Building Collaborative Partnerships: A Route to Future … · and Siri (the iPhone user’ ... everything y an Mateo Co) Florida Regio Lynx), ranks ocus of his A about 40% of rships:

Jameson A

Bren

BuA Ro

Auten, Kansa

Mari

nt Boyd, San

uilding Collaboute to Fu

as City Area

e Benton, D

n Diego Met

Ben L

Joe

borative Partneuture Suc

PROJ

Transportat

Dallas Area R

tropolitan Tra

Limmer, Atla

e Raquel, Fo

erships: ccess

ECT TEAM

tion Authority

Rapid Transi

ansit System

anta BeltLine

oothill Transi

M

y

it

m

e

it

Table o

1. Abstra

2. Ackno

3. Introdu

4. Non-T

4.1 Bus

4.1.1

4.1.2

4.1.3

4.1.4

4.2 Com

4.3 Fren

5. Emerg

6. Coope

7. Conclu

Appendi

List of i

Appendi

Survey

List of F

1. Transi

2. Other

3. Wheel

4. Value

5. Value

f Conten

act .............

owledgme

uction .....

raditional

inesses and

1 Funding P

2 Operating

3 Partners i

4 Partners i

mmunity and

nemies ......

ging Partn

etition ......

usion ......

x A

nterviews .

x B

Instrument

Figures

it Agencie

Industry L

of Collab

Net ...........

Net Appli

nts

...................

nts ...........

...................

l Partners

d Private Ind

Partners ....

g Partners .

in Innovatio

in Commun

d Special Int

...................

ners ...........

...................

...................

...................

................

es Intervie

Leaders In

boration ...

...................

ed to Tran

...................

...................

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dustry .........

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on ...............

nity Support

terests .......

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ewed ..........

nterviewe

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erships: ccess

. Page 1

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Abstr

This project hcollaborativeprovides a frthrough emerincreasingly resources, traallies to diveridership, andtransit leaderstakeholders efficiency ofcommunitiesidentify manopportunitiesidentifiable. and private sadvantages opotential coll

Ackn

Without the alegion of peonor our entirebeen possible

First and foreindividual orleaders of ouBanta, Doranand Gary Theach of us anLeadership Arecommendaproject. Oursupportive anworking withrequirementsprogram.

2

1

ract

highlights thee efforts in puamework to arging partnerscompetitive e

ansit leaders aersify fundingd build the brrs partner withto expand the

f services provs, and while my common kes exist that maBorrowing exectors, this pr

of being able tlaborative opp

nowledg

assistance, adople and compe Leadership e.

emost, we worganizations aur organizationn Barnes, Maromas served

nd supported oAPTA, but theations in the dr direct supervnd we apprecih the extensivs demanded b

e impacts of uublic transportadvance the inships. With anenvironment fare continuall

g streams, incrrand of transith various groue effectivenesvided in their

most leaders cey partnershipay not be readxamples fromroject highligto identify anportunities.

ments

dvice, and suppanies, neitheAPTA year w

ould like to thand, specificalns. Not only rk Huffer, Pauas mentors anour participatey provided k

development ovisors have beiate their flex

ve time and traby the Leaders

unique tation and ndustry n for scarce ly seeking rease t. Many ups and ss and

can easily ps, some dily

m the public ghts the nd develop

pport of a er this projectwould have

hank our lly, the have Steve ul Jablonski, nd guides for tion in key of this een no less xibility in avel ship APTA

t

We athe pand BinvalLeadcurriWe’Chaiand DdeveNurifeedbsessiNiegand gtheirstaffwere

ThroamazCEOprivainterindiv18 owealprov

Finaof thaskewithcolla

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also thank APprogram. PreBoard Chair Pluable insightdership APTAiculum that exd like to partiir John LewisDebra Alexan

elopment of oia Fernandez,back on our pion. Of coursgoski for his eguidance; Josr prompt assisf members thae always quic

oughout our pzed at the tim

Os and GMs, rate and non-prviews. Therevidually, but tther industry lth of knowle

vided career a

ally, we wouldhe Leadershiped for a better h and we look aboration and


PTA for its coesident/CEO MPeter Varga ht throughout t

A Committee xceeded all oicularly thanks, Vice Chair nder for their

our project and and Jerry Prepresentation dse, we’d be reendless enthuse Reyes and stance; and that we met throck to support u

project work, me and enthus

retired industprofit leaders e are too manthank you to leaders, who

edge for our padvice and les

d like to thankp Class of 201r group to shak forward to md friendship.


ontinued suppMichael Melahave providedthe year and thas developef our expecta

k Leadership ASusannah Kehelp in the

d Joe Alexanemo for their during the capemiss not to thusiasm, leader

Kamille Turnhe many otheroughout the yus.

we were consiasm that trantry veterans, aprovided for

ny to list here 25 current CE

o not only provproject but alsssons in leade

k our fellow m14. We couldare this experimany years of

erships: ccess

1

port of aniphy d us the ed a ations. APTA

err Adler,

der,

pstone hank Joe rship, ner for r APTA year who

sistently nsit and our

EOs and vided a o

ership.

members dn’t have ience f

Introd

When peopletend to think industry and companies, aassociate thecompanies: ppartners.

Taking a cueproject focusfrom a cursordue to compebut could be transit indust

Despite ruthlMicrosoft anseveral projeusers may nobetween the that are usefutwo companitogether to enMicrosoft Ofsuite was functional onApple compuand Siri (the iPhone user’personal assistant) useMicrosoft Bidefault searcand Microsoillustrates therecognizing osame framew

This project wpartnerships

3

duction

e think of Appof them in thinnovation le

and, of course following wo

partner. But,

e from Microsses on the typry view – maetition for macritical to the

try nationwid

lessly competnd Apple haveects and even ot realize that organizationsul to end useries worked nsure that theffice

n uters

s

es ing as the h engine. Thft, despite beie positive impopportunities

work can appl

will detail somin the transit

ple and Microhe following teaders, multibe, rivals. Feword with the tthey are, ind

soft and Apples of partners

ay seem highlyarket share ane future succee.

ting for markee actually partmany avid tecollaborative

s have resulters. The

e

he collaboratioing market-shpact of competo work togey to the trans

me similar unindustry that

osoft they terms: billion dollar

w would two eed, critical

e, this ships that – y unlikely d resources,

ess of the

et share, tnered on chnology

e efforts d in services

on of Apple hare rivals, etitors ether. The it industry.

nusual agencies are

currepotenexplbeneattra

Datapublacrotransdiverof seconshealttransuniqoppo

transinclu

The emphwas time

“Pcdb[ac–T

JTrat

BuA Ro

ently participntial emerginore how the t

efit the transitact potential p

a for the projelic transportatss the nation.sit agencies thrse geographi

ervice. In addsulting and rethcare, chambsportation rela

que perspectivortunities. See

sit agencies auded in the in

transit agencyhasized how to the succes

e they dedicate

“PartnershipsPublic transitcommunity andemystify whbetter underst[transit]. Weand relationshconsideration– Michael ScTransit Distri

John Lewis, CTransportatiorelations as anand notes thatime.”


ating in as weng partners. Ttheory of “coot industry andpartners.

ect was gathertion and busin. The samplehat are of diffic areas, and dition, top execruiting firmsbers of commated organiza

ves in identifye Figures 1 an

and other orgnterview proce

y leaders inteimportant exts of their ageed to this effo

s are absolutet is an indispend these partn

hat transit doetanding of wh

e are always bhips. That’s g

n and a part ofanlon, CEO Sict (SamTrans

CEO Central on Authority (n important f

at it “requires


ell as introduche project wiopetition” cou

d how exactly

red by interviness executiv included pub

ferent sizes, reoffer varyingecutives froms, technology

merce, and pubations provideying collaborand 2 for the p

ganizations thaess.

erviewed consternal collaboncies and howort:

ly key to everensable part onerships can hes and give pehat people getbuilding partngot to be a f everything ySan Mateo Cos)

Florida Regio(Lynx), ranksfocus of his Aabout 40% of

erships: ccess

2

ce ill uld

y to

iewing es from blic epresent

g modes m y, blic ed ative public

at were

sistently oration w much

rything. f any help to eople a t from

nerships

you do.” ounty

onal s external

Agency, f my

“Externaright at thAuthority

“I don’t tcollaboraDirector (TARC),percent o

Given the evservices, yet fuel, and adhthat transit leagencies for working with

Figure 1. Tra

al collaboratiohe top.” – Elly of Alleghen

think we can ation.” – BarrTransit Auth

, who estimatof his time on

ver-increasingconstantly in

herence to regeaders are loosolutions to ph the right peo

ansit Agenci

on is a primarlen McLean, Cny County

exist withoutry Barker, Exhority of Rivertes that he spen external coll

g demand for tncreasing costgulations, it isking beyond

problems, butople and grou

ies Interview

ry goal. It’s CEO Port

t external ecutive r City ends 75 laboration.

transit ts for labor, no surprise their own

t are they ups?

wed

Figure 2

BuA Ro

2. Other Indu


ustry Leaders


s Interviewed

erships: ccess

3

d

Figure 3. Wh

One way to lPremo’s well(See Figure 3AECOM, cregroups with wneed to workdialogue. Acthat GMs shoreaching out pertain to thetransit agenc

Virtually all with similar executive (leagencies), anand federal lewheel identifparties,” thatvarying degrincludes ridegroups that h

heel of Colla

look at the issl-known “Wh3) Premo, Exeated the whewhich public

k with and maccording to Prould be aware[to].” The el

e relationshipies must have

leaders of trainternal (unio

eaders of localnd elected (offevels) parts ofies a fourth st are sought forees across theer groups, medhave an intere

aboration (Je

sue is throughheel of Collabxecutive Vice eel to highligh

transportatioaintain producremo, “Thesee of and shoullements of thes the vast maje with their st

ansit agencies ons, boards, stl, state, and fe

fficials at the lf the wheel.

segment, “inteor partnershipe country. Thdia, contracto

est in public tr

erry Premo)

h Jerry boration.”

President ht the various n leaders ctive e are groups ld be e wheel jority of takeholders.

collaborate taff, etc.), ederal local, state, But, Premo’serested ps in widely his segment ors, and other ransportation.

s

.

For trenamthe f

Nonthreeintercomm

Thistype thoseidentthe a

N

Thispartnprocfor thkey e

4.1

TralocgenSili

– NMaTra

Tranrecoginducollapublwithimpa

4

BuA Ro

the purposes med “Non-Tr

focus of this p

-traditional pe categories thrview processmunity and sp

s paper will prof non-tradit

e partnershipstify potential

aforementione

Non-Tra

s section summners that werecess. These grhe coopetitionemerging par

Business /

ansit shocal busineneral. Briicon Valle

Nuria Fernanager, Saansportatio

nsit agency CEgnized the bu

ustry as represaborative projlic transportath businesses inacts in the fol


of this projecraditional Parpaper.

artners were hat kept beings: Businessespecial interes

rovide industrtional partners. It will concand emergin

ed “coopetitio

aditional

marizes the ke mentioned droups will pron model and trtners for the t

/ Private Ind

uld partness and bing Silicoey.

nandez, Ganta Claraon Author

EOs and GMusiness commsenting criticajects. The restion organizatn a several wallowing areas


ct this categorrtners,” which

further refineg repeated dus and private ists; and “frene

ry examples oship and the rclude with a mg partners thron.”

l Partne

key non-traditiduring the intovide a framethe identificatransit industr

dustry

ner more businesson Valley

General a Valley rity

s repeatedly munity and prial opportunitisearch found tions have parays, with the :

erships: ccess

4

ry was h will be

ed into uring the industry; emies.”

of each results of model to rough

rs

ional erview ework ation of ry.

with es in to

ivate es for that rtnered greatest

1. Funding

2. Operatin

3. Partners

4. Partners

4.1.1 Fundi

Businesses hidentificationthemselves otransportation

One of the beRegion Boar12,000 businsignificant cobusinesses – consequentlypriority over

The region’s$50 billion ininfrastructuresignificant stthe projects wresponsibilitybillion gap toGreen Light for Public Trsuggestions owhich includinitiatives. Oon parking spas being a di

While the puToronto area

g Partners

ng Partners

s in Innovati

s in Commun

ing Partners

have the abilitn and provisioor by advocatin agencies.

est examples rd of Trade (Bnesses. The Bosts of traffic about $6 bill

y, made publithe last few y

voters appronvestment in pe – in 2008. Wtep in showinwere funded. y to advocate o be closed anto Moving th

ransportation on generatingded a recommOne of the initpaces, which sadvantage to

ublic transporta, of course, b

ion

nity Support

s

ty to assist in on of fundinging on behalf

of this is the BOT), an orgaBOT recogniz

congestion oion per year –c transportatiyears.

ved The Big public transpWhile this wag support, on The BOT toofor the remai

nd in their rephe Toronto Re

Expansion,” g the needed f

mendation for tiatives was eis traditionall

o businesses.

tation agenciebenefit from su

t

the either from

f of public

Toronto anization of ed the

on local – and, on the top

Move – a ortation as a

nly 30% of ok ining $35 port “A egion: Payingeven offered

funding, several tax

even a levy ly perceived

es in the uch

increbusinto gaToroissueofficsomeConssaid

Withtransnot btranswithcampdeliveventranstransits msuccrecomto th

Whilhow fundUnit

NTbMr

1 InteRegio2 Inteand InDirecContr

BuA Ro

eased fundingnesses whichain from suchonto region coe on the table cials, it really ething that casistent gridlocJuan Gomez,

hout substantisportation repbe such strongsportation age

h the business paigns, and thvering their mnts in collaborsportation agesportation pro

meetings. Thecess with the pmmending an

he plan.1

le Toronto sebusiness can

ding, there areted States:

New York CTransportatiobusiness leadMetropolitan requests.2

erview with Juanon Board of Traderview with Chrinfrastructure Pra

ctor of Governmractors of New Y


g, the supporth were able to h initiatives. “ontext and in for politicianhas been the

ame from the ck has been th, Director of P

ive relationshpresentatives, g support. Thency (Metrolicommunity o

he BOT has bmessage. The ration with thencies and topofessionals hae partnership provincial govnother $15 bil

erves as an exn spur public te similar exam

City - the Empon Alliance (Eders that helps

Transportatio

n Gomez, Directde; July 10, 2014istopher Boylan,actice Harris Ran

mental and StrategYork (during inte


t really came fsee how they

“In terms of tterms of putt

ns and electedBOT. It was business comheir biggest cPolicy for the

hips with publthere likely w

he regional inx) has collaon various been a staunchBOT has hos

he public p public ave come to shas proven tovernment recllion be contr

xcellent examptransportationmples through

pire State PubESTA) is a grs promote on Authority

tor of Policy Tor4. Director Transpnd Lusk (currentgic Partnerships erview); May 4,

erships: ccess

5

from the y stood the ting the d really

mmunity. concern,” e BOT.

lic would

aborated

h ally in ted

peak at o be a ently

ributed

ple of n hout the

blic oup of

capital

ronto

portation t); General 2014.

Orlandohave beegrowth inbegan in coast, senpublic tra“the bellsaid Johna tippingbusiness importanthen, theplan by t

Las Vegconventiand the aa transpofor this gTina QuiTransporNevada swithout tgroups.”

Salt Laktogether develop Allegra, (UTA), tleaders tothe grow

4.1.2 Opera

When businetheir own traas competito

3 Interview with4 Interview with16, 2014. 5 Interview with2014.

o - Businessesen a driver forn the last few2008, when a

nding many pansportation ss went off in n Lewis, CEOg point in term

community, nce of public t business comthe state to red

gas – A transpon center, res

airport has beortation investgroup formingigley, Generartation Commstated, “RTC these relation

ke City – Envcommunity aa long-range General Man

this group enao realize the i

wth of the com

ating Partne

esses and otheansportation syrs to public tr

h John Lewis, CEh Tina Quigley, G

h Mike Allegra,

s (Disney andr public transp

w years. This a large storm people into Orservice was athe business c

O Lynx. This ms of support

which realizetransportation

mmunity uniteduce funding

portation comsorts, other buen establishedtment plan. 4 g was the receal Manager Remission (RTC)

can’t move fnships and the

vision Utah brand business lplan. Accord

nager Utah Trabled the busiimportance of

mmunity.5

ers

er organizatioystems, they ransportation

EO Lynx, May 5General Manage

General Manage

d otherwise) portation growth struck the rlando. No

available and community,” incident wasfrom the

ed the n. Since ed against a for transit.3

mmittee of the usinesses, d to develop The impetus

ent recession.egional ) of Southern forward e other

rought leaders to ding to Mike ransit Agencyinesses f transit in

ons operate can be seen agencies.

5, 2014. er RTC; May

er UTA; May 5,

s

y

Howthey mov

In Othat the sof thDisncompoppotrans

Receoperpeerannuhaveon mimpropermaincustoservievolvopergeareDisncollahaveoppoDisn

In thLynxWorjointserviorga

6 InteJuly 1

BuA Ro

wever, if lookecan be seen a

ving people, ra

Orlando, Disneis similar in s

same number he same areasney as an advepetitors,” saidortunity to masportation.”

ently, Disney rators and tech-to-peer revie

ually that e focused mutually roving rations, ntenance, omer ice, and superving based on

rates eight roued towards se

ney helps subsaborated on loe taken advanortunities, sucney ride on its

he end, it is a wx, and the pasrking togethertly improve oices. Workin

anization gain

erview with Andr14, 2014.


ed at from a das integral paather than com

ey operates a scope to Lynxof buses and . However, Lersary. “I dond Lewis. “I loake a good im

and Lynx hahnicians - andews

rvision, with n need.6 In adutes onto Disnerving Disneysidize. Lynx ong-range pla

ntage of cross-ch as Lynx ads own buildin

win-win situassengers of bor allows Disn

operations andng collaborativn an understan

rea Ostrodka, D


different perspartners in termmpetitors.

transportationx. They haveeven operate

Lewis doesn’tn’t look at theook at it as anmpression of p

ave shared resd have jointly

specific topicddition, Lynxney property –y employees –and Disney h

anning issues -promotional

dvertising a nengs.

ation for Disnoth systems. ey and Lynx

d coordinate fvely also help

nding of the b

irector of Planni

erships: ccess

6

pective, ms of

n system e about e in some t view

em as n public

sources - y hosted

cs x – mainly – which have also and

ew

ney,

to future ps each business

ing Lynx;

needs of the developing a

Across the coSamTrans anbusinesses onpartly privateprivate emplo

SamTrans/Casuch destinatand surroundmillion in ansources (part$3 million). destinations ttransportationcompete with

The shuttles month and arSamTrans/CaSamTrans, stneed all of thprovide urbalook at it as atransportationneed to focusplay golf wit

Businesses ctransportationgoals, but alsagencies. It icertain publicsubsidized bySan Diego Mexpanded sumby Qualcommadjacent to th

Rochester-GAuthority (R

other, provida seamless ope

ountry, in thend Caltrain han an ambitiouely operated aoyers.

altrain supportions as Googding business nnual funding ticipating empThese routesthat are not wn, and in facth public trans

attract roughlre seen as a valtrain operattated, “My pehe tricks in thean mobility. Ia market sharn should provs on mobility th one club; y

an also help sn operations tso help advans becoming mc transportatiy local, nearb

Metropolitan Tmmer servicem (many of Qhe route).

enesee RegioRGRTA) has e

ing a paradigmeration.

San Franciscave partnered us shuttle progand geared tow

rt these routesgle, Stanford Uparks – with from local an

ployers contri generally ser

well-served by, are not expe

sportation dire

ly 250,000 paital partner totions. Mike Sersonal belief e bag if we’re don’t think we for what puvide directly. management

you need them

support publicthat may help

nce public tranmore commonon routes bein

by business. FTransit Systeme on one routeQualcomm’s i

onal Transportexpanded upo

m for

co Bay Area, with local

gram that is wards

s – that serve University, about $4

nd grant ibute roughlyrve y public ected to ectly.

assengers per o Scanlon, CEO

is that we e going to we should ublic

We really t. You don’t

m all.”

c p their own nsportation n to hear of ng For instance, m (MTS) has e subsidized interns live

tation on this

y

O

tradi60 resubsenabrecovmillipartnsuchcompthat routeby itimprclean

The beliethat resulbene

4.1.3

Thropublinnooper

One execprivastart contrskillagen

It is capitflexicollaAng

7 IntePartn

BuA Ro

itional busineevenue generasidize their publed RGRTAvery rate by 3ion annually fnerships. Theh as the urban plexes, and shcould benefites. RGRTA wts ability to shroving such anliness and on

RGRTA impef by many offor a successflt, agencies nefit, and show

3 Partners i

ough collaborlic transit agenovation in termrational mode

of the consiscutive intervieate sides – is treating busi

tractors. Privas, knowledge

ncies just cann

imperative thtalize on that ibility in procaboration couela Iannuzzie

erview with Markner, TransPro (cu


ess partnershipating busines

ublic transportto improve u30%, producifrom revenue

ese partnershipn school distrihopping mallt from targetewas seen as a how demonstrareas as route n-time perfor

provements ref the transit exful collaborat

need to show hw what value t

in Innovatio

ration with prncies can reap

ms of both finels.

stent themes hews – from bothat public tra

inesses as parate industry m

e, and experienot maintain i

hat public tranavailable exp

curement moduld result in fuello, Vice Pres

k Aesch, former

urrent), May 4, 2


p and had estass partnershiptation system

upon its fareboing, at one poe generating ps were with ct, apartmentls – all organied, well-opera“good investmrative value bproductivity,

rmance.7

epresented a cxecutives intetive partnershhow both sidetransit brings.

on

ivate businesp the advanta

nancing and

heard in indusoth the publicansit agencies

rtners, rather tmay have expence that publin-house.

nsportation agpertise, and indels to allow further innovatsident AECO

r CEO of RGRTA2014.

erships: ccess

7

ablished s to help

m. This ox int, $17

entities t izations ated ment”

by

common erviewed hip to es can .

ses, ages of

stry c and s need to than

pertise, ic

gencies ncreasing for more tion.

OM,

A; Client

stated the regdepleting innWashington,Regional Tra“We have beaway the cre

But, that appMetro in Phoproposal prosubmitted (tydetermines wtake approximtechnical andproposal. If will likely reOtherwise, thidea for futur

RTD, in partcommunity tprivate indusforum – Tran(T3) 8 – attenrepresenting used this foruthey want, anthrough partnaccepted uns

8 TransformatioSeptember 27, 2

We haveprescripaway theprivate s

– Phil WManagerRegional

gimented procnovative relati General Man

ansportation Decome so presativity of the

pears to be chaoenix have bocess, where thypically by pawhether the idmately 30 dayd financial methe idea does

elease it for a he agency mare use.

ticular, has reato take advantstry. In 2011, nsformation Tnded by approa cross-sectioum as a platfond how they cnerships. In thsolicited propo

on Through Tran2011

e becomeptive. Wee creativisector.

Washingtonr and CEOl Transpo

curement procionships,” andnager and CEDistrict (RTDscriptive. Weprivate secto

anging. RTDoth used an unhe agency owaying a stipendea has merit. ys to determinerit of the unss have merit, tcompetitive b

ay retain owne

ached out to ttage of the exRTD hosted

Through Tranoximately 200on of industriorm to commucan achieve suhis vein, RTDosals for revie

nsportation (T3)

e so e’re takingity of the

n, GeneraO, Denverortation Dis

cess “is d Phil

EO Denver D), noted that e’re taking r.”

D and Valley nsolicited

wns the idea nd) and

Agencies ne the solicited the agency bid. ership of the

the business xpertise of an industry

nsportation 0 executives es. RTD unicate what uccess

D has ew and has

news release,

g

l r strict

allowand c

By umon(whiI-225comp2030happof thdirec

4.1.4

Whilhelp savebenecan’tsche

Tranimpoon chthesebusintransthe coperbusinpublattac

Additransif a pbehaof TA

9 InteDenv

BuA Ro

wed alternate capitalize on

using these coney and time iich finished $5 Light Rail Lpleted nearly 0 timeframe).pened withouthe private sectctions.9

4 Partners i

le working wgenerate fun

e money and tefits of such ct be measured

edules: commu

nsit CEOs/GMortance of spehambers of coe business leaness communsportation andcomplexity anrations. Oncenesses may blic transportatcked by the m

itionally, a busportation is mpublic transpoalf of transit. ARC stated, “

erview with Phil ver RTD; May 6,


technical conthe creativity

oncepts, RTDincluding the $200 million uLine (which i

y 15 years ahe These succet the ingenuittor and trust f

in Commun

with private innding, improvtime, one of thcollaboration d in revenues

munity support

Ms continuallyending signifiommerce andaders meet thenity can put a d gain a bettend scope of pue they get thisbe much moretion agency w

media, the pub

usiness advocmore impactfuortation CEOBarry Barker“If I’m pushin

Washington, Ge

, 2014.


ncepts to helpy of the privat

D has saved sigEagle P3 proj

under budget)is now expectead of its origiesses could noty and collaboflowing both

nity Support

ndustry can ceve operations, he most impois something , passengers, t.

y reiterated thicant time witd other boardse transit leadeface on publir understandiublic transpor

s understandine likely to supwhen the agenblic, or its ride

cating for pubful and effecti advocates onr, Executive Dng public

eneral Manager

erships: ccess

8

p foster te sector.

gnificant oject ) and the ted to be inal ot have oration in both

rt

ertainly and

ortant that or

he th those s. Once ers, the ic ing of rtation ng, pport the ncy is ers.

blic ive than n the Director

and CEO

transportationglass is push

If I’m pusthing, bupushes i

– Barry BTransit A

Beyond servirelationshipspublic transpprivate side toperations.

The Port AutPittsburgh seMillar assumwhich had behe knew immcredibility wthings he didanalyze the oexactly that, operations wbenefits that

Businessthe agenc

Businessdaily opereally bea peer biutility.11

When Paul SMillar, he cowith the busi 10 Interview witMay 6, 2014. 11 Interview wit2014.

n, it is one thing it, it’s tota

shing traut if the git, it’s tota

Barker, Exuthority o

ing on boards with busines

portation agento “look unde

thority of Alleerves as a grea

med the role ofeen strugglingmediately thatithin the com

d was invite thorganization. and while the

with some of ththe agency re

ses became incy

ses gained a nerations and segan to look ag business, ra

Skoutelas assuontinued to foiness commun

th Barry Barker,

th Bill Millar, fo

ing; but if theally different

nsit it’s oguy sellingally differ

xecutive Dof River Ci

s and buildingsses, another tncies is to inver the hood” o

egheny Counat example. Wf CEO of the g with public t he had to bu

mmunity. Onehe local businThe business

e agency imprhe suggestionealized were:

nvested in the

new appreciatsize of the ageat public transather than sim

umed the leadcus on the relnity. “Pittsbu Executive Direc

ormer APTA Pre

e guy selling .”10

one g glass rent.

Director, ity

g tool for ite the

of its

nty in When Bill agency, perception,

uild e of the first nesses to ses did roved

ns, the main

success of

ion for the ency, and portation as

mply a public

d role after lationships urgh didn’t

ctor TARC,

sident, May 30,

haveallieConfSkouthe Csupp

SimiAuthtranscommsupphad aof bepercean incultubeingarrogWatsmosttransthe Tfinan

AgrelaandwhAgthinthin

– DGan

12 InteParso13 InteMetro

BuA Ro

e the benefit os were busineference on Coutelas. “We lChamber, andport.”12

ilarly, Capitalhority (Cap Msparency withmunity

port. “We a history eing eived as nsular ure and g gant,” said Cason. “We neet important thsparency.” ThTexas Comptrncial transpar

encies neationshipd run tran

hile keepinencies hank the sanking ou

Dr. BarbarnnonCons

erview with Pau

ons Brinkerhoff, erview with Lindopolitan Transpo


of a local fundesses such as ommunity Deleveraged thed funding was

l MetropolitanMetro) in Austh local busine

ap Metro Preseded more frihings that we he agency harollers highesrency efforts.1

eed to deps with thnsit like ang the traave a ten

ame and ntside the

ra Gannonsult

ul Skoutelas, Tra

May 5, 2014. da Watson, Presortation Authorit


ding source, sthe Alleghen

evelopment,” ir support alos passed with

n Transportattin, TX, found

esses helped b

sident & CEOiends and onedid was impr

as since been ast rating for it13

evelop thhe businea businesansparen

ndency toneed to sbox.

n, Principa

ansit Market Lea

sident & CEO Caty, May 21, 2014

erships: ccess

9

so our ny

said ong with

their

tion d that

build

O Linda e of the rove the awarded ts

e esses ss, ncy. o start

al

ader

apital 4.

Building relasuccess. Furrecently triedbusinesses thagencies wanbusinesses, aneed to act libusinesses is

4.2 CommuGroups

It is ideaorganizapublic tragency.

– Leann Director, Authority

While businesupporters ofmutually-benboth communcommon sentransportationshare commothe ability anadvocate on y

Many agencitheir local coThese groupsinitiatives sufunding, and

For instance,lobby voters,with faith-bafurther their m

ationships witrthermore, trad to position that they are. Int to present tand if they waike them, and s a great way t

unity and S

l to have ations tellransporta It adds v

Redden, Regional

y (Chicago

esses can provf public transpneficial partnenity and spectiment echoedn leaders is thon values withnd influence wyour behalf.

ies recognize ommunity ands, in turn, sup

uch as voter ouassisting wit

, while an age, many do lev

ased and neighmessage, whi

th business is ansit agencies themselves asIf public transthemselves asant to be amon

partnering wto do just that

Special Inte

other l the stor

ation for tvalidity.

Acting ExTranspor

o)

ve to be very portation, theerships to be hial interest grd by many puhe need to ideh groups that

within the com

the value of ld special interpport the agenutreach, grassh workforce d

ency can not dverage their rehborhood groich, in turn, c

critical to have

s the big sportation s a peer to bigng them, they

with t.

erest

ry of the

xecutive rtation

strong ere are had with roups. A ublic entify and have both

mmunity to

leveraging rest groups. ncy on sroots development.

directly elationships oups to an sway

g y

.

voterrefer

CurrMeladurinCharMetrsuccpositinvoapprcommtranslanguhe recolumgive

At thshowagenpublinitia

Comwithinsta

Vafwafs

A(w

14 InteCEO:

BuA Ro

r opinion andrendum.

rent APTA Praniphy has ledng his career,rlotte Area Trro in Laredo,

cessfully passetion. Melanip

olvement playroval. He gavemunity groupsit played – anuage of the auecalled equatimbine and stapeople a reas

he core of relawing the valuencies are succlic support wiatives as a de

mmunity-basedh an agency’s ance:

Valley Transa United Wayfound that serwork commuapproached afacilitated a fuservice.

Addison Cou(Middleburywith a local c

erview with Mic: May 29, 2014.


d increase vot

resident and Cd four public , and at two oransit SystemTX, – a transed when he w

phy believed cyed a major roe presentationps – educatingnd saw the vaudience. In sping the cost oated, “Relatabson to care.”1

ating to the coe as it relates

cessful in theirill be on their dicated transi

d groups and ability to fun

sit (Appletony “Life Studyrvice levels w

ute needs of tha major emplofunding arrang

unty Transit y, VT) leveragcollege that re

chael Melaniphy


ter turnout dur

CEO Michaeltransit agenc

of those agencm (CATS) andsit tax was was in a leadecommunity ole in obtaininns to various g them on thealue in speakipeaking to on

of a bus to a bility is a key4

ommunity, isto the audienr outreach effside during s

it tax referend

colleges alsond service. Fo

n, WI) benefity” analysis whwere not meethe public. Unioyer in their agement for m

Resources ged its relatioesulted in the

y, APTA Preside

erships: ccess

10

ring a

l cies cies – d El

rship

ng voter

e role ing the ne group

y part;

nce. If forts, such dum.

o help or

ted from hich ting the ited Way

area and more

onship college

ent &

providingwere req

Centre A(CATA)relationsUniversiits own tit becomschool. Tas now thhour andratio.15

Public transitlocal collegedevelopment

Denver RInitiativecollaboraCommunprovidestransportbenefits workforc

SunLineCA) has of the Detechnolo

4.3 Frenem

As soon as a comYou needinstance

15 Interview witCentre Area Tra

g matching fuquested by stu

Area Transp) in State Collhip with Pennty. In the late

transit systemme the de facto

The relationshhe university

d it achieves a

t agencies havs to address tt challenges.

RTD has theie Now prograative partnersnity College o training in thtation discipliRTD’s abilityce needed for

e Transit Agepartnered wi

esert, to teachgy.

mies

as you tampetitor, yd to look

es positiv

th Hugh Mose, (ansportation Aut

unds for two rudents.

ortation Autlege, PA benensylvania Stae 1990s, the un

m, but CATA po transit systemhip benefitedpurchases ser

a 70 per cent f

ve also partneheir workforc

ir Regional Wam, or “WIN”ship between Rof Denver. Thhe constructioines, which iny to employ ththe Eagle P3

ency (Thousath a local coll

h hydrogen an

ake someyou will l

k at these vely; it wil

retired) General thority; May 19,

routes that

thority efits from its te niversity had proposed thatm for the both groups rvice by the fare recovery

ered with ce

Workforce ”, which is a RTD and the

his program on and n turn, he trained Project.

and Palms, lege, College nd fuel cell

eone on lose.

ll

Manager , 2014.

t

becwe

–MCE

Reactimecommagenblockothergrou

Convtransgrousupptranspartnon wthe l

Thesauthall odepeWhilagenbene

Highagentogetimplplannvehion-sh

16 Busbusesperiodsched

BuA Ro

come a wcan colla

Michael MEO, APTA

ching out to pes, allow transmunities. Gro

ncies can be thk system exprwise critique

ups can be par

versely, if agesportation’s trups can work porting the ovsportation. Thnered with on

what makes bulocal business

se “frenemiesorities, advocf which can b

ending on whle these group

ncies, they canefit.

hway agenciencies for the sther with publement better ning initiativecle (HOV) lahoulder progr

s on shoulder pr

s to operate on thds of congestion

dules.


win-win…aborate.

Melaniphy,

perceived comsit agencies tooups which brhose that com

pansion, curtaie, criticize or rtnered with f

encies ignoreraditional supto defeat tran

verall idea of mhese “frenemin a case-by-causiness sense ses or special

s” may includcacy groups, abe worked wiat common gps can cause n also be leve

es, although cosame public dblic transporta

mass public tes. For instan

anes can be corams can be i

rograms authorizhe shoulders of sn in order to main


look at h

Presiden

mpetition can,o better serve ring challeng

mpete for fundil existing sercomplain. Th

for mutual ben

e public pporting base,nsit initiativesmass public ies” can oftenase basis, depfor each ageninterest group

de highway anand alternate th collaborati

ground can be challenges foeraged for tran

ompeting witdollars, have wation organizatransportationnce, high occuonstructed andimplemented1

ze public transposelected freewayntain public tran

erships: ccess

11

how

nt &

, at their

ges to ding, rvice, or hese nefit.

, these s, despite

n be ending ncy and ps.

nd toll modes, ively, found.

or nsit’s

th worked ations to n upancy d bus-16 to ease

ortation ys during nsportation

the effects oftimes.

However, whuse of transitor challengesinclude:

StraphaWhile enpublic traalso putsimprovemthe MTA“Pokey Aroute, angiven for

Opal (Pogroup in advocatenarrow isextendeddiligentlyOpal to pefforts w

Private modeas a threat tothey are siphHowever, somsuch as Lyft,”gap” on pubcomplement

http://www.chicbusonshoulder-http://www.triansystem

17 The NYPIRGby the New Yorinformation abohttp://www.stra18 Interview witTri-Met, May 2

f highway con

hile rider advot, they can alss within the sy

ngers Campncouraging thansportation ss a spotlight oment. This p

A’s shortcomiAward,” awarnd the “Schlepr the least reli

ortland, OR)Portland, wh

e for transit, hssues such as

d transfer timey to facilitate participate, bu

were not succe

es of public tr transit servic

honing off rideme agencies h, Uber, and Ziblic transportato existing se

cagotribune.comservice-to-be-exnglepublic transp

G Straphangers Crk Public Interesout this group is aphangers.org/ th Neil McFarlan27, 2014.

ngestion on tr

ocacy groupsso quickly poiystem. Two e

aign (New Yhe use of the Nsystem (MTA

on potential ararticular groung with their rded for the slppie Award,” iable bus. 17

) – A transit ahich could pothas instead foc

advocating fe. Tri-Met wan agreemen

ut the agencyessful.18

ransportation ce if it is percership from phave embraceipcar as fillination and servervice. A few

m/news/local/breaxpanded-201408portation.org/bu

Campaign was fost Research Grouavailable on

ne, General Man

ransit travel

support the int out flaws examples

York City) New York A), the group reas of up highlights

annual lowest bus an award

advocacy tentially cused on for an orked

nt and invited ’s outreach

can be seen eived that

public transit. ed providers g in the ving as a agencies

aking/chi-11-story.html,

us-shoulder-

ounded in 1979 up. More

nager Portland

(suchincorthe Zthey followhy transtheiryourtrips

Whilperceor toagennot bamou

Onethe jTea ClubbilliotransreferSierrtradipubltransfelt tof thwoulcompfind Patrifurthtax w

19 TheHonohttp://

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h as SamTranrporated spac

Zipcar websitprovide the

owing reason public sportation andr car service cr bus pass buts or spontaneo

le there are opeived to be co

o connect withncy to lose oubacking an inunt of influen

interesting exoining of the Party Patriots

b to defeat a $on public sportation taxrendum. Whira Club has bitional ally oflic sportation, 19 ithat not enoughe tax revenueld be earmarkparison to higcommon gro

iots, who alsoher taxation anwould be spen

e Sierra Club O’

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linx) have eves at select stat

l together; “Yery shopping,es.”

to work with ailing to reachallies can caus

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e Green Tea Cpters of the NArra

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12

en tions. On

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What I haof findingcan do wIt’s takennever tho

–StephaGilbert Tw

While the pretransit agenccritical to loocollaborationpartners. Queponder includ

How cancurrent m

What groaccompli

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The first keyembedded inboth the MillBoth MillennBaby Boomepresent uniqupublic transp

Millennials ahistory and thvast opportunAPTA’s Mill70 percent oftransportationto present trato this mobil

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rging Pa

ave foundg partner

work withn me to aought I’d

nie Pinsoweed Inte

evious sectionies are currenok toward futun and the idenestions that Cde:

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oups can transish this?

pes of emerginthe industry’s

y emerging pan current demolennial and Bnials (those boers (those bornue challengesportation indu

are the largesthe most multinity for publilennials for Mf Millennials n modes. Th

ansportation oe, techno-sav

artners

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h is very pa lot of plad be.

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n detailed grontly partneringure opportuni

ntification of eCEOs need to

portation sustaze into the fu

sit agencies w

ng partnershis future?

artner can be fographic shiftaby Boomer gorn in 1980 on between 19

s and opportunustry.

t generation ini-modal, reprec transportati

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options in wayvvy group.

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ent,

oups that g with, it is ities for emerging continually

tain its future?

work with to

ips are going

found fts within generations.

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n U.S. esenting a on agencies. s that nearly multiple or agencies isys that appeal

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partnering exre the City ofket to Millennng, to jobs, to

this generatio

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y Boomers prions of Boomss the countryransportation

s is a demograzon (The AARred Persons –7) and will reqmunity-basedmers. Althoumers still premunication, e

Greater Clevance, is focusinership with Ad with seniorsaining its rideeral Manager

e need to workties that can bnomic barriers


xample comef Charlotte is nials with everecreation, toon as their fut

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resent anothermers reach retiy will face un

n, including puaphic shift thaRP – Americ

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veland RTA (Ging efforts onAARP. It sees as a key straership base. Jr and CEO of k on building

break down cus and changes


s from Charlostrategically t

erything fromo transit. Charture.

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ut we havfficiently.

EO, Charl

r opportunityirement age, cnprecedented ublic transporat is on the iman Associatioe trend will spships with ns to engage wto technologyl forms of

ce-to-face.

GCRTA), forn expanding ths the demograategy in buildJoe Calabresef GCRTA, belg relationshipsultural and sos.”

erships: ccess

13

otte, trying to

m urban rlotte

and need arged d job

ve not

rlotte

. As cities demand rtation.

mmediate on of pike in

with y,

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ding and e, lieves s with

ocio-

There are alsrecent econoindustry – muadapt. The nbrought aboulocal economU.S. are still businesses haeconomic rec

Other econompreviously – private partncapital and onew age of pbecoming mo

Together, demleading to chand the transto adapt. Trabeyond transbecome fullyits customersrecognize thamodal mobilrequires bust

The key for tindustry is tobusinesses eanew opportun

Several strateemerging as demographiceconomies, aAlthough parindustry musever-changin

so emerging pmic shifts anduch like priva

new, post-receut monumentamics. While m

in “survival mave been leadcovery.

mic shifts incpublic-privaterships can bperation finan

procurement wore agile and

mographic anhanging mindsit industry ha

ansit can use ssit-dependent y-integrated ins. The transit at they are a kity puzzle andting the tradit

the leaders in o identify the arly and beginnities.

egic partnersha direct resul

c patterns, shiand changing rtnerships evost continually ng economic a

partners as a rd the public trate businessesession economal changes in

many regions amode,” new i

ding the charg

lude – as discte partnershipe focused on ncing, but the

where agencieinnovative.

nd economic ssets. Trends has not always such partnershridership bas

nto the qualityindustry is be

key piece of thd multi-modaional silos.

the public tranew industrien to integrate

hip opportunit of changingfts in regionacustomer min

olve over timemonitor and

and commutin

result of ransportations – must my has global and

across the industries andge on

cussed ps. Public-

transit ere is also a es are

shifts are happen fast been quick

hips to get es and y-of-life of eginning to he multi-

al thinking

ansportation es and and forge

ities are g al and global ndsets. e, the adapt to the ng landscape.

n

d

.

To athoucritic

As SInterbusinworkplace

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accomplish thught of and prcal to the econ

Stephanie Pinrnational stateness of findink with is veryes that I neve

a partnershipparty involvener with a speup on board? oup and hopinvided upon req

e and again, fate side, interortant to undehelp out transner. David Blcomm in San

ustry’s point or pressure poiyou can help

nager of Greaterated the poinneed to identit for us.”

e the needs oferstood, a muteloped. “The ws benefit,” sa

, finally, everonsibilities go” said Bill Mi

w, with an unditional partner

erview with Bill

014


his goal, the inresent itself asnomic base o

son, Presidened, “What I hng partners wiy powerful. It’er thought I’d

p implies that ed. If transit aecific group, hIt’s not as sim

ng resources wquest.

from both therviewees stateerstand not onsit, but how treadle, a senion Diego, stateof view, “Youints. Come inp them.” Gregter Portland (nt, “When entify what is in

f the potentiautually benefic

challenge is aid Carolyn F

ryone should oing forward.illar, retired A

derstanding ors of transit a

l Millar, Past AP


ndustry needss a big busineof their region

nt of Gilbert Thave found is tith whom you’s taken me tobe.”

there is moreagencies decihow do you gmple as approwill simply b

e public side aed that it is crunly how the pransit can helpor executive wed from the pru need to unden as a partner g Jordan, GenME) Transit gaging stakeh

n it for them a

al partners arecial plan coulhaving a story

Flowers, CEO

know their . “Give every

APTA CEO.20

f current nonagencies, a sen

PTA President: M

erships: ccess

14

s to be ess ns.

Tweed the u can do o a lot of

e than de to

get that oaching e

and ucially artner p out the with rivate erstand and ask

neral District holders, and what

e ld be y that

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who the emeattract the paforward is pr

Coop

“You neebigger piover the –Mike ScCounty T

Creating intemultiple modwill attract magencies mustransit.

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Recognizing can be challeever-changinenvironment adapt. One nthe idea of cowhich for onlose. As custto evolve witimportant thainto businessbusiness modtransportation

Coopetition iNalebuff in 1

6

rging partnerartners, a newresented – coo

petition

ed to focuie, ratherslices ofcanlon, C

Transit Sys

erlinked transpde choices at

more riders to st continually

ue that focus duties, it is moolution focus ple beyond trais includes coally be though

potential colenging for tranng economic,

dictates that notion that haompetition as

ne organizatiotomer tastes ath technologicat public transses that are abdels and partnn industry.

is a concept c1996. The co

rs might be, anw model for tra

opetition.

us on ger than fighf the pie.”

CEO, San stem

portation systappropriate stransit. To d

y rethink their

must continuore importantin identifyingaditional modollaborating wht of as comp

laborative opnsit agencies.political, andorganizations

as permeated bs a zero-sum gn to win, anoand preferenccal advancemsportation age

ble to embracenerships that a

coined by reseoncept is built

nd a plan to ansit going

tting a hting ” Mateo

tems, with ervice levels,

do this transit r approach to

ue on t that leaders g ways of des of with firms thatpetitors.

portunities . The current

d business s continually businesses is game, in ther must

ces continue ments, it is

encies evolvee new advance the

earcher Barryt on game

t

t

e

y

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ry and describmpetitors” andm to provide seficial. This r

sum game antive results fooopetition is ter among all

game itself as

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h the goal beinmarket. In terncies, this sugus on creating ntial competiurces to gain industry. Somtle at the notioices that mighconsider the

Antique storeproximity to ewould think tcompetition athis is not thethriving. Whyopportunity lemore motivescomplement ttotal market aopportunity toopportunities

The above exmarketplace tcollaboration pie, but a bigg

w can this be aworks? Naleb


bes how busid “complemesolutions that results in movnd into a relator all participathe harnessingplayers in a g

s a whole.

ion offers a pal market in ang success forrms of public

ggests that orgnetworks tha

itors for passeadvantages fo

me managers on of possiblyht cannibalizefollowing ex

es in Brusselseach other. Inthat this woulamong the shoe case. Thesey? Because meads to more s to shop to fito other itemsand affords alo increase rev.

xample providthat allows fo

n and creates nger pie.

applied to pubbuff introduce


nesses can identors” and ware mutually

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aradigm for any given indr all participa

c transportatioganizations shat include othengers, funds,for themselvesmight rightfuy working wite ridership nu

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are located innstinctively old create too mopkeepers. H businesses ar

more access ancomplemento

ind that perfecs. This increall businesses wvenue generat

des a view of or increased not just a piec

blic transportaes the concept

erships: ccess

15

dentify ork with

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Figure 4. Va

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mpetitors, and escribes how o think about ps beyond the

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efinitions for s the petitors and ng:

ies or groups ith your ver, the main their product ffer. This

ro

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results in lossopportunities

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mpaq and phon


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um value and example of th

fy potential th the four ideNet has also pmplementors

he example offies collaboratthat provide v

model can be antel used this by partnering s to introduce

erships: ccess

16

nue

e es that, mpany’s utility is could

entified proven s in f tive value to applied model to with

e a video-

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Figure 5. Va

ation. To useocessing unitsuired. Each ple to offer acc

g demand and luded the appst and the pholines requireds. The partnehed a market.

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e video effectis, like those supartner beneficess to the apgenerating nlication on itsone companie

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lied to Trans

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s

h

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ulder planningices; and supice offerings omers is achie

George, CEOnsportation GrTrip users (a nridden public an opportuni

ncy to feed thesportation sysmile of servic

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as City d that more thand taxi servicon previously.

with the locars into the pubTrip as the firs

blic transportae 5), with manhaps, being inplication of thhave a solid

tions within thn of opportun

erships: ccess

17

le h in

mass of

han 90% ce) have . He

al transit blic st and

ation ny more ncluded his

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This model idevelop an ucompetitors, suppliers.

Conc

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7

can partner.

s even more bunderstanding

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t systems canprivate industest groups, anground for mu The value ofwith these gr

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as coopetitioethodology foopportunities, sers of public be on what sed how transpohe value addether options- favorable vien. Focusing

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beneficial as cof the Value

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tinually work ationships. Thy into getting trea and learninnality on issudo this with gand others, theoticed.

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ew toward pubon supply sid provide proder cost and allward improven identifying

companies Nets of their

rs, and

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r

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plementary seket and increaortunities.

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eted by emergn economic caupancy commronment and on.

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Apple and Mhis paper showh one another mple is that Achased Kodakgle, could no

nk about the cone IOS and Gly benefitting panies that mrtphones that


ervices can inase revenue g

t transit propemselves as go business-likestems must bet opportunitiesf them. The fsystems to cr

tems.

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mutes to maintprovide bette

ether friendlyompanies, buencies, to be ihe scare resoutomers.

Microsoft examwed that classand reap ben

Apple and Mick patents so tht acquire them

competition bGoogle’s And

from this rivmake accessor

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ng, and just likust be flexibleptions that proThis will incrst in realizingproviding ser

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y or fierce, is ausinesses, andinnovative anurces such as

mple in the besic rivals can efits. Anothercrosoft jointlyhat another rivm.

etween Appledroid system. valry? (A) Thies for the ating systems

erships: ccess

18

otal

way gencies Public y ays to hift from mobility

ke e and ovide rease the g key rvices serving le-ve our a

a good d, of nd funding,

eginning partner r

y val,

e’s Who is

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the customertechnology atrying to “on

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e partnershipsmunity groupsaceted benefitMore optionsd increased fuof the positiv Reaching ouund and honir an agency a

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s, whether wi, or area busints for transit as for users, hiunding and seve outcomes out to key groung your messnd the industr

rom the new onstantly

ith perceived nesses, can agencies and igher ervice levels of these ups, finding sage, can pay ry as a

BuA Ro



erships: ccess

19

Appe

LIST OF IN

Transit Ag

Mike Allegr

General Man

Utah Transit

Salt Lake Cit

Steve Banta

Chief Execut

Valley Metro

Phoenix, AZ

Barry Barke

Executive Di

Transit Auth

Louisville, K

Doran Barn

Executive Di

Foothill Tran

West Covina

Rocky Burk

General Man

Lextran

Lexington, K

A

endix A

NTERVIEWS

gency Lead

ra

nager

Authority

ty, UT

tive Officer

o

Z

er

irector

ority of River

KY

nes

irector

nsit

a, CA

ke

nager

KY

S

ership

r City

Joe C

Gene

Grea

Clev

Nuri

Gene

Sant

Sant

Caro

Chie

Char

Char

Mar

Form

Kans

Kans

Paul

Chie

San

San

Greg

Gene

Grea

Portl

BuA Ro

Calabrese

eral Manager

ater Cleveland

veland, OH

ia Fernandez

eral Manager

ta Clara Valle

ta Clara, CA

olyn Flowers

ef Executive O

rlotte Area Tr

rlotte, NC

rk Huffer

mer General M

sas City Area

sas City, MO

l Jablonski

ef Executive O

Diego Metrop

Diego, CA

g Jordan

eral Manager

ater Portland T

land, ME


r and Chief Ex

d RTA

z

r

ey Transporta

s

Officer

ransit System

Manager

a Transportati

O

Officer

politan Trans

r

Transit Distri


xecutive Offi

ation Authorit

m

ion Authority

sit System

ict (Metro)

erships: ccess

20

cer

ty

y

John M. Lew

Chief Execut

Central Flori

Orlando, FL

Neil McFarl

General Man

Tri-County MOregon

Portland, OR

Ellen McLea

Chief Execut

Port Authorit

Pittsburgh, P

Hugh Mose

General Man

Centre Area

State College

Jim Moulton

Executive Di

Addison Cou

Middlebury,

Elizabeth Pr

General Man

Des Moines A

Des Moines,

wis, Jr.

tive Officer

ida Regional T

lane

nager

Metropolitan T

R

an

tive Officer

ty of Alleghe

PA

nager (retired)

Transportatio

e, PA

n

irector

unty Transit R

VT

resutti

nager

Area Regiona

IA

Transportatio

Transportatio

ny County

)

on Authority

Resources

al Transit Aut

on Authority

on District of

thority

Tina

Gene

RegiNeva

Las V

Lean

Actin

Chic

Chic

Mich

Chie

San

San

Lau

Gene

SunL

Thou

Gary

Presi

Dalla

Dalla

Phil

Gene

Regi

Denv

BuA Ro

a Quigley

eral Manager

ional Transpoada

Vegas, NV

nne Redden

ng Executive

cago Regiona

cago, IL

hael Scanlon

ef Executive O

Mateo Count

Carlos, CA

ren Skiver

eral Manager

Line Transit A

usand Palms,

y Thomas

ident / Execu

as Area Rapid

as, TX

Washington

eral Manager

ional Transpo

ver, CO


r

ortation Comm

e Director

al Transportati

n

Officer

ty Transit Dis

r

Agency

CA

utive Director

d Transit

n

r and Chief Ex

ortation Distri


mission of So

ion Authority

strict

xecutive Offi

ict of Denver

erships: ccess

21

outhern

y

cer

Linda Watso

President and

Capital Metr

Austin, TX

Deborah We

General Man

Valley Trans

Appleton, W

Private Indus

Private Ind

Mark Aesch

Client Partne

TransPro Co

Tampa, FL

Dave Beadle

Senior Mana

Qualcomm

San Diego, C

Dr. Barbara

Principal

GannonCons

Angela Iann

Vice PresideSector Lead

AECOM

Toronto, ON

on

d Chief Execu

ro

etter

nager

sit

WI

stry Executive

dustry Exec

h

er

nsulting

e

ager

CA

a Gannon

sult

nuzziello

nt, Canada N

N

utive Officer

es

cutives

National Transsit Market

Jerr

Exec

AEC

Oran

Paul

Seni

Mark

Parso

Pitts

Step

Presi

Gilb

New

Jeff

Presi

Mou

Oth

Alex

Dire

Eno

Was

Chri

Dire

Gov

Gene

New

BuA Ro

ry Premo

cutive Vice P

COM

nge, CA

l Skoutelas

ior Vice Presi

ket Leader an

ons Brinckerh

sburgh, PA

phanie Pinson

ident

bert Tweed Int

w York, NY

Wharton

ident, IMPuls

unt Olive, NC

her Industry

x Bond

ector

Center for Tr

shington, DC

istopher P. B

ector

ernmental an

eral Contracto

w York, NY


President

ident

nd Director –

hoff

n

ternational

se NC LLC

C

y Experts

ransportation

Boylan

nd Strategic Pa

ors Associatio


Transit & Ra

artnerships

on of NY, Inc

erships: ccess

22

ail

c.

Bill George

Chief Execut

Kansas City

Kansas City,

Juan Gomez

Director of P

Toronto Reg

Toronto, ON

Don Keuth

President, Ph

Chief ExecutDevelopmen

Phoenix, AZ

Michael P. M

President and

American Pu

Washington,

tive Officer

Transportatio

MO

z

Policy

ion Board of

N

hoenix Comm

tive Officer, Dnt Corporation

Z

Melaniphy

d Chief Execu

ublic Transpo

DC

on Group

Trade

munity Allianc

Discovery Trin

utive Officer

rtation Assoc

ce

iangle

ciation

Bill

Form

Ame

Was

And

Man

Cent

Orla

Rog

Form

Palm

Mich

Asso

San

San

BuA Ro

Millar

mer Transit C

erican Public

shington, DC

drea Ostrodk

nager of Strate

tral Florida R

ando, FL

er Snoble

mer Transit C

m Springs, CA

hael Stevens

ociate Contrac

Mateo Count

Mateo, CA


CEO / Past Pre

Transportatio

ka

egic planning

Regional Tran

CEO

A

on

ct Administra

ty Transit Dis


esident (Retir

on Associatio

g

sportation Au

ator – Shuttle

strict

erships: ccess

23

ed)

on

uthority

s

Appe

Survey Ins

TRANSIT

1. As CEO,board?

_______

2. Are thereyour agetransit-re

_______

3. Are therethe future

a) Who

b) How

c) How

d) How(e.g.

____

e) How(e.g.

____

B

endix B

strument

AGENCY

, what are you

____________

e any strategiency strategicelated partner

____________

e any non-trade success of

Yes

o are these no

w did those pa

They co

Please el

w did you cultiv

Throug

By integ

By form

Other: _

Please el

w have those r, ridership, re

___________

w have those r, marketing, c

___________

CEO/GM

ur goals for yo

___________

c relationshipgoals/initiativ

rships?

___________

ditional/unusuyour system?

No (skip to q

on-traditional/

rtnerships init

ontacted us

aborate: ____

vate those rel

h regular, form

grating partne

ming an integr

___________

aborate: ____

relationships bevenue, legisl

____________

relationships bcommunity co

____________

our Agency?

___________

ps or partnersves? What are

___________

ual/unique pa?

question 4 be

unusual/uniqu

tiate?______

We conta

___________

lationships?

malized indiv

er reps into ou

rated committ

___________

___________

been beneficiation,etc.)

___________

benefitted theonnections, pr

___________

How do these

___________

ships you viewe your goals

___________

artners you cu

low)

ue partners?_

____________

acted them

___________

idual meeting

ur committees

ee of partner

____________

___________

ial to transit?

___________

e partner? rofits. . . .)

___________

BuA Ro

e goals align

____________

w as integral tin building co

____________

urrently work w

___________

___________

____________

gs with the pa

s

and agency

___________

____________

___________

___________


with the goal

___________

to achieving ollaborative

___________

with that you

___________

___________

____________

artners

reps

___________

____________

____________

____________


s of your poli

_____

_____

think are criti

______

______

______

______

______

_____

_____

erships: ccess

24

cy

ical for

4. Do you sthe regio

a) Have

i) I

ii) I

5. What groagency?_

a) Have

i) Ig

ii) Ig

6. Even if yregional/

a) If so,

b) If not

purs

c) Over

goals

7. In terms as CEO/

8. How muc

a) Idea

_______

9. Given the

spreadin

a) Wha

b) How

issue

see (other) poon?

Yes

e those been

Yes

If yes, why ha

If no, what ob

oups/ busines___________

e you tried to

Yes

If yes, have thgroup?______

If no, why notgroups or bus

you don’t have/national lead

Yes

, how have yo

t, is this some

uit?________

rall, how impo

s? _________

of priority, whGM? ______

ch of your tim

lly, how much

____________

e vast numbe

g yourself too

at process(es)

w do you focus

es, etc.?____

otential relatio

No (skip to q

pursued?

No

ave those effo

bstacles have

sses / interest___________

develop partn

No

hey been suc___________

t? Do you seesinesses?___

e “official” parers?

No

ou done so, a

ething that co

___________

ortant are thes

___________

here would yo____________

me is dedicate

h time do you

___________

er of opportun

o thin?______

) do you empl

s your time to

____________

onships that c

question 5 be

orts not yet co

kept you from

ts do you see___________

nerships with

cessful and d___________

e an opportun____________

rtnerships, ha

and has it bee

ould be benefi

____________

se relationshi

___________

ou rank buildi___________

ed to building

wish you cou

___________

nities (and lim

___________

loy to determ

assure you g

___________

ould help fost

low)

ome to fruition

m their pursui

e as a challeng____________

those groups

do they benef___________

nity for partne___________

ave you built r

en worthwhile

icial? What o

___________

ips and/or pa

___________

ng successfu___________

these partner

uld spend cult

___________

ited time) for

___________

ine priorities?

get the most b

___________

BuA Ro

ter the growth

n?_________

it?_________

ge or compet___________

s/businesses/

fit both the tra____________

erships with y___________

relationships o

?__________

obstacles hav

___________

rtnerships to

____________

ul partnerships____________

rships?_____

tivating these

____________

outreach by

____________

?__________

bang for your

___________


h of transit in

___________

___________

tition to achie_

/interests?

ansit agency a___________

your perceived_

or coalitions w

___________

ve kept you fro

___________

achievement

_____

s in terms of y____

___________

e partnerships

___________

a CEO, how d

_______

____________

r buck on exte

______


______

______

ving the goal

and the other _

d conflicting in

with other

_____

om their

__

t of your agen

your respons

______

s?

_____

do you avoid

_____

ernal relations

erships: ccess

25

s of your

nterest

ncy

ibilities

ship

TRANSIT R

1. Based on

agencies

a) (IF A

seen

2. Now, focparticula

_______

3. Which grmass tracompetit

_______

_______

4. What do

_______

_______

5. Given thotransit? Wshould th

_______

_______

RELATED (A

n your experie

s?_________

APPLICABLE)

n?_________

cusing on nonr value? Any

____________

roups/businesansportation inors? Have yo

____________

____________

you see as th

____________

____________

ose challengeWhat unique/he efforts to c

____________

____________

APTA, etc.)

ence, what ha

____________

) On a nation

____________

n-traditional/uny of which did

___________

sses/industriendustry? Howou seen this h

___________

___________

he major cha

___________

___________

es how impornon-traditiona

cultivate those

___________

___________

)

ave been the

___________

al level, what

___________

nusual/uniquenot work out

___________

es do you seew can these ghappen?

___________

___________

llenges facing

___________

___________

rtant will collaal partnershipe partnerships

___________

___________

most valuabl

___________

t have been s

___________

e partners...has anticipate

___________

e as a challengroups be turn

___________

___________

g the mass tra

___________

___________

boration/partnps will be impos be prioritize

___________

___________

BuA Ro

le partnership

____________

some importan

____________

ave you seened?

____________

nge or competned into partn

____________

____________

ansportation i

____________

____________

nerships/relatortant for trand?

____________

____________


ps for transit

____________

nt partnership

____________

n any such pa

___________

tition to advanners, rather th

___________

___________

industry in the

___________

___________

tionships be fnsit agencies

___________

___________


_____

ps you have

_

artnerships of

_____

ncing the goahan

_____

_____

e future?

_____

_____

for the future to cultivate?

_____

_____

erships: ccess

26

f

als of the

of How

NON-TRA

1. Do you h

or why n

_______

a) If yes

comp

____

b) If no

bene

____

2. If transit

_______

3. What is y

4. From an

________

How can

_______

5. Outside o

goals, or

business

a) Plea

_______

_______

ANSIT REL

have relations

ot?________

____________

s, how import

pany/departm

___________

, do you see

eficial manner

___________

agencies wan

____________

your general

outside pers

_____________

n your agency

____________

of transit, do

r with agencie

s?__________

se describe t

____________

____________

ATED (Non

ships with tran

____________

___________

tant are these

ment/etc.?___

____________

an opportunit

r? Why or wh

____________

nted to partne

___________

impression of

pective, what

____________

y help with this

___________

you have rela

es that might b

____________

he outcomes

___________

___________

n-Profits, C

nsit agencies

___________

___________

e relationships

____________

___________

ty for transit to

hy not?_____

___________

er up with you

___________

f public transi

t do you see a

____________

s? (Or, how h

___________

ationships/par

be considered

___________

of these rela

___________

___________

Chambers

within your re

___________

___________

s/partnerships

___________

___________

o work collab

____________

___________

u, what would

___________

t?_________

as major chal

_____________

have you help

___________

rtnerships inte

d non-traditio

___________

tionships/part

___________

___________

BuA Ro

of Comme

egion or the t

___________

____________

s in advancin

___________

___________

oratively with

___________

___________

d be the best a

____________

___________

lenges for the

_________

ped?)

____________

erest groups

nal in your

____________

rtnerships.

____________

____________


erce, etc.)

transit industr

_____

___________

ng your overa

____

____________

h your group in

________

____________

approach?

___________

____________

e transit indus

___________

or businesse

___________

___________

___________


ry as a whole?

_____

ll goals for yo

_____

n a mutually

_____

_____

_____

stry going forw

_____

s with compe

_____

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