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Marketing strategies:

1. Market dominance:Market dominance is a measure of the strength of a brand, product, service, or firm, relative

to competitive offerings. There is often a geographic element to the competitive landscape.2. Porter's generic strategies

Porter simplifies the scheme by reducing it down to the three best strategies. They are cost

leadership, differentiation, and market segmentation (or focus). Market segmentation is

narrow in scope while both cost leadership and differentiation are relatively broad in

market scope.

i) Cost Leadership Strategy: This strategy involves the firm winning market share

by appealing to cost-conscious or price-sensitive customers

ii) Differentiation Strategy: Differentiate the products or provide unique products

in some way in order to compete successfully with others.

iii) Market segmentation: Market segmentation is a marketing strategy that

involves dividing a broad target market into subsets of consumers who have common

needs, and then designing and implementing strategies to target their needs

3. Vendor lock-in:Vendor lock-in makes a customer dependent on a vendor for products and services, unable

to use another vendor without substantial switching costs. Exp: Apple, IBM, Microsoft etc.

4. Mass customization:Mass customization in marketing management is the use of flexible computer-aided

manufacturing systems to produce custom output. Those systems combine the low unit

costs of mass production processes with the flexibility of individual customization.

Financial strategies:

1. Capital budgetingThe process in which a business determines whether projects such as building a new plant

or investing in a long-term venture are worth pursuing. Prospective project's lifetime cash

inflows and outflows are assessed in order to determine whether the returns generated

meet a sufficient target benchmark.

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2. Risk managementRisk management is the identification, assessment, and prioritization of risks followed by

coordinated and economical application of resources to minimize, monitor, and control the

probability and impact of unfortunate events. This includes:

i) Hedging: Derivatives allow risk related to the price of the underlying asset to betransferred from one party to another

ii) Speculation and arbitrage: Speculators look to buy an asset in the future at a lowprice according to a derivative contract when the future market price is high, or

to sell an asset in the future at a high price according to a derivative contract

when the future market price is low. Individuals and institutions look for

arbitrage opportunities, as when the current buying price of an asset falls below

the price specified in a futures contract to sell the asset.

3. Investment strategy:Investment strategy is a set of rules, behaviors or procedures, designed to guide an

investor's selection of an investment portfolio. Usually the strategy will be designed around

the investor's risk-return tradeoff

Human Resource Management strategies:

1. Universalistic approach:The basic HR strategies which benefits all the organization as a whole. This is applied for all

business organization and institution.

2. Strategic fit approach:HRM involves matching specific HR practices to the firms overall business strategy

3. Internal Service Provider:In this approach Strategic HRM, involves the role of HR professionals in providing HR

services to business units within the firm. The goal is to enhance the effectiveness and

efficiency of the operations of the concerned business unit customers

4. Configurational:The configurational approach to HRM suggests that there are various configurations of HR

practices that go hand- in-hand and, collectively improving the business performance.

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5. Resource based Model:This model of SHRM is based on the idea that organizations gain competitive advantage

with the resource (employees) that are valuable, rare, difficult with high competence levels

for competitors to imitate or acquire success by enhancing the overall value of the firm.

Operational Strategies

1. Corporate Strategy:Corporate strategies involve seeing a company as a system of interconnected parts.

2. Customer-driven Strategies:Operational strategies should include customer-driven approaches to meet the needs and

desires of a target market. Company must develop strategies that evaluate and adapt to

changing environments, continuously enhance core competencies and develop new

strengths on an ongoing basis.

3. Developing Core Competencies:Core competencies are the strengths and resources within a company. While core

competencies can vary by industry and business, they can include having well-trained staff,

optimal business locations and marketing and financial expertise.

4. Competitive Priorities:The development of competitive priorities comes from the creation of a corporate strategy,

market analysis, defining core processes and conducting a needs analysis.

Above are some of the mentionable business strategies implemented by differentorganization around the world. Now a days efficient new strategies are being developed

through extensive analysis and market research to attain maximum profit along with huge

market share.