Social Media #Infographics
1 Asia-Pacific2 Australia
4 Hong Kong
11 South Korea
About Burson-Marsteller Asia-Pacific
Indeed, as Asian digital communities from Chennai to Chengdu to Cairns increasingly spend time consuming information and dynamic content from online sources, we are witnessing a shift in magnitude in
how companies need to plan and manage communications for the
future. The possibilities are exciting. Identifying digital influencers and
engaging with online social communities has fast become the new normal at Burson-Marsteller in Asia-Pacific.
Our regions diversity is staggering, with 2,000 spoken languages, and a myriad of ethnicities, faces, nationalities and geographic landscapes.
Perhaps no other continent on this planet is quite as dynamic, and
Asia-Pacifics digital landscape mirrors the momentum towards social media.
As the digital infographics presented in this booklet show, the
penetration, platforms and social networks are different in each of our
Asia-Pacific markets. One fact is consistent though digital is here to stay.
I hope you enjoy our Internet landscape infographics compilation the first of many efforts to share insights and perspectives on the
game-changing ideas and topics that fascinate and inspire us during
these exciting times.
President & CEO
The Asia-Pacific regions rapid uptake of digital media and its sheer diversity of digital platforms
and communities is a truly breathtaking
phenomenon. In the last few years, with online and
mobile penetration increasing rapidly across all
Asian markets, and consumers spending more
time creating, consuming and sharing information,
the Asia-Pacific region has been one of the fastest-
growing digital landscapes in the world.
Sources: Google Ad Planner
Note: Google Ad Planner does not include
Google.com and local Google search sites
More at: www.bursonmarsteller.asia
Burson-Marsteller Asia-Pacific is the leading consultancy for organizations communicating in Asia-
Pacific and internationally. With a presence in the region
dating back to 1973, Burson-Marsteller Asia-Pacific
today includes 30 offices and affiliates in 16 countries
integrated seamlessly into a global network operating
in 98 countries.
Our Evidence-Based approach to communications
provides our clients with effective, data-driven
programs delivered through multiple channels and
focused on tangible, measurable results.
B-M Digital is Burson-Marsteller Asia-Pacifics digital and social media marketing capability. B-M Digital enables
organizations to utilize social media and word of mouth
in an integrated, sustainable and measurable manner.
D/BM is Burson-Marsteller s integrated digital and social media influencer practice for China. D/BM
supports clients by monitoring digital influencers and
communities, by nurturing brand advocates, and by
creating programs and campaigns that enable
reputation and business.
About this booklet, please
Social Media #Infographics