Burton & South Derbyshire UTC - East Staffordshire · 9 Travel Plan Implementation 22 9.1 Travel Plan Coordinator ... a travel plan framework for Burton & South Derbyshire ... of

Burton & South Derbyshire UTC

Travel Plan Framework

April 2014

P/2014/00735Received 11/06/2014

310266 ITD ITN 2 A

P:\Liverpool\ITD\Projects\310266 Burton UTC\Documents\Travel Plan\Burton UTC Travel Plan Framework_v1.docx

30 April 2014





April 2014

Mott MacDonald, 9th Floor, Royal Liver Building, Pier Head, Liverpool L3 1JH, United Kingdom

T +44 (0)151 482 9910 F +44 (0)151 236 2985 W www.mottmac.com

Burton & South Derbyshire UTC Travel Plan Framework

310266/ITD/ITN/2/A 30 April 2014 P:\Liverpool\ITD\Projects\310266 Burton UTC\Documents\Travel Plan\Burton UTC Travel Plan Framework_v1.docx

Revision Date Originator Checker Approver Description StandardA 20/05/2014 Tom Roberts Duncan Crockett Dave Drury

Issue and revision record

This document is issued for the party which commissioned it and for specific purposes connected with the above-captioned project only. It should not be relied upon by any other party or used for any other purpose.

We accept no responsibility for the consequences of this document being relied upon by any other party, or being used for any other purpose, or containing any error or omission which is due to an error or omission in data supplied to us by other parties.

This document contains confidential information and proprietary intellectual property. It should not be shown to other parties without consent from us and from the party which commissioned it.



Chapter Title Page

Summary i

1 Introduction 2

1.1 Background _______________________________________________________________________ 2 1.2 What is a Travel Plan? _______________________________________________________________ 2 1.3 The Travel Plan Objectives ___________________________________________________________ 2 1.4 Scope of the Report _________________________________________________________________ 3 1.5 Structure of the Report _______________________________________________________________ 3

2 Policy Context 4

2.1 Introduction ________________________________________________________________________ 4 2.2 The Future of Transport ______________________________________________________________ 4 2.3 Active Travel Strategy _______________________________________________________________ 4 2.4 Staffordshire Local Transport Plan (2011) ________________________________________________ 5

3 Development Overview 6

3.1 Site Location _______________________________________________________________________ 6 3.2 Accessibility _______________________________________________________________________ 8 3.2.1 Public Transport ____________________________________________________________________ 8 3.2.2 Sustainable Travel _________________________________________________________________ 12 3.2.3 Private Car _______________________________________________________________________ 14

4 Targets 15

4.1 Baseline Results ___________________________________________________________________ 15 4.1.1 Student Mode Share________________________________________________________________ 15 4.1.2 Staff Mode Share __________________________________________________________________ 15 4.2 Target Setting _____________________________________________________________________ 16

5 Healthy Transport Strategy 17

5.1 Introduction _______________________________________________________________________ 17 5.2 Background ______________________________________________________________________ 17 5.3 Measures ________________________________________________________________________ 17

6 Public Transport Strategy 19

6.1 Introduction _______________________________________________________________________ 19 6.2 Measures ________________________________________________________________________ 19

7 Communication and Marketing Strategy 20

7.1 Introduction _______________________________________________________________________ 20 7.2 Measures ________________________________________________________________________ 20

Contents



8 Monitoring Strategy 21

8.1 Introduction _______________________________________________________________________ 21

9 Travel Plan Implementation 22

9.1 Travel Plan Coordinator _____________________________________________________________ 22 9.2 Action Plan _______________________________________________________________________ 22


i 310266/ITD/ITN/2/A 30 April 2014 P:\Liverpool\ITD\Projects\310266 Burton UTC\Documents\Travel Plan\Burton UTC Travel Plan Framework_v1.docx

Mott MacDonald has been commissioned to develop a travel plan framework for Burton & South

Derbyshire University Technology College (UTC) as part of the full planning application for the proposed

school.

The primary objective of the travel plan framework is to encourage staff, visitors and students to travel to

the site using sustainable travel modes in order to decrease the use of the private car.

A travel plan is a package of measures designed to reduce the number and length of car journeys

generated by a site. A travel plan can address a range of travel types such as employee commuting,

business trips and visitor travel. There are a wide range of benefits of a travel plan including

improvements in health and fitness, a more efficient and productive ‘workforce’, environmental

improvements and cost savings.

This travel plan consists of:

� Measures to encourage healthy transport modes;

� Measures to encourage public transport use;

� A marketing and communications strategy; and

� A monitoring strategy.

These measures and the schedule for completion are summarised in Table 9.2.

It is important that the travel plan contains comprehensive objectives and targets in order for progress to

be monitored and for the travel plan to be developed. This travel plan outlines a number of objectives and

targets in order to encourage staff, students and visitors to travel in a sustainable way.

Key objectives of the travel plan are as follows:

� To improve the safety of the journey to and from school;

� To reduce the number of car trips to and from school;

� To encourage walking and cycling to and from school;

� To educate children to cope with their local road environment;

� To work with the community to create an environment which is safer for all; and

� To reduce the number of pedestrian and cycle accidents.

In order to ensure that the travel plan encourages staff, pupils and visitors to travel by sustainable modes

wherever possible the final travel plan will contain a series of targets that will be used to monitor the

progress and effectiveness of the plan. Separate targets will be set for staff, pupils and visitors.

It is important to note however that this document is not static and will evolve to meet travel trends, to take

into account the changes in the development vicinity and any changes to public transport provision in the

area.

Summary


2 310266/ITD/ITN/2/A 30 April 2014 P:\Liverpool\ITD\Projects\310266 Burton UTC\Documents\Travel Plan\Burton UTC Travel Plan Framework_v1.docx

1.1 Background

Mott MacDonald has been commissioned to develop a travel plan framework for Burton & South

Derbyshire University Technology College (UTC) as part of the full planning application for the

proposed school.

This travel plan framework will be superseded by a final travel plan when the school is operational.

1.2 What is a Travel Plan?

A travel plan is a package of measures designed to reduce the number and length of car trips

generated by a development. Travel plans can also reduce social and environmental impacts and can

help reduce economic costs. There are three ways of managing the transport impacts that a

development can generate:

� Improve the quality of non-car modes;

� Provide disincentives for the use of the car; or,

� A combination of both of these.

It is important that a travel plan is not static in time, developed to satisfy a planning application; rather

that it is a document and process that will evolve over time and accommodate improvements in local

and regional transport infrastructure.

Research has found that the most successful way of managing a development’s transport impacts is

by improving the quality of non-car modes and providing disincentives for the use of the car. This has

been taken into account when developing this travel plan.

1.3 The Travel Plan Objectives

The objectives of this travel plan framework are as follows:

� To improve the safety of the journey to and from the UTC;

� To reduce the number of car trips to and from the UTC;

� To encourage walking and cycling to and from the UTC;;

� To educate children to cope with their local road environment;

� To work with the community to create an environment which is safer for all; and

� To reduce the number of pedestrian and cycle accidents.

1 Introduction



Travelling by sustainable transport modes will make students:

� Healthier;

� More independent;

� More aware of road and personal safety;

� More sociable; and

� More environmentally aware.

1.4 Scope of the Report

This travel plan framework has been produced for staff, students and visitors of Burton & South

Derbyshire UTC.

1.5 Structure of the Report

Following this introduction, the travel plan is set out as follows:

� Section two discusses existing transport policy at both the national and local level;

� Section three gives an overview of the proposed UTC site;

� Section four outlines preliminary targets for the UTC;

� Sections five to eight propose measures and initiatives to be implemented focusing on healthy

transport, public transport and marketing and communication; and

� The final section summarises how the travel plan will be implemented.



2.1 Introduction

This travel plan has been developed taking into consideration local and national guidance and

policies. The following section provides an overview.

2.2 The Future of Transport

The Government White Paper ‘The Future of Transport – A Network for 2030’, published in July 2004,

looks at the strategic development of travel and the transport network over the next thirty years. It

builds on and expands the strategic goals outlined in the Ten Year Plan for transport, ‘A New Deal for

Transport: Better for Everyone’, which was published in July 2000.

The White Paper notes that travel plans which are produced by employers and aimed at reducing car

use for travel to work and travel for business can reduce commuter car driving by between 10% and

30%, at a cost to the Local Authority of £2 to £4 per head per annum. As such it is recognised that

local transport can be enhanced by:

“Promoting the use of school Travel Plans, workplace Travel Plans and personalised journey planning

to encourage people to consider alternatives to using their cars”1

2.3 Active Travel Strategy

The Department of Health and Department for Transport have jointly published a new Active Travel

Strategy in 2010. The strategy highlights plans to put walking and cycling at the heart of local

transport and public health strategies over the next decade. The guiding principles for the strategy are

that walking and cycling should be everyday ways of getting around, not just for their own sake but

also because of what they can do to improve public health, tackle congestion, reduce carbon

emissions and improve the local environment

The strategy aims are to:

� ‘Promote better public health and well-being by increasing levels of physical activity, particularly

among the most inactive people in our society;

� Increase accessibility and reduce congestion;

� Improve air quality and reduce carbon emissions.‘

This travel plan aims to contribute to this national Active Transport Strategy.

1 ‘The Future of Transport – A Network for 2030’, page 15, Department for Transport, July 2004

2 Policy Context



2.4 Staffordshire Local Transport Plan (2011)

Staffordshire’s third Local Transport Plan (LTP3) sets out three main objectives for transport within the

county. These are:

� 1 – Supporting growth and regeneration;

� 2 – Maintaining the highway network; and

� 3 – Making transport easier to use and places easier to get to.

Staffordshire LTP also sets out further objectives that directly relate to sustainable and active travel,

as shown in Table 2.1 below.

Table 2.1: Staffordshire LTP Active Travel Objectives

Objectives Challenges

Reducing Road Transport Emissions and Their Effects on the Highway Network

Reduce emissions from road transport.

Respond to current and future climatic conditions.

Improving Health and Quality of Life Encourage active travel.

Maximise opportunities for transport to positively contribute towards people’s quality of life.

Respecting the Environment Minimise the impact of transport on the environment.

Enhance the environment through the management and maintenance of the highway network.

The LTP also states:

“Smarter choices are techniques for influencing people’s travel behaviour towards more sustainable

options such as encouraging school, workplace and individualised travel planning. They also seek to

improve public transport and marketing services such as travel awareness campaigns, setting up

websites for car share schemes, supporting car clubs and encouraging teleworking.”

This travel plan supports the aims of the local transport strategy; it forms a tool through which smarter

choices can be encouraged and aide the addressing of the local challenges set out in the LTP.



3.1 Site Location

The site is located in a conservation area to the west of Burton-on-Trent town centre, Staffordshire, on

land adjacent to Burton Town Hall. The areas to the north and west of the proposed site are

predominantly residential.

Figure 3.1, below, shows the location of the proposed site. Figure 3.2, overleaf, shows the strategic

transport context of the site.

Figure 3.1: Site Location

3 Development Overview

A38

TO DERBY

A511

TO ASHBY-DE-LA-ZOUCH

A38

TO LICHFIELD & M6 TOLL

A511

TO UTTOXETER

A444

TO M42 & TAMWORTH

TO

TAMWORTH & BIRMINGHAM

TO

DERBY & NOTTINGHAM

TRENT &

MERSEY C

ANAL

PROPOSAL SITE

TOWN CENTRE

BURTON-UPON-TRENT

A ROAD

B ROAD

TRAIN STATION

RAILWAY LINE

CANAL

PROPOSAL SITE

BURTON TOWN CENTRE

N

FIG

UR

E 2

.2

S

TR

AT

EG

IC T

RA

NS

PO

RT

CO

NT

EX

T



3.2 Accessibility

3.2.1 Public Transport

3.2.1.1 Rail

The site is located approximately 300m from Burton-Upon-Trent train station. The station lies on the

Cross Country Route between Derby and Birmingham. The station provides frequent services

between Nottingham, Birmingham New St, Tamworth and Derby, as well as longer-distance services

to destinations including Cardiff, Bristol, Leeds and Edinburgh. Table 3.1 provides a breakdown of rail

services calling at Burton-on-Trent.

Table 3.1: Train Services at Burton-on-Trent

Service Frequency

Nottingham – Derby – Burton-on-Trent – Tamworth – Birmingham New St

Every other service continues to:

University (Birmingham) – Cheltenham Spa – Gloucester – Chepstow – Newport – Cardiff Central

Every 30 mins in each direction

Every 60 minutes in each direction

Taunton – Bristol Temple Meads – Bristol Parkway – Cheltenham Spa – Birmingham New St – Burton-on-Trent – Derby – Chesterfield – Sheffield – Wakefield – Leeds – York – Darlington – Durham – Newcastle – Morpeth – Dunbar - Edinburgh

Every 2 hours in each direction

Source: National Rail.

All services calling at Burton-on-Trent are provided by CrossCountry

The nearest large towns of Derby and Tamworth are approximately 12-minutes away by train.

Tamworth provides a rail interchange for the West Coast Main Line (WCML), providing regular direct

services to towns such as Stafford and Rugby. Derby provides an interchange for rail services towards

Matlock, Loughborough and Chesterfield. Birmingham New St is a 30-minute train journey from

Burton-on-Trent, providing a rail hub for services across the Midlands and wider national network.

The proximity of the rail station and the catchment the services cover will therefore be an extremely

useful facility for the proposed UTC in the daily movement of students and staff.

3.2.1.2 Bus

The proposed site is located immediately adjacent to the Waterloo St/ Derby St one-way loop; a key

bus gateway for services to/from surrounding towns and villages. Bus stops are located on Waterloo

St, Derby St and Borough Road, all within 400m of the proposed site. Table 3.2 shows the services

that call at these bus stops.



Table 3.2: Bus Services in the Vicinity of the Proposed site

No. Route Frequency Operating Hours

1 / 1E Uttoxeter – Doveridge – Sudbury – Foston – Hatton – Tutbury – Rolleston – Burton

Mon-Sat: Every 60 mins

Sun: Every 120 mins

Mon-Sat: 06:10 - 23:29

Sun: 08:25 - 20:21

2 / 2E Stapenhill – Burton – Waterloo Street – Horninglow (Harper Avenue)

Mon- Sat: 2 services per hour

Sun: Every 60 minutes

Mon-Sat: 05:12 – 23:38

Sun: 08:42 – 23:37

3 Longmead Road – Queens Hospital – Burton - Winshill

Mon – Sat: 2 services per hour

Mon-Sat: 07:28 -23:25

4 Goseley – Woodville – Swadlincote – Newhall – Stanton – Edge Hill – Burton

Mon-Fri: Every 30 mins

Sat: Every 30 mins

Mon-Fri: 06:30 - 20:55

Sat: 07:25 - 19:55

9 Leicester – Coalville – Ashby – Swadlincote – Newhall - Burton

Mon-Fri: Every 30 mins

Sat: Every 30 mins

Sun: Every 60 mins

Mon-Fri: 06:02 - 23:10

Sat: 06:12 - 23:10

Sun:08:00 - 23:10

10 Acorn Inn – Forest Road – Shobnall Road – Railway Station - Burton

Mon-Sat: Every 60 mins

Mon-Sat: 08:20 – 17.33

19 Ashby – Swadlincote – New Hall – Burton Mon-Fri: Every 30 mins

Sat: Every 30 mins

Mon-Fri: 06:40 - 19:10

Sat: 07:41 - 19:10

V1 Derby – Etwall – Hilton – Hatton – Burton Mon-Sat: Every 60 mins

Sun: Every 120 mins

Mon-Sat: 06:00 - 23:10

Sun: 09:05 - 23:10

V2 Derby – Etwall – Hilton – Egginton – Stretton – Burton

Mon-Sat: Every 60 mins Mon-Sat: 06:20 - 18:41

V3 Derby – Willington – Repton - Burton Mon-Sat: Every 60 mins Sun: Every 120 mins

Mon-Sat: 06:50 – 23:10

Sun: 10:10 – 23:10

V4 Regents Park & Centrum Business Park - Burton

Mon-Sat: Every 60 mins Mon-Fri:07:20 – 18:05

Sat: 08:25 – 18.05

X38 Derby - Burton Mon-Fri: 2 services per hour

Sat: 2 services per hour

Sun Every 30 mins

Mon-Fri: 06:55 - 19:15

Sat: 07:30 - 03:00

Sun: 09:35 - 17:35

Source: Arriva / Midland Classic / Trent Barton

Again, the frequency, proximity and coverage that these bus services provide will be of significant use

to the proposed college.

Figure 3.3 shows the location of bus stops in the vicinity of the site.



Figure 3.3: Bus Stop Locations

Bus stops located on Derby Street and King Edward Place feature real time bus information, allowing

passengers to easily ascertain the direction and waiting time for the next three services due at the

stop.

Figure 3.4 shows the bus network that serves the proposed site.

ROUTE 1

ROUTE 2

ROUTE 2E

ROUTE 3

ROUTE 9 & 19

ROUTE 10

ROUTE V1 & V2

ROUTE V3

ROUTE V4

ROUTE X38

N

FIG

UR

E 2

.5

B

US

NE

TW

OR

K

TO DERBY (via Willington & Repton)

TO DERBY

TO DERBY (via Hilton)

WINSHILL

TO UTTOXETER (via

Rolleston, Tutbury &

Doveridge)

STAPENHILLBRANSTON

TO NEEDWOOD

TO ASHBY

PROPOSAL SITE



3.2.2 Sustainable Travel

The topography of the area is flat and therefore is particularly conducive to walking and cycling.

3.2.2.1 Walking

Adjacent to the proposed site, footpaths are located on both sides of Waterloo St, with pedestrian

crossings located at both the junction with Byrkley St to the north and Borough Road/ Wellington St to

the south. The areas surrounding the proposed site are predominantly residential and as such are

favourable to journeys on foot.

Burton town centre is located approximately 1000m from the proposed site, equivalent of

approximately a 12-minute walk (assuming a walking speed of 1.4m/s).

Figure 3.5 shows the area within 10-minutes walk of the site.

Figure 3.5: Area within 10 Minute Walk

3.2.2.2 Cycling

National Cycle Network Route 63 runs from Stapenhill, south of the proposed site, to the Trent and

Mersey Canal to the west. From here it links to National Cycle Network Route 54, which currently links

between Burton-on-Trent and Derby. NCN Route 54 is made-up largely of traffic-free paths and quiet

minor roads.

Figure 3.6 shows the cycle routes located in the vicinity of the site.

ROUTE 54

ROUTE 63

N

FIG

UR

E 2

.7

C

YC

LE

NE

TW

OR

K

TO DERBY

TO LICHFIELD

TO WISBECH

PROPOSAL SITE



3.2.3 Private Car

3.2.3.1 Highway Network

The proposed site is located immediately off the northbound carriageway of the A5121. The A5121 is

a distributor from the A38, which provides a direct link between Derby to the north and Lichfield and

the M6 Toll to the south. To the north of the site, the A511 links east towards Ashby-de-la-Zouch.

Table 3.3: Approach Routes to the Proposed Site

From Heading Approach Route

Derby South A38/ A5121

Uttoxeter South-East A50/ A511/ A5121

Lichfield North A5127/ A38/ A5121

M6 Toll North A38/ A5121

M42 North A444/ A5189/ A5121

Ashby-de-la-Zouch West A511/ A5121

The site is, therefore, easily accessible by car from the surrounding settlements. Located adjacent to

the A5121, the site is well connected to the wider strategic highway network.



4.1 Baseline Results

4.1.1 Student Mode Share

As part of the access strategy and transport assessment produced for the UTC, a baseline mode

share was developed, based largely upon Department for Transport data ‘School Census Data 2010 –

Mode of Travel to School’. An average was taken of all the modal split for all secondary schools within

each of the three local authority areas in which the Burton UTC catchment falls. This was then

adjusted to better reflect the wider catchment of the UTC, with a proportion of walk trips re-assigned to

public transport, due to the accessible location of the site. Table 4.1 shows the proposed student

modal split.

Table 4.1: Proposed Student Modal Split

Mode Modal Split

Car 16.10%

Car Share 2.60%

Public Transport 63.30%

Walk 15%

Cycle 2.20%

Other 0.80%

Total 100.0%

Whilst ‘Car’ stands at 16.1% it is assumed the vast majority of these will be drop-off trips, with a small

proportion of Year 12 and 13 students driving.

This modal split provides an indication of the likely mode students travelling to the proposed site will

utilise. However, the UTC will not be at its full capacity until 2019, 4-years from the proposed opening

year. This allows a period of monitoring and review of the modal split and, if deemed necessary,

implementation of any initiatives to better promote or enable sustainable travel. The enactment of this

travel plan framework document will facilitate this.

4.1.2 Staff Mode Share

It is proposed that 55 staff will be based at the new Burton UTC. For the purpose of this study it has

been assumed that 75% of staff will drive to work with the remaining 25% arriving by sustainable

modes of transport (car share, public transport, cycle or walk).

Table 4.2: Staff Modal Split

Mode Modal Split Staff

Car Driver 75.0% 41

Sustainable Transport 25.0% 14

Total 100.0% 55

4 Targets



4.2 Target Setting

Based on the above survey results, preliminary mode share targets for one year after full occupation

of the UTC have been set for students and staff. Tables 4.3 & 4.4 below set out these targets.

Table 4.3: Preliminary Targets - Student Modal Split

Mode Modal Split

Car 10%

Car Share 2.60%

Public Transport 69.40%

Walk 15%

Cycle 2.20%

Other 0.80%

Total 100.0%

Table 4.4: Preliminary Targets - Staff Modal Split

Mode Modal Split Staff

Car Driver 65.0% 36

Sustainable Transport 35.0% 19

Total 100.0% 55



5.1 Introduction

This section of the travel plan examines the role transport has in contributing towards improved health

of its staff, students and visitors.

5.2 Background

In order to address the increasing number of physically inactive adults, the Government has set a

target in England and Wales for 70% of the population to be ‘reasonably active’ by 2020. A report by

the Chief Medical Officer (CMO) for England has suggested that 30 minutes of moderate intensity

physical activity, such as brisk walking or cycling, will only be achieved by helping people to build

activity into their daily lives. The CMO’s 2004 report on physical activity states that:

“For most people, the easiest and most acceptable forms of physical activity are those that can be

incorporated into everyday life. Examples include walking or cycling instead of driving.”

In addition to the impacts upon health from habitual car use, poor transport links can also have a

negative impact upon health as they can encourage social exclusion in areas of deprivation. Poor

transport links contribute towards social exclusion as they restrict access to activities that enhance

quality of life such as employment opportunities, education, health care, food shopping and leisure

activities. Furthermore, deprived communities suffer disproportionately from pedestrian deaths,

pollution and the isolation which can result from living near busy roads.

Taking this into account the Education Funding Agency is keen to promote walking to school as it

promotes healthy lifestyles and will assist us to support the objectives of the NICE2 guidance relating

to Obesity. Furthermore, walking to work/school will provide the following benefits:

� A healthier, happier ‘workforce’ as it increases the productivity of staff and students;

� Reduced absenteeism due to healthier staff and students;

� Reduced stress and improved health which leads to lifestyle improvements;

� Overall reduced traffic levels which result in less pollution and improve air quality in the local area;

and

� Reduced traffic levels result in reduced road traffic accidents.

5.3 Measures

In order to increase the percentage of staff and students that travel to school by either walking or

cycling, the following measures are proposed:

� The promotion of shower and changing facilities to staff and pupils;

� Increased provision of cycle parking as and when required;

2 NICE is an independent organisation providing guidance on promoting good health and preventing and treating ill-health,

www.nice.org.uk

5 Healthy Transport Strategy



� Review the potential for cycle routes in the vicinity of the school in liaison with East Staffordshire

Borough Council;

� Provide staff and students with the opportunity to take part in cycle training;

� Review pedestrian facilities in the vicinity of the school in liaison with East Staffordshire Borough

Council; and

� Organise lunch time walks for staff in order to promote local walking routes.



6.1 Introduction

One of the major barriers to public transport use is the lack of knowledge regarding services, their

times and the areas that they serve. It is therefore important that the school provides high quality

information to students and staff to ensure that the lack of knowledge is not a barrier to public

transport use.

6.2 Measures

In order to increase the use of public transport the UTC will:

� Promote an online journey planner to staff and pupils;

� Send letters home with students to inform parents of the school bus services available;

� Provide public transport information on the school website; and

� Work closely with transport operators in order to improve access to the site by public transport and

existing facilities.

6 Public Transport Strategy



20

7.1 Introduction

The final travel plan will be carefully marketed to staff and students in order to ensure its success. Lack of

information about the alternatives to single occupancy car use such as walking, cycling and public

transport is often the most significant barrier to their use. It is important that this information is available to

staff, pupils and visitors in a variety of ‘user friendly’ formats.

7.2 Measures

The bullet points below provide a summary of the key communication and marketing measures for the

travel plan:

� A marketing and communication strategy will be produced in order to ensure that marketing and

promotion of the plan occurs on a regular basis via regular email updates, newsletters and information

leaflets and a dedicated internet page.

� Sustainable transport information will be supplied directly to staff, parents and students via leaflets and

through information displayed in staff and student common areas.

� The Travel Plan Co-Ordinator will work in partnership with the local public transport providers in order to

effectively promote new and existing public transport services.

7 Communication and Marketing Strategy



21

8.1 Introduction

In order to evaluate the success of the travel plan, it is necessary for a degree of monitoring to be

undertaken. This will provide the school with an indication of the proportion of journeys made by each

mode of transport to and from the site. Monitoring will also be able to identify problem areas and initiate

corrective action in order to ensure targets are met.

Staff and student travel surveys will take place on a regular basis which is to be agreed by East Staffs

Borough Council.

The use and uptake of sustainable transport facilities and initiates will also be monitored by the school.

Table 9.2 outlines the timescales for the monitoring of facilities and initiatives.

8 Monitoring Strategy



22

9.1 Travel Plan Coordinator

A school travel plan co-ordinator will be appointed by the school management in due course.

9.2 Action Plan

Table 9.1 below presents the key milestones in the delivery of the travel Plan. Table 9.2 provides a

summary of the travel plan action plan for encouraging staff, pupils and visitors to travel using sustainable

modes of transport.

Table 9.1: Initial Timescales

Measure Date for Completion

Travel Plan Coordinator to assimilate information identified within the healthy transport strategy, public transport strategy and marketing strategy (see Table 9.2 below) for inclusion on the school internet site.

As soon as possible

Travel surveys to be undertaken To be agreed with East Staffs Borough Council

Final travel plan documents to be submitted to East Staffs Borough Council

To be agreed with East Staffs Borough Council

First annual monitoring report submitted to East Staffs Borough Council

12 Months after submission of final travel plan

9 Travel Plan Implementation



23

Table 9.2: Travel Plan Framework Action Plan

Strategy Measure/Event Date for Completion Responsibility

Healthy Transport The promotion of shower and changing facilities to staff and students

On-going Travel Plan Co-ordinator/Head Teacher

Provision of additional cycle parking as required

On-going Head Teacher

Provide staff and students with the opportunity to take part in cycle training


Organise lunch time walks for staff in order to promote local walking routes

On-going Travel Plan Co-ordinator

Public Transport Promote the Traveline journey planner to staff and students


Send letters home with students to inform parents of the school bus services available


Provide public transport information on the school website


Communication & Marketing

A comprehensive marketing and communication strategy will be produced in

order to ensure that marketing and promotion of the plan occurs on a regular

basis via regular email updates, newsletter and information leaflet and a dedicated

internet page.


Sustainable transport information will be supplied directly staff, parents and students

via leaflets and through information displayed in staff and student common

areas


The Travel Plan Co-ordinator will promote the use of mobile phone Apps that facilitate

public or sustainable transport. Apps such as ‘Bus Scout’ provide useful resources for

finding public transport routes and departure times. Apps are also likely to be well used

by students.


Monitoring & Review Staff and student travel surveys To be agreed with East Staffs BC

Travel Plan Co-ordinator/Head Teacher

Final Travel Plan To be agreed with East Staff BC


First annual monitoring report A year after first travel

plan issued
