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Building Your Digital Footprint2020 NAMA Conference - Ayurveda & Spirituality
With Kathy Jo Staheli, AD Purusha Ayurveda Wellness & Panchakarma Purusha Botanicals NAMA Communications
www.purushaayurveda.com
Kathy Jo Staheli, AD, is an NAMA recognized doctor of Ayurvedic Medicine, specializing in Panchakarma, the
Ayurvedic science of detoxification and rejuvenation. Her passion for sharing Ayurveda inspired her to found the Purusha Ayurveda Wellness and Panchakarma Center first in Malinalco, Mexico, and now in Kayenta, Utah
as a destination where people can deepen their experience of Ayurveda through residential wellness programs. She is the founder of Purusha Botanicals and she is currently an integral part of the National
Ayurvedic Medical Association (NAMA) and speaks globally on Ayurvedic philosophies and practices.
KATHY JO STAHELI, AD PURUSHA AYURVEDA WELLNESS & PANCHAKARMA
PURUSHA BOTANICALS
Website
SEO
Social Media
Analytics
TABLE OF CONTENT
Your Website Your website matters. It’s the most powerful tool a business can have. Websites create trust and credibility, enhance professionalism, establish relevance, grab attention, and grow business.
If you’re like most business owners and bloggers, your website is essential to the way you do business. It may even be the only way you do business, so it’s important to make it as powerful as possible.
10 THINGS EVERY GREAT WEBSITE SHOULD HAVE
1 Updated and Modern Design
The Internet is always changing. There are constantly new website standards to meet and security measures to update. Websites, just like businesses, are forever evolving.
2 Important Business Information
Put your phone number, email address, physical address, business hours, etc., in a very obvious spot, whether in the header, footer, or on a contact page in the main navigation.
3 Mobile-Friendly Experience
Did you know that more than 60 percent of internet users access online content through mobile devices? What does that mean for you?
4 Quality Content
They say content is king. Ultimately, that’s true. It’s important for websites to have relevant and helpful content. If you’re writing things just for the sake of writing them, without a clear purpose, your audience will start to tune you out—and it’s hard to be tuned back in.
5 Internal Links
This one may sound a little intimidating, considering it has to do with SEO, but it’s simple and packs a lot of power. Internal linking is when you connect one page of your website to another page of your website.
6 Social Media Icons
It’s 2020 and there’s no reason for websites not to have social media icons. Social media is a fantastic way for your customers to learn more about you and stay current with your business.
7 Powerful Visuals
Visual Elements help move a user’s eye down the page, and also break up text-heavy content. Visual information, such as graphics, are processed 60,000 times quicker than written information. They could be the deciding factor on a user leaving your website or sticking around.
8 Cohesive Branding
Maintaining a clear and focused brand is one of the most powerful aspects of not only your website, but your business. Staying visually consistent is one of the best ways to come across as trustworthy and professional to your audience.
9 Easy-to-Navigate Menu
Your navigation menu is how your users typically find information on your site. Make the most important pages of your website accessible but don’t overload the menu. Too much information for the user tends to confuse them.
10 Clear Calls to Action
The whole point of your website is to get your visitors to do something. What you want them to do is totally up to you. It could be contact you, purchase a service or product, sign up for your newsletter, share posts on social media, etc.
• Over 500 designer templates • Great SEO and social tools • Free + premium plans
Wix
EASY WEBSITE SOFTWARE
• Large plugin library • Adjustable and simple • Open source and frees
Wordpress
• State-of-the-art templates • Getting a website very easy • Built in marketing tools
Squarespace
WHAT DOES THE WEBSITE BUILDER HAVE? INTEGRATION IS KEY
Scheduling Capacities •Acuity •Mindbody
Payment Processing • Stripe • Square • Paypal
Marketing Tools • Email Campaigns • Social Media
Campaigns • Google ads
Analytics • Built in ability to
connect with google
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates
Search Engine Optimization
Keywords are the foundation of successful SEO. When your potential customers use a search engine what do they search for? For most small businesses this will be a combination of what you do and where you do it: Ayurvedic Practitioner in Santa Cruz or Wellness center in Dallas
Research and Use Relevant Keywords
Once you have your keyword list then you will want to optimize your title. Note that this is the behind the scenes HTML <title> element and not what is shown on the page. This is usually editable in your website control panel (CMS) or in your SEO plugin.
Optimize Page Titles & Meta Descriptions
Once our page titles and meta descriptions are optimized, we also want to optimize our page content. Our keyword research (#1) should have provided us with a list of related terms that all have the same intent behind them. We would now look to weave these keywords into our copy in a natural way.
Optimize Page Content
Your website is central to your SEO efforts, however, this is not the only place where your business is listed. Social media and business directories like Yelp.com will also have details for your business. Search engines use this information along with information on your business to help build trust and an understanding of what you do and where you do it.
Optimize Your Business Around the Web
On Link building is a crucial element to driving visibility for competitive keywords. However, link building has a bad reputation – and often rightly so. Links can help and hurt your search engine visibility. Yet, developing strong visibility requires that you have the right kind of links pointing to your site. These links help Google and other search engines determine your relative importance and to order search results using these metrics.
Build Relevant Links
As a final bonus tip, be sure to register your site with Google Search Console. This tool analyses your site and provides diagnostic feedback you can use to improve how your site appears in search results. This is information directly from the search engine so you would be foolish not to take advantage of this advice.
Register with Google Search Console
SOCIAL MEDIA Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it's no passing trend
Instagram is a free photo and
video sharing app available on Apple iOS, Android and Windows Phone.
People can upload photos or videos
to our service and share them with
their followers or with a select
group of friendsFACEBOOK
Facebook is a website which
allows users, who sign-up for free
profiles, to connect with
people to share pictures, music,
videos, and articles, as well as
their own thoughts and opinions with
however many people they like.
SOCIAL MEDIA FACTS AROUND THE WORLD
According to 2019 social media statistics, there are now 3.2 billion users around the globe. That is about 42% of our total present population.
Here are some more social media statistics that prove beyond doubt the importance of social media in business.
68% of adults based in the U.S reportedly have a Facebook account.
Active social media users are composed of 48.2% Baby Boomers, 77.5% Generation X and 90.4% Millennials.
An interesting research shows that a user spends an average of 2 hours and 22 minutes in his social media account everyday including messaging.
73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business has been effective
2 million business today use Facebook advertising for promoting their products and services.
Best Instagram
Are you marketing your business on Instagram? If not, you should be —because other brands are winning big on this social media platform. It’s time to jump in and get a piece of the action.
Practices
To Start• Business Name Should Be Profile Name • Make Profile Picture Your Logo • Switch to Business Profile • Optimize your Instagram Bio • Create a Cohesive Brand Image • Create A Variety of Content Types • Create User-Generated Content • Post Instagram Stories • Use Automation Tool
9 EASY WAYS TO INCREASE ENGAGEMENT ON INSTAGRAM
Post at optimal times
1 Direct Messages
2 Poll Stickers
3 Quiz Stickers
4 Run A Contest
5
9 EASY WAYS TO INCREASE ENGAGEMENT ON INSTAGRAM
Ask Questions In Your Captions
6 Post On Social Media Holidays
7 Collabor-ate With Other Accounts
8 Animal Content
9
Google Analytics allows you to track many important metrics, covering all aspects. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device
functionality. All these statistics show you what is working well, and more importantly, what isn’t. Once you identify any issues your site may have, you can create a solution. Google Analytics allows you the
information needed to improve your website, and make it the best it can be.
KNOW YOUR ANALYTICS
ANALYTICS SHOWS YOU DATA FROM ALL CHANNELS THAT ARE DIRECTING TRAFFIC TO YOUR WEBSITE, INCLUDING:
Organic Search (SEO)
Paid Search (PPC)
Social Media
Referrals (Backlinks)
Direct Traffic
CONVERSION TRACKING
It’s all good knowing how many people have visited your site, and where they came from, but how do you know if those users are actually converting? Google Analytics allows you to set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, you need to know that this traffic is converting.
Kathy Jo Staheli, AD www.purushaayurveda.com
CUSTOMER ENGAGEMENT Google Analytics has a number of features that allows you to review how well users are interacting with your website and content. These metrics monitor different aspects of the customer journey, showing how the customer has interacted.
Pages/Session – The average number of pages each visitor has viewed (this does not include those that have bounced).
Average Session Duration – The average amount of time spent on the website by each visitor (again, this does not include those that have bounced).
Bounce Rate – The percentage of visitors that navigate away from your website without interaction, after viewing only one page.
•Your Initial Offerings •Discounts •Sales Pages •Webinars •Infiltrating Existing Tribes •Piggybacking on Existing Platforms •Traditional Public Relations or Advertising •Funnels and Up Sales
YOUR MARKETING MACHINE
Founder of Purusha Ayurveda Wellness & Panchakarma www.purushaayurveda.com
Founder of Purusha Botanicals www.purushabotanicals.com
Kathy Jo Staheli , AD
Thank You!