Building Your Brand With Twitter Influencer Marketing

Social media is the way forward for brands and businesses. It is the present and future of marketing, and

the number one way in today’s smartphone-obsessed society to generate high volumes of quality traffic,

loyal fans, and targeted leads. A full scope marketing campaign would ideally combine word-of-mouth

marketing (WOMM) with peer to peer word-of-mouth-related activities like social media, in order to

leverage global marketing efforts.

What kinds of results do these marketing strategies generate? On average WOMM result in 3 to 5 times

higher conversion rates than other marketing avenues. Combined with social media marketing (SMM)

with a substantial audience is a strong push for ROI. The two together create a snowball effect and feed

off of one another; social followers become clients who contribute to word-of-mouth, and visa-versa.

Twitter is one of the most powerful ways to leverage this type of combined marketing strategy. Word of

mouth of course extends beyond current and potential customers. Influencers are the single most effective

source of WOM marketing today, and a twitter influencer outreach program will drive exceptional

results for your business.

Why is that? Well, targeting twitter fans directly is not necessarily beneficial, efficient or effective and

most businesses find that looking outside of their targeted audience pays off dividends. In comes the

Influencer. Leveraging the social Klout and massive following of an Influencer Marketer on twitter is an

extremely effective way to break down the barriers of traditional, one-dimensional marketing, build

customer loyalty, all on a mass scale.

Sure, you would love to speak directly to your customers and followers, and you should. Keep in mind,

however, that even though you may have large number of followers on twitter, what matters the most is

how influential you are there (klout, etc). In a nutshell, it is about building a community of people who are

passionate about your industry and eventually become passionate about your brand. Influencer marketers

are the people who have built followings massive enough to do this for you, and they exist in every niche

imaginable.

These days, celebrity twitter and Facebook endorsements of products and services may be the most

commonly recognized influencer marketing tactics. Cost-prohibitive for small business, social media

influencers with thriving communities are likely to capture your customer's ear without all the fuss or

impossible fees.

How do you connect with such influencers? The easiest and quickest way to build a relevant twitter

community is to have strategic partnership with an influencer marketing company. Influencer marketing

companies are the matchmakers between businesses and social media influencers. They can increase

your chances of securing a strong influencer relationship, a solid influencer marketing campaign, which

will in turn boost your likelihood of reaching your customers in an engaging way that results in major

payoffs.

You won’t even remember your minor initial investment to engage an influencer marketing campaign on

twitter or any other social platform, because in no time the campaign will bring you tremendous ROI.