Building Your Next Web

Agenda• Industry Trends• Demand drivers• Creating the Next Web experience

– Optimize– Create– Grow

• Summary• Resources

Web-Hosting Market

2005 2006 2007 2008 2009 2010

-0.5

0.5

1.5

2.5

3.5

4.5

Shared Dedicated Managed Web Services

Source: Yankee Group 2006

Reve

nue

in B

illio

ns

Industry Trends

• Hosting Trends– Commoditization– Consolidation– Entry of Giants

• End User Trends– Internet ubiquity – Maturing of Internet Advertising enabling new business models– SMBs embracing Software + Services– Developer market growing

Deliver the Next Web NowGet ahead of the competition and grow your

business

GROWOPTIMIZE CREATE

Microsoft partnership to grow your businessUnderstand end customer needsFind new audience by leveraging Microsoft’s research

Createcompelling offersIncrementallyadd new servicesDifferentiate beyond operational excellence

Optimize your infrastructureto lower TCOScale as you growUtilize prescriptive guidance and tools

OPTIMIZE

Optimize your infrastructure to lower TCO

Optimize

Windows Based Hosting (WBH)

The Microsoft Solution for Windows-based Hosting consists of a set of independent components divided into two categories:

– Infrastructure components• Designed to streamline management, administration, and monitoring of the

hosting environment and to lower operational costs

– Hosted services components• Managed applications that are deployed on top of the infrastructure

component of the Microsoft Solution for Windows-based Hosting version 4.5

CREATE GROWOPTIMIZE

Key Pillars

Web

Solid Foundation for Your Business Workloads

VirtualizationInternet Information Services 7.0

Windows SharePoint Services

Windows Media Services

Windows Server Virtualization

Terminal Services RemoteApp™

Terminal Services Gateway

SecurityNetwork Access Protection

Read-Only Domain Controller

Federated Rights Management

Server Manager

Windows PowerShell™

Windows Deployment Services

Server Core

Next Generation Networking

High Availability Clustering

ReliabilityManagement

PHP Support Built-in .NET support Better Site DensityDiagnostic ToolsSecure Publishing

Reduced Attack Surface

PHP Applications

Extend/Modify IIS Features

Lower TCOIIS 7.0 Enhancements Benefits

IIS 7.0CREATE GROWOPTIMIZ

E

CREATE

Deploy MS hosting platform and create differentiated offerings for your customers

Create

Deliver richer experiences

web desktop

RIA

web desktop

CREATE GROWOPTIMIZE

Hosting With SQL Server

Web Admin Tool Integration of Publishing into Database

Built on Enterprise Class Database Best of breed development tools using Visual StudioImproved publishing using Data Publishing WizardMulti-tenancy support using Windows Based Hosting guidance

75% Attach Rate for database in Dedicated hosting Upsell from SQL Express to SQL Workgroup or Standard

What’s Next

Trends

Why SQL Server?

CREATE GROWOPTIMIZE

SharePoint HostingCREATE GROWOPTIMIZ

E

Applications for SMBs, opportunities for DevelopersIntranet for businessProject sitesExtranet: Stay in touch with customers and suppliers Publish and broadcast (blogs and wikis)Run business operations cost-effectively (Application Templates)Developers can create applications quickly (SharePoint Designer, ASP.NET, Visual Studio)

Why PHP on Windows? Provide customers with

more optionsTarget open source

community with the MS platform

Better troubleshooting (Failed Request Tracing, Runtime Status & Control API)

Windows includes an enterprise directory service, deployment and management tools and virtualization technology

Lower costs by supporting PHP and ASP.net applications on a single platform

MS FastCGI

• IIS7• IIS6

PHP SupportCREATE GROWOPTIMIZ

E

Grow

GROW

Reach more customers to grow your business

What Is The Microsoft Service Provider Licensing Agreement?

• Pay-as-you-go licensing• Avoid upfront costs• Map your licensing costs to your

business model• Get the latest

software versions

CREATE GROWOPTIMIZE

Microsoft Partner Program• An integrated partner program that

– Recognizes your expertise– Rewards you for your impact– Delivers value to help you be successful

• Which can help you to– Realize your business potential– Extend your market reach– Increase operational efficiencies

• Hosting Specializationin Advance Infrastructurecompetency

Registered Members

CREATE GROWOPTIMIZE

Helping You Get Into The Business…• ADS – Architecture and Design Session• BDS – Business Development Session• Sales Training and Tool Kit

– Marketing email templates, brochure template, product manager guide, persona descriptions, battle card, objection handling, telesales script, sales presentation, web site template, TCO tool

CREATE GROWOPTIMIZE

Microsoft Hosting Program (MSHP)• Created to provide hosting service

providers with– Knowledge– Resources to lower operational costs– Increase revenue through deployment of

enhanced managed services – whatever the size of the hosting operation

CREATE GROWOPTIMIZE

Microsoft’s Web Platform

Internet

Servers and InfrastructureWindows Server

Data Web ServersE-Commerce

Tools

Developer andDesigner Collaboration

End Users

Web Only andCross PlatformSilverlightASP.NET and AJAX

Windows Vista.NET Client Applications (WPF, Windows Forms)Internet Explorer

Mobile.NET Compact FrameworkSQL Server Compact Edition

Any Scenario, Any User

Integrated, Interoperable, and Optimized

Services

Speed Developmentand Monetize Your

Web Assets

Technologies

Applications

Leverage Existing Skillsand Create Outstanding

User Experiences

Management MediaServer

Business applications

CREATE GROWOPTIMIZE

Resources

SolutionCustomer Business Challenge

Case Study: Web CentralIncreased ARPU and Customer Retention

“Churn among our Windows SharePoint Services customers is very low—less than 1 percent. In that sense, it’s a very sticky offering.”

- Lee Wade, Product Manager, WebCentral

In the face mounting competition, how to create differentiation and increase customer retention

Add hosted service offering based on WSS V3Address the needs of SMBs

Meet pent-up demandFacilitate delivery of customized siteSupport one-stop shopping approach

CustomerResults/Benefits

SolutionCustomer Business Challenge

“(The solution) enables us to provide our customers with the high level of service that they have come to expect.”

-Paul Wimmer, Lead Systems Developer, Intensive Hosting

• Leading dedicated hoster wanted to roll out high-performance, fully managed hosting solution

• Implemented key Windows-based Hosting components:

• Server Purposing• Update

Management

• Accelerated server deployment

• Improved server build efficiency

• Achieved scalable, efficient patch management

CustomerResults/Benefits

Case Study: RackspaceAchieved significant operational efficiency

SolutionCustomer Business Challenge

Case Study: Aruba.it Lower TCO for Windows-basedservices fuels profitability

“For the same price and features, 85 percent of our customers prefer Windows over Linux. That enables us to optimize infrastructure andachieve great economies of scale, which lowers TCO dramatically.”

– Stefano Cecconi, CEO, Aruba

How to manage costs while offering rich features (unlimited bandwidth and diskspace) in shared hosting

Optimize on the Windows platform

Windows TCO was 16% lower than Linux85% customers prefer Windows over Linux

CustomerResults/Benefits

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.