Building TourismPast. Present. Progressive

PATA 60th Anniversary and ConferenceBuilding Tourism

Past. Present. ProgressiveDate: April 9-12, 2011Venue: China World Hotel,

Beijing, China

Hosted by: China National Tourism Administration and People’s Government of Beijing

Municipality

Patron: Beijing Tourism Administration•All official conference hotels will be within 10 minutes walking distance from China World Hotel to encourage delegates to commute by walking.

•Grand banquets, hosted lunches and complimentary tours are part of the programme.

2011 PATA Face of the Future

This year, voting for Face of the Future was opened to all PATA members.Five finalists with the highest number of votes have been unveiled.

The five finalist have each submitted a video detailing some of the challenges they expect to face as future travel and tourism leaders.

Videos will be judged by the PATA Executive Board, with the winner and runner up hosted to the Conference.

Tomorrow’s TourismStudents from PATA member school submitted their ideas for

a more sustainable model of measuring tourism in the form of a video.

More than 30 entries were received.An expert panel of judges will select three finalists.The three finalists will invited to the conference in Beijing and

awarded a subsidy for their trip.In Beijing the finalists will take part in a debate with PATA Life

Members and industry professionals, where the champion will be decided.

•Current and past PATA Members and staffers were invited to submit stories of their experiences with PATA for the past 60 years.

•Stories will be complied into a book titled “My PATA My Story”, print sponsor by PATA Singapore Chapter.

•“My PATA My Story” will be distributed all delegates of PATA 60th Anniversary and Conference

PATA 60th Anniversary and Conference• Keynote Appearance by Eric Anderson, Space Adventures• Plenary 1: Building Tourism- Past. Present. ProgressiveLead Presenter: Robert Broadfoot, Political and Economic Risk Consultancy, Ltd.• Plenary 2: Tomorrow’s Tourism• Plenary 3: New Realities of TravelLead Presenter: Amitabh Kant, Delhi-Mumbai Industrial Corridor (former joint-secretary Ministry of Tourism, India)Moderator: Richard Quest, CNN Anchor and Correspondent• Plenary 4: Growing with Tourism• Closing Appearance: Ray Hammond, Author of ‘The World in 2030”

Registration is Openwww.regonline.com/pata60Registration fee for PATA Members starts from

US$660

See you in Beijing