Building Modern DATACENTER

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    Copyright © 2013, Oracle and/or its affiliates. All rights reserved.1

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    Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2

    Building the ModernData Center

    Serdar SayarSistem Satış Direktörü, Orta Asya & Türkiye 

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    Copyright © 2013, Oracle and/or its affiliates. All rights reserved.3

    The Safe Harbor

    The following is intended to outline our general product diis intended for information purposes only, and may not beincorporated into any contract. It is not a commitment to dmaterial, code, or functionality, and should not be relied umaking purchasing decisions. The development, release,of any features or functionality described for Oracle’s prodremains at the sole discretion of Oracle.

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    Copyright © 2013, Oracle and/or its affiliates. All rights reserved.4

    Data E

    1840s

    Telegraph

    1920s

    Radio

    1870s

    Telephone

    1940s

    Television

    1980s

    PersonalComputer

    Accelerated Innovation Broadened Impact

    Evolution inContentCommerce,Communication, and

    1970s

    Fax

    Internet Age

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    DemandSpeed of Impact

    1991

    Launch ofWorld Wide Web

    The Network Era

    Pace of Innovation

    Breakthroughs inCommerceCommunication, and

    140 Million Tweets

    per Day – 1 Billionper Week

    Zero to

    660 Million Usersin 7 Years

    Sma

    100ShippedLast

    20% of US Transactions

    Done via AlternativePayments

    $27 Billion Per Quarterin Payment Volume Projected toin Reve40 BillionPages Indexed

    Accounts for 20% of

    U.S. Internet Trafficfrom 8-10pm

    2 BilliViewed

    Content

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    InstantlyAvailable Services

    WhereverThey Are

    AcceleratingCustomer Expectations

    Explosion of DataVolume and Types

    TransactionOverload

    AcceleratingInformation Growth

    Today’s Realities... 

    Unpreand Rap

    AcceBusiness

    EcoInterde

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    Copyright © 2013, Oracle and/or its affiliates. All rights reserved.7

    Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012

    … Can Lead to Missed Opportunities

    25%50%RUNTHE BUSINESS

    25%TRANSFORMTHE BUSINESS

    GROWTHE BUSINESSGROWTHE BUSINESS

    21%63%RUNTHE BUSINESS

    16%TRANSFORMTHE BUSINESS

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    Designing the Right Data Center Infras

    Requires an Understanding of YOUR Requirements

    What is the problem or opportunity

    Service level requirements – Service response times – Service availability (incl. DR) – Security and compliance – Budgetary requirements

    Future growth plans

    Existing infrastructure considerations

     – OS and processor architectures

     – System and storage architectures – Database and application versioning – Packaged or custom apps – Hardware/software interdependencies

    Consolidation considerations

     – Physical and organizational scope – Virtualization requirements

    Procurement model considerations

    How  WWhat 

    Project time

    Resources

    ROI payba

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    Copyright © 2013, Oracle and/or its affiliates. All rights reserved.9

    Case Study:Partnering with Oracleto Design a ModernData Center

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    Global Financial Services Company

    Customer’s Existing Environment

    50+ locations for Oracle database 9,000+ Oracle databases

    ~3,400 total DB servers

    6PB storage (3 PB usable)

    Sufficient DB Licenses for future growth

    Growth rates:

    5% YOY compute 30% YOY storage

    Run and maintain and engineering cost ~6

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    Build Capital

    “Create trust so that our clients arehappy to entrust their money to us” 

    Cost Management

    “Keep costs under control, so thatwe deliver best service efficiently” 

    Risk Management “Accurately assess all risks in the

    bank so we can be successful forthe long term” 

    CIO

    Business Enablement

    Manage risk across the bank

    Not conducive to supporting service goals of the busines

    Manage Cost

    EOSL assets are costly to su

    Less efficient and complex aOracle/SPARC combinations

    Infrastructure Risk

    2008 financial services crisisminimal capital investment o

    71% percent of server asset

    CEO

    Customer RequirementsCore Priorities

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    Priva

    Migrate fr“consume

    Implemen Ideal Stat

    owned camanagedprovided Current

    Oracle Estate

    Two-Year Migration Factory

    Multi-Party Commitment (Customer, Oracle,Run/Maintain & Migration Partners)

    Joint architecture development Prioritize migration by risk, economies of scale

    Implement a policy, SLA and metric drivenecosystem

    Evolve to Cloud

    Roadmap to Database as a Service

    Oracle Vision for Transformation

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    Leveraging automationfor routine requests

    Self Service

    Prto g

     Allowing consumptionbased billing

    Usage Based

     And not tied to anyinfrastructure asset

    SLA Driven

     At infrastructure layerout of the box

    High Availability

    Implementation Goals 

    Hardware Exadata

    ODA

    T4

    Oracle Database-as-a-Service (DBaaS)

    Software DB Lifecycle Mgmt

    Cloud Mgmt

    Services  Architectu

    OEM integ

    Migration f

    Consul

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    Current and Future State 

    50+ Locations for Oracle Database

    9,000+ Oracle databases

    ~3,400 total servers

    3 PB usable storage data

    Non-Production to be reduced by 50%

    Sufficient DB Licenses for future growth

    Growth Rates:− 5% YOY compute

    − 30% YOY storage

    Run and maintain and engineeringcost ~60M

    Projected Benef

    50% reduction in database

    30% reduction in Oracle da

    21x reduction in server

    17x reduction in production s

    42x reduction in Non-Produc

    5x reduction in server cores

    30% increase in available st Storage growth to remain fla

    Reduced 63 configurations

    TCO reduced 26% annually

    Current State

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    Current: DB/OS Deployment

    Current and Future State 

    OS VM

    − Raise Request – Open workflow

    − Calculate DB

    − Update OS/Data Value

    − FID Greened

    − Raise SN for VM

    − Deploy VM− Post Configuration work

    − Update case – Close Workflow

    − Notify user

    Database – 13 Steps

    Projected: DBaaS Dep

    No VM Request

    Submit internal Workflow – 2

    − Choose Service Template (smalarge DB)

    − Choose Zone (test, stage, UAT

    − Submit after approval by manainternal system

    RAC and Non RAC

    Security/CMDB Setup Autom

    48 HRS 22 STEPS 15 MIN 3 STEP

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    Oracle’s Integrated Platforms and StorSetting the Foundation for Effective Data Center Transform

    Superior Performance and Scale

    Built-in RAS and Security

    Integrated, No-cost Virtualization

    Unified Management Console

    Oracle Platinum Support andOracle Platinum Services

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    Oracle’s Engineered Systems PortfolioLeadership in the Converged Infrastructure Market

    Exalogic

    Database Appliance Exalytics

    Big DataAppliance

    SuperClusterExadata OCom

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    Transform Wait Timeto Work Time (OLTP)

    Transform OvernightRequests to On-Demand

    Services (Batch)

    Oracle Apps Run Best on Oracle SysteEnabling Business Processes Transformation

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    Cognizant

    Company Overview

    Leading provider of information technologyand business process outsourcing service

    800+ global customers spanning every ma

    Employees: 175,000 Revenues: US$6.1 b

    Company Overview

    Challenges

    PeopleSoft running on IBM was having difto meet user demands

    Response times for applications were incr

    IT maintenance burden, in terms of time a

    Fast Growing Business and Technology Service Provider

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    Oracle Runs Best on OracleConsolidates Infrastructure, Supports 2x Larger User Base

    Replaced multiple Web, applicatioand batch servers with Oracle Exa

    Supports a user base that is twice67% fewer application and Web selegacy, IBM environment

     Accelerated message processing

    Cut weekly maintenance window fto less than two hours

    Results

    EXALOGIC

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    Royal Group

     A conglomerate of 60 large and medium-sthe United Arab Emirates

    Industry: Industrial manufacturing, financiaentertainment, professional services, who

    Company Overview

    Challenges

    Deploy a comprehensive ERP platform accompanies

    Eliminate duplicate data and establish a sgroup level for enterprise wide visibility

    Provide management with detailed and acthe group’s financial and operational posit

    United Arab Emirates Conglomerate Upgrades ERP Syste

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    Oracle Runs Best on OracleOracle E-Business Suite Deployed Across 48 Companies

    Challenges

    Deployed the solution in 48 compatwo-and-a-half years

    Reduced the time to prepare manaby 50%, enabling faster decision-m

    Cut the time to process the monththree months to one

    Results

    SPARC SERVERS

    O l ’ A li i E i d S

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    Oracle’s Application Engineered Storag

    Databases and Appsare Storage-Aware 

    Storage SyDatabase and

    SOME CAN INTEGRATE.

    OTHERS CAN OPTIMIZE.ONLY ORACLE CAN CO-ENGIN

    A li ti E i d St B f

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    Application Engineered Storage Benef

    OISP HCC

    Dynamic andautomatic database-

    to-storage tuningd(d

    Superior database,data warehousing

    compression

    Application Engineered Stora

    O l ’ A li ti E i d St

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    Oracle’s Application Engineered Storage

    Axiom

    SAN for ApplicationConsolidation

    ADAPTABLE & EFFICIENTWITH QUALITY-OF-SERVICE 

    Oracle ZS3

    NAS for HighPerformance Databases

    HIGH PERFORMANCEDISK WITH LOW TCO 

    StorageT

    Tape for Deep

    HIGHEST SCAL& LOWEST COST

    15 L Q L t S t P

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    15x Lower Query Latency Supports Pea

    “We ensu red 24/7 availabi l i ty fo r bu

    onl ine appl icat ions and believe that

    perfect infrastructu re for years to co

    absolutely rel iable, extremely fast, a

    effective .”

     – Udo JanßenDepartment Head of Operation OnlineCEWE STIFTUNG & Co. KGaA 

    Oracle ZFS Storage with SPARC Servers Effortlessly Hand

    O l St ith O l E i d

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    Oracle Storage with Oracle EngineeredMaximize Data Protection, Test & Development, Flexibility

    4x Faster Response

    8x More Demand

    1.5B Transactions/Day

    400% Annual Growth

    10x Faster Oracle Database

    6TB/Hour Backup

    10x Faster

    10x L

    840TB Orac

    Leaders Run Oracle Software on Oracle

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    Leaders Run Oracle Software on Oracle

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    Graphic Section Divider

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    Customer Case Study: Ativas

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    Customer Case Study: AtivasCloud Architecture for Multi-tenant Hosting Services

    10:1Consolidation

    3x SoftwareLicenseSavings

    ApplicatioCloud

    Database Clo

    Verizon Wireless Eliminates 15M Paper

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    Leading US wireless voice and data provider,serving approximately 87.7 M customers

    Employees: More than 82,000

    Revenue: US$63.4 billion

    Company Overview

    Challenges

    Create a more positive customer experience and reduce thecompany’s impact on the environment 

    Drive paperless billing adoption to reduce paper usage and costs

    Reduce data center space and energy use

    Solutions

    Oracle Self-Service E-Billing Oracle Database, Oracle Real Application Clusters

    Oracle Active Data Guard, Oracle Solaris

    Oracle Automatic Storage Management

    Oracle WebLogic Server

    Sun Identity Manager

    Sun SPARC and Netra servers

    Results

    Realized an 80% adoptof summary bills

    Eliminated 7.5M papereach month

    − Saving 1.8 million poundtons of trees, and 20 mi

    Saved approximately USin printing and mailing c

    One-time US$6M cost s

    consolidating database infrastructure

    − Reduced datacenter spfor the Verizonwireless.of applications

    Verizon Wireless Eliminates 15M PaperBills to Save 1.8 Million Pounds of Paper  

    4x Faster Billing and 99 999% Availabilit

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    “Having a platform as robust as OraEnterpr ise servers and Sun ZFS Sto

    appl iance ensures that we can grow

    date, and enjo y hig h availabi l i ty —en

    guarantee excellent customer servic

     – Javier Enrique Mariño Navarro Assistant Director of Informatics aTelebucaramanga SA ESP

    4x Faster Billing and 99.999% AvailabilitOracle ZFS Storage with SPARC Support Rapid Telecom