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BULGARIAN FURNITURE CLUSTER -. Wisdom alone cannot cure the Bulgarian furniture industry, but the Team work can!…. Mrs. Genoveva Christova President. Why in cluster?. How to stay competitive in increasing competition? How to keep pace with Europe? - PowerPoint PPT Presentation
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BULGARIAN FURNITURE CLUSTER -
Mrs. Genoveva ChristovaPresident
Wisdom alone cannot cure the Bulgarian furniture industry, but the Team work can!…
Why in cluster?
How to stay competitive in increasing competition?
How to keep pace with Europe?
How to be noticed when coming from a small country?
DESIGNSTUDIOS
UNIVERSITIES
NGOs
FURNITURE MANUFACTURERS
Why in cluster?
COMPETITIVENESS SPECIALIZATION – COMPETITIVE
ADVANTAGES INTERNATIONALISATION/ EXPORT OPTIMISATION + SYNERGY : common purchase
of materials, common supply, etc EFFICIENCY MORE BUSINESS!
Bulgarian Furniture Cluster is a
nationally based business organization, established in
2009.
There are 31 members of the cluster divided in following groups: 22 SMEs furniture manufacturers from the whole supply chain 5 design studios, 2 NGOs – Association of Bulgarian Designers + CHERGA 2 educational institutions - ISIA Florence + TU
that have decided to join their resources, capabilities and potential with the purpose to increase their competitiveness at foreign markets!
Who are we?
Who are we?
Where are we?
What are we doing?
FAB LAB
DesignImprovement
Quick WinProjects
EducationTrainings
International Trade
Coordination
Leadership (Ambitious + Energetic) Cluster Coordination 3 sub-groups: ( markets & logistics,
innovation & product development, technology & processes)
Sharing information and resources Equal treatment of each member (neutrality) Mutual trust!
How we are doing?Coordination
OP Competitiveness – Clusters grant scheme Individual Grants for each member: technical
modernization; ISO 9001, ERP systems, etc CBC Projects: BFC + SFC ESF (BFC + Exemplas/UK) – skills
assessment / gaps analysis
Quick WinProjects How we are doing?
International Trade Main cluster activity
Joint orders – LIGNA GROUP Ltd Joint Marketing Activities - Fair participation, like:
The Sleep Event London 2010 & 2011 Milano Design Week 2011 (via Tortona) imm Cologne 2011 HI Design Valencia 2013
Trade missions (b2b) – Holzcluster Austria; The Chair Triangle in Italy
Sleep event in London 2011 - 2012
• Aggregate turnover of about 25 mln. Euros (5.2 mln Euros directly from cluster orders) • 4 SMEs above 50% from their turnover• Aggregate employment of 2753 people• Economic growth of 14% in the years of crisis ( as per the result in 2012)
• Aggregate turnover of about 25 mln. Euros (5.2 mln Euros directly from cluster orders) • 4 SMEs above 50% from their turnover• Aggregate employment of 2753 people• Economic growth of 14% in the years of crisis ( as per the result in 2012)
Economic data 2012
5 685 hotel rooms in Europe Preferred supplier for 2 Hotel Groups in
Germany
RESULTS: 2006 - 2012 RESULTS: 2006 - 2012
2300 CITROEN showrooms in France700 finished within the first 6 months of 2012
RESULTS: 2006 - 2012 RESULTS: 2006 - 2012
Dining sets for 12 Home Furniture Stores in Finland
RESULTS: 2006 - 2012 RESULTS: 2006 - 2012
EducationTrainings Cluster activity
Joint master degree in Design (ISIA Florence + NBU Sofia); graduate placements
ESF (BFC + Exemplas/UK) – skills assessment / gaps analysis
OP Competitiveness ( BFC + University of Leicester, UK) – middle management, supervision, process management
DesignImprovement Cluster activity
Design workshops – Black Sea 2010 & 2011 – 8 new products for cluster members
Creation of identity – critical success factor for the future of our business!!!
CHANGES collection in London and Milano
Design workshop – Black Sea 2011
Cooperation with Sofia Tech Park Fab Lab (fabrication laboratory) is a small-
scale workshop offering digital fabrication ( 3D Printing)
Innovation & Design
FAB LAB Cluster activity
The myth of Balkans’ individualism or business
development via direct competition! The competitive advantage + smart specialization
of each company in the group! Strategic approach and new way of thinking Branding and identity Being noticeable beyond your own borders!
Conclusions!
Thank you very much for your attention!
Let’s get clustering!