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Building
sustainable
strategy
Joss Tantram FRSA FICRS
Partner Terrafiniti
Business Ethics Conference, Maroussi Plaza, Athens. 14th November 2018
▪ Sustainability/CSR experts and
advisers
▪ We help you attain ambitious
social & environmental goals
▪ Recognised and published
thought leaders
Terrafiniti …
Introduction - session focus
▪ The big picture
▪ Sustainability & business
value
▪ What is a sustainable
company?
▪ What is sustainable
strategy?
▪ Building sustainable
strategy – 5 key elements
The big picture
Science based targets and the global goals
Global goals – specific focus - sectors
Global goals – specific focus examples
Sustainability &
business value
Sustainability & business value - dimensions
Sustainability can affect organisational value in a
number of ways:
Sustainability & business value - dimensions
Source: https://www.unilever.com/sustainable-living/our-strategy/about-our-strategy/
What is a
sustainable
company?
A sustainable company:
▪ Determines its behaviour
through an understanding
of the environmental and
social context in which it
operates;
▪ Works within the limitations
of that system to reflect the
demands and
requirements of society,
and;
▪ Ensures that its impact
upon environment and
society is either neutral or
positive.
What is sustainable
strategy?
What is sustainability and CSR?
What is sustainable strategy?
Key components:
▪ A clear sustainability vision
–a picture of the company’s
long term ambition in
context (relevant
environmental, social and
economic trends and
pressures).
▪ Plans for action – an
implementation strategy
containing actions and
plans likely to achieve that
ambition.
What is sustainability and CSR?
What is sustainable strategy?
Key components (contd.):
▪ Timescales – a timescale
relevant to the trends
identified for material
environmental and social
issues.
▪ Communication &
reporting – clear,
meaningful and consistent
messages demonstrating
authenticity, transparency
and progress to internal
and external stakeholders.
Where next… strategic approach
What does best practice look like?
Building sustainable
strategy
Building Sustainable strategy – 5 key elements
1. What is your focus?
▪ Your organisation depends
upon resources and gives
rise to impacts – which of
them present strategic
threats and opportunities for
you?
Building Sustainable strategy – 5 key elements
2. What is your ambition?
▪ Clarify what you want to
achieve and by when –
this is the basis of your
vision.
Building Sustainable strategy – 5 key elements
3. Ensure consistent leadership
▪ If it’s actually important
then…
▪ leaders will be
consistently
communicating about
sustainability.
▪ Performance will be
measured and rewarded.
Building Sustainable strategy – 5 key elements
4. Align - with business strategy
▪ Make sure your plans deliver
benefits for your business –
efficiency, revenue and
reputation.
Building Sustainable strategy – 5 key elements
5. Performance management
▪ Ensure that you have clear
goals, measures and
consistent performance
reporting
