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Developing Your Media
Career
Career DevelopmentIt begins now! Let’s start where you are to be marketable at graduation.
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Our TOpics▧Building your campus reputation▧Internships▧Networking▧Your Online Prescence ▧Employer Perspectives
Let’s hear your questions and bust some myths!
1. Building Your Campus Reputation
It takes more than a major
Campus Organizations &
ClubsMedia School Sponsored Organizations
Writing & Editing Arbutus Yearbook Indiana Daily Student Inside Magazine Science Writers at IU Women in Sports Media
Film Industry IU Cinema Student Cinema Guild
Student Media Organizations
Graphic Design & Digital Design Bloomington Ad Club Hoosier Games Indiana All Media Society for News
Design
Gaming & Game Design Hoosier Games Women in
Gaming/Game Design
On Air Broadcast BTN Student U IU Student Television Sports Media Club WIUX Radio Women in Sports Media
Production Business Careers in
Entertainment Indiana All Media
Media Business Bloomington Ad Club IDS-Marketing Dept. Online News
Association IU PRSSA Chapter Society of Professional
Journalists
More Media Orgs
Class Choice
There’s likely a course to help you engage in a skill developing topic
Academic advisor suggestions
Archive class projects!
2. Internships
Internships▧Internships happen all year!
▧Formal Internship Programs
▧Postings on CareerLink
▧…But it doesn’t exist? Create Your Own Internship
Make A Really Big List▧Location, location, location!
▧Who’s there?—Chamber of Commerce
▧What’s on the website?
▧Nothing listed? Call or email HR.
Pro Tip: Not only email and ask about opportunities but PITCH what you can do for the company.
Indiana▧ 12 Stars Media
Productions▧ AllHoosiers.com▧ Blastmedia▧ Clear Channel
Communications▧ Companies with a
Mission▧ College Fashionista▧ Emmis
Communications▧ Ferguson
Advertising▧ Girls Inc▧ goCharge Indy
United States
▧ 5W Public Relations
▧ Arena Football League
▧ Campus Insiders▧ Chicago Twenty
Something▧ Cosmopolitan
Magazine▧ Diablo Magazine▧ ELLE Magazine▧ Foote, Cone, &
Beldin▧ Graco Inc.▧ Madison Square
Garden▧ New Jersey Family
Magazine
International▧ CBS News▧ Club de Madrid▧ Journal Europe▧ International
Press Institute▧ League X▧ Les Coulisses du
Chef▧ OneStopClick▧ Republic of
Indonesia Embassy in Seoul
▧ The Green Party of England and Wales
▧ Wimbledon Law Tennis Museum
Internship Sites from 2015 Graduates
3. Networking
80/20 Rule
20%
80%
Become more than just an application.
You’re more likely to be considered for a job if someone knows you in the organization
Informational Interviewing
How did you get started in this field?
Describe a typical
week. Would these
duties be the same for
anyone with your job title?What advice would
you give someone
considering this field?
What are the greatest
rewards of your work?How much evening,
weekend, or overtime work is required?
What about traveling?
On what basis are
professionals in your
field evaluated? How is
success measured?
4. Your Online Presence
LinkedIn Develop your profile
and connect with colleagues and classmates
Follow Industry Influencers
Find IU Alumni in your desired location or industry
Use the “Job” tab to see exclusive posting for only LinkedIn users
Twitter Update about your
career journey #Hashtag to reach a
wider audience Follow Industry
Influencers Create Content (sorry!
retweeting isn’t content creation) Use Hootsuite or
Tweetdeck to manage your postings
Your Social Media Outlets
““We’re seeing more and more
recruiters use the web as a place to search for talent and conduct
employment background searches. This trend is set to increase year
over year and I’ve been predicting that an “online presence search”
will become as common as a drug test since 2007. ”
Dan Schawbel, Forbes Contributing Writer
5. Employer Perspectives
Keys to Career Success In Media
Versed in Multimed
iaThe
“Coma” Test
Business of Ideas
Doug Ryan President of Digitas Lbi Chicago & San Francisco
1. Learn to sell2. No shying away from tough things3. Play to your strengths 4. Be aware of weaknesses and work to
improve them!5. Optimism is your best friend
Most Important Qualities/Skills to
Employers
▧Verbal Communication Skills▧Teamwork Skills▧Problem-solving and Decision-Making
Skills▧Organizational Skills▧Ability to Research▧Analytical Skills▧Technical/Job Skills▧Computer Skills▧Written Communication Skills▧Persuasion: Getting others onboard with your
ideasEmployers rate the importance of candidate skills/qualities- See more at: http://www.naceweb.org/s10242012/skills-abilities-qualities-new-hires/#sthash.2vvdUjsq.dpuf
Where are they now?▧247Sports▧Amazon▧Chicago Tribune▧Children’s Museum of Indianapolis ▧Eleven Fifty▧Greentarget▧Groupon▧Naples Daily News▧Starcom MediaVest Group▧Texas Instruments▧Yelp
Sampling of companies where 2015 graduates reported as employed.
Come Visit Me!
Resume & Cover Letter ReviewsHave another set of eyes review these important documents.
PortfoliosWhat should I include? Who’s really looking at these?
Job Search AssistanceOpportunities are everywhere. Let’s create a plan.
Mock InterviewsRock your interview, because you already know what to expect!
NetworkingFrom scary to fun! Put a face with your application.
Career AssessmentsMBTI and Strong Interest Inventory available!
CareerLink to Schedule
Thanks!
Any questions?
You can find me at:@laurlittCareer (twitter)
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