10
Building successful mobile app venture Success? - Contextual Parag Arora Cofounder, Plustxt twitter.com/paragarora

Building successful mobile app venture

Embed Size (px)

Citation preview

Page 1: Building successful mobile app venture

Building successful mobile app venture

Success? - Contextual

Parag Arora Cofounder, Plustxt twitter.com/paragarora

Page 2: Building successful mobile app venture

Solve Problems

• Don’t chase ideas - ideas vs problems?

• Cloning an idea is fine, knowing problem is important

• One line problem?

• Please find product market fit, stop wasting timeParag Arora Cofounder, Plustxt twitter.com/paragarora

Page 3: Building successful mobile app venture

Features!!

• Focus always on one single feature

• Feature is your solution

• Feature will be your ++$$

• Features are for showcasing to impress others

Parag Arora Cofounder, Plustxt twitter.com/paragarora

Page 4: Building successful mobile app venture

Identify Your Platform

• Ask what platform are you building?

• Create for a generic problem

• e.g., for car pooling, you are building a p2p sharing platform

Parag Arora Cofounder, Plustxt twitter.com/paragarora

Page 5: Building successful mobile app venture

SDK first approach

• Build SDK first

• Integrate your SDK in apps

• More business opportunities

Parag Arora Cofounder, Plustxt twitter.com/paragarora

Page 6: Building successful mobile app venture

Be PR ready

• Always have one liner problem you are solving

• Be ready with your story

• Be ready with customer’s story

• Thought of platform - be ready with infinite ways of your expansion

Parag Arora Cofounder, Plustxt twitter.com/paragarora

Page 7: Building successful mobile app venture

Getting funds• Shamefully reach investors with your one liner

problems and ask to meet up

• Always carry mobile with your recent stable version of app installed

• Be ready for 99% rejections

• Still no fund? Stick to app - this time will never come back Parag Arora

Cofounder, Plustxt twitter.com/paragarora

Page 8: Building successful mobile app venture

Marketing

• Growth Hacking

• Press

• Try Ad Networks (Inmobi, Google, Appbrain)

• Spot Viral App and contact developers for putting your app ad (Honey Singh’s best songs)

Page 9: Building successful mobile app venture

Exit?

• Know when to pivot

• Know when to sell

• Know when not to sell - very important

Parag Arora Cofounder, Plustxt twitter.com/paragarora

Page 10: Building successful mobile app venture

Questions?

Parag Arora Cofounder, Plustxt twitter.com/paragarora