Overview ofOverview of

PryMarke, LLC (USA)Global Marketing & Technology Optimization

May, 2015

About About PryMarkePryMarke,, LLC LLC

Originally established inOriginally established in Georgia, USA in 2004 Georgia, USA in 2004 as as a global marketing and trade a global marketing and trade

optimiztion consultancyoptimiztion consultancy.. Now headquartered in Michigan, USA. Regional office Now headquartered in Michigan, USA. Regional office in in

IstanbulIstanbul, TURKEY., TURKEY. Offices in Bulgaria, Hungary , Poland, and Ukraine in 2015 Offices in Bulgaria, Hungary , Poland, and Ukraine in 2015

First client was Banco Nacional in Costa Rica to optimize systems to conform with First client was Banco Nacional in Costa Rica to optimize systems to conform with

the Central American Free Trade Agreement (CAFTA)the Central American Free Trade Agreement (CAFTA)

Primary focusPrimary focus on developing on developing new businessnew business for middle-sized organizationsfor middle-sized organizations

Target industries: Construction, Target industries: Construction, Education, Education, Energy, Energy, Export / Import, IExport / Import, ITT, ,

Manufacturing, and Medical EquipmentManufacturing, and Medical Equipment

Chairman & Founder:Chairman & Founder: Bryan ChristiansenBryan Christiansen

CEO: Gurel ÇelikCEO: Gurel Çelik PryMarke, LLC

Mission StatementMission Statement

PryMarke, LLC

PryMarkePryMarke, , LLC LLC exists to provide professional marketingexists to provide professional marketing and technology and technology

optimization optimization activities activities for higher profitability in contemporary globalism. for higher profitability in contemporary globalism.

The firm aligns itself with reliable partners in the The firm aligns itself with reliable partners in the construction / engineering construction / engineering

services, energy, information technology, manufacturing, and medical services, energy, information technology, manufacturing, and medical

equipment industriesequipment industries for optimum market penetration and profitability, for optimum market penetration and profitability,

commensurate with the firm’s growth rate.commensurate with the firm’s growth rate.

ManagementManagement

Bryan Christiansen, Bryan Christiansen, ChairmanChairman – Total of – Total of 3030 years in international business years in international business

Fluent Fluent in Chinese, Japanese, Spanishin Chinese, Japanese, Spanish. Consecutive interpretation experience. Consecutive interpretation experience

Former American Express Financial Advisor, IBM SalespersonFormer American Express Financial Advisor, IBM Salesperson

Business Professor at Capella University, New York Institute of TechnologyBusiness Professor at Capella University, New York Institute of Technology

Doctor of Professional Studies, Middlesex University, United Kingdom (2016) ***Doctor of Professional Studies, Middlesex University, United Kingdom (2016) ***

MBA, General Business – Capella UniversityMBA, General Business – Capella University, USA (2003), USA (2003)

BS, Marketing – University of the State of New YorkBS, Marketing – University of the State of New York, USA (1996), USA (1996)

Professional Certified Marketer (PCM), American Marketing Association (2001)Professional Certified Marketer (PCM), American Marketing Association (2001)

PryMarke, LLC

Challenges of Challenges of ContemporaryContemporaryGlobalizationGlobalization

Peter Drucker’s “Five CertaintiesPeter Drucker’s “Five Certainties”” and IBM’s “Six Driving Factors and IBM’s “Six Driving Factors””

Global economy is developing into region-states (Baltic Corner, BRIC, CIVETS)Global economy is developing into region-states (Baltic Corner, BRIC, CIVETS)

AgeAge of the “Knowledge Worker” of the “Knowledge Worker” and serious skills gaps worldwide and serious skills gaps worldwide

Business / Product Life Cycles drastically altered due to speed of technology useBusiness / Product Life Cycles drastically altered due to speed of technology use

Corporate capital and liquidity buffers must be increased for unexpected Corporate capital and liquidity buffers must be increased for unexpected

developments in global marketsdevelopments in global markets

Global inflationGlobal inflationPryMarke, LLC

Bursa ProjectBursa Project

PryMarke, LLC

Research started in June, 2009 involving Turkish and US governmentsResearch started in June, 2009 involving Turkish and US governments

Goal is to introduce higher profit-margin industries to Turkey for Goal is to introduce higher profit-margin industries to Turkey for

sustainable profitabilty over a 15-20 year periodsustainable profitabilty over a 15-20 year period

Alternative Energy, Disruptive Technologies are target industriesAlternative Energy, Disruptive Technologies are target industries

Textile plants to be refitted for other manufacturing activities due to Textile plants to be refitted for other manufacturing activities due to

severe, long-term competition from China and Indiasevere, long-term competition from China and India

US$50-100 million range for projects with key plants in Bursa, AdanaUS$50-100 million range for projects with key plants in Bursa, Adana

Bursa Project (2)Bursa Project (2)

PryMarke, LLC

Conservative Return-On-Investment (ROI): 15-40% in Conservative Return-On-Investment (ROI): 15-40% in fourfour years years

Major benefits of investing in Turkey:Major benefits of investing in Turkey:

o Waterways to major markets decreases transportation expensesWaterways to major markets decreases transportation expenses

o Young, trainable workforceYoung, trainable workforce

o Cost-of-Living / Inflation under controlCost-of-Living / Inflation under control

o Excellent technical universities (e.g., METU in Ankara)Excellent technical universities (e.g., METU in Ankara)

o Stable governmentStable government

Major PointsMajor Points

Transforming the Bursa region into Turkey’s Transforming the Bursa region into Turkey’s

“Silicon Valley” has many long-term “Silicon Valley” has many long-term

benefits for the country, including national benefits for the country, including national

standingstanding

PryMarke, LLC

Higher profit-margin industries good for Turkey’s long-term Higher profit-margin industries good for Turkey’s long-term

economic growth and general stability in the regioneconomic growth and general stability in the region

Technology continues to drive most Technology continues to drive most

major markets worldwide despite global major markets worldwide despite global

recessionrecession

ConclusionsConclusions

Contemporary globalism has created the need for Contemporary globalism has created the need for

“Out-of-the-Box” thinking in business“Out-of-the-Box” thinking in business

Turkey’s textile and food-processing industries Turkey’s textile and food-processing industries

have been significantly hurt by competition from have been significantly hurt by competition from

China and India during the past decadeChina and India during the past decade

Bursa is in perfect location for alternative Bursa is in perfect location for alternative

manufacturing efforts due to its location; Gebze manufacturing efforts due to its location; Gebze

could be an alternative or additional locationcould be an alternative or additional location

Target industries are alternative energy and select Target industries are alternative energy and select

disruptive technologies disruptive technologies PryMarke, LLC

Chairman’Chairman’s s PublicationsPublications

PryMarke, LLC

Thank You!Thank You!

PryMarke, LLC

PryMarke, LLC (USA)

9408 Bellevue Road

Battle Creek, Michigan 49014

+1-810-458-4597 (USA)

+90-534-245-6611 (Turkey)