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Presented by Team 9:Bryan Cotter
Tony DeCastroMatt Ellis
Curtis Goodman
Current Environment
Current Social Media Efforts
Current Social Media Efforts
Public OpinionGoogle “ExxonMobil YouTube”What happens?
ExxonMobil negativity
Social Media for Extreme IdeasFacebook and Twitter have become forums for
energy movement organizations to rally their followers with extreme ideas:Energytomorrow.com (Pro-fossil fuel organization):
Offshore drilling in North America will generate enough tax revenues to help cure all diseases, from cancer to AIDS
Greenpeace (Pro-green organization): The United States can eliminate the dependency on
foreign oil by setting up wind energy combines throughout Wyoming, Montana, North Dakota and South Dakota
Influencing Opinions/Thoughts/Behaviors and Ideas
Pro-Fossil Fuel MovementTheir main focus is conveying the message to the
general public that their drilling is ecologically friendly and helpful to the economy Updated news stories with a pro-fossil fuel slant
Pro-Green MovementTheir main focus is to educate their followers to
on legislation that has ecological implications Rally their troops into voting in favor of pro-green
movement legislation
Alternative Energy and Social Media
Pro-Green Movement Organizations:Posts messages regarding plans for Solar,
Wind, Bio-diesel, etc… to inform and persuade their followers
This can have positive outcomes for the alternative energy movement by persuading their growing numbers of followers Potentially millions of youth being informed right
now for future alternative energy initiatives
Influencing LegislationVoluntary vs. Compulsory Compliance
Public Opinion is the first target Public is readily accessible Public controls source of revenues
Energy Legislation is the ultimate objective More difficult to accomplish, but more powerful if
achieved Legislation has the authority to ban profitable
business or regulate profitable business to the point of extinction
Legislation has the authority to protect the general welfare even if it doesn’t make “financial sense”
Twitter & the US House of Representatives“If a party stages a protest on the House floor but no one can see
or hear it, does it make a sound?” - Ben Pershing, Washington Post (Aug ’08)
Yes, it makes a tweet!August 2008
US House of Representatives adjourns for their annual summer break without voting on a bill that would allow for increased offshore drilling
Traditional media outlets check outGOP Representatives stage a protestRep. John Culberson and several colleagues break
the story to the public using Twitter
Natural Resources Defense Council (NRDC)January 2010
The NRDC launches a massive campaign in favor of clean energy legislation
While the NRDC boasts significant resources of their own, the “This is Our Moment” campaign is unique in its use of social media to get the public involved in lobbying for clean energy legislation
“The online community can also engage by spreading the message. This is Our Moment is designed to create a virtual army of climate activists through an emphasis on social media tools like Facebook and Twitter, a rotating display of user-generated videos, and the video player itself, which is an embeddable widget for websites, social networking pages and blogs.”
"This is Our Moment" For Clean Energy Legislation
Nuclear Power CompaniesMajor Players: Exelon, Areva, General Electric,
Babcock & Wilcox, WestinghouseNuclear energy companies have limited
footprints in the world of social mediaTwitter, RSS and Facebook contain most of the
social media content
Content within social media forums varies widelyCompany events/activitiesProducts and servicesBlogs
Social media not used to “drive revenue” (i.e., new reactor technologies) - No coherent messaging
Nuclear Power AdvocatesMajor Players: Nuclear Energy Institute (NEI) Big spenders on lobbying!!Though few large organizations exist, advocacy
groups are playing larger roles in employing social media.
Twitter, RSS, YouTube used most widelyAdvocacy groups are employing newer
techniques to build broader grassroots supportAstroturphingCASEnergy
Blogs provide an additional medium for nuclear power advocates to provide analysis and discuss the merits of nuclear power
Major Players: Environmental Groups, Professional Organizations, Direct Action Groups, Concerned IndividualsLocal, National and International level
Nuclear power opponents have leveraged a variety of social media outlets to support a steadily growing agenda.YouTube, Flickr, Facebook, MySpace and Twitter are
most widely used
Anti-nuclear supporters have a broader footprint in the world of social media than nuclear power companies
Social media has given a larger voice to the common protester, broadened the base of supporters, and facilitated coordination within the movement
Anti-Nuclear Power Movement
Improved Tactics
New Social Media Effort
s
New ToolsAll inclusive
AggregatorExperts only
Global outreach
Information transfer News