Burson-Marsteller Asia-Pacific Social Media Landscape 2011

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A highly visual and valuable booklet about the Asia-Pacific social media landscape, containing infographics of Asian markets. Developed by Zaheer Nooruddin for Burson-Marsteller.

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  • www.twitter.com/BMAsiaPacific

    www.Burson-Marsteller.Asia

    www.facebook.com/BursonMarsteller.Asia

    Burson-Marsteller

    Asia-Pacific

    Social Media #Infographics

    H1 2011

    August 2011

    Version 1.1

  • www.twitter.com/BMAsiaPacific

    www.Burson-Marsteller.Asia

    www.facebook.com/BursonMarsteller.Asia

    Welcome

    1 Asia-Pacific2 Australia

    3 China

    4 Hong Kong

    5 India

    6 Indonesia

    7 Japan

    8 Malaysia

    9 Philippines

    10 Singapore

    11 South Korea

    12 Taiwan

    13 Thailand

    14 Vietnam

    References

    About Burson-Marsteller Asia-Pacific

    Further Info

  • Indeed, as Asian digital communities from Chennai to Chengdu to Cairns increasingly spend time consuming information and dynamic content from online sources, we are witnessing a shift in magnitude in

    how companies need to plan and manage communications for the

    future. The possibilities are exciting. Identifying digital influencers and

    engaging with online social communities has fast become the new normal at Burson-Marsteller in Asia-Pacific.

    Our regions diversity is staggering, with 2,000 spoken languages, and a myriad of ethnicities, faces, nationalities and geographic landscapes.

    Perhaps no other continent on this planet is quite as dynamic, and

    Asia-Pacifics digital landscape mirrors the momentum towards social media.

    As the digital infographics presented in this booklet show, the

    penetration, platforms and social networks are different in each of our

    Asia-Pacific markets. One fact is consistent though digital is here to stay.

    I hope you enjoy our Internet landscape infographics compilation the first of many efforts to share insights and perspectives on the

    game-changing ideas and topics that fascinate and inspire us during

    these exciting times.

    Bob Pickard

    President & CEO

    Burson-Marsteller, Asia-Pacific

    WELCOME

    The Asia-Pacific regions rapid uptake of digital media and its sheer diversity of digital platforms

    and communities is a truly breathtaking

    phenomenon. In the last few years, with online and

    mobile penetration increasing rapidly across all

    Asian markets, and consumers spending more

    time creating, consuming and sharing information,

    the Asia-Pacific region has been one of the fastest-

    growing digital landscapes in the world.

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  • REFERENCES

    Sources: Google Ad Planner

    www.internetworldstats.com

    www.checkfacebook.com

    media reports

    Note: Google Ad Planner does not include

    Google.com and local Google search sites

    More at: www.bursonmarsteller.asia

    www.slideshare.net/bmasia

  • twitter.com/BMAsiaPacific

    Burson-Marsteller.Asia

    facebook.com/BursonMarsteller.Asia

    ABOUT

    Burson-Marsteller Asia-Pacific is the leading consultancy for organizations communicating in Asia-

    Pacific and internationally. With a presence in the region

    dating back to 1973, Burson-Marsteller Asia-Pacific

    today includes 30 offices and affiliates in 16 countries

    integrated seamlessly into a global network operating

    in 98 countries.

    Our Evidence-Based approach to communications

    provides our clients with effective, data-driven

    programs delivered through multiple channels and

    focused on tangible, measurable results.

    B-M Digital is Burson-Marsteller Asia-Pacifics digital and social media marketing capability. B-M Digital enables

    organizations to utilize social media and word of mouth

    in an integrated, sustainable and measurable manner.

    D/BM is Burson-Marsteller s integrated digital and social media influencer practice for China. D/BM

    supports clients by monitoring digital influencers and

    communities, by nurturing brand advocates, and by

    creating programs and campaigns that enable

    reputation and business.

  • www.twitter.com/BMAsiaPacific

    www.Burson-Marsteller.Asia

    www.facebook.com/BursonMarsteller.Asia

    FURTHER INFO

    About this booklet, please

    contact

    Albert Pereiraalbert.pereira@bm.com

    Charlie Pownallcharles.pownall@bm.com

    Gosuke Kumamuragosuke.kumamura@bm.com

    Zaheer Nooruddinzaheer.nooruddin@bm.com

    .

  • Burson-Marsteller

    Asia-Pacific

    Social Media #Infographics

    H1 2011

    August 2011

    www.twitter.com/BMAsiaPacific

    www.Burson-Marsteller.Asia

    www.facebook.com/BursonMarsteller.Asia