officer of this Organization will disqualify thetender.

2. SCOPEOFWORK

1. The shortlisted Agency(s)/Vendor(s) shall be responsible for carrying out the activities with respect to “Engagement of Agency for Celebrity Endorsement, Events and Media Management under Swachh Bharat Mission” as mentioned in theRFP.

2. The Events and Media management will consist of post creation, posting & driving of innovative campaigns. The agency shall need to provide a detailed plan of campaign ideas &timing.

3. Create a priority amongst media houses functioning in Jabalpur/ Madhya Pradesh for coverage of projects and achievements of Jabalpur.

4. Content Creation - The agency shall be responsible for creating content as per Swacch Survekshan 2019 objectives. It is expected out of agency to develop content with impeccable spelling and grammar, with clear understanding of Swachh Bharat Mission. The team should have familiarity with keyword placement and other best practices; deep knowledge of Microsoft word & GoogleDocs.

5. Support the conceptualisation & execution of any other ideas that might come from time to time as per the needs of Swachh Bharat Mission. To Plan, design and execute innovative ways of improving the overall reach and effectiveness of Government communication. To raise awareness about Swachh Bharat Mission and all its sphere of activities. Making people aware about behavioural change through SBM operations in Jabalpur. Widening of SBM objectives reach among different communities on social media and other platforms.To create a simple and user- friendly system for behavioural change, exchanging ideas and feedback on SBM objectives. To disseminate information about SBM objectives & engagement opportunities at grassroots, workshops and conferences and in publicconsultation



processes.6. To plan and ensure increased participation of people/households/RWAs in the concept of 3R, No

Polythene etc drives of Swacch Survekshan2019.7. To plan and execute innovative interventions in regard to star rating guidelines ofMoUD.8. To engage celebrities to endorse cleanliness drives for Jabalpur. To establish brand

JabalpurSynonymous tocleanliness.9. Deliverables,Timelines

The required deliverables shall be delivered in a span of 15 days starting from the date of work order. The rates quoted in the contract arrangements shall be valid for one year from the date of contract agreement. The duration of contract period for the work of “Engagement of Agency for Celebrity Endorsement, Events and Media Management under Swachh Bharat Mission” shall be 18 months. Complete action plan with all concerned activity break up is to be submitted by the agency within 15 days of signing of agreement. Review of entire Celebrity Endorsement, Events and Media Management campaign under Swachh Bharat Mission would be done on monthly & quarterly basis byauthority.

Task I: Preparation of Communications planA detailed communication plan will be developed in line of the IEC strategy developed by the center and state. The action plan will propose the main objectives and most appropriate materials and channel(s) of communication for each target audience and will take into consideration a broad range of outreach methods, and provide a rationale for the recommended channel(s) of communication.For this purpose, the Bidding consultants will be required to have an in depth discussion with SBM (U) SWACHH JabalpurSBM mission team and develop an action plan for TV spots of celebrity and songs recording, messages on Swachh Bharat Mission to be implemented till the end of the project. The Action Plan will specify the activities proposed, the target audience, the key messages, communication channel (how will it be delivered), timelines, frequency of dissemination, responsibilities, and budgets for all proposed activities for the respective target audiences. All data produced or obtained as part of this engagement shall be a property of JMC. In the inception report, the consultants will be required to provide draft design/create set of artwork to eradicate the open defecation, encourage segregation of wastes, door to door collection of wastes, clean sanitation behaviors, sustainable sanitation practices, SWM awareness and sanitation Vs health or any other in line with SBM (U) Swachh Jabalpurrequirements that can also be used as communication tool in various communicationactivities.Task II: Implementation of Communications Action PlanThe agency will develop a detailed communication plan in consultation with Mission team and stakeholders, they will be required to include the minimum set of communication activities as detailed below but not limited to. These activities should be included keeping in mind the communication needs of the stakeholders and the relevant target audience within their action plan along with any other activity that they propose to enhance the objective of the assignment.Task III: The agency will have to be an integral part of the mission team and participate in the creative discussion and should follow the highest standard of professionalism while creating materials for the mission. Swachh Bharat Mission (SBM) Messages by Celebrity Audio/ Video / Songs/ Slogans and designing of mass media activities its implementation and orientation are some of the major outputs required during the mission period:Due Diligence: The bidder is expected to examine all instructions, forms, terms and specifications in the RFP. The bid should be precise, complete and in the prescribed format as per the requirement(s) of the RFP.



The said contractual arrangements may be extended based on the mutual agreement between the JMC and the successful bidder depending on the requirements of the Employer. Therefore, among other things, bidders should also consider this factor before finalising their bids.

3. Introduction:-i. Bidders are invited to submit technical and financial offers for the work of “Engagement of

Agency for Celebrity Endorsement, Events and Media Management under Swachh Bharat Mission” for preparing and implementing a detailed branding, Marketing and Public outreach plan for creating public awareness about SBM & SwachhJabalpur.

ii. The overarching objective of the assignment is to ensure that citizens, including the urban poor, as well as decision makers, municipal staff and other relevant stakeholders are aware of strategies, services and achievements arising from SBM (U) Swachh Jabalpuras well as other swachhta based programmes in order to create an enabling environment for urban governance and reform. To improve the overall reach and effectiveness of Government communication. To use Social Media as an efficient listening and feedback channel for JMC. To obtain first-hand information of the assignment and local conditions, Bidders are requested to go through the concept & framework of SBM and the activities undertaken under Swachh Jabalpur. Bidders must fully acquaint yourself of the local conditions and take them into account in preparing your proposal.a. Please notethat;b. Cost of preparing the proposal including visits to the Client office and the project areaare

not reimbursable as a direct cost of theassignment.c. Client is not bound to accept any of the proposalssubmitted.d. The proposals must be properly signed as detailedbelow:

i. by the proprietor in case of a proprietaryfirm.ii. By the partner holding Power of Attorney, in case of apartnership.

4. EligibilityCriteria

The prospective bidders shall be considered as eligible bidder if the bidder fulfils and submits the following with the tender form.

Technical Criteria:

Technical Qualification Criteriaa. The bidder must be a registered company / firm / NGO at least 10-year-old.b. Joint Venture not allowed.c. The bidder must have experience in relevant project during last 5 financialyears.d. Bidder must have minimum average annual turnover of Rs. 1 Crore in last 3 financial

years.e. Bidder should have a valid ISO 9001/14001 Certification with relevant scope ofwork.f. Bidder should have a valid service tax registrationnumber.g. Bidder should have a valid EPF / VPF registrationnumber.h. Bidder should have a valid ESIC registrationnumber.i. Bidder should have a valid TAN registrationnumber.



j. Bidder/NGO should have a valid12A(A).k. Bidder/NGO should have a valid80G.

Financial Criteria:

a) The Bidder must have minimum average annual turnover of Rs. 1 Crore in 3 preceding financial years.

b) The bidder should submit Audited Balance Sheet / certified certificates mentioning TurnOver.

Note:

The Bidder fulfilling above criteria shall be considered as FinanciallyCapable. Last three financial years shall be reckoned as F.Y. 2015-16, 2016-17and2017-18.

In order that Bidder(s) qualify to bid for this RFP, Bidder(s) shall be liable to submit a Technical Bid in the form and manner set forth in this RFP Document along with all required documents.

5. Cost of Bidding and RFP: The bidder shall bear all costs associated with the preparation and submission of its bid and the Employer will not be liable any costs, regardless of the outcome of the bidding process. The detailed terms and conditions are given in the Request for Proposal (RFP), which can be downloaded from the website www.mpeproc.gov.in. Applicants shall be required to submit the Tender document fees (nonrefundable) of Rs. 15,000/- (Rupees fifteen Thousand only) throughE-transaction.

6. Amendment of Bidding Documents: At any time before the deadline for submission of bids, the Regulator may, for any reason, modify the RFP by amendment. Any amendments / modifications to the RFP shall be through the issue of addendum(s) to the RFP, which shall set forth the said amendments/modifications thereto (hereinafter referred to as the “Addendum(s)”). All prospective bidders shall be informed of such Addendum(s) through the website-www.mpeproc.gov.in and the contents, terms and conditions of all such Addendums(s) shall be binding on all bidders. At any time prior to the due date, JMC may amend the RFP document at its own initiative by issuing an addendum. The Client may at its discretion extend the deadline for the submission ofProposals.

7. Submission of Tender / BiddingProcess

a) The Bidder shall submit Technical Bid online and Hard Copy at the office of JMC. Bidder shall submit Financial Bid online only. No Hard Copy of Financial Bid shall be submitted. Bidders are expected to examine all terms and instructions included in the Documents. Failure to provide all or any of the requested information will be at your risk and may result in the rejection of your proposal. The Technical Bid document shall be submitted at the Office of the Addl. Comm. (Health) JabalpurMunicipal Corporation, Jabalpurin the sealed cover duly super scribed with Tender name. The offer for project shall contain the following documents and shall be submitted in the manner as prescribed in the Detailed Notice Inviting Tender and Data SheetTable.

b) Envelope A: Technical Proposal (to be submitted Online and Offline) for “Engagement of AgencyforCelebrityEndorsement,EventsandMediaManagementunderSwachhBharat



Mission” Should contain:i. Letter of application. (Annexure 1)

ii. Power of Attorney.(Annexure-2)iii. Original Tender Document duly signed (on each page) by an authorized representative as

a token of acceptance of all terms andconditionsiv. A self-declaration letter from bidders that the party IS NOT Blacklisted from

JabalpurMunicipal Corporation or any other GovernmentAuthorities.v. Proof of documents showing the experience of similar kind of works in Public and

Private Sector. Bidder having similar experience in Public Sector shall bepreferred.vi. Work experience proof of same shall besubmitted.

vii. Audited Balance sheet, P&L and Income tax return for last 3 financialyears.

c) Envelope B: Financial Proposal for “Engagement of Agency for Celebrity Endorsement, Events and Media Management under Swachh Bharat Mission” shall be submitted online only in the format as given in the Annexure -B of this tenderdocument

d) The bid documents along with updated addendums/ amendments thereto, duly signed by the Bidder through its authorized signatory on all pages shall then be sealed in one outerenvelope.

e) The inner and outer envelopes shall be addressed to Additional Commissioner (Health), Jabalpur Municipal Corporation Jabalpur, and marked as “Engagement of Agency for Celebrity Endorsement,Eventsand Media Management under Swachh Bharat Mission”

f) If the outer envelope is not sealed and marked as above, JMC will assume no responsibility for the misplacement or premature opening of theBid.

g) This inner envelop should contain only Techno-commercial Bid with all necessary required document.

h) The Envelop of Techno Commercial Bid should reach us before the date and time of Opening of Techno-commercial Bid at the office of Addl. Comm. (Health) JabalpurMunicipal Corportion, Jabalpur(MP)

i) Tender Forms should be clearly filled in ink or duly typed giving full address of the bidders and all pages of the RFP document should be signed with companyseal.

j) Any Proposal received by JMC after the date and time as mentioned in RFP document will be liable torejection.

k) The “Financial Bid” shall only be submitted Online and shall be opened of Technically Qualified bidders on the due date as mentioned in the NIT & bidders may attend the Tender opening proceedings, if they desireso.

l) The Overwriting or alterations will disqualify the tender unless they are legibly attested by the bidders. The rate should be kept valid for 180 days from the date of opening of the Techno Commercial Bids. If the Bidder withdraws his offer before the said date, the earnest money will be forfeited in full. The decision of the JMC to this effect shall be final and binding on the bidders.

m) Bidders shall furnish the information strictly as per the formats given in Bid document and without any ambiguity. JMC shall not be held responsible if the failure of any bidder to provide the information in the prescribed formats results in lack of clarity in interpretation and consequent disqualification



n) All proposals/bids/offers shall be signed by the duly Authorized Signatory of the Bidder.Bidders



shall submit a supporting Power of Attorney authorizing the Signatory of the Proposal to commit the Bidder and agreeing to ratify all acts, deeds and things lawfully done by the said attorney.

o) Any individual, firm or company which submits or participates in more than one Proposal for the said project shall be disqualified and shall also cause the disqualification of all the Consortia in which it is aMember.

p) Your technical proposal shall include but be not limited to thefollowing:(i) Detailed Profile including Firm’s organization, structure and experience of min.two

years in IEC & Event Management works done for promoting awareness ofSBM.(ii) Description of methodology (limited to maximum of two pages) and work planfor

performance ofassignment.(iii) Details of the professional showing the particulars of relevant experience as mentionedin

theTOR.



Technical Evaluation:Bidders who meet the pre-qualifications/eligibility requirements would be considered as qualified to move to the next stage of Technical and Financial evaluations. Project Evaluation Committee (PEC) will evaluate the Technical Proposals of the Pre-Qualified bidders as per the following criteria. Bidders who score 70 or above shall only be considered for financial bid opening and evaluation. Evaluation Committee may, at its discretion, call for additional information from the Bidder(s). Such information has to be supplied within the set out time-frame, otherwise the Evaluation Committee shall make its own reasonable assumptions at the total risk and cost of the Bidders and the Proposal is liable to be rejected. Seeking additional information or clarifications cannot be treated as acceptance of the proposal. For evaluating & calculating the Technical Score (TS) by Evaluation Committee, the individual scores, as per respective weight ages specified below, will be summed up. In order to qualify technically, a Proposal must secure minimum TS of 70. Only technically qualified Proposals shall be considered for Financial bidOpening.

S.No

Criteria Break-up ofMarks

1 Bidder‟s Employee strength and experience in IEC work & celebrity endorsement / events and Media Management for promotion SBM with past financial performance (Atleast three endorsement). Especially the works done inpastyearfortopperformer‟scitiesunderSBM.Validproofintheformofphotographs and audio videos to be attached.

30

2 Bidder Past Experience in IEC work for promotion of health & sanitation for Govt. department any 3 confirm Govt. order:

(a) More than 5 years – 20Marks(b) 02-05 Years – 15Marks(c) 01-02 Years – 05Marks

20

3 Presentation on IEC, capacity Building &media management to be submitted along with the technical bid clearly indicating a complete understanding of the project, along with a proposed work plan, operations etc. and work done for top performer cities in last year under SBM.Should have successfully conducted atleast 5 IEC workshop on health & Sanitation. (copies of photographs & bills to be submitted).Should have done atleast 1 research work/study under health&Sanitation/SBM.

25

4 Description of methodology for Implementation on IEC works (limited tomaximum of two Pages) and work plan for performance of assignment.

15

5 The Organization must have been empanelled and should have supported aULB (with a population of above 15 lac) across Madhya Pradesh. Work done value of Rs. 1 crore and above for SBM.

10

Total 100

The marks secured based on evaluation of the technical bid as per the above shall be the technical score of the Bidder for the Project being considered for evaluation (“Technical Score”).



Financial Proposali. Only those technical bids which score a minimum of 70 (seventy marks) out of a maximum of 100 (hundred marks) in the assessment at the end of the technical bid evaluation process (as detailed above) will be considered for the financial bidevaluation.ii. The financial proposal shall be submitted on item wise basis as detailed in AnnexureB.iii. The payment shall be made in Indian Rupees.(INR)

Proposal Evaluation: -Proposals for which a notice of withdrawal has been submitted by the Applicant prior to proposed due date of submission shall not be opened.

A two-stage procedure will be adopted in evaluating the proposals;(i) A technical evaluation, which will be carried out prior to opening the financialproposals;(ii) A financialevaluation,

(i) Evaluation of Technical Proposal:-The committee/persons appointed by the Client will carry out evaluation of technical proposals. Criteria for evaluation of Technical Bids:- Technical bids of only those bidders who are in the field of advertising are accepted, shall be considered.

Technical bids shall be evaluated in manner provided in Annexure-I to this RFP.

(ii) Evaluation of Financial Proposal:-The committee/persons appointed by JMC will examine the financial proposals. This appointed evaluation committee would determine if the Agency fulfils the required eligibility criteria and both technical and financial proposals are complete. The Cost indicated in the financial proposal shall be deemed as final and reflecting the total cost of services. The successful consultant shall be one whose total of the items in the financial proposal is lowest.After approval of the competent authority, successful bidder shall be notified. The competent authority reserves all rights to accept or reject any or all proposals without assigning reason for theirdecision.

Criteria for evaluation of Financial Bids: Only those technical bids which score a minimum of 70 (Seventy marks) out of a maximum of 100 (hundred marks) in the assessment at the end of the technical bid evaluation process (as detailed above) will be considered for the financial bid evaluation. The financial bids of eligible bidders shall then be evaluated. The successful consultant shall be one whose total of the items in the financial proposal islowest.

8. Negotiations: -Normally negotiation shall not be conducted; however, with the approval of competent authority negotiation may be conducted with the lowest bidder.

9. Award of Contract:-a. The Contract will be awarded to the successful bidder. Successful bidder shall draw agreement

with the client in the prescribed form as given in Annexure A. The Bidders shall have to procure stamp paper of required amount to draw the agreement overit.



b. The selected Consultant is expected to commence the assignment from 7 days from the date of work order and as per the terms & conditions specified in theLOI:

PERFORMANCE SECURITYThe Successful Bidder shall furnish the performance security in the form of a F.D.R./Bank Guarantee, 5% of contractual amount drawn in favor of “Commissioner, JabalpurMunicipal Corporation” within 7 days from the date of issue of Letter of Intimation or LOA to the Successful bidder. Earnest Money Deposit (EMD) of unsuccessful consultants will be returned within 15 days after the execution of the contract agreement with the successful bidder. The Earnest Money Depot (EMD) of successful consultants shall be released after the execution of contract agreement and submission of the performance guarantee in form of Bank Guarantee or as required as per RFP. The same shall be released after the successful completion of the contract period of the work as per the scope ofRFP.

10. Contact Person:-Additional Commissioner (SBM), JabalpurMunicipal Corporation.Teen patti chowk Ph: 0761-2611262

11. Miscellaneous:

i) Failure to furnish all information required by the RFP or submission of a bid not responsive to

the RFP in every respect will be at the bidder’s risk and may result in rejection or disqualification

of the bid

ii) All amounts are non-refundable (unless otherwise provided in the RFP) and the Employer will in

no case be held responsible or be liable for the cost, regardless of the conduct or outcome of the

biddingprocess.

iii) Nothing in this section shall be taken to mean or read as compelling or requiring the Employer to

respond to any questions or to provide any clarification to a query of a bidder. The Employer

reserves the right to not respond to questions it perceives as non-relevant which may be raised by

a bidder or not to provide clarifications, if the Employer in its sole discretion considers that no

reply isnecessary.

iv) The terms and conditions of the RFP are frozen unless otherwise, the Employer specifically

issues Addendum(s).

v) The Employer shall have the right to seek any additional information or document from the

bidder in the manner the Employer deems fit in its sole and absolutediscretion.

vi) The bid prepared by the bidder, as well as all correspondence and documents relating to the bid

exchanged by the bidder and the Employer shall be written in English language only. However,in



case bidder chooses to enclose certain supporting document(s) in any language other than

English, then bidder shall also enclose certified / authentic translated copies of the same in

English language. Any document which is not translated into English will not be considered and

the bid shall be considered incomplete and therefore, liable for disqualification. For the purpose

of interpretation and evaluation of the bids, the English language translation shallprevail.

vii) All prices quoted in the bid shall be quoted in Indian National Rupee(s)(INR)

viii) Any interlineations, insertion, erasures or overwriting shall be valid only if the person or persons

signing the bid have authenticated the same with their respective signature alongside such

interlineations, insertion, erasures oroverwriting.

ix) The Employer shall not be responsible in any manner possible for the contents of the bids,

including if the envelope is not sealed and marked in the manner indicated in the RFP or where

bidder does not receive any notification or documentation from theRegulator.

The Employer will examine the bids to determine whether these are complete, whether these meet

all the conditions of the RFP and whether the documents have been properly signed and the Bids

are generally in order. If there is a discrepancy between words and figures, the amount in words

shall prevail.

x) Any and all expenses relating to the execution of the Agreement for the work of “Engagement of

Agency for Celebrity Endorsements, Events and Media Management under SBM” shall be

borne by the Successful Bidder, including taxes and duties, incidental expenses, payment of

stamp duty and registration charges, asapplicable.

xi) Unless specifically requested by the Employer for a clarification, no bidder shall contact the

Employer on any matter relating to its bid, from the time of the bid opening to the time the

“Engagement of Agency for Celebrity Endorsements, Events and Media Management

under SBM” Agreement is executed with the SuccessfulBidder.

xii) The bidders and their respective officers, employees, agents and advisers shall observe the highest

standard of ethics during the bidding process and subsequent to the issue of the LOA and during the

subsistence of the “Engagement of Agency for Celebrity Endorsements, Events andMedia

Management under SBM” Agreement. Notwithstanding anything to the contrary contained herein,

or in the LOA or the Agreement, the Employer shall reject a bid, withdraw the LOA, or terminate the

Agreement, as the case may be, without being liable in any manner whatsoever to the bidder or the

Consultant, if it determines that the bidder or Consultant, as the case may be, has, directly or indirectly

or through an agent, engaged in corrupt practice, fraudulent practice, coercive practice, undesirable

practice or restrictive practice in the bidding process. In such an event, the Employer shall forfeit and

appropriate the Bid Security or Performance Guarantee, as the case may be, as mutuallyagreed



genuine pre-estimated compensation and damages payable to the Employer towards, inter alia, time,

cost and effort of the Employer, without prejudice to any other right or remedy that may be available

to the Employer hereunder or otherwise.

12. Details of Deliverables:-

Definition of consolidated Rates for Audio/Video Spot/Jingle/Song/Signature Tune: The

consolidated rates shall include charges for script, production with good voices & music/audio

and following software, master CD, one broadcast copy of CD, one copy of CD, and client copy

of CD. The consolidated rates include charges for script, production, with good voices, master

(CD), one broadcast copy (CD) and one copy (CD) & one client copy (CD). Production includes

signature tune, opening/closing/change over music/jingle drama, stock voices/music/songs, studio

recorded interviews/expert comments receiving questions through phone/E-mail/letters, reply of

question by anchor/experts in the programme, production of promos including one broadcast CD

copy, one copy and one client copy. If field interviews are specifically desired by the client, the

producer shall carry them out with no extra cost to the client. The Charge shall include cost of

title/graphic plate, one Beta/DVC pro and two DVD/VCD copies & in pen drives as required by

client.

Re-recording charges for Spot/Jingle/Signature Tune: No charges would be admissible if

changes in spot/jingle can be made only through editing, within six months of the approval of the

spot, even if spot was made as per approved script. This would include one broadcast CD copy,

one CD Copy and one client CD copy. Re-editing of old episodes is defined as deleting or re-

arranging someportion.

Re-recording: -Re-recording is defined as re-recording some portion of an old episode to replace

someoldportion,andmayincludechargesforvoices,editing,one broadcast CD,oneclientcopy.

Explanation of consolidated Rate for Video spots/Telefilms/Documentaries: -The

consolidated rate shall include charges for script, detailed shot-by-shot storyboard (for Video-

Spots) location, outside travel, anchors, shooting, editing, jingle, 2-D/3D animation/2D & 3 D

Character animation/all kinds of Graphics as required by Client, titling/sub-titling/text, music,

voiceover, background effect, special effects). Two Master Copies (both mixed and unmixed) in

Digi Beta or DVC, for Client. In additions, all video-spot would be required to be submitted in

suitable digital MPEG format at broadcast quality for delivery byinternet.

Languages Version : - The languages version would include besides dubbing, regional content,

characters, property, artists, outdoor, shooting in regional location, languages graphic animations

etc to ensure regional look to theprogramme.



Photographs of Event

Attendance Sheet

Minutes of Meetings/ MeetingProceedings

Payment of Royalties: -Payment of royalty/ credit for copyright purposes to any public/private

organization or person for using any input in a production would be the responsibility of the

producer/ Empaneled Agency.

Labelling: -Each DVD/ CD and its cover should be properly labeled mentioning title of

spot/programme, subject, duration, languages name of client name of production agency and year

of production.

Payment of Bill

Jabalpur Municipal Corporation shall make the payment to successful bidder (the Agency) against

the bill generated by Agency on monthly basis on the various items executed as per the approved

financial quote in a month for the works completed up to the full satisfaction of the client. Bills will

be raised by agency after monthly review of Celebrity Endorsements, Events and Media

Management campaign under SBM. Proper supporting details, documents & deliverables as per

scope of work mentioned in RFP and requirement of the accounts department is to be submitted by

the agency along with the bills. Advance payment will not be made in any case. Payment will be

done on monthly basis after receipt of data obtained/produced during the month.



Section IV: General InformationAll Individual firms applying for Expression of Interest are requested to complete the information in this form. Information to be provided for all owners or application that are partnership or individually owned firms.

1 Name of firm

2 Head Office address

3 Name of MD/CEO and Contact No.

4 Contact No:

5 Mobile No:

6 Fax No:

7 Email id:

8 Place of incorporation

9 Year of incorporation

10 Registration Number

11 Service Tax/ Sales Tax/Commercial Tax/ CST nos.

12 List of major Clients and the size of orders executed

Structure andOrganization

The applicantis:

a. anindividual

b. a proprietorfirm

c. a firmpartnership

d. Private Limited Company orCorporation.

e. NGO



ANNEXURE-“A” Covering LetterDated: …………….

To, Commissioner,

JABALPUR MUNICIPAL CORPORTION,Jabalpur(MP)Teen patti chowk .

Sub: “Engagement of Agency for Celebrity Endorsements, Events and Media Management under Swachh Bharat Mission”

Dear Sir,

Attached to this letter is the authority regarding Power of Attorney appointing me/us as designated person(s) to make these representation for and on behalf of the bidder in respect of the proposal as per RFP / NIT No……………. dated…………………………… issued by JMC on……………….

For and on behalf of the bidder, I/we confirm:

1. Our offer is in accordance with the terms and conditions of the RFP issued by JMC, and we agree to sign the Agreement enclosed with the RFP, and we have initialed each page of it to convey our acceptance.

2. That the offer contained in the proposal attached to this letter is a firm offer which will remain open for the proposal validity period referred to in the RFP, including any extension of the proposal validity period as may be agreed byus;

3. That JMC may by written notice extend the period of proposal validity period and the proposal attached to this letter and the Bid Security below will remain in full force and be valid for that extended period as per provisions of theRFP;

4. That the Bidder accepts the terms and conditions stipulated in RFP for the selection process and undertakes to perform its obligations accordingly;and

5. That attached to this letter is the Bid Security along with all other documents and information as required by theRFP.

Seal & Signature of the Authorized Person

Name of Bidder:

Address and contact number:



To, Commissioner

ANNEXURE-“B” FINANCIAL BID(On the Letter Head of the Bidder)

Teen patti chowk, JABALPUR MUNICIPAL CORPORTION,JABALPUR (MP)

Sub: Financial Bid for “Engagement of Agency for Celebrity Endorsements, Events and Media Management under Swachh Bharat Mission”

Being duly authorized to represent and act on behalf --------------------------------------and having reviewed and fully understood all requirements of bid submission provided in the RFP document and subsequent clarifications provided in relation to project, I/ we hereby provide our financialproposal.

I have read the entire RFP including all the general conditions & Terms of reference, Agreement etc. in detail and on the basis of my full study of the above mentioned document/s and the conditions, I undertake for the “Engagement of Agency for Celebrity Endorsements, Events and Media Management under Swachh Bharat Mission” in accordance with the terms and conditions as provided in the above mentioned document/s as per the financial quote given by me asbelow:

Financial Bid FormatWork details

Celebrity Endorsements For Mass Media Unit Rate per Unit

1. Celebrity Bites /Audio/video spots Per Song/A-V spot

2. Celebrity rallies/ road show/Mini marathon Per show

3. Celebrity video shows and events Per show

4. Bulk audio messaging Per 10,000 no. Msg

5. Bulk text messaging Per 10,000 no. Msg

6. On air coverage of celebrity Endorsements and messages-Audio Per Audio

7. On air coverage of celebrity Endorsements and messages -Visual Per Visual

8. Radio Awareness Programs& campaigns Per Program / per second

Mid Media1. Documentation and formation of success stories Per Documentation

& success story2. Press clipping and media coverage’s of SBM and Nigam activities Per coverage

3. Cinema slide show Per slide

5. Designing of thematic drive and media item Per Campaign

6. Complete Social media management Per Program

7. Door to Door citizen feedback collection for sarvekshan 2019 in RWA, Commercial areas , offices , colleges &other institutions.

Per activity



8. Talk Shows with stockholders Per talk show

9 Swachh Munch Event Per Event

10 SWM Workshop& creation of art work in public places Per workshop& per art work

NOTE:

1. The Financial Bid Format is informative and financial bid is to be submitted On-Lineonly2. The rates to be quoted shall be for the complete scope of work as described in the tender

document and work shall be done is all respects in accordance to the specifications, instructions and the annexedconditions.

3. The rates shall be entered by the Bidders in figures and words, on lump sumbasis.4. The above quoted amount is inclusive of all statutory taxes inclusive of service tax (GST) which

shall be asapplicable.5. The work shall be done is all respects in accordance to the specification, details mentioned inthe

RFP and instructions issued by the JMC from time to time during the tenure of thework.

Signature of the Authorized Person:

Name of Bidder:

Seal:

Address and contact number:



Annexure C: References from Current and Past Clients

Details Reference 1 Reference 2

Name of the customer

Organization

Country

Government/Nongovernmental

Geographical

Contact Details

Contact Person

Name

Designation

Phone

Email

Website



ANNEXURE-“D”: FORM OF AGREEMENT

(To be executed on requisite value of stamp Papers)

THIS AGREEMENTmadeon dayof (Month/year) between JabalpurMunicipal Corporation., THROUGH the Addl. Commissioner swachh bharat mission (hereinafter called “the Employer/Engineer”) of the one partand (name and address of the Consultant) (hereinaftercalled “the Consultant”) of the other part.

WHEREAS the Employer is desirous that certain works should be executed by the Consultant viz. Contract No. (hereinafter called “the Works”, and has accepted a Bid by the Consultant for the execution and completion of such Works and the remedying of any defectstherein.

NOW THIS AGREEMENT WITNESSETH as follows:

1. In this Agreement, words and expressions shall have the same meaning as are respectively assigned to them in the Conditions of Contract hereinafter referredto.

2. The following documents shall be deemed to form and be read and construed as part of this Agreement:

a) Letter of Acceptanceb) Notice InvitingTenderc) RFPDocumentd) Technical & Commercial Proposal ofbiddere) FinancialBid

3. In consideration of the payments to be made by the Employer to the Consultant as hereinafter mentioned, the Consultant hereby covenants with the Employer to execute and complete the Works and remedy any defects therein in conformity in all respects with the provisions of theContract.

4. The Employer hereby covenants to pay the Consultant in consideration of the execution and completion of the Works and the remedying of defects therein the Contract Price or such other sum as may become payable under the provisions of the Contract at the times and in the manner prescribed by theContract.

IN WITNESS whereof the parties hereto have caused this Agreement executed the day and year first before written.

(Name, Designation and address of the authorized signatory)


Signed for and on behalf of the Consultant in the presence of:

Signed for and on behalf of the Employer in the presence of:



Witness: Witness:1. 1.

2. 2.

Name and address of the witnesses to be indicated.



Annexure E:

POWER OF ATTORNEY BY THE BIDDER IN FAVOUR OF DESIGNATED PERSON (S) IN CASE THE BIDDER IS NOT A SOLE PROPRIETOR

TO WHOMSOEVER IT MAY CONCERNShri ----------------------------------(Name of the Person,domiciledat-------------------(Address) acting as---------------------------------(Designation and name of the firm/company), and whose signature is attested below, is hereby authorized on behalfof------------------(Nameofbidder)tonegotiateandsettletermsandconditions, finalize, approve, sign and execute agreements, documents, Endorsements, writings, etc. as may be required by JMC for “Engagement of Agency for Celebrity Endorsements, Events and Media Management under Swachh Bharat Mission” and is hereby further authorized to sign and file relevant documents in respect of the above.

(Attested signatureofShri-------------------------------)

IN WITNESS WHEREOF, we have hereunto set our respective hands this ------- dayof-------------2017inthe presence of the following witnesses:



Signed for and on behalf of the Consultant in the presence of:

Signed for and on behalf of the Employer in the presence of:

Witness: Witness:1. 1.

2. 2.

We hereby ratify and confirm that all acts done byourattorney--------------------(name ofdesignatedperson) shall be binding on us as if same had been done by us personally

2. Any change in the designated person(s) should be informed to Power of Attorney in favor of such person(s).

The bidding firm needs to submit separate Power(s) of Attorneys for each designatedperson.

Signature --------------------- [signature of authorized signingofficer]

Name --------------------- [Name of authorized signingofficer]

Title --------------------- [Title of authorized signing

officer] [Name and Signature of thefirm/Company]