Building Your Personal Brand - Radio Advertising Bureau · • A LinkedIn profile is a combination of a resume, cover letter, references. It’s a living database of your professional

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Building Your Personal Brand


IT REALLY IS ALL ABOUT YOU!

How to Discover and Create your own Brand


Fuzzy-haired Professors

Let’s do our own research:

How many brands of shampoo can you name?


Did you know?...

Shampoo Brands


Top 5 Reasons Women Resist Investing in Themselves

1. They need to check with someone

2. They’re not sure this is the “right” time.

3. They’re not clear about the return on investment

4. They’re scared they’ll actually achieve more success.

5. They fear the money should be used for their family or others.

Kathy Caprino – Forbes, May 2014


Your Personal Brand Power

• It is important to define your brand positioning and to leverage it in professional circles

• Hone-in on your skill set

– What do you bring to your company?

– Your colleagues?

– Your industry?


What is Personal Branding?

• By definition, it is the process by which we market ourselves to others; how we make our mark

• As a brand, we can leverage the same strategies used by celebrities or corporate brands to appeal to others.

• The key to success is to be compensated based on your passion.

• To find your passion, you need time to think, research… and hope for a little luck.



• Define who you are

– Skills, abilities, personal experience

– Your passions

– Your specialties – what sets you apart?

• How you are perceived

– Personal relationships

– Professional relationships

– Online reputation



• What are your goals

– In your current position

– Professionally

– How would you define your style

• Create your networks

– Mentors and experts

– Participate in groups, seminars, conventions and forums

– Networking events



• Get involved and share

• Listen and Monitor

• Create your brand

– Leverage who you are

– Be authentic

– Be true to yourself

– Look inside to grow on the outside


Creating Your Own Brand

Now you know what you want to do, it’s time to get it on paper and online


Branding Yourself: Elements

1. Business card

2. Resume/cover letter/references document

3. LinkedIn

4. Facebook

5. Blog/website

6. YouTube

7. Twitter

8. Wardrobe

9. Voicemail

10. Email address


1. Business Card

• It doesn’t matter if you are a CEO or hold an entry level position, everyone should have their own business card.

• The card should contain your personal brand statement (such as Boston Financial Expert) as well as preferred contact information.

• You can create your own card and share it through your mobile phone using mydropcard.com or rmbrme.com.

• You can order printed cards online at vista.com and receive 250 cards for $10.


2. Resume/Bio

• Update your resume and bio on a regular basis

• This is an important personal branding tool as it represents your “brand positioning”.


Be Searchable


3. LinkedIn profile

• A LinkedIn profile is a combination of a resume, cover letter, references. It’s a living database of your professional network.

• Use it to create your own personal advertising to network, meet potential customers and to search for new opportunities.



LinkedIn profile: Right












4. Facebook profile

• Be sure to include a picture you can be proud of, one that will never embarrass you.

• Input your work experience and fill out your profile, while turning on the privacy options that disable the ability for people to tag you in pictures and videos.

• Hold your tongue in any and all postings on your page or on those of others.


Facebook profile: Wrong


• Station website – what you do, stations you represent, testimonials.

• Own your “ownname.com” or a website that aligns with your name in some fashion.

5. Blog/website


Blog/website

Depending on your goals, how much time you have, and if you can accept criticism, you can either start a blog or stick with a static homepage.

Those who blog have a stronger asset because blogs rank higher in search engines and lend themselves more to your interests and strengths over time.


6. YouTube

• Name

• Executive summary

• Marketing video(s)


6. YouTube

• Name

• Executive summary

• Marketing video(s)


7. Twitter

• Why should someone follow you

• Be consistent

• Be prepared for responses


8. Wardrobe

• Your personal style is tangible and is extremely important.

• Select clothing that best represents you as it will be viewable through your online pictures as well as when you meet people face-to-face.


9. Voicemail

• Speak clearly

• Plan the message before your record it

• Continue to update it

• Check it frequently


10. Email address

• Don’t overlook your email address as a significant part of your toolkit.

• Many people use email over all social networks. When you connect on a social network you are notified by email. Your email possesses a great opportunity for your brand.

• For your address, use your name – the most important brand there is.


What’s next?

• Once you have developed your personal branding elements, it is time to showcase it to the world - especially your target audience.

• Be prepared to communicate everything you’ve created to others.

• Continue to review and update.


Always Ask the Question

• What will I do today to make a difference?

– Personally

– Professionally


Documents

Building Your Personal Brand - Radio Advertising Bureau · • A LinkedIn profile is a combination of a resume, cover letter, references. It’s a living database of your professional