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Building Support for State Asset Building Policy What We Know from Polling and State Legislative Activity. Oregon Asset Builders Conference Salem, OR – April 24, 2013. Alison McIntosh, Neighborhood Partnerships. Today’s Session. What is “ framing ” ? Narratives we’re up against - PowerPoint PPT Presentation
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Building Support for State Asset Building Policy
What We Know from Polling and State Legislative Activity
Alison McIntosh, Neighborhood Partnerships
Oregon Asset Builders ConferenceSalem, OR – April 24, 2013
Today’s Session• What is “framing”?• Narratives we’re up against• Using values and aspiration to
inspire support
• Tools • Polling Research• Legislative Update
knowledgestories
cultural models
experiencemyths
media
patterns of association
frames
stereotypes
We are not blank slates
Framing Happens• Frames are used by our brains
to make sense of incoming information
• It happens fast• Frames fill in the blanks• They direct thinking
Framing is Always Happening
• If we do not pay attention to how we frame our issues people will default to the “pictures in their heads”
As citizens committed to maintaining and restoring a diversity and abundance of wetlands for future generations of people and wildlife we urge our elected officials to work [to improve environmental regulations and provide funding for restoration].
Essential Steps for the Future of America's
Wetlands
Wetlands benefit us all. Wetlands act as a filter for the waters of our lakes, rivers and streams. Wetlands improve the water we drink, and the air we breathe. Wetlands act like giant sponges. They soak up rain and snowmelt as they occur, serving as temporary storage basins, thus reducing erosion, and limiting the destruction caused by severe floods . . .
Why Wetlands Matter
The Benevolent Community
The Triumphant Individual
Independence InterdependenceDave Kolpack / AP“Self-Made Man” – Irene Ritter
Core Beliefs about Poverty
• Each individual is responsible for his or her own success or failure;
• With hard work comes reward;
• The goal is equal opportunity, not equal outcome; and
• Anyone can achieve the “American Dream”.Source: Meg Bostrom, For an Economy that Works for All
Narratives We’re up Against
Poverty is….• a result of poor choices or
bad morals
• not as bad as it used to be or as it is elsewhere
• a temporary state because of America’s unique economic mobility
• not solvable and attempting to solve it will be expensive and will cause dependence
Some Public Beliefs Work for Us . . .
• Hard work should be valued and rewarded
• Working people are struggling• People are judging the economy
based on their perceptions of how they and people like them are doing.
• We can all work together to find solutions
Values Matter• We reason first from deeply
held values.• Values help answer: “Why
does this matter to me/us?”• We need to start with
Values, not with the policy and program details
Levels of Thinking• Level One – Big ideas:
protection, justice, family well-being, equality, opportunity, prosperity
• Level Two – Issues:housing, the environment, children’s issues, workforce development
• Level Three – Policies:pay equity, bycatch, SCHIP presumptive eligibility, EITC
Why does this matter? Families without housing face a staggering number of obstacles. Children can suffer from poor academic performance, have higher rates of asthma, ear infections, stomach problems, and speech problems, and are at higher risk of mental and physical trauma. Parents struggling with housing security find it difficult to get and keep a job, pursue educational goals, and provide adequate care and attention to their families. By creating opportunities for families to build economic and housing security, families can build better lives and our communities will be stronger.
Speak to Values FirstWe know that communities are stronger and healthier when at-risk families get the help they need to find and stay in safe, affordable housing. With housing, families improve their childrens’ education, find stable employment, and have a deeper sense of belonging in their neighborhood. This is why the public sector should partner with nonprofit organizations and others to give every family the opportunity to have a safe and stable home.
Solution Oriented LanguageAn example:- “We know what works.”- “We can solve this problem.”- “There’s a tested solution for this.”
Different Stories > Different Solutions
Portraits• Individuals• Events• Private• Appeal to
consumers• Better
information• Fix the person
Landscapes• Issues• Trends• Public• Appeal to citizens• Better Policies• Fix the Condition
- Based on work by Iyengar and Gilliam
Family graduates from IDA Initiative
and Starts Business
Helps neighbors
Supports other local businesses
Supports local
community food systems
Other IDA accounts opened
Family economic stability &
saving
Grocery Store
Owner
Farmer
IDA Provider
Neighbor
Through the IDA Initiative, a new Home is
purchasedFamily gains
a new community
Kids get involved in afterschool
activities
Mom & Dad are closer to their jobs
Mom’s stress decreases,
health improves
Family creates
emergency fund.
Teacher
Employer
Doctor, Nurse
IDA Program
Staff
Neighbor
Shared Benefit"In our personal ambitions we are individualists. But in our seeking for economic and political progress as a nation, we all go up, or else we all go down, as one people.”
-- President Franklin D. Roosevelt
The Message Box• A tool to keep you “on message”• Helps distill your key arguments to the ones you
need to repeat over and over.• Keeps you focused on Level One Values and
Solutions• Gives you the “cheat sheet” for interviews and
debates.• The place you bridge and pivot back to from hard
questions and damaging frames.
Vision
A clear statement of the problem you are trying to address in a way that everyone can see their stake in addressing the issue.
The solution you are proposing
and the principles or
outcomes it is designed to
achieve.
The Level One Values that underpin the challenge and your proposed solution. The answer to the “why does it matter”
question.
Values
SolutionProblem
Your vision for the community, state, society. A sense of the purpose and
goal that drives you to seek the change you are working for. Your
aspiration and inspiration.
Vision
Today, we are facing a defining
moment. It’s clear that our systems
no longer meet the needs of our
communities and our people. Our investments and our choices have opened the door
to opportunity for some and closed it
for others.
We have the tools to create a better future.
We can harness our innovative spirit, our immense talent, and our energy. We can invest in the people that will make our
future brighter, and together create a
better future for the next generation.
Choosing this path, we can ensure that every person, every family, every community in Oregon can prosper.
Opportunity Prosperity Community Oregon Exceptionalism Ingenuity InnovationWe believe in an Oregon where everyone has
the opportunity to succeed. We can rebuild the pathways to prosperity for all Oregonians. We
are strongest when all of our community members can thrive.
Values
SolutionProblem
Oregon has a proud history of industry, ingenuity and independence. Our state’s natural beauty and resources have sustained us from the earliest days. Over the years, we’ve used innovation and creativity to improve our communities and build systems and structures to create opportunity.
Vision
Today, too many hardworking parents don’t earn enough to pay their rent and put food on the table for their children. Families in our community don’t have access to opportunity and pathways out of poverty. Too often, one small event can trigger a series of shortfalls and lead to crisis.
One of the ways we can provide access to opportunity
is to help hardworking families save money and build
assets. The Earned Income Tax Credit (EITC) is one of the
largest and most effective programs for low- and
moderate-income families. Every year Oregon families
use this credit to make ends meet, to get out of debt, or
start saving for the future. The EITC gives them a tool to
manage life’s many financial demands. Oregon should
extend and expand the EITC to ensure this opportunity for
hardworking families exists.
Our communities are better when we work to provide pathways out poverty. Hardworking families deserve access to opportunity and a
chance to get ahead.
Values
SolutionProblem
We believe in an Oregon where everyone has access to opportunity and a pathway out of poverty.
• Statement of Needs (5%)–What’s the problem?
• Values “hook” (15%)–Why do I care?
• Solution (80%)–What can we do about it?
Our Message Formula
Thanks to Larry Wallack, PSU
Polling Preview• It’s better for all of us if families have modest financial reserves to
help build a stable foundation, manage life’s emergencies, and create a better future.
• Having something put aside for emergencies and future goals is the key to building secure futures. We are all better off if we can create policies that help families build strong financial practices, build a foundation for success, and build a brighter future.
• We need to rebuild the middle class in Oregon. That starts with helping people maintain a firm foundation for success. We need to build financial stability for Oregonians.
• As a state, we can help make sure all Oregonians can access pathways to economic stability. We can create pathways for families to move out of poverty.
Legislative Visit FormulaYou will have ten to fifteen minutes with your legislator. Use your time carefully.
1. Introductions
2. Families in your district need to build financial resilience Give an example of the need in your area. Tell a story about the difference that asset building can make to an individual or family.
3. Talk about our priority items.
4. Ask if we can count on their support to help ensure that all Oregonians have the chance to build financial resilience and ask for their ideas
5. Thank them for taking the time to discuss asset building. Leave on time.
Message Components An effective message has three components: What is the problem? – Give a specific example/proof of the need for asset building and pathways to the middle class. Why should I care? – Use a value statement (see below)
What is the solution? – Define a specific needed policy step and action that the listener can take. Our example = Building pathways to the middle class through HB 2316, HB 2850 and HB 3436.
Legislative Update
• Earned Income Tax Credit (HB 2850/SB 507)
• IDA Initiative Retirement Savings (HB 2316A)
• Retirement Security (HB 3436)
Essential Strategies• Think about Order. Make a deliberate
choice.• System and landscape stories evoke
policy solutions.• Focus on Solution – We know what
works! • Focus on Values and Interdependence.