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Building your professional profile
onlineTuesday, 7 December 2010
Building your online professional profileIngrid Koehler
Knowledge Hub social media taster sessions
Tuesday, 7 December 2010
Thanks for coming
• First session• Lots of ideas, but
refining them• An opportunity to
share tips in the group
Celyn 4, 09 by Castaway in Scotland on Flickr
Tuesday, 7 December 2010
Enhancing your online profile• Recruiters increasingly turning to LinkedIn• Helps potential clients understand your
approach• Sensible employers use Google, some check
social sites, too• Showcases your past work• Puts you in the light you want to be in
Ceiling by radiant guy on flickr
Tuesday, 7 December 2010
This is brand YOU!
• Ensure your social networking profiles match the image you want to project
• Tell the truth• Don’t badmouth colleagues, former employers
(as tempting as it may be!)
Tuesday, 7 December 2010
Approaches
• Don’t be afraid to ask
• Sharing is winning• Celebrate others • organising your
‘real world’ connections
Tuesday, 7 December 2010
Tool set
Tuesday, 7 December 2010
And don’t forget...
Tuesday, 7 December 2010
And this will be even better...
Tuesday, 7 December 2010
But first...What does Google say about you?
Tuesday, 7 December 2010
And what does Google say about your field?
Tuesday, 7 December 2010
LinkedIn• Profile completion• Profile openness• Recommending
others• Asking for
recommendations• Improving your
findability
Tuesday, 7 December 2010
Profile completion
• All of your (relevant) employment history• Your CV• Your education• Your social profiles• Joining groups and contributing to them• Recommendations
Tuesday, 7 December 2010
Steps to profile completion
0
25
50
75
100
Education Employment Your CV Groups Links Recommend Update
Profile completion
Tuesday, 7 December 2010
Profile openness Easily linkable URL
Full view,tick everything
Tuesday, 7 December 2010
Recommend!
Tuesday, 7 December 2010
What about Facebook?
• Generally not seen as a job seeking resource• Will NOT generally help you link to new
people or manage acquaintanceships• But these people ARE your friends• Understand your social graph and target
messages
Tuesday, 7 December 2010
ExpatsDigi public
services in the UK
LG Group
Local politics
in-laws
My home town in TN
Uni
Dad’s family
Clusters of networks
only certain networks may help you with some goalsTuesday, 7 December 2010
Facebook warnings
• Clean up your Facebook act: Are your friends bringing you down?
• Check privacy settings• Inappropriate photos?• Incoherent rubbish?• Reference to drug/ alcohol use?• It IS ok to be less formal in Facebook
Tuesday, 7 December 2010
Portfolio blogging
• Great way to showcase your talents• Makes you much more findable• Helps you to link your social profiles• Allows you to help and promote others
more easily
Tuesday, 7 December 2010
www.ingridkoehler.com
Tuesday, 7 December 2010
What about Twitter?
• Celebrate others and share useful links• Stay up to date in your field• Stay visible• Promote your other online efforts• Ask for work or suggest how you can help
Tuesday, 7 December 2010
Search
• Set Google search alerts
• Key words on Twitter for real time search
• set up Google Reader to stay informed and share relevant links
Magnify by catd_mitchell on Flickr
Tuesday, 7 December 2010
The Knowledge Hub
• Much greater control of your profile• Will showcase YOUR knowledge and
contributions• Activity streams and updates• Ability to link to other social profiles, including
LinkedIn• Not the go-to job search resource now, but it
will be soon for the public sector and related fields
Tuesday, 7 December 2010
Link your profiles
And don’t forget to share your profile in your email signature
Tuesday, 7 December 2010
Other cool ideas
http://www.guardian.co.uk/media/pda/2010/may/13/google-jobs-brownstein
Tuesday, 7 December 2010
Other cool ideas
http://www.slideshare.net/GlobalGossip/really-ugly-resumes
Do a visual CV!
Tuesday, 7 December 2010
Case study: DavePress.Net
Dave Briggs has been blogging about tech and local government. Through this work and other pro-social projects - including founding the social media community of practice (now facilitated by me) he has secured work as a freelancer, a job with Learning Pool and now a book deal on social media in the public sector.
Tuesday, 7 December 2010
Case study: LGEOresearch.com
Liz needed a job and fast. She mounted a social media campaign using her blog, Twitter and video and asked for LinkedIn recommendations and any tips or leads for finding a job.
She received tons of recommendations and a job. She now works with Camden Council to make their web more engaging as well as with other clients.
Tuesday, 7 December 2010
Case study: Likeaword
Uses Twitter to monitor when people might need work doing and offers support. He kept in contact with me over a long period and when I did have some work to tender he was quick off the mark in responding. He had the winning bid and has now written up the Local by Social online conferencehttp://localbysocial.net/the-foundation-of-accountability-report-of-the-local-by-social-online-conference/
Tuesday, 7 December 2010
Case study: Steve-Dale.net
As a freelancer and associate consultant, Steve uses his blog to celebrate his own work and leverage learning for the next job. Recently cited as a top 50 Knowledge Management blog.
He leverages his networks and using aggregators like FriendFeed to ensure he stays high profile.
Tuesday, 7 December 2010
Pick your tools
Tuesday, 7 December 2010
So much time does all this take?
Little and often, prioritise tools depending on your objectives
What time is love by Myxi on Flickr
Tuesday, 7 December 2010
Go for the low hanging fruit
Tuesday, 7 December 2010
Time spent
A couple of hours to set up, 15 minutes a week
Minutes to set up basic site, successful blogging - minimum two hours a week
Minutes to set up, as and when you have presentations
Minutes to set up, depends how you use it
Tuesday, 7 December 2010
Plan your online routine
• Have a strategy• Maximise your strengths• Be niche, but versatile• Be pragmatic - bite off what you can chew• Be consistent
Tuesday, 7 December 2010
Contact me
• These slides are posted at www.slideshare.net/ingrid_k
• www.twitter.com/ingridk• http://uk.linkedin.com/in/ingridkoehler• [email protected] or
[email protected]• www.ingridkoehler.com
Tuesday, 7 December 2010