Human Solutions for the Digital Age

We are a global network of communication strategists, marketing engineers, social scientists, and leadership advisors who believe it is necessary to change the relationship dynamics that exist between organizations, institutions, businesses, media, and people to motivate collective action towards positive social change and global sustainability.

This is the process of social engineering.

“We are social engineers who create operational efficiency and increase ROI by maximizing social capital to drive collective action.”

“We all have a responsibility to contribute to society in a way that promotes moral conduct and influences social change towards positive outcomes.”

It is time for everyone to play their part in building a better tomorrow. No longer can we concentrate on immediate short term gains at the risk of ignoring or sacrificing future-readiness.

Establish best practices that will support the global sustainability initiative; not just for our future, but for generations to come. When this happens, we all see positive ROI.

E.mpathy

By identifying the needs and resistances in people, we develop communication strategies to overcome cognitive dissonance in an effort to build and cultivate empathetic relationships.

S.ustainability

We develop models and training programs to integrate a sustainable way of thinking into the organizational process and work flow, improving overall performance to increase social capital value and ROI.

P.hilanthropy

We believe that the better understanding we have about one another as individuals, the more effectively we can work towards achieving our respective goals, while contributing to the greater societal good.

“The better understanding we have, the more empathetic we become.”

Everyone has natural resistances which manifest in our decision making process, our communication style, and in our behavior. Once these resistances have been identified by another, one can begin to engage with that individual in a way that overcomes their cognitive dissonance. This can influence people’s behavior in a way that is predictable, fractal, and scalable .

By having this understanding about people, deeper insight into how to best serve an individual’s needs immediately become exposed. Our methods are rooted in scientifically validated models for evaluating people’s cognitive influences, which is the basis for all learning, communication, and relationship building. This can positively affect every decision a person makes.

We apply these techniques in fields that demand a better understanding of the needs of people. (i.e. Social Media and Marketing Communications, Organizational Development and Operations, Training and Education, Civic Engagement, etc.)

Global Individual Organization National Group Interpersonal Networks

“It is time for a new set of key performance indicators.”

Big data is all the rage these days. However, it is not about the size of your data that matters; it’s how you use it. Additionally, it is becoming increasingly difficult to generate actionable analysis from big data sets, which is requiring the need to establish a new set of metrics that provide greater insight into the motivating drivers of collective action.

Social capital is the expected collective or economic benefits derived from the preferential treatment and cooperation between individuals and groups. Social connections are the interactions that occur between these individuals or groups.

We have established a new set of performance metrics for social capital, which you can begin taking advantage of now.

BEN

CH

MA

RK

IM

PAC

T R

OI

KEY PERFORMANCE INDICATORS

MindTime® is a registered trademark of MindTime Inc. © 2009 MindTime Inc. Patent Pending.

Framework of Human Thinking

The abstract world of our thoughts is where our egos reside – where we imagine ourselves and our circumstances as we were, as we are, and as we wish to be. This is the world of time. And time gives dimensionality to thought. Time gives rise to the three most fundamental thoughts humans can conceive of:

Possibility, Certainty, and Probability

As a species we have evolved our ability to imagine future possibilities and outcomes (force of Possibility), draw from past experiences and learn from them (force of Certainty), and to develop strategies for managing things in the present (force of Probability). These are the three most fundamental thoughts us humans can conceive of.

Although human cognition includes all three forces of thinking, individuals differ in the degree to which they utilize each. It is these differences in how each person utilizes each force of thinking that makes up an someone’s thinking style. We measure these differences in groups and individuals.

The Wheel of

Collaboration

MindTime® is a registered trademark of MindTime Inc. © 2009 MindTime Inc. Patent Pending.

The abstract world of our thoughts is where our egos reside – where we imagine ourselves and our circumstances as we were, as we are, and as we wish to be. This is the world of time. And time gives dimensionality to thought. Time gives rise to the three most fundamental thoughts humans can conceive of:

Possibility, Certainty, and Probability

As a species we have evolved our ability to imagine future possibilities and outcomes (force of Possibility), draw from past experiences and learn from them (force of Certainty), and to develop strategies for managing things in the present (force of Probability). These are the three most fundamental thoughts us humans can conceive of.

Although human cognition includes all three forces of thinking, individuals differ in the degree to which they utilize each. It is these differences in how each person utilizes each force of thinking that makes up an someone’s thinking style. We measure these differences in groups and individuals.

The communication exchange that is managed through the

“Wheel of Collaboration” increases social connections,

driving up social capital value resulting in collective action.

“Cultivating relationships in an effort to introduce and gain support for new ideas.”

By utilizing our social engineering capabilities, in combination with neurographics, we develop communication strategies that resonate with people to move them towards a desired action. Consensus implies ‘shared interest’ and agreement among various actors and stakeholders to induce collective action. Collective action is thus an indicator of maximizing social capital and crossing the chasm increases social capital value and ROI.

Innovators + enthusiasts

Early adopters + visionaries

Early majority pragmatics

Late majority conservatives

Laggards + skeptics

Possibility Certainty Probability

NEW IDEA

COLLECTIVE ACTION

CONSENSUS

“In order to truly understand someone, you must see the world as they do.”

The rise of big data now allows for hundreds of data points to be mined and aggregated in an attempt to better understand predictable behaviors. However, one hundred data points a person do not make. We now have far greater insight – and the technology to measure - how and why people behave the way that they do with greater predictability and certainty.

Neurographics have a far greater influence over people’s perception and behavior, than most other demographics and psychographics. By omitting neurographics from their collected metrics, researchers leave themselves without a universal framework of human understanding with which to deliver predictive, conclusive, actionable results from their analysis.

"When you know how people think, you can communicate and connect with them in a way that yields predictable outcomes."

By evaluating people’s social learning and communication style, we can help you build strategies that resonate with how people think, what they believe, and how they make decisions, while providing context to all of your other behavioral and attitudinal data.

A person’s neurographic archetype will determine the fundamental drivers of all human interaction. More importantly, all human interaction is dependent on their relationship with the subject. This means that whether or not I interact with something – anything – it will be based on my cognitive needs.

Neurographics provides the necessary insight to build predictable strategies for satisfying each step within the decision making process.

“The types of decisions someone needs to make is dependent on

relevancy and demand.”

“The time required for someone to take action will be dependent on

their neurographic archetype”

Introduction | Communication | Perception | Learning | Understanding | Motivation | Behavior | Satisfaction | Result | Express | Share | Favor

“The right communication strategy creates efficiency through relevancy...”

“…while increasing social capital value and rate of return.”

Introduction | Communication | Perception | Learning | Understanding | Motivation | Behavior | Satisfaction | Result | Express | Share | Favor

Cultural adaptation results from servicing and satisfying individual needs to influence the attitudinal shifts of the collective society as a whole through collaborative social learning. Managing this process by maximizing social capital, you can exponentially shift behavioral patterns and provide a measurable way to understand the cause and effect of your efforts.

We define social fusion as the fluidity of information and transfer of knowledge resulting from integrated communication streams. When people have access to the same information, and when the information is communicated in a way that resonates at the cognitive level, people begin to form a set of unified values, needs, and behaviors. This is where the major cultural shifts occur that drive true social change and sustainable thinking across all pillars of our global society.

Societal conditioning is the process of using these integrated communication streams to drive adoption of new ideas to stimulate collective action. The ability to envision and understand these societal shifts is the basis by which you must steer your organization’s strategy in order to build towards long term growth grounded in sustainable thinking.

The cognitive influences of human thinking are fractal. Meaning that the same way we measure how an individual approaches decision making, the same dynamic is true at an organizational level, as well as on a regional, national, or cultural level. The rise of the Internet and the global masses that now have direct access, allow us all to share and learn from one another in an unprecedented way. Over time, our commonalities will supersede our differences. This is the result of cultural adaptation.

“Global sustainable thinking is how we deliver real social change that benefit the needs for all humanity.”

When most people think about “sustainability”, it is in the context of environmental or economical. However, that is just a small component in establishing true global sustainability. First people must change their way of thinking and how they engage with the world.

Progress is achieved by people; both internal and external to any organization. Sustainable thinking is necessary for not just creating operational efficiencies, but also dictates how successful you interact with society.

Once sustainable thinking is integrated at the organizational level, it becomes a seamless process for designing and executing outreach programs that meet people’s communication needs.

Our approach has the potential of impacting all pillars of society, in a measurable and quantifiable way.

Politics & Government

Education & Development

Family & Community

Business & Economics

Environment &

Conservation

Arts & Culture

Religion & Ideology

Media & Information

Science & Technology

Operations & Infrastructure Organizational Structure

Management Training Process Auditing

Neurographics Predictive Modeling

Persona Development Relationship Management

Philanthropy Sustainability Moral Capitalism Social Responsibility

Work Flow Integration Actionable Analytics Scientific Validation Use Cases

Burnham Marketing was founded in 2006 and was initially established to help companies expand their digital marketing knowledge and capabilities in order to manage the complexities of the fragmented media marketplace. In recent years, the partners recognized an increasing demand to specialize their service offerings to better serve the needs of today's socially connected digital world.

In 2012, Burnham Marketing expanded their offerings to extend beyond the digital marketing and advertising industry to provide organizational development, communication strategies, and social engineering services to any business or organization that has a need to better understand people. Since marketing communications is essentially the process of introducing and gaining support for new ideas – be it in the form of products, services, or otherwise – to drive collective action, the expansion into social engineering was a seamless transition.

Burnham still continues to provide digital media and marketing services in an attempt to lead the industry in social responsibility best practices from within. Burnham Marketing's Dynamic Agency Model permits scalable resources and access to specialized services from around the world to provide localized expertise in each field of service to meet your global demands.

In partnership with MindTime Technologies, Burnham Marketing is a pioneer the field of neurographics. Burnham Marketing is changing the way research and analysis is conducted and paving the way for rich human insights, unlike anything we have seen before. This new methodology is providing the strategic framework for Burnham Marketing's primary service offerings.