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Bulletin Boardsnot Books
Writing For the Web
Presented BySteven Niedermeyer,City of Bellingham Web Systems Analyst
Topics
Knowing your audienceWriting to your audienceVisualsCase StudiesReference Materials
Knowing Your Audience
Web browsing behavior – Speed!
Scanning, Skimming, and Searching
Knowing Your Audience
Very Diverse DemographicsLanguageExperienceRolesEtc.
Writing to Your Audience
SpeedLessis more
Structurecontent
Streamlineselection
CityIQ Online Map Viewer allows you to search for Bellingham-area information and create custom maps which include aerial photos, property boundaries, location of utility services and much more. Launch CityIQ online map viewer, training videos, frequently asked questions, map layers.CityIQ Online Map ViewerSearch Bellingham-area information and create maps:
• Open CityIQ• Training videos• Frequently asked questions
Writing to Your Audience
LanguageUse common termsAvoid acronymsUse short sentencesWrite to an 8th gradelevel
Writing to Your Audience
ExperienceLeverage commonknowledge and skills
Optimize for specialized tasks
Writing to Your Audience
Content for the AudienceProvide relevant content for key audiences
Filter audiences through portal pages
Visuals
Photos and other graphicsQualityConsistent Connected
Visuals
Quality Photographs
Visuals
Consistent Photographs
Visuals
Connected Photographs
Visuals
Quality Graphics
Visuals
Consistent Graphics
Visuals
Connected Graphics
Case Studies
Parking Services
Case Studies
Water Conservation
Reference Materials
Letting Go of the Words by Janice Redish
Don’t Make Me Think by Steve Krug
Social Marketing by Kotler/Roberto/Lee