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Building successful mobile app venture
Success? - Contextual
Parag Arora Cofounder, Plustxt twitter.com/paragarora
Solve Problems
• Don’t chase ideas - ideas vs problems?
• Cloning an idea is fine, knowing problem is important
• One line problem?
• Please find product market fit, stop wasting timeParag Arora Cofounder, Plustxt twitter.com/paragarora
Features!!
• Focus always on one single feature
• Feature is your solution
• Feature will be your ++$$
• Features are for showcasing to impress others
Parag Arora Cofounder, Plustxt twitter.com/paragarora
Identify Your Platform
• Ask what platform are you building?
• Create for a generic problem
• e.g., for car pooling, you are building a p2p sharing platform
Parag Arora Cofounder, Plustxt twitter.com/paragarora
SDK first approach
• Build SDK first
• Integrate your SDK in apps
• More business opportunities
Parag Arora Cofounder, Plustxt twitter.com/paragarora
Be PR ready
• Always have one liner problem you are solving
• Be ready with your story
• Be ready with customer’s story
• Thought of platform - be ready with infinite ways of your expansion
Parag Arora Cofounder, Plustxt twitter.com/paragarora
Getting funds• Shamefully reach investors with your one liner
problems and ask to meet up
• Always carry mobile with your recent stable version of app installed
• Be ready for 99% rejections
• Still no fund? Stick to app - this time will never come back Parag Arora
Cofounder, Plustxt twitter.com/paragarora
Marketing
• Growth Hacking
• Press
• Try Ad Networks (Inmobi, Google, Appbrain)
• Spot Viral App and contact developers for putting your app ad (Honey Singh’s best songs)
Exit?
• Know when to pivot
• Know when to sell
• Know when not to sell - very important
Parag Arora Cofounder, Plustxt twitter.com/paragarora