Seven Habits of Highly Effective Procurement
QUAN TRI MARKETING
ai Hoc M Tp.HCM
Thang 06/2013Lp MBA 12C
Quan Tri MarketingGiang vin: Nguyn Th Khai;
Hoc vi: DBA, MSc, MBA
Chuyn Nganh: Quan Tri Kinh DoanhContact
information:[email protected]@gmail.comCell:
0913125932Skype: khaimbaFacebook: KHAINGUYEN
Muc Tiu Mn HocSau khi hoan tt mn hoc, cac hoc vin co th thc hin
tt nhng cng vic sau y:Nm vng va giai thich mt cach chinh xac cac
khai nim c ban trong linh vc marketing va co kha nng a ra nhng vi
du phu hp
Pht trin k hoch marketing cho mt sn phm c th
ng dng cc l thuyt marketing phn tch cc tnh hung thc t
im Mn HcThi cui k: 50%V
Bi vit c nhn: 50%
HOC
Bo co k hoch Marketing: 30%Thuyt trnh k hoch Marketing: 20%
BI M UCc Khi Nim C Bn
Cc khi nim c bnNhu cu: Mt cm gic thiu thn thc y con ngi tm gii
php tha mn
c mun: Cch con ngi chn tha mn nhu cu, b chi phi bi yu t vn ha v
tnh cch c nhn
Cc khi nim c bnNhu cu th trng: Tng lng c mun trn th trng da trn
kh nng mua
Th trng: Tp hp tt c ngi mua, ngi bn, sn phm hin ti ln tim
nng
Cc khi nim c bnSn Phm: Bt k th g c th a ra th trng tha mn mt c
mun v to nn gi tr trao i
nh ngha MARKETING
Qu trnh m c nhn hoc t chc tha mn nhu cu v c mun thng qua vic to
nn v trao i gi tr
Cc cu hi cho MarketingCng ty c tn ti?
Cng ty bn/cung cp ci g?
Cng ty/sn phm tn g?
Ti sao phi chn sn phm ca cng ty?
Cc nh hng Marketingnh hng sn phm
nh hng doanh s
nh hng th trng/Khch hng
Marketing MixProduct
Price
Place (Distribution)
Promotion
Mi trng MarketingCc yu t tn ti bn trong v bn ngoi doanh nghip nh
hng n hiu qu ca cc hot ng marketing
Mi trng v mMi trng chnh tr/php l
Mi trng Kinh t
Mi trng x hi
Mi trng cng ngh
Mi trng vi mNh cung cp
Khch hng
i th cnh tranh
Trung gian phn phi
i th cnh tranh tim nng
Bi 2Mi trng Marketing v Nghin Cu Marketing
Mi Trng Marketingnh ngha: Tp hp tt c nhng yu t nh hng n cc hot
ng v quyt nh Marketing ca Doanh nghip
Mi Trng V MPoliticalEconomicSocialTechnology
Mi Trng Vi MNh cung cp
Trung gian marketing
i th cnh tranh
Khch hng
Cng chng
Nghin Cu Marketingnh ngha
Li ch ca nghin cu Marketing
Cc loi nghin cu Marketing
Qu trnh nghin cu Marketing
nh Ngha Nghin Cu MarketingL mt h thng cc phng php khoa hc nhm
thu thp, phn tch x l cc thng tin v th trng nhm gip cho vic ra quyt
nh v cc hot ng marketing
Li chGim bt ri ro
Pht trin c hi mi
H tr thit k SP v hot ng bn hng
Phc ho v xut cc gii php
Cc Loi Nghin Cu MarketingNghin cu ngi tiu dng
Nghin cu khch hng cng nghip
Nghin cu ng c mua hng
Phn tch hot ng bn hng
Cc Loi Nghin Cu MarketingNghin cu sn phm
Nghin cu chin lc phn phi SP
Nghin cu qung co
Nghin cu cnh tranh
Nghin cu xu hng pht trin
Qu Trnh Nghin Cu MarketingXc nh vn v mc tiu nghin cu
Pht trin k hoch nghin cu
Trin khai k hoch
Phn tch v bo co kt qu
Xy dng k hoch nghin cuXc nh dng thng tin cn thit
Thu thp thng tin: D liu s cp v th cp
Xy dng k hoch thu thp thng tin s cp
Trnh by k hoch nghin cu
D liu s cp v th cpS cp: thu thp t nguyn mu, cha qua x l v khng b
nh hng bi mt kt lun noTh cp: ngun d liu c sn t ghi chp hoc cc cng
tc lu tr thng k
Tnh hungCn s liu v dn s v tui ca Vit NamCn thng tin v phn hi ca
khch hng v Sn phm ca cng ty
Thu thp d liu s cpQuan st
Phiu thm d
kin chuyn gia
Mu th
Cc phng php tip cn i tng nghin cuPhng vn trc tip
in thoi
Emai Th tn bu in
E-chat v hi tho, hi thoi hnh m
